Custom product pages

Create additional versions of your App Store product page, each of which highlights a feature or specific content, then share a page’s unique URL in your corresponding marketing efforts.

iPhone showing App Store product page for Mountain Climber app featuring bike trails
iPhone showing App Store product page for Mountain Climber app featuring hiking trails
iPhone showing App Store product page for Mountain Climber app featuring rock climbing

Overview

You can create additional versions of your App Store product page on iOS 15 and iPadOS 15 or later to showcase different features or content within your app — such as a particular sport, character, show, or gameplay feature — and share them with different audiences through unique URLs. You can also use these pages to showcase seasonal or culturally relevant content. Each custom product page can include screenshots, promotional text, and app previews that are different from those on your default product page.

Configuring in App Store Connect

When creating a custom product page in App Store Connect, you can choose to start with a copy of your default product page or a blank page. You can then customize screenshots, promotional text, and app previews for any of your page’s localizations. Any metadata you provide must be submitted for review, which you can do independent of an app update. You can also use the App Store Connect API to automate metadata upload and submission for your custom product pages. You can have up to 35 custom product pages per app published on the App Store at a time. For a smooth review experience, make sure your screenshots and app previews follow the specifications and that all metadata follows the App Store Review Guidelines.

Marketing custom product pages

Once you’ve created a custom product page, you can use its unique URL to share it through your marketing efforts, such as social media advertising or promotional communications. For example, you can promote a sports team in an email campaign and link to the custom product page that highlights that team. The unique URL adds a new product page ID parameter to the default product page URL. For example: https://apps.apple.com/us/app/mountain-climber/id12345678?ppid=45812c9b-c296-43d3-c6a0-c5a02f74bf6e

Custom product pages don’t appear when someone searches for your app or game on the App Store (except as a search results ad that you created with Apple Search Ads). However, they may appear in editorially curated selections on the Today, Games, and Apps tabs.

Advertising networks can also use custom product pages in StoreKit-rendered advertisements. They’ll use the custom product page ID as the customProductPageIdentifier when using SKOverlay, or as the SKStoreProductParameterCustomProductPageIdentifier when using SKStoreProductViewController.

Apple Search Ads lets you create Today tab ads and search results ad variations based on your eligible custom product pages. Tailor ad messaging and images for different audiences, feature launches, or seasonal promotions when you set up your campaign. Learn more about Apple Search Ads.

Measuring success

Once your custom product pages are live, you can measure their performance in App Analytics in App Store Connect. Under the Acquisition tab, you’ll see product page impressions, downloads, redownloads, and conversion rates to understand how effective each page is at encouraging app downloads. You can also view retention data and average proceeds per paying user for each custom product page. Additionally, you can compare the performance of your custom product pages against your default product page, and see whether people who downloaded your app from a custom product page stay engaged longer or spend more on in-app purchases.

Apple Announces Biggest Upgrade to App Store Pricing, Adding 700 New Price Points

Developers will also gain new flexibility to manage pricing globally

Apple® today announced the most comprehensive upgrade to pricing capabilities since the App Store® first launched, providing developers with 700 additional price points and new pricing tools that will make it easier to set prices per App Store country or region, manage foreign exchange rate changes, and more.

Since the App Store’s inception, its world-class commerce and payments system has empowered developers to conveniently set up and sell their products and services on a global scale. The App Store’s commerce and payments system offers developers an ever-expanding set of capabilities and tools to grow their businesses, from frictionless checkout and transparent invoicing for users to robust marketing tools, tax and fraud services, and refund management.

Pricing has been foundational to these capabilities, enabling developers to choose from a variety of business models, such as one-time purchases and multiple subscription types. These new pricing enhancements will be available for apps offering auto-renewable subscriptions starting today, and for all other apps and in-app purchases in spring 2023, giving all developers unprecedented flexibility and control to price their products in 45 currencies throughout 175 storefronts.

Under the updated App Store pricing system, all developers will have the ability to select from 900 price points, which is nearly 10 times the number of price points previously available for most apps. This includes 600 new price points to choose from, with an additional 100 higher price points available upon request. To provide developers around the world with even more flexibility, price points — which will start as low as $0.29 and, upon request, go up to $10,000 — will offer an enhanced selection of price points, increasing incrementally across price ranges (for example, every $0.10 up to $10; every $0.50 between $10 and $50; etc.).

In each of the App Store’s 175 storefronts, developers will be able to leverage additional pricing conventions, including those that begin with two repeating digits (e.g., ₩110,000), and will be able to price products beyond $0.99 or €X.99 endings to incorporate rounded price endings (e.g., x.00 or x.90), which are particularly useful for managing bundles and annual plans.

Starting today, developers of subscription apps will also be able to manage currency and taxes across storefronts more effortlessly by choosing a local storefront they know best as the basis for automatically generating prices across the other 174 storefronts and 44 currencies. Developers will still be able to define prices per storefront if they wish. The pricing capability by storefront will expand to all other apps in spring 2023.

For developers distributing their apps around the world, the App Store’s global equalization tools have given them a simple and convenient way to manage pricing across international markets. Today’s enhancements expand upon these capabilities, allowing developers to keep their local currency constant in any storefront of their choice, even as foreign exchange and taxes fluctuate. This means, for example, a Japanese game developer who gets most of their business from Japanese customers can set their price for the Japan storefront, and have their prices outside of the country update as foreign exchange and tax rates change. All developers will also be able to define availability of in-app purchases by storefront.

Periodically, Apple updates prices in certain regions based on changes in taxes and foreign exchange rates. This is done using publicly available exchange rate information from financial data providers to help ensure prices for in-app purchases stay equalized across all storefronts. Currently, developers can adjust pricing at any time to react to tax and foreign currency adjustments. Coming in 2023, developers with paid apps and in-app purchases will be able to set local territory pricing, which will not be impacted by automatic price adjustments.

These newly announced tools, which will begin rolling out today and continue throughout 2023, will create even more flexibility for developers to price their products while staying approachable to the hundreds of millions of users Apple serves worldwide, and in turn help developers continue to thrive on the App Store.

Ask Apple Nov 14th to 18

November 14 to 18

Join Apple for another exciting week of Ask Apple, where you can connect directly with Apple experts. Ask about integrating the latest technologies, designing intuitive UIs, testing on beta software, and so much more.Ask Apple Icons

Q&As

Get your questions answered by Apple experts and engage with the developer community through text-based group chats in Slack. We’ll focus on optimizing experiences for new platforms and hardware, from supporting new features like Dynamic Island to migrating to Swift and SwiftUI. Q&As will also be available in Japanese, Korean, and Simplified Chinese.

Topics

Accessibility & Inclusion

App Services

App Store

Audio & Video

Augmented Reality

Design

Developer Tools

Graphics & Games

Maps & Location

Photos & Camera

Privacy & Security

Register

Learn more about Q&As

View schedule

Apple Ad placement options

Understand where your ad can run on the App Store

Apple Search Ads Advanced offers four different ad placements to help you drive visibility and downloads of your app on the App Store:

  • Today tab
  • Search tab
  • Search results
  • Product pages — while browsing

These placements help you promote your app throughout the App Store user journey. Here’s more information about each placement option: 

  • Today tab ads let you reach people with high-impact creative on the front page of the App Store, where users start their visit. The ad creative for this placement is based on a custom product page you set up in App Store Connect, and must be approved for advertising before your ad can run.
  • Search tab ads let you reach users before they search for something specific, with an ad that appears prominently at the top of the suggested apps list on the Search tab.
  • Search results ads let you reach users when they search for something specific, with an ad at the top of relevant search results. To match your ad with potential customers’ search terms, you can choose your own keywords or use the ones we suggest. Matching is based on a direct signal of customers’ intent — their search query.
  • Product pages — while browsing ads let you reach people while they browse apps on relevant pages across the App Store, whether their journey started on the App Store or from an outside link. When interested users have scrolled to the bottom of relevant product pages, ads appear at the top of the You Might Also Like list.

Below are some additional details on the similarities and differences between ad placements:

Ad Placement Features
Available in 61 countries and regions (including mainland China)Search results placement only
Available in 60 countries and regions only (except for mainland China)Today tab, Search tab, and product pages placements
Cost-per-tap pricing modelAll placements
Daily budgetAll placements
Optional audience settingsAll placements
KeywordsSearch results placement only
Bid insightsSearch results placement only
Custom product page integrationSearch results and Today tab placements
Ad variations based on custom product pagesSearch results placement only
RecommendationsSearch results placement only
Custom reportsAll placements
Campaign Management API supportAll placements
Apple Ads Attribution API supportAll placements
Budget ordersAll placements

How ads are created

Ads are created using the metadata and assets you already uploaded in App Store Connect.Search tab and product pages ads feature your app name, icon, and subtitle. Today tab ads are created using a custom product page you set up in App Store Connect. For search results ads, you can create a default ad that’s based on your app’s product page, or you can create ad variations from custom product pages you set up in App Store Connect.

All ads have a blue background and ad disclosure icon.

App Store submissions now open for iOS 16.1 and iPadOS 16.1

iOS 16.1 and iPadOS 16.1, the world’s most advanced mobile operating systems, will soon be available to customers worldwide. Take advantage of Live Activities to help people stay on top of what’s happening live in your app, right from the Lock Screen and Dynamic Island on iPhone. Bring desktop-class features, such as an editor-style navigation bar and enhanced text editing menu to your iPad app, and get the most out of the latest advancements in MapKit, Metal, ARKit, Core ML, and more.

Build your app using Xcode 14.1 Release Candidate, then test and submit it for review. Please note, starting April 2023, all iOS and iPadOS apps submitted to the App Store must be built with Xcode 14.1 and the iOS 16.1 SDK. https://developer.apple.com/ios/submit/

Consumer App Spend Down For 1st Times; Non-Game Apps Overtake Game Apps

As of this year’s second quarter, more than half of U.S. App Store spending comes from non-game subscription mobile apps, according to mobile tracking firm Sensor Tower. 

The quarter was also notable in that it marked the first time the firm’s tracking has shown a decline in overall U.S. consumer spend on apps. 

Spending on non-games in the U.S. App Store exceeded that for games for the first time in May. By June, 50.3% of spending came from non-games. That’s up from 23.8% in January 2014.   

Five years ago, games accounted for more than two-thirds of total spending in the store. Spending on non-games has grown at more than twice the rate as games, with non-games achieving a compound annual growth rate of 40% since June 2014, compared to less than 20%  for games.

The mobile market “has changed drastically from the early days when consumers were less willing to spend on subscriptions or other in-app purchases outside of gaming,” notes the report. “While overall mobile spend in the U.S. has started to slow, spending outside of games has continued to climb rapidly, greatly outpacing the spending growth in mobile games.”

The rise of the subscription model on the App Store and the shift in consumers’ willingness to make purchases on their phones have helped hundreds of apps find success in the U.S. 

Four hundred different apps attracted at least $1 million in consumer spending in Q2 2022, with the vast majority relying on subscriptions as their primary in-app purchases. Further, 61 App Store apps had at least $10 million in U.S. consumer spending — more than the number that had $1 million as of Q2 2016. The number of apps achieving $50 million in a quarter has also risen seven times.

Still, after seeing strong growth at least since 2015, overall U.S. spending declined year-over-year for the first time in May 2022, “as the market corrected to the atypically high spend seen in the early months of the pandemic,” explains the report.

Spending spiked in April 2020 at the start of the pandemic. Year-over-year growth jumped from about 20% to 30% in 2019 to 35% to 55% for the next 12 months. 

But following the huge spike in mobile spend in 2020, consumers have started to shift spending back to other activities, like travel and restaurant dining. 

Nevertheless, U.S. mobile app spending in Q2 was still up 71% compared to pre-pandemic Q2 2019

Updates to Google Play Policies

Upcoming Policy Changes 

News from the Google Play Store

Effective September 30, 2022
We’re adding new guidelines to our Ads policy to improve the in-app user experience and to prohibit unexpected interstitial ads, inspired by the Better Ads Standards – Mobile Apps Experiences guidelines.


Effective August 31, 2022
We’re updating health misinformation guidelines to state that we don’t allow apps containing misleading health claims that contradict existing medical consensus, or that can cause harm to users.We’re updating our Impersonation policy to clarify that the policy prohibits impersonation of other entities or organizations.  We’ve also added some new examples regarding app titles and icons.

Effective September 30, 2022
We’re updating our Subscriptions policy to state that users must be able to easily cancel their subscriptions from within the app.

Effective November 1, 2022
We’re updating our Families Self-Certified Ads SDK Program to require that self-certified ads SDK providers must submit new policy-compliant, self-certified versions and a test app to remain in the Families Self-Certified Ads SDK Program. Learn more about Families Self-Certified Ads SDKs.We’re updating our existing stalkerware guidance with a monitoring apps flag “IsMonitoringTool” for all legitimate monitoring applications. All apps that use this tool must also disclose monitoring or tracking functionality in their Google Play store description.

New examples and clarifications
Additionally, we’ve added new examples and clarifications to some of our existing policies. Because these policies aren’t new or updated, our enforcement standards and practices for these policies remain the same. 

We’re clarifying our Child Endangerment policy to reinforce that we prohibit the use of apps to endanger children, including the facilitation of child trafficking, grooming, and sextortion.We’re clarifying our Families Data Practices policy to state that apps that solely target children must not transmit Android advertising identifier (AAID), SIM Serial, Build Serial, BSSID, MAC, SSID, IMEI, and/or IMSI. Apps that target both children and older audiences must not transmit AAID, SIM Serial, Build Serial, BSSID, MAC, SSID, IMEI, and/or IMSI from children or users of unknown age.

We’re consolidating health and medical-related policies into an easy-to-navigate page.We’re clarifying our Ads policy to emphasize that ads and their associated offers served in your app must be consistent with your app’s content rating.

We’re clarifying our Ads policy to state that the Ad ID may no longer be connected to a persistent identifier or personally-identifiable information for any purpose including analytics purposes.We’re clarifying the Made For Ads guidelines under our Spam policy to prevent apps from displaying interstitial ads repeatedly to distract users from engaging with an app and performing in-app tasks.

We’re moving country-specific guidelines from our Real-Money Gambling, Games, and Contests policy page to a link on our Gambling Application Form for easier reference.We’re clarifying our sensitive events definition and examples under the Inappropriate Content policy to state that we don’t allow apps that capitalize on or are insensitive toward a sensitive event with significant social, cultural, or political impact (for example, civil emergencies, natural disasters, public health emergencies, conflicts, deaths, or other tragic events).

We’re clarifying Privacy Policy guidelines under our User Data policy to state that all apps must post a privacy policy link in the designated field within Play Console and a privacy policy link or text within the app itself.

We’re also specifying that privacy policies must be publicly accessible and non-geofenced. Learn more about adding a privacy policy.

Publish your app as a pre-order

Before releasing your app on the App Store for the first time, you can choose to offer it as a pre-order. Customers can see your product page and order your app before it’s released for download. Once your app is released, customers will be notified and your app will automatically download to their device. For paid apps, customers will be charged before download.

Free or paid apps on all Apple platforms are eligible to use this feature. In-app purchases cannot be set up for pre-order, but you can set up your in-app purchases, including promotional metadata, in App Store Connect prior to and during the pre-order period so that everything is ready once your app is released for download. Promoted in-app purchases will not display on your App Store product page until your app is released for download.

To make your app available for pre-order, select the appropriate setting and submit your app, build, and metadata to App Review. After your app is approved, you can publish it as a pre-order on the App Store. Your pre-order will be available in all territories where your app is available.

While your app is available for pre-order, you can update your app by creating and submitting a new version. The new version must be approved before it can be published as a pre-order on the App Store, so be sure to follow the App Review Guidelines. If you submit a version update during the pre-order period, customers will receive the latest version published to the App Store once your app is released for download.

You may also adjust the price of your app during the pre-order period, but keep in mind that if you change pricing, customers will be charged the price that is lower — the price they accepted for pre-order or the price on the day of release.

The app will automatically download to the device on which a customer made the pre-order, and will download to all of a customer’s other devices if the customer has turned on automatic downloads.

Keep in mind that app bundles cannot be made available for pre-order and cannot include apps that are available for pre-order. Apps that are offered for pre-order will not be made available in new app bundles.

Unity Mobile Insights 2022: Growth and Monetization

Important Report for all business owners of mobile applications: Unity Mobile Insights 2022: Growth and Monetization. Enclosed are some of the main points that resonate with today’s app owners:-

Soft Launch

  • Canada is the preferred location for a soft launch
  • January is the preferred month for a soft launch
  • On average, a soft launch takes six and a half weeks to complete

Spend your Budget Wisely

  • Advertising in hypercasual games has 38% higher CTR than other genres
  • Games that are advertised in games of the same genre generally perform better with cannibalization not being a concern
  • D7 retention is much higher for games targeted at casual audiences for word, board, and puzzle games, than hardcore gamers for racing, role-playing, and simulation games

Sharpen your Ad Creatives

  • Ad creatives that showed actual gameplay performed better than any other ad content
  • Voice-over performs better than on-screen text for instructions
  • Showing gameplay of the player losing or failing at the game is effective

Promoting your apps

Take advantage of marketing guidance, tools, promotional offers, and more to help drive discovery of your app, in-app purchases, and subscriptions. Learn about opportunities to get your app featured on the App Store and across Apple marketing channels.

App Store Marketing tools

Generate short links or embeddable code that lead to your App Store product page and display your app icon, a QR code, or an App Store badge. You can also create custom marketing assets — such as banners and images — and add preset messages in multiple languages to promote your apps in your advertising efforts. 

View the tools

Additional artwork and guidelines

Showcase your app on your website, in your emails, and on social media with Apple product images and App Store badge.

View guidelines

Smart App Banners

Make it easy for users to download or open your app from your website. With Safari Smart App Banners, you can display a banner that provides a direct link to your app on the App Store or opens the app if it’s already installed.

Learn more

Apple Search Ads

Use Apple Search Ads to promote your app in more places on the App Store. Be seen before customers search with ads on the Search tab and engage with customers at the moment they search with ads at the top of search results. Available in 61 regions. Try it for free with a 100 USD credit.

Learn more

App Clip Codes

App Clip Codes are the best way for your users to discover your App Clip and app. These codes are visually beautiful and distinct, so when someone sees one, they’ll know there’s an App Clip waiting for them. Each code encodes the URL for an App Clip into its design and can incorporate an NFC tag, allowing users to launch your App Clip by holding their iPhone near the App Clip Code or by scanning it through the camera.

Learn more

Promo codes

Give press and influencers early access to your app or your app’s in-app purchases with promo codes configured in App Store Connect. You can give away up to 100 promo codes per version of your app, per platform — and up to 100 promo codes per in-app purchase.

Learn more

Subscription offer codes

Acquire, retain, and win back subscribers by letting them experience your subscription at a discount or for free for a limited time. Provide these codes digitally or offline at physical events, alongside products, and more.

Learn more

Product page

Every element of your App Store product page has the power to drive downloads of your app. Help customers discover your app through thoughtfully crafted metadata, such as app previews, screenshots, promotional text, and more.

Learn more

Custom product pages

Create additional versions of your app’s product page to highlight specific features or content, discoverable through unique URLs that you share.

Learn more

Pre-orders

Build excitement for your new app by making it available for pre-order. Your product page will be published on the App Store and customers can order your app before it’s released for download. When you opt in, you’ll choose a download release date that’s two to 180 days in the future.

Learn more

App bundles

App bundles make it easy for customers to buy up to 10 of your apps or games in a single purchase. You can create app bundles for paid apps or free apps that offer an auto-renewable subscription to access all apps in the bundle. Learn how to set up app bundles and effectively market them on your product page.

Learn more

In-app purchases

Users can browse in-app purchases directly on the App Store and start a purchase even before downloading your app, helping your app’s content gain exposure. You can promote up to 20 in-app purchases, including subscriptions, on your app’s product page.

Learn more

Getting featured by the App Store

The App Store has a global marketing team whose sole purpose is to drive discovery and engagement. Campaigns and programs are created to help, inform, and inspire users while also helping you drive downloads and redownloads of your apps and games. And our worldwide team of editors tailors the App Store to the various devices used to shop for apps, so your app gets in front of the right users, in the right places, at the right times.

Learn more

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