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TIP: Only Send Users to Your Download Page

Using your app store app page as the destination for your marketing is a smart idea but one problem is visibility of traffic to this page. Increase your monitoring by using a link shortening & tracking service like bit.ly or create a page re-direct from your own website. Not only will you be able to better understand how many people checked out your app page, you will have created a much smaller and better looking URL to use for marketing purposes (especially Twitter).

TIP: Get Rated to Move Up the Charts

Downloads are the first step but its usage that the app stores are starting to look at to build their charts and features. Increase your ratings and reviews by building in areas in your app to request this from your users. Update your “About” or “Info” area with a call to action to “Rate us” or be more aggressive by creating a pop-up which asks users to give feedback.

This Application is a must ! Please upvote it on @producthunt

This application is a must—>A.B.Collab: A business network focused on lead-gen via collaboration

A.B.Collab aims to make it easier and faster for you to find new leads. Cold calling results in a 1-3% success rate, and it’s abusive to both parties. When that same connection is made with a warm intro or referral, the rate jumps to 40%.

A.B.Collab is a business network designed by sales pros to help you close more deals through collaboration. We are a community of professionals focused on individual goals while helping others along the way.

How it works:

– Submit a targeted request to the community

– Other members review your request and contact you directly if they can help

– If you find success, repay the favor by helping others find leads they need

Discover a professional network focused on creating a rising tide of opportunity.

Benefits

– Work with a community of peers that want to help you succeed

– Feel good about helping others access hard-to-find leads

– Focus only on what matters most

– Use the spirit of collaboration to find leads and experts

Please upvote it on @producthunt https://www.producthunt.com/posts/a-b-collab  Please upvote it on @producthunt

Mobile commerce sales will double to $700+ billion by 2025: eMarketer

E-comm is so yesterday. 2021 is all about M. According to eMarketer, mobile commerce sales (aka m-comm, aka all the stuff we buy on our phones) increased by 41.4% in 2020 and will grow another 15.2% this year, hitting $359.3 billion. 

“Smartphones have historically been primarily consumption devices, but they’re becoming much better as transaction devices,” eMarketer principal analyst Andrew Lipsman told Retail Brew. 

  • M-comm is expected to almost double its share of annual US retail sales by 2025, to 10.4%—or $728+ billion. 

Tap and buy: We shouldn’t be surprised. At this point, e-commerce is just…commerce. Soon, the same will be true for m-comm. 

During the pandemic, 56% of American consumers used apps or mobile websites to order food (up from 36%) and 51% ordered products for pickup (up from 31%).

  • A 2021 Deloitte survey shows that 70% of 2,000+ US teens and adults will continue these habits post-Covid.

Global App Spending Approached $65 Billion in the First Half of 2021, Up More Than 24% Year-Over-Year

Global app spending reached $64.9 billion in 1H 2021

Worldwide consumer spending in mobile apps reached $64.9 billion across the App Store and Google Play in the first half of 2021, according to preliminary Sensor Tower Store Intelligence estimates and projections through June 30. This was 24.8 percent more than the $52 billion generated by both stores in the same period in 2020.

Although spending continued to climb to new heights, the year-over-year growth experienced by mobile markets so far this year trailed that experienced in 2020. In the first half of last year, the pandemic boosted consumer spending by 28.4 percent Y/Y when compared to approximately $40.5 billion in the first half of 2019

Advertisers Shift Spending Toward Android Devices

Advertisers have begun shifting their spending patterns in the months since Apple Inc. began requiring apps to gain iPhone and iPad users’ permission to track them.

After the tracking change took effect in April, many users of Apple’s iOS operating system have received a high volume of prompts from apps asking permission to track them—requests that most have declined. Less than 33% of iOS users opt in to tracking, according to ad-measurement firm Branch Metrics Inc.

As a result, the prices for mobile ads directed at iOS users have fallen, while ad prices have risen for advertisers seeking to target Android users. Those shifts come after many in the digital-ad industry warned that Apple’s changes, which the tech giant framed as part of a broader user-privacy crackdown, would limit advertisers’ access to data about consumers and hurt their business.

Digital advertisers say they have lost much of the granular data that made mobile ads on iOS devices effective and justified their prices. In recent months, ad-buyers have deployed their iOS ad spending in much less targeted ways than were previously possible, marketers and ad-tech companies say. The shortage of user data to fuel Facebook Inc.’s suite of powerful ad-targeting tools reduces their effectiveness and appeal among some advertisers, ad agencies say.

U.S. Consumer Spending on Lifestyle Apps Hit Nearly $300 Million in Q1

Lifestyle category apps are off to a strong start in 2021, both in terms of adoption and consumer spending in the United States. Sensor Tower’s State of Lifestyle Apps 2021 report, available now, analyzes trends in the category and analyzes how subcategories such as Dating, Social Discovery, and Home Technology performed throughout 2020 and in early 2021.

Although U.S. consumer spending in Lifestyle category apps declined slightly quarter-over-quarter in 2019, 2020 saw a resurgence. The category’s revenue grew each quarter over the last year, and that trend continued into the first quarter of 2021 when the category reached $296 million in spending, up 30 percent year-over-year.

U.S. spending in Lifestyle apps reached nearly $300 million in Q1 2021.

Excluding Tinder, which introduced direct payments on Android, the Lifestyle category saw a compound annual growth rate (CAGR) of nearly 50 percent in U.S. consumer spending since the first quarter of 2018.

Consumers are spending more in apps but installs are down in H1 2021

Consumers spent a whopping $64.9 billion in app stores by Google and Apple during the first half of the years, according to the latest data from Sensor Tower.

That’s almost a quarter more than they spent in 2020 at $52 billion.

However, growth in 2020 was still higher at a spending boost of 28.4% compared to the first half of 2019 ($40.5 billion).

The Apple App Store is projected to generate $41.5 billion in consumer spending worldwide via in-app purchases, subscriptions and premium apps during the first half of 2021.

Google Play generated an estimated $23.4 billion during the same period, but it’s projected that the Google store will grow more strongly during 2021 than Apple.

Revenues on Google Play grew 30% from $18 billion in H1 2020, which is 4 percentage points higher than the same period in 2019. Its growth is driven by markets such as the Philippines.

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