Contests are a great way to create some excitement and urgency for your campaign. If done right, they are guaranteed to to increase activity and downloads. Your contest prizing should always include free downloads of your app (if your app is premium) and the grand prize should be relevant to your app or branding to help make sure that the audience you are attracting are still your users.
Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.