45% of apps used were games in Q1 2021

Some 218 billion apps were downloaded in 2020, representing a 7% growth over the previous year. That’s according to new data from AdColony.

Overall, users spent 4.2 hours per day using their mobile devices which was 20% higher than in 2019.

These changes were driven by COVID-related lockdowns.

Among the top mobile game downloads, 78% were casual games.

Some 45% of apps used during Q1 2021 were games and 36% of gamers said they played more games compared to before the pandemic.

Mobile games were cited as a top way to relieve stress and tension during unprecedented times.

The top ten casual games accounted for some 80 million installs during the first two weeks of 2021 alone.

But it’s not just gaming that saw app usage spike. A fifth of users also discovered new products using their smartphones.

Digging deeper into shifting consumer behaviour, AdColony found that people spent 8% more time in games than watching TV and 18% paid for apps while 14% of gamers made in-app purchases.

Meanwhile, reaching consumers through mobile games is still an effective way to engage with target audiences.

Consumers are expected to spend $120 billion on mobile games this year.

The reasons for game play vary from wanting to pass some time (48%) to relaxing (44%) and keeping the mind active (33%).

Google slashes Play Store services fees by 50% on first $1 million revenue

In an effort to help app developers create a more sustainable business, Google said it will be slashing its commission on the Play Store for in-app digital products.

The move follows a similar announcement by rival Apple.

As of July 1st, 2021, Google will be reducing its service fee from 30% to 15% for the first $1 million in revenues.

A 30% cut applies to each dollar earned above the first $1 million.

The changes are a boon to smaller developers who don’t earn as much in revenue as larger app makers.

It will apply to some 99% of developers selling services through their app on the Play Store.

In a blog post, the company said:

“These are funds that can help developers scale up at a critical phase of their growth by hiring more engineers, adding to their marketing staff, increasing server capacity, and more.”

Google also added that scaling an app didn’t stop at the $1 million mark.

“We’ve heard from our partners making $2M, $5M and even $10M a year that their services are still on a path to self-sustaining orbit. This is why we are making this reduced fee on the first $1M of total revenue earned each year available to every Play developer, regardless of size.”

The changes follow a backlash in India where many tech and app start-ups said they were struggling with the 30% fees.

How to make 💸💸💸💸 in the AppStore in 2021

Calling all #brands and #developers, there is still a lot of money to be made in the @AppStore. App Promo is here to help you make that 💸💸💸💸. Email us for a FREE consultation appinfo@app-promo.com #money #marketing #socialmedia #branding #socialmediamarketing

App Promo Named Among Canada’s Top Advertising & Marketing Agencies for 2021 for the 4th year in a row

At App Promo, we know how important mobile marketing can be for your business. Mobile has become a staple of our daily lives and consistent use of smartphones brings forward an idea for the development of this kind. This technology is going to innovate your business and give you access to more exposure to the market trends and help your business grow accordingly.

App Promo has been providing mobile marketing services since 2010 and we’ve helped hundreds of developers, brands, and content creators take their app to the next level. We understand that each app is unique and create custom solutions to make sure that we are meeting our clients’ objectives. Our team has years of experience in marketing and increasing revenue for clients with their digital products.

We are innovators in app strategy, marketing, and monetization. Our goal is to help developers and app owners successfully achieve their goals.

As a statement of our success, for the fourth year in a row, we’ve been featured on Clutch as one of the top advertising & marketing agencies in Canada.

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Clutch is the leading ratings and reviews platform for IT, marketing, and business service providers. They help firms across the globe connect with the right service providers to partner with.

We’ve received awards before but getting recognized once more is such a great feeling and it pushes us more to deliver top-tier service to our clients.

We couldn’t have won this award without our wonderful clients. We truly appreciate the confidence and trust that you accorded us, commented Gary Yentin, CEO of AppPromo: “We are excited to be recognized by Clutch as a leader in B2B marketing for the 4th year in a row.”

Contact us to get started on discussing how we can help you succeed with your application and feel free to continue the conversation with us.

 

 

The Secrets of App Marketing

#AppMarketing can be complicated. App Promo has been creating successful campaigns since 2010. It has been over 11 years since the @AppStore launched. The one thing we know for sure, is an App is a business and if you have a business you need a #plan. To make dollars you need sense! Try us you will like us😊

How do Canadian Apps Monetize ?

16% of apps by Canadian publishers are paid. That is a higher value of paid apps compared to the overall apps, where 3% are paid. 24% of apps by Canadian publishers include ads.

Data from 42 Matters

The importance of app store optimization (ASO)

Your app store product page is important because it’s the destination for all of your marketing efforts – ads, search, social media. It’s also the first thing users see when they come across your app within the app market place. But are you really leveraging the power of this page?

Discovery is one of the major challenges for any app developer, regardless of platform. Being able to be found and stand out in the sea of applications is critical to success for an application. This is getting more and more difficult as more and more apps go live each day. App stores were created to aid developers in discovery of their applications but as app inventory continues to grow at a rapid pace, they are unable to assist all of the applications in the same way they did when smartphone and tablet apps first launched back in 2008. Today, it’s more important than ever for developers and app publishers to take matters into their own hands and market their applications to increase visibility to improve downloads for their application.

The goal of app store optimization – improved search discovery

One of the ways that app developers can better the discovery of their app is through optimization of their product page within the app store. This is called ASO or App Store Optimization. The goal of ASO is to enhance the major product page elements to improve search discovery, increase chances of standing out in a list view and better the sale ability of the page to convert to download or purchase. App Store Optimization touches upon all elements of your app’s product page – your name, category, icon, screenshots and even the product description and keywords used to describe and sell your app.

Keys to product page optimization – clarity, credibility, creativity

The key concept behind ASO is to take a look at these elements from a user’s perspective to ensure that they are working hard to market and sell your app. In essence, ASO makes sure that your product page elements are clear and convincing, as well as creative. It strives to remove any ambiguity in what your product offers and attempts to cut through the noise around you to ensure that your app can rise above the rest, whether a user finds your app in search results or views it in a category list.

Pay attention to what your competitors and users are doing

In order to optimize your app store, you need to look to your competitors, as well as your users, and employ the use of some key app tools. In this five-part series, we will be breaking down the steps to perform App Store Optimization to improve the performance of your name, app icon, screenshots and your product description.

The benefits of ASO are great:

Improve search results and immediate app comprehension within app store lists with an optimized name.

Take advantage of app ranking opportunities through our category and sub-category recommendations.

Improve brand recall and rapid app comprehension and increase conversion with icon and screenshots suggestions.

Increase sale ability and improve search discovery with a SEO focused Product Description.

We hope this gets you thinking about your product page as not just a bunch of last-minute elements required to get your app live upon submission, but rather some key and free marketing opportunities at your disposal that can better your chances of app success. Stay tuned for more strategies and tips on App Store Optimization going forward!

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