Gary Yentin Featured in eBook “Customer Engagement”

CEO & Founder of App Promo, Gary Yentin, has been featured in a new eBook published by Trend Safari called “Customer Engagement – Online and Offline”.

The book is based on topics, sessions and conversations from the TAG Innovation Safari which was held this year in the UK. The mission of this event was to engage with creative and digital leaders in London on the topic of customer engagement in the digital world.

Gary is featured in the Day 2 section of the eBook which summarizes his session on topics including the Business of Applications, apps versus mobile web and mobile use for travellers.

To preview or purchase the book, visit: http://www.blurb.com/bookstore/invited/2857030/267435cc49b8f385a4fa0bc8933bddb7eda0c257

 

[PRESS RELEASE] The Future of Mobile Shopping is All About Real Time Communications; Shop With Your Friends & Family – Anytime, Anywhere! Now Available on the Apple App Store™

Shop Chat

If Pinterest married WhatsApp, their child would be ShopChat! ShopChat makes shopping fun and easy to manage. Images can be snapped and instantly added to shopping lists by using the phone’s camera, or by grabbing from online shopping sites. Users can check compatibility of items with fully customizable look sheets, which are integrated into each shopping list

(PRWEB) August 14, 2012

Capitalizing on the key trends of (SOMOLO) Social, Mobile and Local, ShopChat is pleased to announce the launch of their dynamic new mobile application-ShopChat for iOS. The application responds to the shopping dilemma of communication between users in different locations so they can shop together in real time. ShopChat empowers shoppers to instantly share photos and chat about items they’re viewing. Combining the best of Instagram – photo utility, Pinterest – tracking user interests, and WhatsApp /iMessage – real-time conversations, ShopChat ensures an interactive and fun shopping experience, while infusing users with the confidence of knowing their choices will always be validated – or vetoed –by the friend or family member whose opinion matters the most.

Designed primarily for the busy 26-45 year-old women, the new ShopChat app makes shopping fun and easy to manage. Images can be snapped and instantly added to shopping lists by using the phone’s camera, or by grabbing from online shopping sites. Users can check compatibility of items with fully customizable look sheets, which are integrated into each shopping list.
“Most women love shopping and chatting with their friends, but time is scarce. ShopChat easily connects women so tasks like acquiring all the must-have back-to-school purchases becomes social & fun, with the added bonus of being well organized!” said Lotta Lindquist-Brosjo, Co-Founder of ShopChat. “It’s also a great tool for co-ordinating family purchases, whether that means something for the home or a gift. The shared list function is an outstanding way of making sure there are no duplicated presents, that the right gifts are received.”

ShopChat relieves the burden of managing shopping lists, lending itself to a wide variety of tasks. Multiple verticals can be covered and stored with ease; examples include:

  •     Wedding Planning: Brides can create their hit list, connect with best friends and alleviate the stress of making the ‘right’ choices for that all-important day.
  •     Home Renovation: An ideal way for couples to make key decisions together and stay in sync as they cover separate shopping lists.
  •     Back-to-School: Moms can take photos, note purchase locations and compare best offline & online options.
  •     Date Night: Track the cultural offerings within your city and plan creative outings with your mate.

 

ShopChat responds to the powerful ascent of mCommerce, forecast to reach $119 billion in sales by 2015 (ABI Research). The app provides an ideal utility for shoppers, providing users with one efficient interface to digitize, organize and track their purchases. ShopChat also integrates YipIt, an additional layer of convenience for shoppers seeking the best deals through mobile.
The ShopChat App is available for free from the AppStore on iPhone and iPod touch or athttp://itunes.apple.com/us/app/shopchat/id543287037?mt=8&uo=4 in the USA and
http://itunes.apple.com/ca/app/shopchat/id543287037?mt=8&uo=4 in Canada

iPhone, and iPod touch are trademarks of Apple Inc., registered in the U.S. and other countries. App Store is a service mark of Apple Inc.

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Company information

ShopChat is a shopping focused list and chat app for iPhone and iPod Touch, available globally in Apple iTunes. With ShopChat users have all their shopping ideas, conversations and lists in one place. The founders started ShopChat with the conviction that there must be a way to make people come together around shopping, despite leading very busy lives and having friends and family spread out. Please visit us at http://www.shopchat.com on Facebook at http://www.facebook.com/shopchat or on Twitter @Shopchat

Company Contact Lotta Lindquist-Brosjo; lotta.lindquist-brosjo(at)shopchat(dot)com (+447733032903)
Press contact: Gary Yentin ; gary(at)app-promo(dot)com (416-464-2223)

 

Originally posted on PRWEb: http://www.prweb.com/releases/2012/8/prweb9797509.htm

App Promo Infographic Featured in First Issue of App Marketer iPad Magazine

App Marketer iPad Magazine

Newly launched tablet publication, App Marketer, now available on the iPad Newsstand has featured our App Marketing Infographic “Wake Up Call” which was originally picked up by the likes of Mashable, Into Mobile and TUAW back in May of this year.

App Marketer is a new iPad magazine published by a group of developers who use their own experiences as well as learnings they have gained from marketing data and other “Appreneurs” to communicate trends and inside information to anyone interested in succeeding in the business of applications.

In their first issue released for August 2012, App Marketer tackles issues such as “How to Find a Great Developer”, “How to Pick Winning App Ideas”, “12 Steps to an Amazing App Launch” and of course our very own cautionary infographic “Wake Up Call: If You Spend It, They Will Come” which sheds light on the truth behind success with mobile apps backed by data we gained from a survey completed earlier this year.

The infographic highlights that nearly 60% of developers surveyed don’t generate enough revenue to break even with development and identified a group of 12% which were the Top Earners who used marketing to see success.

As App Marketer is a tablet publication, readers will benefit from not just static information via text and images but also videos the publishers have included to enrich their editorial.

App Marketer can be downloaded as a FREE app from the App Store Newsstand and the August 2012 issue is currently also a free download to read and enjoy.

[PRESS RELEASE] Bubble Grubble for iPhone®, iPad® & iPod touch® Now Available on the App Store℠

Combines birds, bubbles and real game play physics to create the ultimate action-puzzle game.

London, England (PRWEB) July 10, 2012

Bird game fanatics now have a unique way to engage with their favorite feathery friends with Bubble Grubble, a new app for iPhone and iPod touch which combines the use of birds, bubbles and game play physics into one jammed packed, addictive action-puzzle game.

Bubble Grubble offers hours of stunning graphics and tricky, challenging game play fit for all ages. The game asks users to help Mother Bird catch bugs by shooting them with bubbles and to use real game play physics, to tilt their device to float bubbles up to the hungry chicks. Bugs, however, are not always so easy to catch which is why Mother Bird has stones and bombs to remove obstacles so that the bug is set free to be caught.

Bubble Grubble offers two modes of play – easy and hard and provides hours of game play across varying scenes with over 80+ levels featuring oceans, mountains, warehouses and wherever else the bird family has flown to. For game fanatics, there is even a secret 81st level that is unlocked only to players who have successfully completed all levels of the game.

In addition to the stunning graphics optimized for the Retina display, the game offers five levels of game play in both Easy and Hard mode, as well as mandatory involvement of shooting, obstacle removing and tilting to win each level is sure to cater to action, strategy, puzzle and simulator gamers alike.

The Bubble Grubble App is available for free from the App Store on iPhone and iPod touch or at http://www.itunes.com/appstore. Additional levels are available for a one-time In-App Purchase of $0.99.

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Press contact Tom Emrich at 647 746 2630 at tom(at)app-promo.com

iPad, iPhone, and iPod touch are trademarks of Apple Inc., registered in the U.S. and other countries. App Store is a service mark of Apple Inc.

Originally posted on PRWeb: http://www.prweb.com/releases/2012/7/prweb9642628.htm

Official Game Trailer

 

 

[PRESS RELEASE] The Future of Sudoku: TV Exec Launches SudokuPDQ™ World’s First Multi-Player Sudoku App for iPad® and 10” Tablets

SuokduPDQ

Free app available for download on the App Store℠ and Google Play

Kansas City, MO (PRWEB) July 09, 2012

Revolutionary tablet app SudokuPDQ™ has taken a popular game enjoyed by hundreds of millions of people internationally and turned it into an ultra fast-paced, high-stakes, competitive game that can be played against multiple opponents in different locations. Newly launched and the first of its kind, SudokuPDQ transforms a solitary, global gaming phenomenon into an ultra-social, skill-based adrenaline rush for iPad and Android™ tablet users.

SudokuPDQ – the “PDQ” standing for “Pretty Darn Quick” – is a race against the clock to solve one square of a traditional 9×9 sudoku grid in the fastest time possible. Each game consists of five 20-second speed rounds, with a brand new, challenging puzzle presented for each round.

App creator and TV writer/producer Bill Biggar designed the game to feel at home in a casino environment. “I almost called the game ‘Su-doker,’ since SudokuPDQ is essentially a mash-up of sudoku and high-stakes poker.”

“We’ve created an environment for Sudoku enthusiasts to stoke their competitive fire,” Biggar said. “We find that people can’t put the game down because the competition sparks such fierce rivalries. Play it and you’ll see that it doesn’t get easier, you just get better.”

Yet Biggar says the game is not just for Sudoku players. “Some of the better players in our focus groups don’t consider themselves to be numbers people, and have never folded a newspaper in four to sit down and fill in an entire puzzle.”

SudokuPDQ brings people together to compete and play with players around the world. For those interested in an individual experience or who want to hone their skills, SudokuPDQ also includes a solo mode that tracks high scores and allows users to play against the clock.

SudokuPDQ™ is available now as a free app for iPad on the App Store, or for 10” or larger Android tablets on Google Play.

SudokuPDQ™, LLC is a trademark and patent pending social gaming company incorporated in the State of Kansas. It was created by award-winning former TV executive and syndicated newspaper game developer Bill Biggar. Its principals include a retired Fortune 500 Chairman and CEO; a former multinational oil executive; an entrepreneurial web-designer and online and mobile technology marketing executive; and a lawyer and former senior level Capitol Hill staffer with extensive relationships in the gaming industry.

iPad, iPhone, and iPod touch are trademarks of Apple Inc., registered in the U.S. and other countries. App Store is a service mark of Apple Inc. Android is a trademark of Google Inc. Other company and product names may be trademarks of their respective owners.

Press Contact: Tom Emrich at 647-746-2630 or tom(at)app-promo(dot)com

Originally published at: http://www.prweb.com/releases/2012/7/prweb9675148.htm

Official Game Trailer

App Promo Featured in MobyAffiliates “Mobile App Marketing Guide”

mobyaffiliates mobile app marketing guide

Our friends at MobyAffiliates, a UK based mobile media buying firm, have featured us in their recently published “Mobile App Marketing Guide“. You may recall that this same firm also named us one of the Best Mobile App Promotion Networks and Agencies back in April of this year.

The guide reviews the entire mobile marketing sector covering a range of issues such as:

  • Appstore optimization and alternatives to the Apple Appstore and Google Play
  • Cost per install (CPI), cost per download (CPD) networks
  • Incentivised and Non-Incentivised installs
  • Mobile Advertising and App Promotion
  • Insider Tips and Techniques

We are found on page 11 listed amongst ComboApp, ProAppMarketing and Apps Marketing Mobi as the only full service marketing agency in the App Promotion Agency section of the guide.

You can download the guide below from Scribd or Slideshare for your Kindle, Tablet/Apple iPad, or to print out or to read at your desktop or Laptop computer.

Thanks to MobyAffiliates for recognizing us in their guide and for their continued support.

 

[PRESS RELEASE] App Promo to Debut App Marketing Summer School Tutorial Series for Android Developers on Sony Developer World

10-Part Tutorial Series Will Run Weekly This Summer on Sony Developer World to Help Developers Improve Discovery, Downloads and Monetization of their Apps

Toronto, Ontario, Canada (PRWEB) June 22, 2012

Leading app marketing and strategy firm, App Promo, will have their 10-part app marketing tutorial series featured on the Sony Developer World website this summer. The article series aims at helping developers succeed in the business side of their applications especially at improving discovery and downloads and overall monetization of applications. Sony has published the first of the series on June 21 and will continue publishing one article weekly until the end of summer on their developer website at developer.sonymobile.com.

The featured articles were written by App Promo based on their experience and success in the app marketplace in helping improve app discovery for their clients across app platforms. Each tutorial focuses on a core app marketing area breaking down the tips; tools and techniques developers can start to use to see success with their own apps.

Topics covered over the course of this summer will include the best use of social media, pricing as a marketing opportunity and how to properly engage the media and bloggers to get the word out for your app.

The tutorial series kicked off with the first article focusing on the importance of “Understanding your Product” on June 21. This article outlines the importance of having a clear purpose when creating and communicating your app and how to use your product roadmap as both a development and marketing tool.

“We are pleased to be able to reach so many developers and app publishers to help educate and equip them with information and tools they need to succeed with their app” says Gary Yentin, CEO & Founder of App Promo. “Discovery is a hot topic in the app marketplace and for Sony to not only be adding to this conversation but providing actual solutions for their developer community is extremely powerful.”

App Promo content has previously been featured by the Nokia Developer Community and is currently being featured by the HTC Developer Program on Twitter @HTCDev as part of a #TipTuesday Twitter campaign which provides app marketing tips to the followers in 140 characters or less every Tuesday.

The summer App Marketing series can be found on the Sony Developer Site at developer.sonymobile.com. For more information on App Promo visit http://www.app-promo.com or Follow them on Twitter @AppPromo.

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App Promo is a leading app marketing and strategy firm based whose mission is to help developers across all platforms succeed in the business of their applications. They offer strategy, monetization and marketing services to app publishers leveraging their experience and expertise in the industry to take their client’s applications to the next level. For more information, or to contact App Promo, visit http://www.app-promo.com. Follow @AppPromo on Twitter.

 

The original press release can be found here: http://www.prweb.com/releases/2012/6/prweb9630456.htm

15-in-1 Casino & Sportsbook Android App Gets 4.1 Star Rating from AndroidTapp

15-in-1 Casino & Sportsbook Android AppCongrats to our new client gApp Technology Inc., creator of the “swiss army knife of casino and card games” 15-in-1 Casino & Sportsbook for Android on receiving a 4.1 out of 5 star rating from go-to Android Review site AndroidTapp.com.

15-in-1 Casino & Sportsbook puts the most popular casino & betting games in your pocket. Try your luck at Three Card Poker, place a bet on an upcoming sports game, spin the wheel to win at Roulette and more all within one FREE Android app.

15-in-1 has been downloaded over 100,000 times already since its launch in May of this year and has a near perfect star rating in the Google Play store by over 1,200 users and has been described as “fun and addictive”, “realistic games” and “Good Times” by real users.

If you love the casino, this is a must-have app for your Android device. A perfect app to perfect your casino strategy or just to pass the time. And best of all, there’s no impact on your wallet.

To download this FREE game, visit the Google Play store.

App Promo Facebook Fans Eclipse 3,000

We would like to thank all of our Facebook fans for helping us eclipse our 3,000 milestone today. As at this post we have reached 3,109 as a total fan following of app publishers and developers around the world.

We look forward to our continual growth on this social network and especially in continuing the conversation we have started with our fans on app marketing and helping them keep in the know on the major news stories in the app discovery side of our industry.

If you are aren’t already a fan, you can join in the fun here: https://www.facebook.com/AppPromo

App Promo Facebook Page - 3,000+ Fans

City King Accolades from Review Sites During Marketing Launch

Congrats to our client, Funton Games, for their social gaming iPhone app – City King which earned a tremendous amount of positive reviews by popular review sites during their marketing launch earlier this May.

  • 148apps gave City King 3.5 overall stars with 4 stars in playtime and replay value in their review May 22 saying ” there’s something to be said for a location-based game that has actual gameplay”.
  • AppCraver gave City King 4 stars also noting the games interesting premise of “incorporating familiar locations into your game play”
  • The iPhone App Review gave City King a perfect 5 star score stating that the “overall value of City King is excellent”
  • AppShrink said: “I must say, the idea behind City King is really awesome. Incorporating social networking with RPG style game play is a brilliant tactic and may prove to be quite popular. The graphics are well done, and the user interface is really simple to use which makes for a nice environment when you’re in a hurry to check-in somewhere and battle some goblins.”
  • The iPhone App Review Guy gave City King a 4 out of 5 stars concluding: “The bottom line is there wasn’t really much about this app I didn’t like.  It is free, it’s fun, it’s addictive, and it’s cool because it’s in your neighborhood.  That is what makes is more fun for me.  It just rocks.”

Also check out this great video review of City King by The Daily App Show  who syndicates their videos on YouTube, Blip.tv, Google TV, Boxee and Roku.

http://youtu.be/CDDLP260Ewk

 

 

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