Apple’s Worldwide Developers Conference, or WWDC, is the company’s annual conference for software makers. The conference kicked off Monday with a two-hour keynote address that showed off a slew of new updates for the company’s major products.
Here are the most important announcements:
Beta versions will be available to developers Monday, and the public can test the software beginning in July. The final versions will be available to everyone this fall.
Facebook and Google are indeed on top. So much so that the top 10 across the App Store, Google Play, and combined, are nearly identical. In another return to normalcy, TikTok’s unstoppable is back on display. With demand for chat service Telegram down in March, TikTok is back to being the king of downloads.
Zoom, Snapchat, and Spotify were the only other apps to make it into the top 10. The first two aren’t strangers to the list, but Spotify is making a debut. It’s been close for quite a while now, but before March hasn’t cracked it yet. More on that, below.
Together, the most downloaded apps in the world across the App Store and Google Play were downloaded roughly 352 million times, about 6% higher than February’s batch.
Some 218 billion apps were downloaded in 2020, representing a 7% growth over the previous year. That’s according to new data from AdColony.
Overall, users spent 4.2 hours per day using their mobile devices which was 20% higher than in 2019.
These changes were driven by COVID-related lockdowns.
Among the top mobile game downloads, 78% were casual games.
Some 45% of apps used during Q1 2021 were games and 36% of gamers said they played more games compared to before the pandemic.
Mobile games were cited as a top way to relieve stress and tension during unprecedented times.
The top ten casual games accounted for some 80 million installs during the first two weeks of 2021 alone.
But it’s not just gaming that saw app usage spike. A fifth of users also discovered new products using their smartphones.
Digging deeper into shifting consumer behaviour, AdColony found that people spent 8% more time in games than watching TV and 18% paid for apps while 14% of gamers made in-app purchases.
Meanwhile, reaching consumers through mobile games is still an effective way to engage with target audiences.
Consumers are expected to spend $120 billion on mobile games this year.
The reasons for game play vary from wanting to pass some time (48%) to relaxing (44%) and keeping the mind active (33%).
The Apple Worldwide Developers Conference is coming to a screen near you, June 7 to 11, 2021
Join the worldwide developer community for an all-online program with exciting announcements, sessions, and labs at no cost. You’ll get a first look at the latest Apple platforms, tools, and technologies — so you can create your most innovative apps and games yet.
In an effort to help app developers create a more sustainable business, Google said it will be slashing its commission on the Play Store for in-app digital products.
The move follows a similar announcement by rival Apple.
As of July 1st, 2021, Google will be reducing its service fee from 30% to 15% for the first $1 million in revenues.
A 30% cut applies to each dollar earned above the first $1 million.
The changes are a boon to smaller developers who don’t earn as much in revenue as larger app makers.
It will apply to some 99% of developers selling services through their app on the Play Store.
In a blog post, the company said:
“These are funds that can help developers scale up at a critical phase of their growth by hiring more engineers, adding to their marketing staff, increasing server capacity, and more.”
Google also added that scaling an app didn’t stop at the $1 million mark.
“We’ve heard from our partners making $2M, $5M and even $10M a year that their services are still on a path to self-sustaining orbit. This is why we are making this reduced fee on the first $1M of total revenue earned each year available to every Play developer, regardless of size.”
The changes follow a backlash in India where many tech and app start-ups said they were struggling with the 30% fees.
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