TIP: Master Your Elevator Pitch

Master your elevator pitch. Be able to pitch your app in 140 characters or less – which will come in handy for Twitter. Make sure you can get right to the point of your app. Highlight why you are different and what problem you solve. Once you have this nailed down you can echo this messaging in your app marketing to keep your positioning consistent.

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Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.

TIP: How to Measure Online Buzz

Measuring your marketing can be tricky. Downloads and impressions are an obvious method. But how do you quantify word of mouth and press? Set-up alerts using Google Alerts or tools like Social Mention to track what people and the press are saying about your app. Input keywords that match your campaign and your app and let these tools do their job.

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Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.

TIP: Maximize Your Reach by Making Your App Global

Sounds simple but it will make a “world” of difference. When you submit your app be sure to make sure that it is set to release to “Global” distribution. Even if you feel your content caters to a geographical niche, you will be surprised by what other areas may be interested in your app by giving them access. The only way you will know is if you remove the cap. Of course, if there are legal limitations such as content rights, these will need to be removed prior to your change. You may also wish to release your app first in smaller countries that are not your own in order to test out the app or app marketing tactics prior to the full launch.

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Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.

TIP: Attach Excitement and Urgency to Your App

Contests are a great way to create some excitement and urgency for your campaign. If done right, they are guaranteed to to increase activity and downloads. Your contest prizing should always include free downloads of your app (if your app is premium) and the grand prize should be relevant to your app or branding to help make sure that the audience you are attracting are still your users.

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Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.

TIP: Make it Easy to be Published

Make it easy for the media and bloggers to pick up your story by doing some of the work for them. Include a media kit with your press release. Send some hi-res logos, screenshots and the QR code to download the app. If you have a video for your app, include this as well. Your kit should include all the additional information a blogger would need to put the story together.

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Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.

TIP: Sync Your Price Promotions to Events

Tie discounts and giveaways of your app to holidays and events related to your niche or product focus. If you are an education app – mark your price down for Back to School, for example. Christmas is an especially great time to discount your app to leverage the purchasing behaviour of the general audience at this time. Speaking at a conference? Make your app free to download for that day only and make sure your audience knows about it.

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Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.

TIP: Use Software Updates to Climb the Charts

Be on top of upcoming SDK updates and plan to use new functionality as soon as it is released. This will not only allow you to stand out from the crowd but it will increase the chance of being highlighted in the app stores as many OEMs are looking to showcase the new features of included in software updates. Using new technology will also provide an additional hook for bloggers and other media to run your story making it easier to be picked up by the press.

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Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.

TIP: Let People (and Search Engines) Know Your App is Coming Soon!

A great way to build momentum and buzz as well as start seeding your SEO efforts is to launch a Coming Soon page. A great Coming Soon page will provide just enough information to get your audience excited without overly commiting to things that may change. Be sure to include the ability to share this page via email and social networks as part of your app marketing efforts. It’s also a great idea to ask for email addresses so that you can contact those interested when your app is live.

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Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.

TIP: Keep Your Social Networks Active

Your social networks need to be kept active in order to continue to see success from these powerful marketing tools. Keep your pages updated. Common practice is to update it 2-3 quality posts a week. Tuesday and Wednesdays seem to have the highest click rates. However, be careful not to overwhel your users with posts. Remember they are most likely fans of other pages as well.

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Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.

TIP: Send your App Live Before Marketing

No matter how great your marketing efforts are, they will be overshadowed by an app that is not working well or has poor user experience. Make sure your app is tested both for quality and for useability before you send it live. It’s often wise to send your app live days or even weeks before the start of the marketing campaign to catch any tweaks or changes that may improve your app before you bring it a lot of attention.

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Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.

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