TIP: Set-up URL Tracking When Posting

When posting links on your website, Facebook, Twittter or other channels like press releases and app marketing announcements, make sure you use a URL tracking system to provide you with visibility into the number of clicks you are getting. This will not only tell you what sources are most active but will also help you compare and determine what posts were most successful to your audience.

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Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.

TIP: Retweetability is Key When Creating Tweets

When constructing a tweet make sure you consider two things: maximum readability and maximum tweetability. Twitter users are bombarded with a stream of tweets so make sure your tweet is clear and can be understood in seconds. Keep your character count even less than the 140 max so that you leave enough room to allow for retweeting without destroying your original message.

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Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.

TIP: Maximize Your Social Reach by Connecting to Your Followers

Communicating to your followers on Facebook is extremely important. Make sure that you are actually connecting with them and not hard selling them. Engage your users in conversation. Ask them questions. Get them talking. Interaction will not only strengthen your relationship with your followers it will also increase the number of times your page will appear in their feed which will maximize your social reach.

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Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.

TIP: Master the Art of Headlines for Effective Tweeting

Before you tweet ask yourself if your message is meaningful. It should add value to the community that you are building. Master the art of headlines. As Tweets are only 140 characters, you need to tease your readers with enough information to be interested and then provide them with a link to find out more.  Check your links though before you use them – the worst thing you can do is send your users to a 404 page.

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Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.

TIP: Make Your Marketing Campaign an Official “Event” on Facebook

Use the “Events” feature on your Facebook page to create anticipation for an upcoming release or app marketing campaign. This is a great way to gain some momentum. As your followers RSVP to your event, their response will also be shown on their wall which will give additional exposure to both your app and your event.

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Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.

TIP: Social Media Success Needs You

The most important thing to remember when creating and cultivating a social network is to be yourself and not a corporation. Your audience wants to be part of a community and connect to a real person. Be sure to let your personality through your posts and responses. And don’t be afraid to let your audience know who they are speaking to.

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Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.

TIP: Have an App Video? Distribute It Everywhere!

Have a marketing or walkthrough video of your app? Use it everywhere. Embed your video on your app page (if supported). Feature it on your website and blog. Add a video channel on your Facebook page to allow your fans to view. Also be sure to send a link to your video in your press release and outreach to the media and bloggers.

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Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.

TIP: Focus on the BIG THREE When It Comes to SEO

SEO’s “big three” are the keys to giving weight to your site to show up in search engine results. Your title tag, visible text copy and links pointing to your page are where you should focus your app marketing efforts to optmize your discoverability. SEO is extremely important as an app marketing tactic when it comes to improving discovery of your app online or on mobile via search results whether this be via Google, Bing, or Yahoo.

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Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.

TIP: Don’t Forget a Call to Action in Your Videos

Like all of your marketing, make sure that your YouTube video has a clear call to action. Videos related to your app should always ask the user to download the app. For more advanced walkthroughs and tips which are more geared to exisitng users you may wish to include a call to action asking them to rate, review and share the app with their networks.

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Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.

TIP: Create a Demo Video of Your App on YouTube

Use YouTube to publish a demo of your application. The video has to be quicker to consume and more informative than your “About Us” page on your website. Don’t walk through give-ins like how to enter your login/password for example. Get right to the point and keep it interesting. Should be 2 minutes or less preferably shorter.

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Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.

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