App-Promo presenting at 3 different GDC events March 27-29

Screen Shot 2013-03-13 at 5.29.21 PMApp-Promo is pleased to be attending The Game Developers Conference in San Francisco, CA- Wednesday March 27-Friday March 29, 2013.  Tweet us @Apppromo or email gary@app-promo.com to setup times to meet. App-Promo will also be speaking at the Developer Alliance evening event

Screen Shot 2013-03-19 at 3.12.34 PMWednesday, 27th March
App-Promo is proud to be speaking at the Application Developers Alliance event on Discoverability: How to Get Noticed in Stores Overflowing with Apps. Join us on Wed March 27th at Yelp’s headquarters in San Francisco -706 Mission Street, San Francisco, CA, 94103 from 6:00 pm-8;30pm PST. Best of all the event is Free! thanks to the Application Developers Alliance and Yelp!

If an app drops in the store and no one is around to see it, does it make a profit? The answer is no, and therein lies one of the major challenges facing application developers today.

Developers can make the most innovative app of the year or perhaps the decade, but if consumers cannot find it because of marketing obstacles, all of the engineering prowess will be for naught. What good is an angry bird without gamers to fling it from a slingshot or an Instagram without amateur photographers to capture nostalgic memories and share them?

The Application Developers Alliance Emerging Technology & Research Working Group is working diligently to answer this question for developers. Join us for a presentation of the latest information on how to get your app noticed, climb app store search results, and grow your business. We’ll be presenting our findings, hearing expert insight and analysis from the industry’s leaders, and answering your questions to help you grow your business.

All attendees will be enrolled in the Application Developers Alliance. Check out DevsBuild.Itfor resources to grow and build your app business.

Join us for a presentation and discussion with:

Jarah Euston, Director of Analytics at Flurry (Moderator/Presenter)

Alex Moazed, President & CEO at Applico

Gary Yentin, CEO and Founder at App-Promo

Joel Emans, Attorney at Hughes Media Law Group

Agenda:

6:00-6:30pm – Registration, food, and welcome remarks

6:30-7:00pm – Whitepaper presentation by Jarah Euston, Director of Analytics at Flurry

7:00-8:00pm – Panel discussion and audience Q&A

8:00-8:30pm – Networking

The Little App Developer That Could [INFOGRAPHIC]

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The results from this year’s Annual App Developer Survey showed the tenacity and long term success of app developers.

81% of app developers said that they would not abandon their app despite the same amount not making enough money to support a standalone business. Like last year, app developers are having a hard time breaking even with their app, but we saw that those developers that stick it out and market their app (3 years+) are seeing some great success, some earning over $500,000+.

The tenacity and long term success reminded us of the story the Little Engine that Could which inspired this year’s Infographic found below.

For a full review of results from our 2013 App Developer Survey, download our Free white paper “Slow and Steady Wins the Race”.

The Little App Developer That Could

The Little App Developer That Could infographic

@App-Promo presentation #mbootcamp 5/25/13 Toronto, ON

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Screen Shot 2013-05-25 at 4.33.22 PMThanks for all those who attended the #mbootcamp today in Toronto, Ontario.  As promised, please find enclosed a link to the presentation deck. As a thank you for all those who attended, if you download the deck and follow us @Apppromo, a random draw will be made and some will win a free @Apppromo ASO Package.  See it pays to listen 🙂 

Travel+Escape’s New Digital Magazine Dares You To Face Your Fears

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We are pleased to be working with Blue Ant Media on the launch of their new digital magazine Travel+Escape for the iPhone and iPad.

Travel+Escape’s inaugural adventure issue features five of the world’s most gripping travel destinations: Norway, Chile, California, British Columbia and the stratosphere.

Get a head-cam view and behind-the-scenes look at the world of wingsuit flying with Norway’s champion BASE jumper, Espen Fadnes. Learn about the state of space tourism and what to expect in years to come. Readers can discover luxurious retreats, chic boutique hotels, oddball accommodations (including an Arctic ship hotel) and swipe through stunning retina-quality image galleries. Watch full-screen videos, including a high definition time-lapse of a serene Yosemite National Park.

Already a top-rated travel-themed television channel and online destination, the decision to launch Travel+Escape Magazine as a digital only offering echoes the premiere issue’s key message of pushing the limits. Parent company Blue Ant Media is not new to making such a bold decision. Last year, Blue Ant Media launched a digital only magazine for their entertainment channel, AUX, which hit #1 in the App Store charts and went on to win an award for Music Magazine of the Year at the Digital Magazine Awards.

Travel+Escape Magazine is currently only available for iPad and iPhone users on the App Store with an Android version to follow. The magazine contains a free preview as well as two issues for purchase. Individual issues are priced at $1.99 and a yearly subscription is also available at $14.99. The App can be downloaded for free from the App Store today.

2nd Annual App Developer Survey – On Now till May 5, 2013

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Our 2nd Annual Developer Survey will look at how developers are financially performing (including by platform) with their app and is now open and running until May 5, 2013.

Click on this link to get started: http://svy.mk/ZcQutE

Last year we found that nearly 60% of app developers are not breaking even with the money they are generating with their apps. This news was illustrated in our “Wake Up Call” infographic which was picked up by the likes of Mashable, Into Mobile, Read Write, Venture Beat and more and our white paper summarizing all of the results has been downloaded over 2,100 times since its release.

This year, we hope to uncover some new powerful stats about the app publisher and developer community as well as to follow-up with app owners to see if more are seeing success with their apps.

We will be creating an infographic and white paper to publish these results which will be made available at the end of May of this year. If you aren’t already signed up for our newsletter to receive these results, you can do so by providing your information on the last page of the survey.

The survey runs from April 15 through to May 5, 2013. Please share it with your colleagues! Results will be made public the end of May 2013. As a thank you for completing the survey we are giving away the chance to win $1,500 in App Store Optimization services by a member of our team.

Thank you for all your support!

App Promo Wake Up Call Infographic 2012

 

Discoverability: How to get noticed in a Marketplace Overflowing with Apps – Video Presentation

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Screen Shot 2013-04-12 at 5.43.07 PM

If an app drops in the store and no one is around to see it, does it make a profit? The answer is no, and therein lies one of the major challenges facing application developers today.

Developers can make the most innovative app of the year or perhaps the decade, but if consumers cannot find it because of marketing obstacles, all of the engineering prowess will be for naught. What good is an angry bird without gamers to fling it from a slingshot or an Instagram without amateur photographers to capture nostalgic memories and share them?

App-Promo recently participated in The Application Developer Alliance’s event in San Francisco during GDC (March 27, 2013). Please enjoy the video from the session as well download and  Read the Discoverability white paper here 

@Apppromo recognized by SocialStrategi as Startup of the Day April 2, 2013

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Today’s #Startup #Spotlight of the Day is @AppPromo. Check out their Social Media Branding Strategy an http://www.socialstrategi.com/startup-spotlight-of-the-day-app-promo/

 

STARTUP SPOTLIGHT OF THE DAY: APP PROMO

Startup Spotlight of the Day: App Promo

Startup : App Promo

App Promo helps clients succeed in the Business of Apps. App Promo offers Strategy, Marketing and Monetization services across iOS, Android and Windows.

AppPromo_Website

 

Social Media Branding Strategy

App Promo has done a great job in creating a seamless experience across all Social Channels with consistent Branding on Facebook, Twitter, LinkedIn, Google Plus and YouTube.

Facebook: 

App Promo

6,944 likes · 18 talking about this

AppPromo_Facebook

LinkedIn Company Page: 

Followers : 44

AppPromo_LinkedIn

Google Plus Page:

Followers: 45

AppPromo_GooglePlus

YouTube Channel:

Channel Subscribers: 9

AppPromo_YouTube

Twitter:

Followers: 1,178

Number of Tweets: 1,521

AppPromo_Twitter

 

Social Media Engagement: 

Tool used for this Analysis : True Social Metrics

For the period of March 1, 2013 to March 31, 2013

Facebook Page: 

# of Posts: 64

# of Comments: 8

# of Reshares:0

# of Favorites: 244

Conversion Rate – Comments/ post: 0.12

Amplification Rate – Reshares/post: 0.00

Applause Rate- Favorites/post: 3.81

Economic Value- Need Google Analytics

Twitter:

# of Posts: 95

# of Comments: 1

# of Reshares: 17

# of Favorites: 10

Conversion Rate – Comments/ post: 0.11

Amplification Rate – Reshares/post: 0.18

Applause Rate- Favorites/post: 0.11

Economic Value- Need Google Analytics

LinkedIn:

# of Posts: 19

# of Comments: 0

# of Reshares: 11095

# of Favorites: 1

Conversion Rate – Comments/ post: 0.00

Amplification Rate – Reshares/post: 583.95

Applause Rate- Favorites/post: 0.05

Economic Value- Need Google Analytics

Check out photos from Application Developers Alliance event in SF 3/28/13 on Discoverability: How to get noticed in a marketplace overflowing with Apps

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Screen Shot 2013-03-19 at 3.12.34 PM

 

App-Promo was pleased to participate at the Application Developers Alliance recent event held in San Francisco on March 28, 2013 at Yelp’s corporate offices. The event was held during the Games Developer Conference and the room was packed with developers from around the world. The lively panel answered many of the developers questions and based on the response from the audience there will definitely be more sessions planned in the future.  Thanks to all for a great event!
IMG_7628 IMG_7675IMG_7677
893475_627352463946698_1515809660_o

 

 

App-Promo speaking in San Francisco at (GDC) Game Developer Conference – March 27-29th, 2013

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Screen Shot 2013-03-13 at 5.29.21 PMApp-Promo is pleased to be attending The Game Developers Conference in San Francisco, CA- Wednesday March 27-Friday March 29, 2013.  Tweet us @Apppromo or email gary@app-promo.com to setup times to meet. App-Promo will also be speaking at the Developer Alliance evening event

Screen Shot 2013-03-19 at 3.12.34 PMWednesday, 27th March
App-Promo is proud to be speaking at the Application Developers Alliance event on Discoverability: How to Get Noticed in Stores Overflowing with Apps. Join us on Wed March 27th at Yelp’s headquarters in San Francisco -706 Mission Street, San Francisco, CA, 94103 from 6:00 pm-8;30pm PST. Best of all the event is Free! thanks to the Application Developers Alliance and Yelp!

If an app drops in the store and no one is around to see it, does it make a profit? The answer is no, and therein lies one of the major challenges facing application developers today.

Developers can make the most innovative app of the year or perhaps the decade, but if consumers cannot find it because of marketing obstacles, all of the engineering prowess will be for naught. What good is an angry bird without gamers to fling it from a slingshot or an Instagram without amateur photographers to capture nostalgic memories and share them?

The Application Developers Alliance Emerging Technology & Research Working Group is working diligently to answer this question for developers. Join us for a presentation of the latest information on how to get your app noticed, climb app store search results, and grow your business. We’ll be presenting our findings, hearing expert insight and analysis from the industry’s leaders, and answering your questions to help you grow your business.

All attendees will be enrolled in the Application Developers Alliance. Check out DevsBuild.Itfor resources to grow and build your app business.

Join us for a presentation and discussion with:

Jarah Euston, Director of Analytics at Flurry (Moderator/Presenter)

Alex Moazed, President & CEO at Applico

Gary Yentin, CEO and Founder at App-Promo

Joel Emans, Attorney at Hughes Media Law Group

Agenda:

6:00-6:30pm – Registration, food, and welcome remarks

6:30-7:00pm – Whitepaper presentation by Jarah Euston, Director of Analytics at Flurry

7:00-8:00pm – Panel discussion and audience Q&A

8:00-8:30pm – Networking

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