Thank you to everyone who has LIKED us on Facebook! We just surpassed our 6,000 fan mark.
We are so proud of the community that we have created to help share our commitment to the conversation on the business of apps.
If you haven’t had a chance to join the conversation – you can find us here: https://www.facebook.com/AppPromo
Gary Yentin has just been added to the agenda for the upcoming Media App Summit which will be held at the infamous New Yorker Hotel in New York City December 3, 2012.
Gary will be speaking on a panel on the topic of “New Distribution Models for eBooks and Apps”. This panel discusses some of the tools and strategies available to market and publicize apps while also drawing attention to some of the websites and services out there that can be helpful. Gary will be joined by other leaders in the mobile app and eBook space including Atavist, Tiggzi and Arcade Sunshine Media.
The Media App Summit unites book and magazine publishers, developers, digital content strategists, editors, authors, and entrepreneurs for an extensive look into the cutting-edge world of media app design, demographics, and distribution.
For more information on this panel visit: http://www.mediabistro.com/mediaappsummit/program_day1.asp#at100
For a full list of speakers visit: http://www.mediabistro.com/mediaappsummit/speakers.asp
App Promo is now a candidate to be officially selected as iMedia Connection Breakthrough Next Wave Mobile Start-up 2012 in the category of Mobile Campaign Management and Analysis.
iMedia Communications is a trade publication and event producer serving the interactive and marketing industries since 2001. Their mission is to advance the business of interactive media and marketing by serving as the primary conduit between buyers and sellers. And, to inspire marketers of all types to explore and embrace interactive marketing strategies.
iMedia Connection has asked mobile start-up companies to nominate themselves and let the digital community vote for those companies they would like to see at this year’s October Breakthrough Summit in Austin, Texas. The top finalists will be asked to present to the live audience where a panel of judges and the audience will select the winners.
Categories in the Next Wave competition include:
Help us advance to the October finals by voting for App Promo here. Voting closes August 31, 2012.
CEO & Founder of App Promo, Gary Yentin, has been featured in a new eBook published by Trend Safari called “Customer Engagement – Online and Offline”.
The book is based on topics, sessions and conversations from the TAG Innovation Safari which was held this year in the UK. The mission of this event was to engage with creative and digital leaders in London on the topic of customer engagement in the digital world.
Gary is featured in the Day 2 section of the eBook which summarizes his session on topics including the Business of Applications, apps versus mobile web and mobile use for travellers.
To preview or purchase the book, visit: http://www.blurb.com/bookstore/invited/2857030/267435cc49b8f385a4fa0bc8933bddb7eda0c257
(PRWEB) August 14, 2012
Capitalizing on the key trends of (SOMOLO) Social, Mobile and Local, ShopChat is pleased to announce the launch of their dynamic new mobile application-ShopChat for iOS. The application responds to the shopping dilemma of communication between users in different locations so they can shop together in real time. ShopChat empowers shoppers to instantly share photos and chat about items they’re viewing. Combining the best of Instagram – photo utility, Pinterest – tracking user interests, and WhatsApp /iMessage – real-time conversations, ShopChat ensures an interactive and fun shopping experience, while infusing users with the confidence of knowing their choices will always be validated – or vetoed –by the friend or family member whose opinion matters the most.
Designed primarily for the busy 26-45 year-old women, the new ShopChat app makes shopping fun and easy to manage. Images can be snapped and instantly added to shopping lists by using the phone’s camera, or by grabbing from online shopping sites. Users can check compatibility of items with fully customizable look sheets, which are integrated into each shopping list.
“Most women love shopping and chatting with their friends, but time is scarce. ShopChat easily connects women so tasks like acquiring all the must-have back-to-school purchases becomes social & fun, with the added bonus of being well organized!” said Lotta Lindquist-Brosjo, Co-Founder of ShopChat. “It’s also a great tool for co-ordinating family purchases, whether that means something for the home or a gift. The shared list function is an outstanding way of making sure there are no duplicated presents, that the right gifts are received.”
ShopChat relieves the burden of managing shopping lists, lending itself to a wide variety of tasks. Multiple verticals can be covered and stored with ease; examples include:
ShopChat responds to the powerful ascent of mCommerce, forecast to reach $119 billion in sales by 2015 (ABI Research). The app provides an ideal utility for shoppers, providing users with one efficient interface to digitize, organize and track their purchases. ShopChat also integrates YipIt, an additional layer of convenience for shoppers seeking the best deals through mobile.
The ShopChat App is available for free from the AppStore on iPhone and iPod touch or athttp://itunes.apple.com/us/app/shopchat/id543287037?mt=8&uo=4 in the USA and
http://itunes.apple.com/ca/app/shopchat/id543287037?mt=8&uo=4 in Canada
iPhone, and iPod touch are trademarks of Apple Inc., registered in the U.S. and other countries. App Store is a service mark of Apple Inc.
###
Company information
ShopChat is a shopping focused list and chat app for iPhone and iPod Touch, available globally in Apple iTunes. With ShopChat users have all their shopping ideas, conversations and lists in one place. The founders started ShopChat with the conviction that there must be a way to make people come together around shopping, despite leading very busy lives and having friends and family spread out. Please visit us at http://www.shopchat.com on Facebook at http://www.facebook.com/shopchat or on Twitter @Shopchat
Company Contact Lotta Lindquist-Brosjo; lotta.lindquist-brosjo(at)shopchat(dot)com (+447733032903)
Press contact: Gary Yentin ; gary(at)app-promo(dot)com (416-464-2223)
Originally posted on PRWEb: http://www.prweb.com/releases/2012/8/prweb9797509.htm
A big part of marketing any product is gathering, analyzing, assessing and learning from the data that is collected during any promotional efforts. In order to properly understand what elements of your campaign are working and which are not and especially to judge the overall success of your campaign it is imperative that you implement tools to measure key performance indicators (KPIs) or success metrics which are defined at the start of your marketing project.
Two common success metrics that are used in App Marketing are downloads and chart placement. Here are two FREE tools that you can use to help measure these metrics for your app when marketing.
1. Distimo Monitor
Distimo are leaders in app data and often publish industry standard reports on success of applications across platform. Outside of their industry reports, Distimo also provides a free dashboard service called Distimo Monitor which analyzes and tracks your apps download performance across platforms: iOS, Windows, BlackBerry, Nokia and Android are a few of the major platforms they support. This tool becomes increasingly important to help track mobile apps that are on more than one platform making it easier and more efficient to check the status of downloads for your app in one single place rather than logging in and checking it out individually. In addition to download, Distimo Montior can also track revenue, rankings and reviews, allow for drill-down by country and also allow your ad networks to be plugged in to ad them into the mix. To start using Distimo Monitor, visit monitor.distimo.com and sign-up for a free account.
2. AppAnnie
AppAnnie is a free website which also offers analytic services to help track and measure your app download success. But what AppAnnie really excels at is helping you track changes in chart placement for both iOS and Android applications. Their store stats allow you track the changes in the Google Play and App Store charts daily, highlight your highest rankings, identify the features that you may have achieved, and summarize the ratings that you have gained across all countries your app is available for. This tool is extremely useful in helping you understand day-by-day what impact your marketing has on where your app stands in the marketplace against others in the your categories. To start using AppAnnie, visit www.appannie.com and sign-up for a free account.
Newly launched tablet publication, App Marketer, now available on the iPad Newsstand has featured our App Marketing Infographic “Wake Up Call” which was originally picked up by the likes of Mashable, Into Mobile and TUAW back in May of this year.
App Marketer is a new iPad magazine published by a group of developers who use their own experiences as well as learnings they have gained from marketing data and other “Appreneurs” to communicate trends and inside information to anyone interested in succeeding in the business of applications.
In their first issue released for August 2012, App Marketer tackles issues such as “How to Find a Great Developer”, “How to Pick Winning App Ideas”, “12 Steps to an Amazing App Launch” and of course our very own cautionary infographic “Wake Up Call: If You Spend It, They Will Come” which sheds light on the truth behind success with mobile apps backed by data we gained from a survey completed earlier this year.
The infographic highlights that nearly 60% of developers surveyed don’t generate enough revenue to break even with development and identified a group of 12% which were the Top Earners who used marketing to see success.
As App Marketer is a tablet publication, readers will benefit from not just static information via text and images but also videos the publishers have included to enrich their editorial.
App Marketer can be downloaded as a FREE app from the App Store Newsstand and the August 2012 issue is currently also a free download to read and enjoy.
London, England (PRWEB) July 10, 2012
Bird game fanatics now have a unique way to engage with their favorite feathery friends with Bubble Grubble, a new app for iPhone and iPod touch which combines the use of birds, bubbles and game play physics into one jammed packed, addictive action-puzzle game.
Bubble Grubble offers hours of stunning graphics and tricky, challenging game play fit for all ages. The game asks users to help Mother Bird catch bugs by shooting them with bubbles and to use real game play physics, to tilt their device to float bubbles up to the hungry chicks. Bugs, however, are not always so easy to catch which is why Mother Bird has stones and bombs to remove obstacles so that the bug is set free to be caught.
Bubble Grubble offers two modes of play – easy and hard and provides hours of game play across varying scenes with over 80+ levels featuring oceans, mountains, warehouses and wherever else the bird family has flown to. For game fanatics, there is even a secret 81st level that is unlocked only to players who have successfully completed all levels of the game.
In addition to the stunning graphics optimized for the Retina display, the game offers five levels of game play in both Easy and Hard mode, as well as mandatory involvement of shooting, obstacle removing and tilting to win each level is sure to cater to action, strategy, puzzle and simulator gamers alike.
The Bubble Grubble App is available for free from the App Store on iPhone and iPod touch or at http://www.itunes.com/appstore. Additional levels are available for a one-time In-App Purchase of $0.99.
###
Press contact Tom Emrich at 647 746 2630 at tom(at)app-promo.com
iPad, iPhone, and iPod touch are trademarks of Apple Inc., registered in the U.S. and other countries. App Store is a service mark of Apple Inc.
Originally posted on PRWeb: http://www.prweb.com/releases/2012/7/prweb9642628.htm
Official Game Trailer
Kansas City, MO (PRWEB) July 09, 2012
Revolutionary tablet app SudokuPDQ™ has taken a popular game enjoyed by hundreds of millions of people internationally and turned it into an ultra fast-paced, high-stakes, competitive game that can be played against multiple opponents in different locations. Newly launched and the first of its kind, SudokuPDQ transforms a solitary, global gaming phenomenon into an ultra-social, skill-based adrenaline rush for iPad and Android™ tablet users.
SudokuPDQ – the “PDQ” standing for “Pretty Darn Quick” – is a race against the clock to solve one square of a traditional 9×9 sudoku grid in the fastest time possible. Each game consists of five 20-second speed rounds, with a brand new, challenging puzzle presented for each round.
App creator and TV writer/producer Bill Biggar designed the game to feel at home in a casino environment. “I almost called the game ‘Su-doker,’ since SudokuPDQ is essentially a mash-up of sudoku and high-stakes poker.”
“We’ve created an environment for Sudoku enthusiasts to stoke their competitive fire,” Biggar said. “We find that people can’t put the game down because the competition sparks such fierce rivalries. Play it and you’ll see that it doesn’t get easier, you just get better.”
Yet Biggar says the game is not just for Sudoku players. “Some of the better players in our focus groups don’t consider themselves to be numbers people, and have never folded a newspaper in four to sit down and fill in an entire puzzle.”
SudokuPDQ brings people together to compete and play with players around the world. For those interested in an individual experience or who want to hone their skills, SudokuPDQ also includes a solo mode that tracks high scores and allows users to play against the clock.
SudokuPDQ™ is available now as a free app for iPad on the App Store, or for 10” or larger Android tablets on Google Play.
SudokuPDQ™, LLC is a trademark and patent pending social gaming company incorporated in the State of Kansas. It was created by award-winning former TV executive and syndicated newspaper game developer Bill Biggar. Its principals include a retired Fortune 500 Chairman and CEO; a former multinational oil executive; an entrepreneurial web-designer and online and mobile technology marketing executive; and a lawyer and former senior level Capitol Hill staffer with extensive relationships in the gaming industry.
iPad, iPhone, and iPod touch are trademarks of Apple Inc., registered in the U.S. and other countries. App Store is a service mark of Apple Inc. Android is a trademark of Google Inc. Other company and product names may be trademarks of their respective owners.
Press Contact: Tom Emrich at 647-746-2630 or tom(at)app-promo(dot)com
Originally published at: http://www.prweb.com/releases/2012/7/prweb9675148.htm
Official Game Trailer
Our friends at Cannes Lions Festival have provided some great images from the workshop that we held in France this year and so we thought that we would share them with you.
The workshop, entitled, “The Secrets of Being a No.1 App and Not Lose Money” had over 250 participants at this year’s festival and walked participants through a series of activities to help them understand better the business side of applications. A copy of the presentation can be downloaded here.
Thanks to all who participated this year! If you are holding a conference or are an organization who would be interested in this type of workshop, please contact us.
