We would like to thank all of our Facebook fans for helping us eclipse our 3,000 milestone today. As at this post we have reached 3,109 as a total fan following of app publishers and developers around the world.
We look forward to our continual growth on this social network and especially in continuing the conversation we have started with our fans on app marketing and helping them keep in the know on the major news stories in the app discovery side of our industry.
If you are aren’t already a fan, you can join in the fun here: https://www.facebook.com/AppPromo
Congrats to our client, Funton Games, for their social gaming iPhone app – City King which earned a tremendous amount of positive reviews by popular review sites during their marketing launch earlier this May.
- 148apps gave City King 3.5 overall stars with 4 stars in playtime and replay value in their review May 22 saying ” there’s something to be said for a location-based game that has actual gameplay”.
- AppCraver gave City King 4 stars also noting the games interesting premise of “incorporating familiar locations into your game play”
- The iPhone App Review gave City King a perfect 5 star score stating that the “overall value of City King is excellent”
- AppShrink said: “I must say, the idea behind City King is really awesome. Incorporating social networking with RPG style game play is a brilliant tactic and may prove to be quite popular. The graphics are well done, and the user interface is really simple to use which makes for a nice environment when you’re in a hurry to check-in somewhere and battle some goblins.”
- The iPhone App Review Guy gave City King a 4 out of 5 stars concluding: “The bottom line is there wasn’t really much about this app I didn’t like. It is free, it’s fun, it’s addictive, and it’s cool because it’s in your neighborhood. That is what makes is more fun for me. It just rocks.”
Also check out this great video review of City King by The Daily App Show who syndicates their videos on YouTube, Blip.tv, Google TV, Boxee and Roku.
It was definitely a sign that the app space has matured as the focus of this year’s Mobile Web and Apps World 2012, of which we participated this year at CTIA, had more to do about the business of applications than APIs, tools and technology. And even the APIs that were discussed at the session were mainly focusing on making money as was the case with Mastercard’s overview of their OpenAPI payment platform for use by the developer community.
With an agenda full of presentations and panels on monetization, marketing & advertising strategies it was a chock full day of what to do to succeed with an app both in terms of discover and revenue.
Discussions kicked off with a SuperSession on Marketing & Monetization of Apps led by Josh Rochlin of Xtify with panel members Ted Verani from Trilibis, Dan Lowden from Digby, Derek Ting from Enflick and our very own Gary Yentin from App Promo. The panel discussed costs, discovery, revenue challenges and ended discussing the recurring argument of HTML5 web apps and mobile web and which is better or will win the “war”.
Fisku, a mobile marketing firm focusing mainly on media buying for apps, reviewed the top 5 Mobile App Marketing Super Practices including the importance of working with multiple traffic sources and the need for real-time tracking. Mobile leaders, Poynt and AirPush ads, talked about mobile ad strategies that they see being effective in the marketplace. And Urban Airship, Bottle Rocket Apps and MTV formed an afternoon panel led by consultant, Chetan Sharma to discuss media consumption strategies on mobile stressing mostly the importance of a strategy to keep users engaged and using apps including the use of push notifications.
Of course, we here at App Promo, are truly excited to see such a flurry of conversation and focus on the business of applications and we expect that forums like this will continue to grow as more and more app publishers are looking to make a true business out of the products they have in market. Congrats and a big thank you to Larry Lockhart at NextVision Media for putting this session together to add the conversation at this years CTIA.
Check out coverage of MWA 2012 at CTIA in Wireless Week: http://www.wirelessweek.com/News/2012/05/CTIA-making-money-mobile-web-apps/