Create additional versions of your App Store product page

Custom product pages

Create additional versions of your App Store product page, each of which highlights a feature or specific content, then share a page’s unique URL in your corresponding marketing efforts.

Overview

You can create additional versions of your App Store product page on iOS 15 and iPadOS 15 or later to showcase different features or content within your app — such as a particular sport, character, show, or gameplay feature — and share them with different audiences through unique URLs. You can also use these pages to showcase seasonal or culturally relevant content. Each custom product page can include screenshots, promotional text, and app previews that are different from those on your default product page.

Configuring in App Store Connect

When creating a custom product page in App Store Connect, you can choose to start with a copy of your default product page or a blank page. You can then customize screenshots, promotional text, and app previews for any of your page’s localizations. Any metadata you provide must be submitted for review, which you can do independent of an app update. You can have up to 35 custom product pages per app published on the App Store at a time. For a smooth review experience, make sure your screenshots and app previews follow the specifications and that all metadata follows the App Store Review Guidelines.

Marketing custom product pages

Once you’ve created a custom product page, you can use its unique URL to share it through your marketing efforts, such as social media advertising or promotional communications. For example, you can promote a sports team in an email campaign and link to the custom product page that highlights that team. The unique URL adds a new product page ID parameter to the default product page URL. For example: https://apps.apple.com/us/app/mountain-climber/id12345678?ppid=45812c9b-c296-43d3-c6a0-c5a02f74bf6e

Advertising networks can also use custom product pages in StoreKit-rendered advertisements. They’ll use the custom product page ID as the customProductPageIdentifier when using SKOverlay, or as the SKStoreProductParameterCustomProductPageIdentifier when using SKStoreProductViewController.

Early next year, you’ll be able to use custom product pages to create ad variations with Apple Search Ads. Custom product pages will be available to select right from your Apple Search Ads account, letting you create more relevant ads for different audiences.

Learn more about Apple Search Ads

Custom product pages don’t appear when someone searches for your app or game on the App Store, but may appear in editorially curated selections on the Today, Games, and Apps tabs.

Measuring success

Once your custom product pages are live, you can measure their performance in App Analytics in App Store Connect. Under the Acquisition tab, you’ll see product page impressions, downloads, redownloads, and conversion rates to understand how effective each page is at encouraging app downloads. You can also view retention data and average proceeds per paying user for each custom product page. Additionally, you can compare the performance of your custom product pages against your default product page, and see whether people who downloaded your app from a custom product page stay engaged longer or spend more on in-app purchases.

App Store Fees Fall Again!

App Store Fees Fall Again! Check out the recent article from the Developers Appliance

https://www.developersalliance.org/news/app-store-fees-fall-again

It’s awesome to see more price decreases … before the government dismantles our industry.

Kudos to our app store partners for another round of price cuts! While most devs are less fixated on app store fee formulas and more on the services and tools they offer, falling fees are always a welcome surprise. Apple and Google are now taking turns sweetening their deals and fine-tuning what and how apps are treated based on evolving app monetization schemes. We’ll leave it to Google to give the details – see their blog post for more – but this is another clear sign that platforms recognize that developer success is their success too.

For years, app store competition has focused on the “supply-side”; trying to build the best tools, offer the best community experience, engage better or address store mechanics and add new features. More importantly, the underlying platforms are competing for consumers, and that means a growing demand for new features and the apps that capitalize on them. This was exactly what devs needed in a growing industry. Fees have been less of a focus – mostly because those developers most impacted are highly lucrative and successful franchises themselves. This latest round of fee cuts opens up many new monetization strategies and makes it easier for those on the cusp of success to breakthrough. Nothing but good news there!

Contact App Promo today on how we can save your money and make you more money this holiday season 🎄

Holiday App Marketing 2021

App Promo is here to help with your holiday app marketing needs. It’s time to run your holiday campaigns for the next 6 weeks to enjoy the returns of a captive audience that is is ready to spend money $$$$. If you have a budget small or large now is the time to get the returns you have been waiting for. Call us for your free holiday plans today!

App Marketing Holiday Timelines

When planning your holiday marketing campaign it is important to note some key dates. It’s never to early to plan and create amazing creative for the holiday season. We are here to help and make your holiday campaign season a great success. #holiday #marketing #holidaymarketing

Email us today for a complimentary Holiday App Marketing Analysis !

Apple Search Ads Holiday Season Discovery Guide

Plan your holiday strategy.

Make the most of the festive celebrations taking place around the world, and ensure your Apple Search Ads campaigns are optimized to take advantage of key times.

Be ready for seasonal opportunities.

As the year comes to an end, people around the world look forward to taking time out, celebrating with friends and family, and sharing gifts.

Across regions, there are a number of key holiday moments that drive increased interest in certain app categories. Consider optimizing your campaigns to make the most of these seasonal opportunities.

Download the PDF Guide

Holiday App Marketing 2021 Survey

Check out the latest App Promo holiday app marketing survey. Are you ready for the holidays ? AppPromo is ready to help you get the most downloads at the lowest acquisition cost. Call us today to book your holiday campaigns and see the results! Just email us; info@app-promo.com to get the campaign started!

Apple Settles With App Developers Without Making Major Concessions

Apple Inc. settled a wide-ranging class action lawsuit with U.S. app makers Thursday without agreeing to major changes to its policies, a victory for a company facing criticism that it wields too much power.

The settlement will include $100 million worth of payments to app makers ranging from $250 to $30,000 per developer, according to law firm Hagens Berman, which represented plaintiffs claiming Apple overcharged them fees for distributing their programs through the iOS App Store. A new advertising policy, meanwhile, will make it easier for developers to promote alternative pricing plans and ways to pay — without Apple taking a cut. 

ASO Tip #5 – The Importance of Reviews & Ratings

ASO Tip #5 - Ratings and Reviews

Welcome back to the last of our 5-part series of App Store Optimization (ASO) tips.

The goal of this series was to help app publishers and developers with a critical part in the app ecosystem: the app store product page. So far we have covered off improving your name; looked at how important it was to get your icon right; reviewed what to do to improve your screenshots; and, last week, revealed the secret formula to writing a successful product description.

This week we focus our last tip on the importance of reviews and ratings especially as it relates to discovery and downloads.

We all know how important customer feedback is. Comments and ratings provides invaluable information direct from the consumers of our applications. This is obvious a great source of learnings which can be taken back to influence the application’s product roadmap whether its through a bug fix or feature enhancement.

What might not be well known is how important ratings and reviews factor into discovery and download of your app.

From a Discovery perspective: ratings and reviews are considered as metadata for search and can even help to categorize your app in search results according to news which broke this week on TechCrunch on possible enhancements Apple is making from their recent acquisition of Chomp, a leading app search engine, which uses customer feedback to influence discovery. If this is true, then gaining reviews becomes key for app publishers not only to get valuable feedback but also to ensure that their page is rich with keywords which can help them be found in search results.

From a Download perspective: ratings and reviews could mean the difference of a potential user downloading your app over a direct competitors – especially in list view on the device. We covered how important it was to stand out from the crowd with a great name and especially a killer icon. Well those little stars that get lit up when you get a rating and the numbers that grow when reviews are written are another way for your app to get noticed. If there is an app in the list that is similar to yours and you have stars (any stars) and more reviews, you are much more likely to be the one that is tapped on to continue forward and downloaded. Of course, when you start to be compared to others that also have many reviews and ratings, the importance of what your star rating and how many positive reviews you have become a factor.

So what to do? How do you get reviews and ratings? Here are a couple of ideas to get you started

  • Ask for them! Have a call to action to “Rate and Review Our App” on your product description, in your marketing materials, your emails and newsletters, your social networks – wherever it makes sense
  • Use pop-up notification reminders in your app to ask for active users to give their feedback
  • Build a resident area in your app, like in your menu, which prompts users to rate and review
  • Hold contests and promotions to gather feedback leveraging your social networks and databases

We hope you have enjoyed the ASO (App Store Optimization) Series. Please feel free to reach out to us directly at info@app-promo.com if you have any questions or keep the conversation going on our Twitter account @AppPromo.

 

ASO Tip #4 – The Secret Product Description Formula

App Store Writers BlockWelcome back to the ASO (App Store Optimization) article series.

We have covered so far in this series ensuring that your name and image assets: icon and screenshots are working hard to sell your app within the app store environment. Today we tackle the product page element which usually takes the most time to complete and because of this work effort is often left untapped – the product description.

App stores provide developers and app publishers with 4000 characters to tell potential downloaders in words what their app is all about. Since often marketing copy is not there forte, we find app descriptions with a few lines, incorrectly focused on providing support and FAQ or even left blank.

Product descriptions are powerful marketing opportunities for two reasons:

  1. They spell out what your app is and why the consumer should download it (in this way they are the word counterpart to your screenshots). A great product description will convince users who have tapped onto your app for more information to download.
  2. Descriptions, if done correctly, will also be keyword rich making them a powerful tool for search engine results helping fuel additional discovery.

So why do app publishers often resort to not utilizing this area properly? Bottom line is that they are often overwhelmed and don’t know how to begin writing it. In essence they get app store writers block.

To help you move past this block and to ensure that your app description is written to maximize conversions and search discovery, we break down our secret formula.

  • Start with your Elevator pitch – what is this app and why should the user download it (USP/Benefit)
  • Move into reconfirming your price or use this area for price promotions
  • Highlight ratings/reviews/awards/press – keep this area updated as you receive these
  • List Features make sure to include all core features and avoid being too technical
  • Wrap up with a final sentence which reconfirms why the consumer should download the app
  • Provide additional contact points – links to your Facebook, YouTube, Twitter and your website
  • Remind users to rate and review your app

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