Mobile apps see a surge in consumer use and spending

Consumers spent $100 billion on mobile apps faster than ever this year and emerging markets saw a big increase in app use.

The mobile app market continues its rapid growth as consumers spend more time and money on apps than ever before, according to data.ai’s latest quarterly research. Consumers spent $100 billion on mobile apps faster than ever in 2023.

AI is here. In the third quarter, two of the top three breakout apps by download growth were AI-powered: ChatGPT and Remini, a photo editing app that uses AI to enhance photos. This trend is likely to continue as AI technology becomes more sophisticated and affordable.

Other standout areas of growth and top apps in the last quarter include:

  • Fitness apps: Strava, AllTrails, onX Hunt, and Runna.
  • Social apps: Instagram.
  • Video streaming apps: ReelShort.
  • Games: Monopoly GO.

Why we care. It might seem self-evident, but more and more consumers are using their smartphones to access the internet and interact with brands. If your brand doesn’t have a focus on mobile-first marketing, perhaps it should.

Downloads: Does the public want a better-managed version of X/Twitter? Threads, the microblogging social app launched by Meta at the start of the quarter, skyrocketed up the charts, reaching 150 million downloads faster than any other app in history. This was enough to propel it to the top spot by overall downloads in the quarter with 236 million, just ahead of TikTok’s 229 million downloads in the quarter.

However, it’s important to note that 80% of these downloads came in July, the first month of its launch. This suggests that Threads’ initial popularity was largely due to its reliance on Instagram’s large base of users to port over easily. In August and September, downloads declined to 25 million and 19.5 million, respectively.

Two other apps to pay attention to:

  • Temu: The shopping app continued its ascent in Q3. It climbed to the #3 spot after ranking as the #5 breakout app in the first half of this year. It was the top breakout app across European Union markets like France, Germany, Italy and Spain (as Threads is not yet available in the EU).
  • TikTok Music: Another app to keep an eye on is TikTok Music, which soft-launched in Brazil, Indonesia, Mexico, Australia and Singapore during Q3. It was the #10 breakout app in Brazil during the quarter.

Another notable trend is the increasing popularity of apps from and in emerging markets. In the third quarter, three of the six markets where consumers spend more than five hours per day in apps were in APAC: Indonesia (six hours!), Thailand and India. 

Constantine von Hoffman on October 17, 2023 at 3:40 pm

All you need to know from WWDC 2023

Here is everything you need to know from today’s WWDC Conference. A major push to #VR and the #Metaverse with Apple Vision Pro. Lots of news to review and digest.

@Apppromo listed Top 50 Mobile App Marketing Agencies Feb 2022

Today, the mobile app industry has become a vast market for developers to try out their hands at new development approaches. There are a staggering 4.14 million apps in the world today for the Google Play Store and iOS App Store combined. With the increasing number of apps and innovations, the competition to stay on top too has gone dramatically up in the last few years.

This, then eventually, has driven the need for mobile app marketing a lot more. There are thousands of app marketing agencies around the world that claim to offer innovative and ground-breaking campaigns for their clients. However, very few of them come out on top.

Company ranking points-

  • Size of the company
  • Cost-effectiveness
  • Total number of apps marketed
  • Size of the company’s clientele
  • Variety of industries worked with
  • Market share of the company
  • Feedback generated by client reviews
  • Company turnover
  • The annual business growth rate

Additional points for ranking-

  • Size of the company
  • Cost-effectiveness
  • Total number of apps marketed
  • Size of the company’s clientele
  • Variety of industries worked with
  • Market share of the company
  • Feedback generated by client reviews
  • Company turnover
  • The annual business growth rate

Pages:1234567...75»

Events

  • No events yet