Unity Mobile Insights 2022: Growth and Monetization

Important Report for all business owners of mobile applications: Unity Mobile Insights 2022: Growth and Monetization. Enclosed are some of the main points that resonate with today’s app owners:-

Soft Launch

  • Canada is the preferred location for a soft launch
  • January is the preferred month for a soft launch
  • On average, a soft launch takes six and a half weeks to complete

Spend your Budget Wisely

  • Advertising in hypercasual games has 38% higher CTR than other genres
  • Games that are advertised in games of the same genre generally perform better with cannibalization not being a concern
  • D7 retention is much higher for games targeted at casual audiences for word, board, and puzzle games, than hardcore gamers for racing, role-playing, and simulation games

Sharpen your Ad Creatives

  • Ad creatives that showed actual gameplay performed better than any other ad content
  • Voice-over performs better than on-screen text for instructions
  • Showing gameplay of the player losing or failing at the game is effective

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