How COVID-19 has created the perfect storm for App Developers Holiday 2020 spending.

The COVID-19 pandemic has affected and changed the world in ways we could never have predicted. App Developers have not been spared from the difficulties and challenges that the pandemic has caused. However, one interesting finding from a recent survey conducted by @AppPromo is that over 90% of App Developers have seen more downloads as a result of the COVID-19 pandemic. Only less than 5% of the 540 Developers (USA and Canada) surveyed during the period from Oct 1-10, saw less downloads as a result of COVID-19.

 

The results also highlighted that App Developers are planning to increase their App Marketing 2020 Holiday spend. Over 67% of those responding are planning to spend more and they are planning to spend more now!ย  70% of Developers have already started spending in October and plan to spend over the months of November and December.

 

In the worst of times we see the best of times for App Developers. It is reassuring to note that the App Business has continued to grow during the COVID-19 pandemic with developers seeing more users and more revenue than previous times.ย  With consumers spending more time online, app usage and engagement is reaching all-time highs. All categories of have grown with a high percentage on games and productivity applications.

 

App Developers continue to put their dollars on performance media with large players (Facebook and Google) taking the major share of media spend. Not to be discounted, influencer marketing is continuing to play a part in the developerโ€™s media spend. App Store optimization has continued to be an important ingredient in the mix.ย  However, the most important and no longer the secret sauce in app marketing success continues to be data analysis. The one- and only-way developers can increase and even guarantee their success is to understand and learn from user data, to help them navigate the complex and exciting app ecosystem.

 

๐ŸŽ„ Over 90% of App Developers have seen more downloads as result of the COVID-19 Pandemic

๐ŸŽ„Holiday App Marketing Spend increasing by 67% according to latest survey of App-Promo.

๐ŸŽ„ Over 90% of App Developers have seen more downloads as result of the COVID-19 Pandemic

 

Oct 13, 2020
Toronto, Ontario

App-Promo, an award-winning App Marketing Firm, is pleased to share the results of its Holiday Spend/Covid-19 App Marketing survey. Over the period of Oct 1-7th, 540 app marketers in the USA and Canada were sampled with three questions.

How has COVID 19 affected your App Marketing Spend this holiday season? ย Over 67% of users responding said they would be spending more on app marketing over this holiday season, with 17% saying they would be spending the same amount.ย  Only 8.4% responded they would be spending less.

When will you be starting your App Marketing Holiday campaign spend? Over 67% of users responding said that they have already started their App Marketing Campaign spend in October, with the remaining 33% responding they would start no later than November 2020.

Are you seeing more or less app downloads as a result of the COVID-19 pandemic?ย  An overwhelming 92% responded they are seeing more downloads, with no one responding they are seeing less downloads.

โ€œIn the worst of times we see the best of times for App Developers. It is reassuring to note that the App Business has continued to grow during the COVID-19 pandemic with developers seeing more users and more revenue than previous timesโ€ commented Gary Yentin, CEO of App-Promo.

In response to this increased demand and revenue, App-Promo is pleased to offer App Developers a 20% discount on its App Marketing Services for the Holiday period.ย  The goal is to empower the app community with professional and proven marketing services to help them make even more revenue during these challenging times.

 

About App-Promo
App-Promoโ€™s (http://www.app-promo.com) mission is to educate, equip and assist app publishers (developers, brands, advertisers and agencies) succeed in the Business of Mobile Applications: App Strategy, Marketing & Monetization and App Store Optimization (ASO) services.

With over 3 million applications in the app marketplace today, App publishers can no longer lean on the idea that “if they build it, they will come”. We believe that a proper plan, a strong business model and a robust marketing strategy are necessary ingredients for any app to thrive in a saturated and noisy ecosystem. Follow us @AppPromo or contact gary@app-promo.com

Events

  • No events yet