Blog Archives

Wake Up Call – If You Spend It, They Will Come [INFOGRAPHIC]

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The results are in from our First Annual Developer Survey we completed in April of this year and we have used the data to create our very first INFOGRAPHIC. Our goal with this survey was to shed light on the truth behind what it takes to be successful with your mobile app. We hope that this information can be used to help you better your app as a business.

We welcome re-posts to help spread the word on this very important topic to the app developer community so feel free to save and post this infographic on your own blog or site.

For a full review of survey results, download our FREE white paper “The Necessity of Mobile App Marketing”.

MobyAffiliates names App Promo as Best Mobile App Promotion Agency

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It’s always a great morning when you wake up to fantastic news! Today on Twitter we received a tweet from @mobyaffiliates letting us know that we made their list of Best Mobile App Promotion Network & Agencies. In fact, we are delighted to see that we are right at the top!

mobyaffiliate best mobile app promotion agency

Mobyaffiliates put together this list to help guide developers looking for assistance with discovery for their app to the best resources out there offering marketing and promotion services. You can check out the full list on Mobyaffiliate’s site.

 

 

TPMA Recording of App Promo Presentation “Succeeding in the Business of Apps: App Marketing & Monetization”

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We recently presented on “Succeeding in the Business of Applications: App Marketing & Monetization” at the monthly Toronto Product Managers Association (TPMA) meeting on April 24, 2012 here in Toronto.

Event Description:

“Mobile Business Apps: Marketing & Monetizing. Mobile Apps are part of just about every new product introduction these days. Whether the Mobile App is the core product, or whether it is a peripheral feature or add-on to help use your main deliverable – launching and effectively marketing it is part of the new reality.When businesses and product owners start conversations about launching a mobile application, discussions focus on user experience, functionality and code. Money and effort are spent on the design and development but strategies to help the application succeed are often forgotten or left out. This session aims to shed light on the challenges app owners and developers face in making a business of their applications and marketing it effectively. Gary Yentin and Tom Emrich use their years of experience in product marketing in the mobile space to highlight the strategies, tactics and steps needed to drive your apps’ success – despite a noisy and saturated marketplace.

You can watch a recording of this one-hour session here: http://www.screencast.com/t/lNLzik80

Big thanks to the TPMA for the recording and the opportunity. Be sure to follow them on Twitter @TPMACA or visit www.tpma.ca for more information.

distimo

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Welcome to the New & Improved App Promo

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We are proud to unveil our new look!

We’ve totally revamped ourselves for 2012 and have added some new services and offerings which better aligns App Promo to our new tagline “helping you succeed in the business of apps”.

In addition, we have created some great new touch points for you to keep in contact with us including our brand new blog and our newsletter which publishes on a regular basis.

To get you started, here is a rundown of everything you need to know about the new App Promo:

  • New look and feel – we’ve done our biggest makeover yet from head to toe, what do you think?
  • Smartphone and tablet responsive coding – we are using some new technology on our site to make sure you can experience it to the its full extent on mobile, desktop or tablet
  • Expanded mission – we are now focused on the business of applications covering all angles from strategy to monetization and app marketing
  • Additional offerings – we have formalized some offerings we have been provided to clients over the past two years including strategic consulting and monetization services
  • Increased visibliity into our work – we have a brand new clients section which highlights who work with, what they are up to and some hands on case studies
  • Larger partner network – we’ve met some great companies over the past year who share our passion for helping app developers and owners succeed with their products, check them out on our Partners page and share your support
  • Bigger voice – we’ve been active on Twitter and Facebook sharing other people’s news and today we start to create our own with our new blog and newsletter! Sign-up today!

Despite all of the changes you see, what hasn’t changed is our commitment to help you succeed with your application. It’s what we are all about here at App Promo.

Can’t wait to hear what you think! Comment below or drop me a line at tom@app-promo.com.

First Media Group: Anthony Lund, Brand Manager

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“Working with App Promo was an absolute pleasure! From first pitch through strategy development and beyond project scope, App Promo delivered! We still call on their expertise as questions pop up about developments in the app world as they pertain to our social app. We look forward to working with them again soon!”

[PRESS RELEASE] App-Promo launches First Annual App Developer Survey to Understand App Success and Highlight the Business Side of Applications

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Developers responding to the Survey will be entered to win $1,000 in App Store Optimization Services

Toronto, Ontario, Canada (PRWEB) April 10, 2012

Leading app strategy and marketing agency, App-Promo, has kicked off its first annual App Developer Survey focusing on the business side of applications. The goal of the survey is to reach out to the community and get a deeper statistical understanding on how developers are doing with their applications especially from a monetization and marketing perspective. The survey will be active from April 6 through to April 22, 2012 and can be found at: https://www.surveymonkey.com/s/devsurvey042012.

App Developers from iOS, Android, BlackBerry, Windows and Symbian are encouraged to participate. All participants will be entered to win $1,000 in App Store Optimization services. Individual survey results will be kept confidential.

“After years of working with developers and app owners helping them succeed with their applications, we wanted to put together a statistically valid report which articulates the challenges and difficulties we are seeing firsthand with our clients. We definitely see a deficiency in industry conversation around the business side of app development and thought that the best way for us to shed some light on this subject was to initiate this survey and follow-up with our findings” says Gary Yentin, CEO & Founder of App-Promo.

App-Promo intends to publish trends and statistical information in an annual report that will be available on their website in May 2012.

http://www.prweb.com/releases/2012/4/prweb9384415.htm

WIP Connector Interview with Gary Yentin: How to Get Your App Noticed

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The Wireless Industry Partnership (WIP) is an international company building mobile developer communities.

Sam Chan from WIP connected with our CEO, Gary Yentin at WIPJam in early March to talk about assisting developers in succeeding with their applications. Questions covered App-Promo services, common developer issues, advice on marketing resources, and the rise of blockbuster apps.

Check out the full interview on the WIP Connector blog.

Tech Vibes Article “App Developer? Toronto’s App-Promo Wants to Ask You Questions”

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TechVibes, the leading go-to spots on the web for Canadians on social, mobile and start-ups picked up our press release on our first annual developer survey and wrote an article about it.

Here’s just a snippet:

“Toronto-based app strategy and marketing agency App-Promo has kicked off its first annual App Developer Survey, a questionnaire that focuses on the business side of applications. The goal of the survey, App-Promo says, is to reach out to the community to get a “deeper statistical understanding” on how developers are doing with their applications, “especially from a monetization and marketing perspective.””

To check out the full post, click here.

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