Mobile apps see a surge in consumer use and spending

Consumers spent $100 billion on mobile apps faster than ever this year and emerging markets saw a big increase in app use.

The mobile app market continues its rapid growth as consumers spend more time and money on apps than ever before, according to data.ai’s latest quarterly research. Consumers spent $100 billion on mobile apps faster than ever in 2023.

AI is here. In the third quarter, two of the top three breakout apps by download growth were AI-powered: ChatGPT and Remini, a photo editing app that uses AI to enhance photos. This trend is likely to continue as AI technology becomes more sophisticated and affordable.

Other standout areas of growth and top apps in the last quarter include:

  • Fitness apps: Strava, AllTrails, onX Hunt, and Runna.
  • Social apps: Instagram.
  • Video streaming apps: ReelShort.
  • Games: Monopoly GO.

Why we care. It might seem self-evident, but more and more consumers are using their smartphones to access the internet and interact with brands. If your brand doesn’t have a focus on mobile-first marketing, perhaps it should.

Downloads: Does the public want a better-managed version of X/Twitter? Threads, the microblogging social app launched by Meta at the start of the quarter, skyrocketed up the charts, reaching 150 million downloads faster than any other app in history. This was enough to propel it to the top spot by overall downloads in the quarter with 236 million, just ahead of TikTok’s 229 million downloads in the quarter.

However, it’s important to note that 80% of these downloads came in July, the first month of its launch. This suggests that Threads’ initial popularity was largely due to its reliance on Instagram’s large base of users to port over easily. In August and September, downloads declined to 25 million and 19.5 million, respectively.

Two other apps to pay attention to:

  • Temu: The shopping app continued its ascent in Q3. It climbed to the #3 spot after ranking as the #5 breakout app in the first half of this year. It was the top breakout app across European Union markets like France, Germany, Italy and Spain (as Threads is not yet available in the EU).
  • TikTok Music: Another app to keep an eye on is TikTok Music, which soft-launched in Brazil, Indonesia, Mexico, Australia and Singapore during Q3. It was the #10 breakout app in Brazil during the quarter.

Another notable trend is the increasing popularity of apps from and in emerging markets. In the third quarter, three of the six markets where consumers spend more than five hours per day in apps were in APAC: Indonesia (six hours!), Thailand and India. 

Constantine von Hoffman on October 17, 2023 at 3:40 pm

All you need to know from WWDC 2023

Here is everything you need to know from today’s WWDC Conference. A major push to #VR and the #Metaverse with Apple Vision Pro. Lots of news to review and digest.

@Apppromo listed Top 50 Mobile App Marketing Agencies Feb 2022

Today, the mobile app industry has become a vast market for developers to try out their hands at new development approaches. There are a staggering 4.14 million apps in the world today for the Google Play Store and iOS App Store combined. With the increasing number of apps and innovations, the competition to stay on top too has gone dramatically up in the last few years.

This, then eventually, has driven the need for mobile app marketing a lot more. There are thousands of app marketing agencies around the world that claim to offer innovative and ground-breaking campaigns for their clients. However, very few of them come out on top.

Company ranking points-

  • Size of the company
  • Cost-effectiveness
  • Total number of apps marketed
  • Size of the company’s clientele
  • Variety of industries worked with
  • Market share of the company
  • Feedback generated by client reviews
  • Company turnover
  • The annual business growth rate

Additional points for ranking-

  • Size of the company
  • Cost-effectiveness
  • Total number of apps marketed
  • Size of the company’s clientele
  • Variety of industries worked with
  • Market share of the company
  • Feedback generated by client reviews
  • Company turnover
  • The annual business growth rate

App Store Fees Fall Again!

App Store Fees Fall Again! Check out the recent article from the Developers Appliance

https://www.developersalliance.org/news/app-store-fees-fall-again

It’s awesome to see more price decreases … before the government dismantles our industry.

Kudos to our app store partners for another round of price cuts! While most devs are less fixated on app store fee formulas and more on the services and tools they offer, falling fees are always a welcome surprise. Apple and Google are now taking turns sweetening their deals and fine-tuning what and how apps are treated based on evolving app monetization schemes. We’ll leave it to Google to give the details – see their blog post for more – but this is another clear sign that platforms recognize that developer success is their success too.

For years, app store competition has focused on the “supply-side”; trying to build the best tools, offer the best community experience, engage better or address store mechanics and add new features. More importantly, the underlying platforms are competing for consumers, and that means a growing demand for new features and the apps that capitalize on them. This was exactly what devs needed in a growing industry. Fees have been less of a focus – mostly because those developers most impacted are highly lucrative and successful franchises themselves. This latest round of fee cuts opens up many new monetization strategies and makes it easier for those on the cusp of success to breakthrough. Nothing but good news there!

Contact App Promo today on how we can save your money and make you more money this holiday season 🎄

Holiday App Marketing 2021

App Promo is here to help with your holiday app marketing needs. It’s time to run your holiday campaigns for the next 6 weeks to enjoy the returns of a captive audience that is is ready to spend money $$$$. If you have a budget small or large now is the time to get the returns you have been waiting for. Call us for your free holiday plans today!

Holiday App Marketing 2021 Survey

Check out the latest App Promo holiday app marketing survey. Are you ready for the holidays ? AppPromo is ready to help you get the most downloads at the lowest acquisition cost. Call us today to book your holiday campaigns and see the results! Just email us; info@app-promo.com to get the campaign started!

This Application is a must ! Please upvote it on @producthunt

This application is a must—>A.B.Collab: A business network focused on lead-gen via collaboration

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