Put your app’s performance into context using peer group benchmarks, which compare your app’s performance to that of similar apps on the App Store. Peer group benchmarks provide powerful new insights across the customer journey, enabling you to identify what works well in your app and what can be improved. Apps are placed into groups based on their App Store category, business model, and download volume to ensure relevant comparisons. Using industry-leading differential privacy techniques, peer group benchmarks provide relevant and actionable insights — all while keeping the performance of individual apps private.
Create additional versions of your App Store product page, each of which highlights a feature or specific content, then share a page’s unique URL in your corresponding marketing efforts.
Overview
You can create additional versions of your App Store product page on iOS 15 and iPadOS 15 or later to showcase different features or content within your app — such as a particular sport, character, show, or gameplay feature — and share them with different audiences through unique URLs. You can also use these pages to showcase seasonal or culturally relevant content. Each custom product page can include screenshots, promotional text, and app previews that are different from those on your default product page.
Configuring in App Store Connect
When creating a custom product page in App Store Connect, you can choose to start with a copy of your default product page or a blank page. You can then customize screenshots, promotional text, and app previews for any of your page’s localizations. Any metadata you provide must be submitted for review, which you can do independent of an app update. You can also use the App Store Connect API to automate metadata upload and submission for your custom product pages. You can have up to 35 custom product pages per app published on the App Store at a time. For a smooth review experience, make sure your screenshots and app previews follow the specifications and that all metadata follows the App Store Review Guidelines.
Once you’ve created a custom product page, you can use its unique URL to share it through your marketing efforts, such as social media advertising or promotional communications. For example, you can promote a sports team in an email campaign and link to the custom product page that highlights that team. The unique URL adds a new product page ID parameter to the default product page URL. For example: https://apps.apple.com/us/app/mountain-climber/id12345678?ppid=45812c9b-c296-43d3-c6a0-c5a02f74bf6e
Custom product pages don’t appear when someone searches for your app or game on the App Store (except as a search results ad that you created with Apple Search Ads). However, they may appear in editorially curated selections on the Today, Games, and Apps tabs.
Apple Search Ads lets you create Today tab ads and search results ad variations based on your eligible custom product pages. Tailor ad messaging and images for different audiences, feature launches, or seasonal promotions when you set up your campaign. Learn more about Apple Search Ads.
Measuring success
Once your custom product pages are live, you can measure their performance in App Analytics in App Store Connect. Under the Acquisition tab, you’ll see product page impressions, downloads, redownloads, and conversion rates to understand how effective each page is at encouraging app downloads. You can also view retention data and average proceeds per paying user for each custom product page. Additionally, you can compare the performance of your custom product pages against your default product page, and see whether people who downloaded your app from a custom product page stay engaged longer or spend more on in-app purchases.
iOS 16.1 and iPadOS 16.1, the world’s most advanced mobile operating systems, will soon be available to customers worldwide. Take advantage of Live Activities to help people stay on top of what’s happening live in your app, right from the Lock Screen and Dynamic Island on iPhone. Bring desktop-class features, such as an editor-style navigation bar and enhanced text editing menu to your iPad app, and get the most out of the latest advancements in MapKit, Metal, ARKit, Core ML, and more.
Build your app using Xcode 14.1 Release Candidate, then test and submit it for review. Please note, starting April 2023, all iOS and iPadOS apps submitted to the App Store must be built with Xcode 14.1 and the iOS 16.1 SDK. https://developer.apple.com/ios/submit/
Effective September 30, 2022 We’re adding new guidelines to our Ads policy to improve the in-app user experience and to prohibit unexpected interstitial ads, inspired by the Better Ads Standards – Mobile Apps Experiences guidelines.
Effective August 31, 2022 We’re updating health misinformation guidelines to state that we don’t allow apps containing misleading health claims that contradict existing medical consensus, or that can cause harm to users.We’re updating our Impersonation policy to clarify that the policy prohibits impersonation of other entities or organizations. We’ve also added some new examples regarding app titles and icons.
Effective September 30, 2022 We’re updating our Subscriptions policy to state that users must be able to easily cancel their subscriptions from within the app.
Effective November 1, 2022 We’re updating our Families Self-Certified Ads SDK Program to require that self-certified ads SDK providers must submit new policy-compliant, self-certified versions and a test app to remain in the Families Self-Certified Ads SDK Program. Learn more about Families Self-Certified Ads SDKs.We’re updating our existing stalkerware guidance with a monitoring apps flag “IsMonitoringTool” for all legitimate monitoring applications. All apps that use this tool must also disclose monitoring or tracking functionality in their Google Play store description.
New examples and clarifications Additionally, we’ve added new examples and clarifications to some of our existing policies. Because these policies aren’t new or updated, our enforcement standards and practices for these policies remain the same.
We’re clarifying our Child Endangerment policy to reinforce that we prohibit the use of apps to endanger children, including the facilitation of child trafficking, grooming, and sextortion.We’re clarifying our Families Data Practices policy to state that apps that solely target children must not transmit Android advertising identifier (AAID), SIM Serial, Build Serial, BSSID, MAC, SSID, IMEI, and/or IMSI. Apps that target both children and older audiences must not transmit AAID, SIM Serial, Build Serial, BSSID, MAC, SSID, IMEI, and/or IMSI from children or users of unknown age.
We’re consolidating health and medical-related policies into an easy-to-navigate page.We’re clarifying our Ads policy to emphasize that ads and their associated offers served in your app must be consistent with your app’s content rating.
We’re clarifying our Ads policy to state that the Ad ID may no longer be connected to a persistent identifier or personally-identifiable information for any purpose including analytics purposes.We’re clarifying the Made For Ads guidelines under our Spam policy to prevent apps from displaying interstitial ads repeatedly to distract users from engaging with an app and performing in-app tasks.
We’re moving country-specific guidelines from our Real-Money Gambling, Games, and Contests policy page to a link on our Gambling Application Form for easier reference.We’re clarifying our sensitive events definition and examples under the Inappropriate Content policy to state that we don’t allow apps that capitalize on or are insensitive toward a sensitive event with significant social, cultural, or political impact (for example, civil emergencies, natural disasters, public health emergencies, conflicts, deaths, or other tragic events).
We’re clarifying Privacy Policy guidelines under our User Data policy to state that all apps must post a privacy policy link in the designated field within Play Console and a privacy policy link or text within the app itself.
Canada is the preferred location for a soft launch
January is the preferred month for a soft launch
On average, a soft launch takes six and a half weeks to complete
Spend your Budget Wisely
Advertising in hypercasual games has 38% higher CTR than other genres
Games that are advertised in games of the same genre generally perform better with cannibalization not being a concern
D7 retention is much higher for games targeted at casual audiences for word, board, and puzzle games, than hardcore gamers for racing, role-playing, and simulation games
Sharpen your Ad Creatives
Ad creatives that showed actual gameplay performed better than any other ad content
Voice-over performs better than on-screen text for instructions
Showing gameplay of the player losing or failing at the game is effective
Call to code #WWDC2022 – Join developers worldwide from June 6 to 10 for an inspiring week of technology and community. Get a first look at Apple’s latest platforms and technologies in sessions, explore the newest tools and tips, and connect with Apple experts in labs and digital lounges
Create additional versions of your App Store product page, each of which highlights a feature or specific content, then share a page’s unique URL in your corresponding marketing efforts.
Overview
You can create additional versions of your App Store product page on iOS 15 and iPadOS 15 or later to showcase different features or content within your app — such as a particular sport, character, show, or gameplay feature — and share them with different audiences through unique URLs. You can also use these pages to showcase seasonal or culturally relevant content. Each custom product page can include screenshots, promotional text, and app previews that are different from those on your default product page.
Configuring in App Store Connect
When creating a custom product page in App Store Connect, you can choose to start with a copy of your default product page or a blank page. You can then customize screenshots, promotional text, and app previews for any of your page’s localizations. Any metadata you provide must be submitted for review, which you can do independent of an app update. You can have up to 35 custom product pages per app published on the App Store at a time. For a smooth review experience, make sure your screenshots and app previews follow the specifications and that all metadata follows the App Store Review Guidelines.
Once you’ve created a custom product page, you can use its unique URL to share it through your marketing efforts, such as social media advertising or promotional communications. For example, you can promote a sports team in an email campaign and link to the custom product page that highlights that team. The unique URL adds a new product page ID parameter to the default product page URL. For example: https://apps.apple.com/us/app/mountain-climber/id12345678?ppid=45812c9b-c296-43d3-c6a0-c5a02f74bf6e
Early next year, you’ll be able to use custom product pages to create ad variations with Apple Search Ads. Custom product pages will be available to select right from your Apple Search Ads account, letting you create more relevant ads for different audiences.
Custom product pages don’t appear when someone searches for your app or game on the App Store, but may appear in editorially curated selections on the Today, Games, and Apps tabs.
Measuring success
Once your custom product pages are live, you can measure their performance in App Analytics in App Store Connect. Under the Acquisition tab, you’ll see product page impressions, downloads, redownloads, and conversion rates to understand how effective each page is at encouraging app downloads. You can also view retention data and average proceeds per paying user for each custom product page. Additionally, you can compare the performance of your custom product pages against your default product page, and see whether people who downloaded your app from a custom product page stay engaged longer or spend more on in-app purchases.
It’s awesome to see more price decreases … before the government dismantles our industry.
Kudos to our app store partners for another round of price cuts! While most devs are less fixated on app store fee formulas and more on the services and tools they offer, falling fees are always a welcome surprise. Apple and Google are now taking turns sweetening their deals and fine-tuning what and how apps are treated based on evolving app monetization schemes. We’ll leave it to Google to give the details – see their blog post for more – but this is another clear sign that platforms recognize that developer success is their success too.
For years, app store competition has focused on the “supply-side”; trying to build the best tools, offer the best community experience, engage better or address store mechanics and add new features. More importantly, the underlying platforms are competing for consumers, and that means a growing demand for new features and the apps that capitalize on them. This was exactly what devs needed in a growing industry. Fees have been less of a focus – mostly because those developers most impacted are highly lucrative and successful franchises themselves. This latest round of fee cuts opens up many new monetization strategies and makes it easier for those on the cusp of success to breakthrough. Nothing but good news there!
Contact App Promo today on how we can save your money and make you more money this holiday season 🎄
App Promo is here to help with your holiday app marketing needs. It’s time to run your holiday campaigns for the next 6 weeks to enjoy the returns of a captive audience that is is ready to spend money $$$$. If you have a budget small or large now is the time to get the returns you have been waiting for. Call us for your free holiday plans today!
Rising vaccination rates and decreasing infection rates across several European countries have helped the Travel app category hit strong year-over-year growth rates in Q2 2021, with downloads up 104 percent. Sensor Tower’s latest report, available now, reveals that downloads reached 143 million installs, up 14 percent versus H1 2020 on Google Play and Apple’s App Store, respectively.
Booking.com Dominates the Travel Aggregator Space
Travel aggregator apps were significantly impacted by the emergence of COVID-19. However, by the summer of 2021, downloads of hotel booking apps and full-service travel aggregators were approaching pre-pandemic levels. Booking.com reached nearly 3 million downloads in Europe in July 2021, a new all-time high exceeding its peaks during the summer months before the pandemic. From January to August 2021, Booking.com saw an average of 1.7 million downloads per month compared to competitors Tripadvisor, Trivago, Skyscanner, Tutu.ru, and Aviasales, which collectively saw 267,000 average installs per month. With the United Kingdom and the United States expected to relax foreign travel restrictions in the coming months, travel aggregator apps have an opportunity to continue boosting user adoption rates.
Airbnb Downloads Surpass Those Recorded in the Summer of 2019
Vacation rental apps led the accommodation category recovery in the summer of 2021. Airbnb was the top accommodation app, surpassing 6 million installs between January to August 2021, with user adoption reaching its highest point during the year in July at 1.2 million downloads.
Other accommodation apps such as HomeAway, Holidu, and HomeToGo registered consistent Y/Y increases in downloads with significantly higher user adoption levels compared to summer 2019.
Ryanair Downloads Took Off This Summer
In Europe, Ryanair was the leading airline app, with 720,000 average monthly downloads from June to August 2021 compared to an average of 240,000 monthly downloads for easyJet, Wizz Air, and S7 Airlines. Ryanair ranked No. 1 by downloads in 18 out of the 32 months between January 2019 and August 2021. Of the four top airline apps in Europe, Russia-based S7 Airlines saw the most Y/Y growth, with downloads well above pre-pandemic levels in the summer of 2021.
