Create additional versions of your App Store product page

Custom product pages

Create additional versions of your App Store product page, each of which highlights a feature or specific content, then share a page’s unique URL in your corresponding marketing efforts.


You can create additional versions of your App Store product page on iOS 15 and iPadOS 15 or later to showcase different features or content within your app — such as a particular sport, character, show, or gameplay feature — and share them with different audiences through unique URLs. You can also use these pages to showcase seasonal or culturally relevant content. Each custom product page can include screenshots, promotional text, and app previews that are different from those on your default product page.

Configuring in App Store Connect

When creating a custom product page in App Store Connect, you can choose to start with a copy of your default product page or a blank page. You can then customize screenshots, promotional text, and app previews for any of your page’s localizations. Any metadata you provide must be submitted for review, which you can do independent of an app update. You can have up to 35 custom product pages per app published on the App Store at a time. For a smooth review experience, make sure your screenshots and app previews follow the specifications and that all metadata follows the App Store Review Guidelines.

Marketing custom product pages

Once you’ve created a custom product page, you can use its unique URL to share it through your marketing efforts, such as social media advertising or promotional communications. For example, you can promote a sports team in an email campaign and link to the custom product page that highlights that team. The unique URL adds a new product page ID parameter to the default product page URL. For example:

Advertising networks can also use custom product pages in StoreKit-rendered advertisements. They’ll use the custom product page ID as the customProductPageIdentifier when using SKOverlay, or as the SKStoreProductParameterCustomProductPageIdentifier when using SKStoreProductViewController.

Early next year, you’ll be able to use custom product pages to create ad variations with Apple Search Ads. Custom product pages will be available to select right from your Apple Search Ads account, letting you create more relevant ads for different audiences.

Learn more about Apple Search Ads

Custom product pages don’t appear when someone searches for your app or game on the App Store, but may appear in editorially curated selections on the Today, Games, and Apps tabs.

Measuring success

Once your custom product pages are live, you can measure their performance in App Analytics in App Store Connect. Under the Acquisition tab, you’ll see product page impressions, downloads, redownloads, and conversion rates to understand how effective each page is at encouraging app downloads. You can also view retention data and average proceeds per paying user for each custom product page. Additionally, you can compare the performance of your custom product pages against your default product page, and see whether people who downloaded your app from a custom product page stay engaged longer or spend more on in-app purchases.

App Store Fees Fall Again!

App Store Fees Fall Again! Check out the recent article from the Developers Appliance

It’s awesome to see more price decreases … before the government dismantles our industry.

Kudos to our app store partners for another round of price cuts! While most devs are less fixated on app store fee formulas and more on the services and tools they offer, falling fees are always a welcome surprise. Apple and Google are now taking turns sweetening their deals and fine-tuning what and how apps are treated based on evolving app monetization schemes. We’ll leave it to Google to give the details – see their blog post for more – but this is another clear sign that platforms recognize that developer success is their success too.

For years, app store competition has focused on the “supply-side”; trying to build the best tools, offer the best community experience, engage better or address store mechanics and add new features. More importantly, the underlying platforms are competing for consumers, and that means a growing demand for new features and the apps that capitalize on them. This was exactly what devs needed in a growing industry. Fees have been less of a focus – mostly because those developers most impacted are highly lucrative and successful franchises themselves. This latest round of fee cuts opens up many new monetization strategies and makes it easier for those on the cusp of success to breakthrough. Nothing but good news there!

Contact App Promo today on how we can save your money and make you more money this holiday season 🎄

Holiday App Marketing 2021

App Promo is here to help with your holiday app marketing needs. It’s time to run your holiday campaigns for the next 6 weeks to enjoy the returns of a captive audience that is is ready to spend money $$$$. If you have a budget small or large now is the time to get the returns you have been waiting for. Call us for your free holiday plans today!

App Marketing Holiday Timelines

When planning your holiday marketing campaign it is important to note some key dates. It’s never to early to plan and create amazing creative for the holiday season. We are here to help and make your holiday campaign season a great success. #holiday #marketing #holidaymarketing

Email us today for a complimentary Holiday App Marketing Analysis !

Apple Search Ads Holiday Season Discovery Guide

Plan your holiday strategy.

Make the most of the festive celebrations taking place around the world, and ensure your Apple Search Ads campaigns are optimized to take advantage of key times.

Be ready for seasonal opportunities.

As the year comes to an end, people around the world look forward to taking time out, celebrating with friends and family, and sharing gifts.

Across regions, there are a number of key holiday moments that drive increased interest in certain app categories. Consider optimizing your campaigns to make the most of these seasonal opportunities.

Download the PDF Guide

Travel Apps Rebounded in H1 2021, Hitting 143 Million Downloads

Rising vaccination rates and decreasing infection rates across several European countries have helped the Travel app category hit strong year-over-year growth rates in Q2 2021, with downloads up 104 percent. Sensor Tower’s latest report, available now, reveals that downloads reached 143 million installs, up 14 percent versus H1 2020 on Google Play and Apple’s App Store, respectively. Dominates the Travel Aggregator Space Dominates the Travel Aggregator Space

Travel aggregator apps were significantly impacted by the emergence of COVID-19. However, by the summer of 2021, downloads of hotel booking apps and full-service travel aggregators were approaching pre-pandemic levels. reached nearly 3 million downloads in Europe in July 2021, a new all-time high exceeding its peaks during the summer months before the pandemic. From January to August 2021, saw an average of 1.7 million downloads per month compared to competitors, and Aviasales, which collectively saw 267,000 average installs per month. With the United Kingdom and the United States expected to relax foreign travel restrictions in the coming months, travel aggregator apps have an opportunity to continue boosting user adoption rates.

Airbnb Downloads Surpass Those Recorded in the Summer of 2019

Vacation rental apps led the accommodation category recovery in the summer of 2021. Airbnb was the top accommodation app, surpassing 6 million installs between January to August 2021, with user adoption reaching its highest point during the year in July at 1.2 million downloads.

Airbnb Downloads Peaked at 1.2 million

Other accommodation apps such as HomeAwayHolidu, and HomeToGo registered consistent Y/Y increases in downloads with significantly higher user adoption levels compared to summer 2019.

Ryanair Downloads Took Off This Summer

In Europe, Ryanair was the leading airline app, with 720,000 average monthly downloads from June to August 2021 compared to an average of 240,000 monthly downloads for easyJetWizz Air, and S7 Airlines. Ryanair ranked No. 1 by downloads in 18 out of the 32 months between January 2019 and August 2021. Of the four top airline apps in Europe, Russia-based S7 Airlines saw the most Y/Y growth, with downloads well above pre-pandemic levels in the summer of 2021.

Ryanair Was the Leading Airline App in June to August 2021

Holiday App Marketing 2021 Survey

Check out the latest App Promo holiday app marketing survey. Are you ready for the holidays ? AppPromo is ready to help you get the most downloads at the lowest acquisition cost. Call us today to book your holiday campaigns and see the results! Just email us; to get the campaign started!

Apple Settles With App Developers Without Making Major Concessions

Apple Inc. settled a wide-ranging class action lawsuit with U.S. app makers Thursday without agreeing to major changes to its policies, a victory for a company facing criticism that it wields too much power.

The settlement will include $100 million worth of payments to app makers ranging from $250 to $30,000 per developer, according to law firm Hagens Berman, which represented plaintiffs claiming Apple overcharged them fees for distributing their programs through the iOS App Store. A new advertising policy, meanwhile, will make it easier for developers to promote alternative pricing plans and ways to pay — without Apple taking a cut. 

Funton Games: Stella Ju, VP Marketing

“App Promo helped our City King app gain the exposure it needed in the app store charts as well as through the reviews and posts by the media and bloggers. In addition, the work they did on optimizing our product page and our social networks will continue to work for our app and our company.”



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