Facebook ads are a great way to reach your demographic but they are thought to have a quick shelf life of 3-5 days before they drop in interaction. If you plan on running ads longer than this period, consider switching up the creative and your messaging. This should help increase your chance of interaction for another cycle.

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Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.

When purchasing any paid media it is extremely important to have a converting landing page to send the user to. Avoid linking ads to the homepage of your marketing or company site. Send them directly to a call to action, which in this case will most likely be to download the app.

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Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.

Be sure that you understand who your demographic is and use this to position your paid media spends. AdWords, Facebook ads and similar all allow you to focus in on gender, age, education and even interests. Use the analytics you have gathered to determine who your audience is and leverage this knowledge to better target your ads so that you increase their effectiveness.

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Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.

Invest in paid media on mobile devices to maximize the cost per download. Ads on mobile provide one click to download and will be more likely to click on an ad featuring a mobile app while on their smartphone.  Mobile click through rates are nearly 3 times what you can expect from online ads.

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Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.

Split test your ads on Facebook by making slight modifications to your original ad concept. Often times running the same ad copy and call to action with a different image can produce completely different results. Make the change and watch the reports to analyze the impact and keep those that work. Don’t settle for anything less than 0.03% CTR but also dont’ pull the ad too early. Give it at least 50 clicks before you make the call.

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Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.

Unless your app is related to a one-time event, your marketing needs to be more than just a big splash at launch. Make sure you create and maintain a marketing strategy that continues to work for the life of your app. Schedule announcements. Align contests and promotions with calendar events and holidays. Keep your social networks alive by communicating often.

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Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.

Word of mouth is still the most powerful type of marketing we have in today’s technologically advanced world. Make sure that you are spreading the word about your app to everyone you come into contact. Add a download call to action in your email signature. Put a QR code on your business cards, mailings and other paper collateral. Anywhere you now have a web URL make sure you also have your app mentioned as well.

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Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.

Your app icon is a powerful marketing vehicle. Don’t be afraid to update your app to reflect seasons, events and holidays to mark the occasion and add to some homescreen excitement for the user. Bundle these icon updates with your app releases. Have some fun, but be caeful not to steer too far away from your original icon people so you don’t confuse them.

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Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.

Your app store app page is not just a mandatory step in the submisison process…it’s a key marketing opportunity. Make sure to maximize the description and screenshot areas by using the given characters and screen options. This is your chance to sell that user on why they should tap to download, so use it.

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Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.

Did you reach number on in your category? Have you increased your user base by 200% in a short amount of time. Are you seeing more mobile usage in your app than your site? Announce all of your wins! Use them as a core part of your continued app marketing. Including a statistic or a number in your release will increase it’s effectiveness.

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Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.