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Gary Yentin Added as Panelist to Speak on Distribution Models for eBooks & Apps at Media App Summit 2012

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Media App Summit 2012

Gary Yentin has just been added to the agenda for the upcoming Media App Summit which will be held at the infamous New Yorker Hotel in New York City December 3, 2012.

Gary will be speaking on a panel on the topic of “New Distribution Models for eBooks and Apps”. This panel discusses some of the tools and strategies available to market and publicize apps while also drawing attention to some of the websites and services out there that can be helpful. Gary will be joined by other leaders in the mobile app and eBook space including Atavist, Tiggzi and Arcade Sunshine Media.

The Media App Summit unites book and magazine publishers, developers, digital content strategists, editors, authors, and entrepreneurs for an extensive look into the cutting-edge world of media app design, demographics, and distribution.

For more information on this panel visit: http://www.mediabistro.com/mediaappsummit/program_day1.asp#at100

For a full list of speakers visit: http://www.mediabistro.com/mediaappsummit/speakers.asp

Vote for App Promo: iMedia Connection Mobile Start-up Competition

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Help Us Advance to the Finals!

App Promo is now a candidate to be officially selected as iMedia Connection Breakthrough Next Wave Mobile Start-up 2012 in the category of Mobile Campaign Management and Analysis.

iMedia Communications is a trade publication and event producer serving the interactive and marketing industries since 2001. Their mission is to advance the business of interactive media and marketing by serving as the primary conduit between buyers and sellers. And, to inspire marketers of all types to explore and embrace interactive marketing strategies.

iMedia Connection has asked mobile start-up companies to nominate themselves and let the digital community vote for those companies they would like to see at this year’s October Breakthrough Summit in Austin, Texas. The top finalists will be asked to present to the live audience where a panel of judges and the audience will select the winners.

Categories in the Next Wave competition include:

  • Mobile Campaign Management & Analysis
  • Mobile Entertainment
  • Mobile Shopping and Commerce

Help us advance to the October finals by voting for App Promo here. Voting closes August 31, 2012.

Gary Yentin Featured in eBook “Customer Engagement”

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CEO & Founder of App Promo, Gary Yentin, has been featured in a new eBook published by Trend Safari called “Customer Engagement – Online and Offline”.

The book is based on topics, sessions and conversations from the TAG Innovation Safari which was held this year in the UK. The mission of this event was to engage with creative and digital leaders in London on the topic of customer engagement in the digital world.

Gary is featured in the Day 2 section of the eBook which summarizes his session on topics including the Business of Applications, apps versus mobile web and mobile use for travellers.

To preview or purchase the book, visit: http://www.blurb.com/bookstore/invited/2857030/267435cc49b8f385a4fa0bc8933bddb7eda0c257

 

App Promo Infographic Featured in First Issue of App Marketer iPad Magazine

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App Marketer iPad Magazine

Newly launched tablet publication, App Marketer, now available on the iPad Newsstand has featured our App Marketing Infographic “Wake Up Call” which was originally picked up by the likes of Mashable, Into Mobile and TUAW back in May of this year.

App Marketer is a new iPad magazine published by a group of developers who use their own experiences as well as learnings they have gained from marketing data and other “Appreneurs” to communicate trends and inside information to anyone interested in succeeding in the business of applications.

In their first issue released for August 2012, App Marketer tackles issues such as “How to Find a Great Developer”, “How to Pick Winning App Ideas”, “12 Steps to an Amazing App Launch” and of course our very own cautionary infographic “Wake Up Call: If You Spend It, They Will Come” which sheds light on the truth behind success with mobile apps backed by data we gained from a survey completed earlier this year.

The infographic highlights that nearly 60% of developers surveyed don’t generate enough revenue to break even with development and identified a group of 12% which were the Top Earners who used marketing to see success.

As App Marketer is a tablet publication, readers will benefit from not just static information via text and images but also videos the publishers have included to enrich their editorial.

App Marketer can be downloaded as a FREE app from the App Store Newsstand and the August 2012 issue is currently also a free download to read and enjoy.

App Promo Featured in MobyAffiliates “Mobile App Marketing Guide”

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mobyaffiliates mobile app marketing guide

Our friends at MobyAffiliates, a UK based mobile media buying firm, have featured us in their recently published “Mobile App Marketing Guide“. You may recall that this same firm also named us one of the Best Mobile App Promotion Networks and Agencies back in April of this year.

The guide reviews the entire mobile marketing sector covering a range of issues such as:

  • Appstore optimization and alternatives to the Apple Appstore and Google Play
  • Cost per install (CPI), cost per download (CPD) networks
  • Incentivised and Non-Incentivised installs
  • Mobile Advertising and App Promotion
  • Insider Tips and Techniques

We are found on page 11 listed amongst ComboApp, ProAppMarketing and Apps Marketing Mobi as the only full service marketing agency in the App Promotion Agency section of the guide.

You can download the guide below from Scribd or Slideshare for your Kindle, Tablet/Apple iPad, or to print out or to read at your desktop or Laptop computer.

Thanks to MobyAffiliates for recognizing us in their guide and for their continued support.

 

[PRESS RELEASE] App Promo to Debut App Marketing Summer School Tutorial Series for Android Developers on Sony Developer World

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10-Part Tutorial Series Will Run Weekly This Summer on Sony Developer World to Help Developers Improve Discovery, Downloads and Monetization of their Apps

Toronto, Ontario, Canada (PRWEB) June 22, 2012

Leading app marketing and strategy firm, App Promo, will have their 10-part app marketing tutorial series featured on the Sony Developer World website this summer. The article series aims at helping developers succeed in the business side of their applications especially at improving discovery and downloads and overall monetization of applications. Sony has published the first of the series on June 21 and will continue publishing one article weekly until the end of summer on their developer website at developer.sonymobile.com.

The featured articles were written by App Promo based on their experience and success in the app marketplace in helping improve app discovery for their clients across app platforms. Each tutorial focuses on a core app marketing area breaking down the tips; tools and techniques developers can start to use to see success with their own apps.

Topics covered over the course of this summer will include the best use of social media, pricing as a marketing opportunity and how to properly engage the media and bloggers to get the word out for your app.

The tutorial series kicked off with the first article focusing on the importance of “Understanding your Product” on June 21. This article outlines the importance of having a clear purpose when creating and communicating your app and how to use your product roadmap as both a development and marketing tool.

“We are pleased to be able to reach so many developers and app publishers to help educate and equip them with information and tools they need to succeed with their app” says Gary Yentin, CEO & Founder of App Promo. “Discovery is a hot topic in the app marketplace and for Sony to not only be adding to this conversation but providing actual solutions for their developer community is extremely powerful.”

App Promo content has previously been featured by the Nokia Developer Community and is currently being featured by the HTC Developer Program on Twitter @HTCDev as part of a #TipTuesday Twitter campaign which provides app marketing tips to the followers in 140 characters or less every Tuesday.

The summer App Marketing series can be found on the Sony Developer Site at developer.sonymobile.com. For more information on App Promo visit http://www.app-promo.com or Follow them on Twitter @AppPromo.

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App Promo is a leading app marketing and strategy firm based whose mission is to help developers across all platforms succeed in the business of their applications. They offer strategy, monetization and marketing services to app publishers leveraging their experience and expertise in the industry to take their client’s applications to the next level. For more information, or to contact App Promo, visit http://www.app-promo.com. Follow @AppPromo on Twitter.

 

The original press release can be found here: http://www.prweb.com/releases/2012/6/prweb9630456.htm

App Promo Facebook Fans Eclipse 3,000

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We would like to thank all of our Facebook fans for helping us eclipse our 3,000 milestone today. As at this post we have reached 3,109 as a total fan following of app publishers and developers around the world.

We look forward to our continual growth on this social network and especially in continuing the conversation we have started with our fans on app marketing and helping them keep in the know on the major news stories in the app discovery side of our industry.

If you are aren’t already a fan, you can join in the fun here: https://www.facebook.com/AppPromo

App Promo Facebook Page - 3,000+ Fans

Fierce Developer Interview with Gary Yentin: Top 5 Marketing Tips

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Gary Yentin was recently interviewed by Fierce Developer‘s Editor Peggy Albright on marketing applications. The result is a fantastic article where Gary together with Millenial Media’s Senior VP, Matt Gillis and Mobile Marketing Association’s managing director, Michael Becker break marketing down to the “Top 5 marketing tips for budget-conscious developers”.

In summary:

  1. Create a Marketing Budget
  2. Announce the App with a Press Release
  3. Use Multiple App Stores
  4. Exploit Social Media
  5. Compare Advertising Strategies and Pricing Options

You can read the full article here: http://www.fiercedeveloper.com/story/top-5-marketing-tips-budget-conscious-developers/2012-05-22

This interview comes on the heels of another recent article also about app discovery by The Herald Sun which focused on an interview by Gary and fellow app industry leader, Jud Bowman of Appia: http://www.heraldsun.com/view/full_story/18608348/article-Appia-reports-15M-downloads-from-service

[UPDATED] Media Coverage of App Promo’s First Annual Developer Survey Results

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Our first annual developer survey launched April 4 and with the aim to capture, statistically, what we have been seeing in the industry firsthand – that too often app publishers are not planning and managing their mobile application as they would any other product or business. What we found we published in two formats: (1) an INFOGRAPHIC which went viral on May 2, 2012 and a white paper which was made publically available for free download on our website.

We were extremely pleased to see such an embrace by the media and bloggers in the technology and mobile industry to help us spread the word to the community on the importance of seeing your app as a business in order to succeed. Below is a summary of the the various tech blogs and sites that picked up the story. Thanks to all of these publications for their support.

We encourage you to continue to share these stories to help better the success with mobile apps.

[PRESS RELEASE] App Developers Get a Wake Up Call From Results of App Promo’s First Annual Developer Survey

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Survey finds that 59% of participants are not generating enough revenue to break even with development costs

Toronto, Ontario, Canada (PRWEB) May 02, 2012

App Promo, a leading app marketing and strategy firm, has published the results from their First Annual Developer Survey that took place in April 2012. The most staggering finding from the survey was that 59% of participants indicated that the revenue generated by their most successful app was not enough to break even with development costs. In addition, 80% of participants confirmed that the revenue generated with their most successful app was not enough to support a standalone business.

The survey also found that the top earners in the group are seeing success because of the time and money they spend on marketing their mobile applications. The top earners represent 12% of participants who earned $50,000 or more with their most successful app. This group spent the most effort on marketing with an average of 14% of their time dedicated to promoting their app and also had nearly $30,000 set aside as the average marketing budget. This is a stark comparison to 52% of participants who spent as little as 5% or less of their time on promotion and had a marketing budget of $0.

“After two years of working with developers on increasing downloads and money for their app, we wanted to do this survey to dispel the myth that all you have to do is build an app and watch the money roll on in.” says App Promo CEO and Founder, Gary Yentin. “Our survey echoed exactly what we have been finding in the market, developers have to spend money and time on marketing in order to succeed. “

The goal of this survey was to shed light on the truth behind mobile app success in an attempt to educate and equip the app developer community with information they can use to better their app as a business. App Promo’s CEO, Gary Yentin, will be formally presenting the survey results at CTIA 2012 May 8th at the CTIA Executive Forum – QuickHits Track.

A summary of the results are readily available now for review and republish as an Infographic entitled “Wake Up Call – If You Spend It They Will Come” which can be found on the App Promo blog and a complete white paper covering all the data can be downloaded for free from their website.

App Promo conducted their First Annual Developer Survey from April 4 through to April 23, 2012 and collected over 100 responses from qualified app developer participants. App Promo encourages blogs and media to republish the infographic to help spread word on this very important topic for app developers. A copy of the infographic can be found at http://www.app-promo.com/.

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App Promo is a leader in app marketing and strategy. Their goal is to help app publishers succeed in the business of their applications offering strategy, monetization and marketing services across platform: iOS, Android, Windows, BlackBerry and Nokia.

Source: http://www.prweb.com/releases/2012/5/prweb9465242.htm

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