App-Promo presenting at 3 different GDC events March 27-29

Screen Shot 2013-03-13 at 5.29.21 PMApp-Promo is pleased to be attending The Game Developers Conference in San Francisco, CA- Wednesday March 27-Friday March 29, 2013.  Tweet us @Apppromo or email gary@app-promo.com to setup times to meet. App-Promo will also be speaking at the Developer Alliance evening event

Screen Shot 2013-03-19 at 3.12.34 PMWednesday, 27th March
App-Promo is proud to be speaking at the Application Developers Alliance event on Discoverability: How to Get Noticed in Stores Overflowing with Apps. Join us on Wed March 27th at Yelp’s headquarters in San Francisco -706 Mission Street, San Francisco, CA, 94103 from 6:00 pm-8;30pm PST. Best of all the event is Free! thanks to the Application Developers Alliance and Yelp!

If an app drops in the store and no one is around to see it, does it make a profit? The answer is no, and therein lies one of the major challenges facing application developers today.

Developers can make the most innovative app of the year or perhaps the decade, but if consumers cannot find it because of marketing obstacles, all of the engineering prowess will be for naught. What good is an angry bird without gamers to fling it from a slingshot or an Instagram without amateur photographers to capture nostalgic memories and share them?

The Application Developers Alliance Emerging Technology & Research Working Group is working diligently to answer this question for developers. Join us for a presentation of the latest information on how to get your app noticed, climb app store search results, and grow your business. We’ll be presenting our findings, hearing expert insight and analysis from the industry’s leaders, and answering your questions to help you grow your business.

All attendees will be enrolled in the Application Developers Alliance. Check out DevsBuild.Itfor resources to grow and build your app business.

Join us for a presentation and discussion with:

Jarah Euston, Director of Analytics at Flurry (Moderator/Presenter)

Alex Moazed, President & CEO at Applico

Gary Yentin, CEO and Founder at App-Promo

Joel Emans, Attorney at Hughes Media Law Group

Agenda:

6:00-6:30pm – Registration, food, and welcome remarks

6:30-7:00pm – Whitepaper presentation by Jarah Euston, Director of Analytics at Flurry

7:00-8:00pm – Panel discussion and audience Q&A

8:00-8:30pm – Networking

Fierce Developer Interview with Gary Yentin: Top 5 Marketing Tips

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Gary Yentin was recently interviewed by Fierce Developer‘s Editor Peggy Albright on marketing applications. The result is a fantastic article where Gary together with Millenial Media’s Senior VP, Matt Gillis and Mobile Marketing Association’s managing director, Michael Becker break marketing down to the “Top 5 marketing tips for budget-conscious developers”.

In summary:

  1. Create a Marketing Budget
  2. Announce the App with a Press Release
  3. Use Multiple App Stores
  4. Exploit Social Media
  5. Compare Advertising Strategies and Pricing Options

You can read the full article here: http://www.fiercedeveloper.com/story/top-5-marketing-tips-budget-conscious-developers/2012-05-22

This interview comes on the heels of another recent article also about app discovery by The Herald Sun which focused on an interview by Gary and fellow app industry leader, Jud Bowman of Appia: http://www.heraldsun.com/view/full_story/18608348/article-Appia-reports-15M-downloads-from-service

City King iPhone App Receives 5 Stars from The iPhone App Review

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Congrats to our client Funton Games, developer of the check in social gaming iPhone app, City King, for receiving a perfect 5 star rating rarely given from The iPhone App Review yesterday.

The iPhone Review summed the app up by saying “The overall value of City King is excellent. Even though it was temporarily being offered free for its initial launch, even for the general amount to be paid for it would be worth it. It is a great game that will entertain any age player and is a great way to pass time by”.

City King was also featured on the Home page of www.theiphoneappreview.com and was shared to over 20,000 Facebook Fans and 10,000 Twitter followers adding to the overall excitement of the launch campaign which is currently underway.

Check out the full review at The iPhone App Review.

 

 

[PRESS RELEASE] Why Be the Mayor of Your City When You Can Be King: Funton Games Challenges iPhone Users With Their New Check In Social Gaming App City King

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City King role playing game transforms neighborhood hot spots into manga-like battlefields by creating game maps out of the city around you using your iPhone’s GPS

Los Angeles, CA (PRWEB) May 14, 2012

iPhone users are used to checking into places, TV shows, books and movies with applications like Foursquare, Facebook and GetGlue with the chance to earn stickers, badges or becoming a mayor – but none let users duel to the death to become King like social gaming iPhone app City King.

City King transforms your local hot spots into battlegrounds by creating a game map based on your actual geographic location. Players check in to nearby locations using their iPhone’s location-based services to do battle with in-game monsters and compete against other local players for the highest score to earn the title of King. Users can also enlist the help of their friends by adding up to two friends as Sidekicks in a multi-player mode in battle using Facebook Connect. They can also purchase virtual goods to equip their avatar with weapons, potions and tools to aid their quest in ruling their land.

Los Angeles based mobile app creator, Funton Games, developed this game as part of their mission to transform everyday real life into a digital playground that can connect people around the globe through play.

“We wanted to create a game that would use the players actual surroundings to create an engaging fantasy world where they could compete with friends, neighbors and locals in an engaging and fun format and so City King was born”, says Stella Ju, VP of Marketing for Funton Games.

Funton enlisted the help of an award winning designer from Italy to create the fun and colorful world of City King including the major manga inspired characters Blade Master and Demon Huntress. In addition, they worked with Gravity Music, best known for their work with top mobile games Battle Heart and OMG! Pirates, on the games soundtrack.

To celebrate their recent launch, Funton Games is offering City King for free for a limited time only. The app can be downloaded from the App Store. For more information, please visit http://www.funtongames.com or follow them on Twitter @FuntonGames.

Based in Los Angeles,Funton Games is a group of extremely passionate mobile game developers who believe that mobile gaming can elevate everyday real life into something adventurous and exciting. They transform the real world into a digital playground that connects people around the globe through play.

Source: www.prweb.com/releases/2012/5/prweb9502320.htm

[UPDATED] Media Coverage of App Promo’s First Annual Developer Survey Results

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Our first annual developer survey launched April 4 and with the aim to capture, statistically, what we have been seeing in the industry firsthand – that too often app publishers are not planning and managing their mobile application as they would any other product or business. What we found we published in two formats: (1) an INFOGRAPHIC which went viral on May 2, 2012 and a white paper which was made publically available for free download on our website.

We were extremely pleased to see such an embrace by the media and bloggers in the technology and mobile industry to help us spread the word to the community on the importance of seeing your app as a business in order to succeed. Below is a summary of the the various tech blogs and sites that picked up the story. Thanks to all of these publications for their support.

We encourage you to continue to share these stories to help better the success with mobile apps.

[PRESS RELEASE] App Developers Get a Wake Up Call From Results of App Promo’s First Annual Developer Survey

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Survey finds that 59% of participants are not generating enough revenue to break even with development costs

Toronto, Ontario, Canada (PRWEB) May 02, 2012

App Promo, a leading app marketing and strategy firm, has published the results from their First Annual Developer Survey that took place in April 2012. The most staggering finding from the survey was that 59% of participants indicated that the revenue generated by their most successful app was not enough to break even with development costs. In addition, 80% of participants confirmed that the revenue generated with their most successful app was not enough to support a standalone business.

The survey also found that the top earners in the group are seeing success because of the time and money they spend on marketing their mobile applications. The top earners represent 12% of participants who earned $50,000 or more with their most successful app. This group spent the most effort on marketing with an average of 14% of their time dedicated to promoting their app and also had nearly $30,000 set aside as the average marketing budget. This is a stark comparison to 52% of participants who spent as little as 5% or less of their time on promotion and had a marketing budget of $0.

“After two years of working with developers on increasing downloads and money for their app, we wanted to do this survey to dispel the myth that all you have to do is build an app and watch the money roll on in.” says App Promo CEO and Founder, Gary Yentin. “Our survey echoed exactly what we have been finding in the market, developers have to spend money and time on marketing in order to succeed. “

The goal of this survey was to shed light on the truth behind mobile app success in an attempt to educate and equip the app developer community with information they can use to better their app as a business. App Promo’s CEO, Gary Yentin, will be formally presenting the survey results at CTIA 2012 May 8th at the CTIA Executive Forum – QuickHits Track.

A summary of the results are readily available now for review and republish as an Infographic entitled “Wake Up Call – If You Spend It They Will Come” which can be found on the App Promo blog and a complete white paper covering all the data can be downloaded for free from their website.

App Promo conducted their First Annual Developer Survey from April 4 through to April 23, 2012 and collected over 100 responses from qualified app developer participants. App Promo encourages blogs and media to republish the infographic to help spread word on this very important topic for app developers. A copy of the infographic can be found at http://www.app-promo.com/.

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App Promo is a leader in app marketing and strategy. Their goal is to help app publishers succeed in the business of their applications offering strategy, monetization and marketing services across platform: iOS, Android, Windows, BlackBerry and Nokia.

Source: http://www.prweb.com/releases/2012/5/prweb9465242.htm

MobyAffiliates names App Promo as Best Mobile App Promotion Agency

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It’s always a great morning when you wake up to fantastic news! Today on Twitter we received a tweet from @mobyaffiliates letting us know that we made their list of Best Mobile App Promotion Network & Agencies. In fact, we are delighted to see that we are right at the top!

mobyaffiliate best mobile app promotion agency

Mobyaffiliates put together this list to help guide developers looking for assistance with discovery for their app to the best resources out there offering marketing and promotion services. You can check out the full list on Mobyaffiliate’s site.

 

 

[PRESS RELEASE] App-Promo launches First Annual App Developer Survey to Understand App Success and Highlight the Business Side of Applications

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Developers responding to the Survey will be entered to win $1,000 in App Store Optimization Services

Toronto, Ontario, Canada (PRWEB) April 10, 2012

Leading app strategy and marketing agency, App-Promo, has kicked off its first annual App Developer Survey focusing on the business side of applications. The goal of the survey is to reach out to the community and get a deeper statistical understanding on how developers are doing with their applications especially from a monetization and marketing perspective. The survey will be active from April 6 through to April 22, 2012 and can be found at: https://www.surveymonkey.com/s/devsurvey042012.

App Developers from iOS, Android, BlackBerry, Windows and Symbian are encouraged to participate. All participants will be entered to win $1,000 in App Store Optimization services. Individual survey results will be kept confidential.

“After years of working with developers and app owners helping them succeed with their applications, we wanted to put together a statistically valid report which articulates the challenges and difficulties we are seeing firsthand with our clients. We definitely see a deficiency in industry conversation around the business side of app development and thought that the best way for us to shed some light on this subject was to initiate this survey and follow-up with our findings” says Gary Yentin, CEO & Founder of App-Promo.

App-Promo intends to publish trends and statistical information in an annual report that will be available on their website in May 2012.

http://www.prweb.com/releases/2012/4/prweb9384415.htm

WIP Connector Interview with Gary Yentin: How to Get Your App Noticed

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The Wireless Industry Partnership (WIP) is an international company building mobile developer communities.

Sam Chan from WIP connected with our CEO, Gary Yentin at WIPJam in early March to talk about assisting developers in succeeding with their applications. Questions covered App-Promo services, common developer issues, advice on marketing resources, and the rise of blockbuster apps.

Check out the full interview on the WIP Connector blog.

Tech Vibes Article “App Developer? Toronto’s App-Promo Wants to Ask You Questions”

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TechVibes, the leading go-to spots on the web for Canadians on social, mobile and start-ups picked up our press release on our first annual developer survey and wrote an article about it.

Here’s just a snippet:

“Toronto-based app strategy and marketing agency App-Promo has kicked off its first annual App Developer Survey, a questionnaire that focuses on the business side of applications. The goal of the survey, App-Promo says, is to reach out to the community to get a “deeper statistical understanding” on how developers are doing with their applications, “especially from a monetization and marketing perspective.””

To check out the full post, click here.

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