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2 Must Have Tools to Help with App Marketing Success

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A big part of marketing any product is gathering, analyzing, assessing and learning from the data that is collected during any promotional efforts. In order to properly understand what elements of your campaign are working and which are not and especially to judge the overall success of your campaign it is imperative that you implement tools to measure key performance indicators (KPIs) or success metrics which are defined at the start of your marketing project.

Two common success metrics that are used in App Marketing are downloads and chart placement. Here are two FREE tools that you can use to help measure these metrics for your app when marketing.

 

1. Distimo Monitor

Distimo are leaders in app data and often publish industry standard reports on success of applications across platform. Outside of their industry reports, Distimo also provides a free dashboard service called Distimo Monitor which analyzes and tracks your apps download performance across platforms: iOS, Windows, BlackBerry, Nokia and Android are a few of the major platforms they support. This tool becomes increasingly important to help track mobile apps that are on more than one platform making it easier and more efficient to check the status of downloads for your app in one single place rather than logging in and checking it out individually. In addition to download, Distimo Montior can also track revenue, rankings and reviews, allow for drill-down by country and also allow your ad networks to be plugged in to ad them into the mix. To start using Distimo Monitor, visit monitor.distimo.com and sign-up for a free account.

2. AppAnnie

AppAnnie is a free website which also offers analytic services to help track and measure your app download success. But what AppAnnie really excels at is helping you track changes in chart placement for both iOS and Android applications. Their store stats allow you track the changes in the Google Play and App Store charts daily, highlight your highest rankings, identify the features that you may have achieved, and summarize the ratings that you have gained across all countries your app is available for. This tool is extremely useful in helping you understand day-by-day what impact your marketing has on where your app stands in the marketplace against others in the your categories. To start using AppAnnie, visit www.appannie.com and sign-up for a free account.

 

App Promo Infographic Featured in First Issue of App Marketer iPad Magazine

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App Marketer iPad Magazine

Newly launched tablet publication, App Marketer, now available on the iPad Newsstand has featured our App Marketing Infographic “Wake Up Call” which was originally picked up by the likes of Mashable, Into Mobile and TUAW back in May of this year.

App Marketer is a new iPad magazine published by a group of developers who use their own experiences as well as learnings they have gained from marketing data and other “Appreneurs” to communicate trends and inside information to anyone interested in succeeding in the business of applications.

In their first issue released for August 2012, App Marketer tackles issues such as “How to Find a Great Developer”, “How to Pick Winning App Ideas”, “12 Steps to an Amazing App Launch” and of course our very own cautionary infographic “Wake Up Call: If You Spend It, They Will Come” which sheds light on the truth behind success with mobile apps backed by data we gained from a survey completed earlier this year.

The infographic highlights that nearly 60% of developers surveyed don’t generate enough revenue to break even with development and identified a group of 12% which were the Top Earners who used marketing to see success.

As App Marketer is a tablet publication, readers will benefit from not just static information via text and images but also videos the publishers have included to enrich their editorial.

App Marketer can be downloaded as a FREE app from the App Store Newsstand and the August 2012 issue is currently also a free download to read and enjoy.

[PRESS RELEASE] Bubble Grubble for iPhone®, iPad® & iPod touch® Now Available on the App Store℠

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Combines birds, bubbles and real game play physics to create the ultimate action-puzzle game.

London, England (PRWEB) July 10, 2012

Bird game fanatics now have a unique way to engage with their favorite feathery friends with Bubble Grubble, a new app for iPhone and iPod touch which combines the use of birds, bubbles and game play physics into one jammed packed, addictive action-puzzle game.

Bubble Grubble offers hours of stunning graphics and tricky, challenging game play fit for all ages. The game asks users to help Mother Bird catch bugs by shooting them with bubbles and to use real game play physics, to tilt their device to float bubbles up to the hungry chicks. Bugs, however, are not always so easy to catch which is why Mother Bird has stones and bombs to remove obstacles so that the bug is set free to be caught.

Bubble Grubble offers two modes of play – easy and hard and provides hours of game play across varying scenes with over 80+ levels featuring oceans, mountains, warehouses and wherever else the bird family has flown to. For game fanatics, there is even a secret 81st level that is unlocked only to players who have successfully completed all levels of the game.

In addition to the stunning graphics optimized for the Retina display, the game offers five levels of game play in both Easy and Hard mode, as well as mandatory involvement of shooting, obstacle removing and tilting to win each level is sure to cater to action, strategy, puzzle and simulator gamers alike.

The Bubble Grubble App is available for free from the App Store on iPhone and iPod touch or at http://www.itunes.com/appstore. Additional levels are available for a one-time In-App Purchase of $0.99.

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Press contact Tom Emrich at 647 746 2630 at tom(at)app-promo.com

iPad, iPhone, and iPod touch are trademarks of Apple Inc., registered in the U.S. and other countries. App Store is a service mark of Apple Inc.

Originally posted on PRWeb: http://www.prweb.com/releases/2012/7/prweb9642628.htm

Official Game Trailer

 

 

[PRESS RELEASE] The Future of Sudoku: TV Exec Launches SudokuPDQ™ World’s First Multi-Player Sudoku App for iPad® and 10” Tablets

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SuokduPDQ

Free app available for download on the App Store℠ and Google Play

Kansas City, MO (PRWEB) July 09, 2012

Revolutionary tablet app SudokuPDQ™ has taken a popular game enjoyed by hundreds of millions of people internationally and turned it into an ultra fast-paced, high-stakes, competitive game that can be played against multiple opponents in different locations. Newly launched and the first of its kind, SudokuPDQ transforms a solitary, global gaming phenomenon into an ultra-social, skill-based adrenaline rush for iPad and Android™ tablet users.

SudokuPDQ – the “PDQ” standing for “Pretty Darn Quick” – is a race against the clock to solve one square of a traditional 9×9 sudoku grid in the fastest time possible. Each game consists of five 20-second speed rounds, with a brand new, challenging puzzle presented for each round.

App creator and TV writer/producer Bill Biggar designed the game to feel at home in a casino environment. “I almost called the game ‘Su-doker,’ since SudokuPDQ is essentially a mash-up of sudoku and high-stakes poker.”

“We’ve created an environment for Sudoku enthusiasts to stoke their competitive fire,” Biggar said. “We find that people can’t put the game down because the competition sparks such fierce rivalries. Play it and you’ll see that it doesn’t get easier, you just get better.”

Yet Biggar says the game is not just for Sudoku players. “Some of the better players in our focus groups don’t consider themselves to be numbers people, and have never folded a newspaper in four to sit down and fill in an entire puzzle.”

SudokuPDQ brings people together to compete and play with players around the world. For those interested in an individual experience or who want to hone their skills, SudokuPDQ also includes a solo mode that tracks high scores and allows users to play against the clock.

SudokuPDQ™ is available now as a free app for iPad on the App Store, or for 10” or larger Android tablets on Google Play.

SudokuPDQ™, LLC is a trademark and patent pending social gaming company incorporated in the State of Kansas. It was created by award-winning former TV executive and syndicated newspaper game developer Bill Biggar. Its principals include a retired Fortune 500 Chairman and CEO; a former multinational oil executive; an entrepreneurial web-designer and online and mobile technology marketing executive; and a lawyer and former senior level Capitol Hill staffer with extensive relationships in the gaming industry.

iPad, iPhone, and iPod touch are trademarks of Apple Inc., registered in the U.S. and other countries. App Store is a service mark of Apple Inc. Android is a trademark of Google Inc. Other company and product names may be trademarks of their respective owners.

Press Contact: Tom Emrich at 647-746-2630 or tom(at)app-promo(dot)com

Originally published at: http://www.prweb.com/releases/2012/7/prweb9675148.htm

Official Game Trailer

App Promo in Action: Cannes Lions Festival Photos

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Our friends at Cannes Lions Festival have provided some great images from the workshop that we held in France this year and so we thought that we would share them with you.

The workshop, entitled, “The Secrets of Being a No.1 App and Not Lose Money” had over 250 participants at this year’s festival and walked participants through a series of activities to help them understand better the business side of applications. A copy of the presentation can be downloaded here.

Thanks to all who participated this year! If you are holding a conference or are an organization who would be interested in this type of workshop, please contact us.

Cannes Lions Festival App Promo Workshop

Cannes Lions Festival App Promo Workshop

Gary Yentin App Promo Cannes Lions Festival WorkshopGary Yentin App Promo Workshop Cannes Lions Festival

App Promo Featured in MobyAffiliates “Mobile App Marketing Guide”

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mobyaffiliates mobile app marketing guide

Our friends at MobyAffiliates, a UK based mobile media buying firm, have featured us in their recently published “Mobile App Marketing Guide“. You may recall that this same firm also named us one of the Best Mobile App Promotion Networks and Agencies back in April of this year.

The guide reviews the entire mobile marketing sector covering a range of issues such as:

  • Appstore optimization and alternatives to the Apple Appstore and Google Play
  • Cost per install (CPI), cost per download (CPD) networks
  • Incentivised and Non-Incentivised installs
  • Mobile Advertising and App Promotion
  • Insider Tips and Techniques

We are found on page 11 listed amongst ComboApp, ProAppMarketing and Apps Marketing Mobi as the only full service marketing agency in the App Promotion Agency section of the guide.

You can download the guide below from Scribd or Slideshare for your Kindle, Tablet/Apple iPad, or to print out or to read at your desktop or Laptop computer.

Thanks to MobyAffiliates for recognizing us in their guide and for their continued support.

 

[PRESS RELEASE] App Promo to Debut App Marketing Summer School Tutorial Series for Android Developers on Sony Developer World

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10-Part Tutorial Series Will Run Weekly This Summer on Sony Developer World to Help Developers Improve Discovery, Downloads and Monetization of their Apps

Toronto, Ontario, Canada (PRWEB) June 22, 2012

Leading app marketing and strategy firm, App Promo, will have their 10-part app marketing tutorial series featured on the Sony Developer World website this summer. The article series aims at helping developers succeed in the business side of their applications especially at improving discovery and downloads and overall monetization of applications. Sony has published the first of the series on June 21 and will continue publishing one article weekly until the end of summer on their developer website at developer.sonymobile.com.

The featured articles were written by App Promo based on their experience and success in the app marketplace in helping improve app discovery for their clients across app platforms. Each tutorial focuses on a core app marketing area breaking down the tips; tools and techniques developers can start to use to see success with their own apps.

Topics covered over the course of this summer will include the best use of social media, pricing as a marketing opportunity and how to properly engage the media and bloggers to get the word out for your app.

The tutorial series kicked off with the first article focusing on the importance of “Understanding your Product” on June 21. This article outlines the importance of having a clear purpose when creating and communicating your app and how to use your product roadmap as both a development and marketing tool.

“We are pleased to be able to reach so many developers and app publishers to help educate and equip them with information and tools they need to succeed with their app” says Gary Yentin, CEO & Founder of App Promo. “Discovery is a hot topic in the app marketplace and for Sony to not only be adding to this conversation but providing actual solutions for their developer community is extremely powerful.”

App Promo content has previously been featured by the Nokia Developer Community and is currently being featured by the HTC Developer Program on Twitter @HTCDev as part of a #TipTuesday Twitter campaign which provides app marketing tips to the followers in 140 characters or less every Tuesday.

The summer App Marketing series can be found on the Sony Developer Site at developer.sonymobile.com. For more information on App Promo visit http://www.app-promo.com or Follow them on Twitter @AppPromo.

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App Promo is a leading app marketing and strategy firm based whose mission is to help developers across all platforms succeed in the business of their applications. They offer strategy, monetization and marketing services to app publishers leveraging their experience and expertise in the industry to take their client’s applications to the next level. For more information, or to contact App Promo, visit http://www.app-promo.com. Follow @AppPromo on Twitter.

 

The original press release can be found here: http://www.prweb.com/releases/2012/6/prweb9630456.htm

Download our Cannes Lions 2012 Workshop “The Secrets of Being a No. 1 App”

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A big thank you to the Cannes Lions festival organizers and the 250 workshop participants who joined us today in learning The Secrets of Being a No. 1 App. We are extremely pleased with the attendance and are happy to see such a positive response from the creative community after participating in our sessions today.

Our workshop took participants through a series of exercises focusing on the topics of:

  • App Store Optimization
  • App Marketing
  • App Monetization

The goal of the workshop was to teach participants tactics and techniques to help them better market and monetize their applications.

DOWNLOAD THE PRESENTATION: For those of you who were unable to attend or for those that attended and would like a copy, you can download the slides to our presentation in PDF format by clicking on this link: The Secrets of Being a No. 1 App.

We welcome feedback! Contact us and let us know your thoughts? Interested in App Promo performing this workshop at your event, contact us to discuss.

15-in-1 Casino & Sportsbook Android App Gets 4.1 Star Rating from AndroidTapp

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15-in-1 Casino & Sportsbook Android AppCongrats to our new client gApp Technology Inc., creator of the “swiss army knife of casino and card games” 15-in-1 Casino & Sportsbook for Android on receiving a 4.1 out of 5 star rating from go-to Android Review site AndroidTapp.com.

15-in-1 Casino & Sportsbook puts the most popular casino & betting games in your pocket. Try your luck at Three Card Poker, place a bet on an upcoming sports game, spin the wheel to win at Roulette and more all within one FREE Android app.

15-in-1 has been downloaded over 100,000 times already since its launch in May of this year and has a near perfect star rating in the Google Play store by over 1,200 users and has been described as “fun and addictive”, “realistic games” and “Good Times” by real users.

If you love the casino, this is a must-have app for your Android device. A perfect app to perfect your casino strategy or just to pass the time. And best of all, there’s no impact on your wallet.

To download this FREE game, visit the Google Play store.

App Discovery a Focus at WWDC 2012

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WWDC Apple Developer Conference 2012WWDC brought a lot of great advancements both on the hardware and the software side for all of the Apple products this year. Apple announced the much rumoured iOS6 which brought us a new app, Passbook, which aggregates boarding passes, store cards, movie passes and more and also unveiled a new Map app no longer utilizing Google Maps but instead proprietary to Apple.

As experts in App Marketing and Discovery, what peaked our interest the most from this year’s developer conference was a key focus on improved app discovery tools which were being rolled out to developers to help their apps gain better traction in the marketplace.

Two major enhancements in particular brought app discovery to the forefront.

1. Facebook Integration

Last year we saw iOS5 bring Twitter integration to the iPhone. This year it was Facebook’s turn. Integrating Facebook at the operating system level will dramatically increase usage with Facebook as was proven with Twitter since iOS5 launch. According to Apple at WWDC, since October, users who adopted iOS 5 sent more than 10 billion tweets, they comprised more than 47 percent of all photos uploaded to the site, and Twitter’s adoption rate on iOS grew more than three times in the latest iOS update.

Outside of Facebook use on the device, Apple made a point of highlighting that the App Store will too be updated with Facebook integration. Users will be able to recommend, like and share apps directly from the App Store to their Facebook page and their friends feeds. This update will increase the virality of applications and will go a long way in spreading word on apps that are worthy to mention to your networks.

2. Smart App Banners

Probably the most important update related to app marketing and discovery was in Safari which will identify mobile sites that also have an app and show a Smart App Banner which will either send the user directly to the App Store to download the app or link directly into an app that is already downloaded. In this way, users who weren’t aware that their favorite mobile destination has an app will more prominently be sold on this product if available.

 

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