Be sure that you understand who your demographic is and use this to position your paid media spends. AdWords, Facebook ads and similar all allow you to focus in on gender, age, education and even interests. Use the analytics you have gathered to determine who your audience is and leverage this knowledge to better target your ads so that you increase their effectiveness.
Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.