youtube linked in twitter facebook
Sign-up for our newsletter    

TIP: Don’t Waste Keywords When Submitting

iOS applications only allow for 100 characters for your keywords when submitting your app. This poses quite a challenge when you have a list of words you would like to include. To give yourself room, don’t enter words that are already in your app name as your name will already be counted as metadata. Additionally, there is no need for spaces between commas in your list which should help free up some more space.

Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.

TIP: Choose the Right Screenshots to Sell Your App

The old saying that a picture is worth a thousand words has never been truer than in the app store. Apart from your icon, your screenshots are the only other visual the user has to make their decision on downloading. Avoid wasting shots on loading screens and head right into showing your content and functionality. Put screenshots in sequence of what sets you apart first rather than trying to be true to the flow of the app. If your USP is video then put video first. And don’t bother with your loading screen, unless it is something really out of the box to showcase.

TIP: Choose your Category Strategically to Help Users Find You

Do your homework when it comes time to choose the category your application will be placed in within the app store. You want to consider both the logical choice as well as where you will make the most impact. Take a look at where you competition is and is not. If your app straddles a line between two categories and you feel one has less competition, use that as an opportunity to stand out.

TIP: Create a Wave of Activity to Spike Downloads

Spread out your app releases and marketing efforts to spike download and usage activity, especially if you find yourself in the charts. Timing is key for marketing and you will want to make sure that you don’t waste valuable marketing opportunities on an overstimulated audience. Don’t be afraid to let your chart rank or buzz come down a bit before you hit the market with another reason to use your application.

TIP: Design your App Icon to Stand Out From the Crowd

Your app icon, in many ways, is as important if not more important than your app name. It has the most real estate in the app stores and especially on a user’s homescreen. Make sure to spend the effort and the resources on your app icon so that it will compel users to download and open your app. Keep it simple. Avoid too much text. And be creative.

TIP: Only Send Users to Your Download Page

Using your app store app page as the destination for your marketing is a smart idea but one problem is visibility of traffic to this page. Increase your monitoring by using a link shortening & tracking service like or create a page re-direct from your own website. Not only will you be able to better understand how many people checked out your app page, you will have created a much smaller and better looking URL to use for marketing purposes (especially Twitter).

TIP: Get Rated to Move Up the Charts

Downloads are the first step but its usage that the app stores are starting to look at to build their charts and features. Increase your ratings and reviews by building in areas in your app to request this from your users. Update your “About” or “Info” area with a call to action to “Rate us” or be more aggressive by creating a pop-up which asks users to give feedback.

This Application is a must ! Please upvote it on @producthunt

This application is a must—>A.B.Collab: A business network focused on lead-gen via collaboration

A.B.Collab aims to make it easier and faster for you to find new leads. Cold calling results in a 1-3% success rate, and it’s abusive to both parties. When that same connection is made with a warm intro or referral, the rate jumps to 40%.

A.B.Collab is a business network designed by sales pros to help you close more deals through collaboration. We are a community of professionals focused on individual goals while helping others along the way.

How it works:

– Submit a targeted request to the community

– Other members review your request and contact you directly if they can help

– If you find success, repay the favor by helping others find leads they need

Discover a professional network focused on creating a rising tide of opportunity.


– Work with a community of peers that want to help you succeed

– Feel good about helping others access hard-to-find leads

– Focus only on what matters most

– Use the spirit of collaboration to find leads and experts

Please upvote it on @producthunt  Please upvote it on @producthunt

Mobile commerce sales will double to $700+ billion by 2025: eMarketer

E-comm is so yesterday. 2021 is all about M. According to eMarketer, mobile commerce sales (aka m-comm, aka all the stuff we buy on our phones) increased by 41.4% in 2020 and will grow another 15.2% this year, hitting $359.3 billion. 

“Smartphones have historically been primarily consumption devices, but they’re becoming much better as transaction devices,” eMarketer principal analyst Andrew Lipsman told Retail Brew. 

  • M-comm is expected to almost double its share of annual US retail sales by 2025, to 10.4%—or $728+ billion. 

Tap and buy: We shouldn’t be surprised. At this point, e-commerce is just…commerce. Soon, the same will be true for m-comm. 

During the pandemic, 56% of American consumers used apps or mobile websites to order food (up from 36%) and 51% ordered products for pickup (up from 31%).

  • A 2021 Deloitte survey shows that 70% of 2,000+ US teens and adults will continue these habits post-Covid.

Global App Spending Approached $65 Billion in the First Half of 2021, Up More Than 24% Year-Over-Year

Global app spending reached $64.9 billion in 1H 2021

Worldwide consumer spending in mobile apps reached $64.9 billion across the App Store and Google Play in the first half of 2021, according to preliminary Sensor Tower Store Intelligence estimates and projections through June 30. This was 24.8 percent more than the $52 billion generated by both stores in the same period in 2020.

Although spending continued to climb to new heights, the year-over-year growth experienced by mobile markets so far this year trailed that experienced in 2020. In the first half of last year, the pandemic boosted consumer spending by 28.4 percent Y/Y when compared to approximately $40.5 billion in the first half of 2019



  • No events yet
New App Store Optimization Packages

Latest Tweets

Swiftly approaching. Join developers worldwide from June 6-10 for an inspiring week of technology and community. Ge…
Retailers are building their own ad businesses to compete with Amazon. Here's the latest news on Walmart, Instacart…
#Apple is restructuring to double down on pushing growth in services, advertising
Google Play Store showing more app info without having to open listings
Amazon's advertising revenue is $31 billion and growing. Here's everything we know about its booming ad business.
Google’s biggest announcements at I/O 2022
Google Debuts Smartwatch to Rival Apple as It Expands Devices