TIP: Use Updates to Communicate & Market to Existing Users

Marketing to get new users to download is important but so is an active user base. Don’t forget to market to your current users as well. A great way to do this is through your Updates. When you update your app the user is notified that something is new putting your app top of mind. Using release notes is also a good time to thank users, elicit reviews and definitely sell the new features you are bringing them (or what’s to come).

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Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.

TIP: Spend Time and Effort on Your App Icon

Perhaps more important than your app name is your app icon. Like any logo, your icon is your app branding so be sure to put a lot of thought and effort into it’s creation. A good icon should high quality, attention grabbing and convey the feel of your app in seconds. Your app will be your visual cue for your mobile app and should be used in all your marketing.

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Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.

TIP: Maximize Search Results in App Stores By Using Keywords

Identify and utilize as many keywords as possible in your description. It is thought that stores, like the Android Market, crawl the description and consider it for ranking in the search results. List your features, highlight your content, describe your niche and increase your position in the search results.

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Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.

TIP: Focus on the The Big 3 – Name, Icon and Ratings

App store users, like all mobile users, scan and snack. They go through a list of apps and stop at those that grab their attention. In an app store list you only have your name, your icon and your ratings to stand out from the crowd. And only have seconds to make that impact. Users aremostly downloading directly from lists without even visiting the full app page. Maximize your chance of being one of these apps by spending special care on your app name, icon and gaining ratings to stand out from the crowd.

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Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.

TIP: Look Beyond the Platform App Stores

Submitting your application to the platform app store is a must but it doesn’t stop there. There are many third-party app marketplaces like Amazon, GetJar, Handago and AppBrain, which your audience is using to find apps for their device. Reach out to these stores and submit your app. The more places you are the better your chances are that users will find you.

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Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.

TIP: Use Reviews to Build Your Roadmap

Ratings & Reviews are not only a great way to hear from your users but they help you stand out from the crowd – good or bad. Ratings denote activity and activity is thought to increase your rankings in the app store charts. Encourage your users to review your app by including a call to action both in and out of your app. Reviews will not just help you climb the charts, they will also help guide the direction of your roadmap.

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Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.

TIP: Want Downloads? Ask For Them

If your goal is downloads then be explicit with your call to action on all your marketing collateral. Specifically call out the word “Download” in your messaging to make it clear what you want from the user. Make sure you link out to destionation where they can click to download. Most likely this will be your app page in the app store. Avoid sending users to another informaiton page which will just increase the risk of losing them and the download of your app.

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Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.

TIP: Know Your Audience to Make App Marketing Decisions

Use international chart tools like PositionApp and Distimo Monitor or AppAnnie to understand what other markets your app is seeing success in. Pinpointing the geographical hot spots of your app will help grow the your understanding of your target audience and should be fed back into ongoing app marketing decisions.

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Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.

TIP: Submit Your App Everywhere

The app stores are not the only place for users to discover your app. There are an increasing number of alternative app stores like GetJar, Handango and app search engines like Quixey which you should consider cataloging your app. Create an account and submit your app to maximize your discoverability as well as use their free analytic tools to gain further insight. The more places you are the better your chances are that a user will find you and download.

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Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.

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