Apple wants a piece of the $100 billion mobile ad market

Apple app store screen

Apple is going after a piece of the $100 billion mobile advertising market and setting up an even deeper rivalry with Google.

According to a story from The Verge on Wednesday, Apple will “start showing search ads for apps in its iOS App Store search results for the first time.” The news stemmed from an interview with Phil Schiller, Apple’s senior vice president of worldwide marketing.

To date, mobile search has largely been a ported version of desktop search, with users going to Google and typing in some keywords. With more mobile activity taking place in apps, traditional search loses relevance on smartphones.

Two-thirds of app downloads start with searches in the App Store.

Considering iPhones have over 1.5 million available apps, discovery is almost impossible for independent developers. Adding an ad-based search component gives developers a way to pay for access to consumers. Perhaps more importantly, it gives Apple a new way to make money with iPhone sales slowing and the company putting a greater focus on software and services.

Spending on mobile ads will surge 48 percent this year to $101.4 billion, according to eMarketer. Data from Net Market Share shows that in search on phones and tablets, Google controls 95 percent of the global market.

The 20 Best #AppMarketing #Blogs You Should Be Reading In 2016

We @Apppromo are very humbled to be recognized as one of the top 20 Best #AppMarketing #Blogs you should be reading in 2016.  Since 2010, @Apppromo has been here to help developers in the #business of their #applications and it is very nice to know that the information we provide is being well received. Cheers to all!
Best App Marketing Blog

 

AppPromo CleverTap Mobile Growth-Webinar Slides

@Apppromo and @CleverTap’s highly successful webinar of May 12, 2106 is now available for users to download. If you want to find the secrets of #MobileGrowth, #AppEngagement and #UserRetention, you are welcome to download the webinar today!
Mobile Engagement Webiner

AppPromo and CleverTap announce Interactive Webinar (Free) -May 12, 2016 2pm EST

icons-consumers-users-online-social-media-shopping-vector-graphic-graphic-also-represents-communication-37411595.jpg

Join Us for an Interactive Webinar Discussion with  

Mobile Industry Experts

User_Engagement_101_.jpg

The success of your mobile app is determined by your ability to provide relevant, contextual and timely experiences, personalized for each unique user. Understanding how to identify and segment your audience, personalize each experience based on a user’s activity and how to reach them in the exact right moment are strategies employed by the top performing apps.

Join our panel of industry experts as they cover Mobile Growth Best Practices and Insider Tips for Developing and Marketing Highly Engaging Mobile Apps.


 Expert Mobile Growth Panel

Moderator 

Arkady Fridman, Product Evangelist for CleverTap

Speakers 

Gary Yentin, CEO for Mobile Marketing Agency, App-Promo
Paul Brody, Chief Product Officer for CleverTap
Bobby Gill, Founder of Developer Agency, Blue Label Labs

Topics include –

– How to use personalization to capture user attention early on
– How to optimize your push notification strategy
– How to track and tackle uninstalls

SIGN ME UP

Sign up to learn from industry pros, quick and easy ways to achieve and accelerate app success, be it with out-of-the-box basics or with a highly sophisticated personalization api.

About CleverTap

  • Founded in 2013 with the goal of making mobile app engagement relevant, contextual and personal
  • Launched in the US in September 2015 at TechCrunch Disrupt.
  • Customer base well over 1500 worldwide including leading brands in entertainment, commerce, travel and publishing,
  • Backed by Sequoia Capital and Accel Partners

Stay Awesome!

CleverTap is brought to you by WizRocket Inc.
stay awesome!

CleverTap and App Promo announce global app marketing partnership

thMay 3, 2016

[prMac.com] San Francisco, California – CleverTap, a next generation mobile engagement platform, with more than 1500 customers globally, today announced a global partnership with App Promo an award wining app marketing and promotional agency that help developers succeed in the discovery, downloads and monetization of mobile applications. The partnership will give access to all of App Promo clients CleverTap’s mobile engagement platform. Developers will now have immediate access to CleverTap’s world-class analytics to create more personalized mobile experiences and increase user engagement.

“With developers creating apps from all around the world, it was key to find an app marketing agency that is able to help market their applications not just in the US AppStore but from a global perspective,” said Sunil Thomas, co-founder and chief executive officer at CleverTap. “For us, partnering with App Promo is a great way to help developers with a full 360 approach to app marketing from discovery to download to engagement.”

For App Promo, the partnership significantly enhances App Promo’s post app launch marketing, guiding clients to focus on engagement and retention. “Offering our clients the CleverTap’s SDK now allows them up to 1 Million monthly events at No Charge, with unlimited messaging and MAUs,” said Gary Yentin, CEO of App Promo. “Now we can help developers not only with the launch of the application but also follow up with post launch engagement, retention and monetization strategies – focusing on the business of the application.”

About CleverTap:
CleverTap is the next generation mobile engagement platform. It enables marketers to identify, engage and retain users and provides developers with unprecedented code-level access to build dynamic app experiences for user groups. CleverTap includes out-of-the-box prescriptive campaigns, omni-channel messaging, uninstall data and the industry’s largest free messaging tier. To learn more, visit CleverTap online or follow on Facebook and Twitter.

Since our launch in 2010, App Promo has helped hundreds of app developers, brands, advertisers and content providers in the business of mobile applications, taking their apps to the next level. We understand that each app is unique and each application is a business. App Promo creates custom marketing and advertising solutions to ensure that apps are discovered, downloaded, engaged with and monetized. All Material and Software (C) Copyright 2016 App Promo. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries. Other trademarks and registered trademarks may be the property of their respective owners.

###

Gary Yentin
CEO
Canada
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😜 Don’t be an April Fool  😜

@Apppromo April No Fool Promotion !

@Apppromo is always looking for new and creative ways to promote your applications. We wanted to share a huge success we recently had with our client @Emojitones (if you have a chance download the application http://www.emojitones.com you will love it!). Being featured on the Reuters Billboard in Times Square was a huge win and received great press coverage and a great response and engagement over @Emojitones social channels, not to mention the most important a HUGE increase in downloads!!

Our April’s Fool gift to you – For all clients who sign up for an app marketing campaign in the month of April, App Promo will bonus all new clients that their application will be featured on the Reuters Time Square Billboard. A great way to get your app noticed and promoted in New York City!

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