Invest in paid media on mobile devices to maximize the cost per download. Ads on mobile provide one click to download and will be more likely to click on an ad featuring a mobile app while on their smartphone. Mobile click through rates are nearly 3 times what you can expect from online ads.
Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.