Social networks like Facebook are powerful marketing tools which can provide you with great insight into who your audience is and help market your app through social reach. But just like your app it isn’t a “build it and they will come” situation. You need to let people know! Your marketing efforts should include a strategy to increase your following. Highlight your social networks in your marketing collateral, your website, on your app app page and even in your app.

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Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.

When posting links on your website, Facebook, Twittter or other channels like press releases and app marketing announcements, make sure you use a URL tracking system to provide you with visibility into the number of clicks you are getting. This will not only tell you what sources are most active but will also help you compare and determine what posts were most successful to your audience.

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Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.

When constructing a tweet make sure you consider two things: maximum readability and maximum tweetability. Twitter users are bombarded with a stream of tweets so make sure your tweet is clear and can be understood in seconds. Keep your character count even less than the 140 max so that you leave enough room to allow for retweeting without destroying your original message.

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Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.

Communicating to your followers on Facebook is extremely important. Make sure that you are actually connecting with them and not hard selling them. Engage your users in conversation. Ask them questions. Get them talking. Interaction will not only strengthen your relationship with your followers it will also increase the number of times your page will appear in their feed which will maximize your social reach.

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Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.

Before you tweet ask yourself if your message is meaningful. It should add value to the community that you are building. Master the art of headlines. As Tweets are only 140 characters, you need to tease your readers with enough information to be interested and then provide them with a link to find out more.  Check your links though before you use them – the worst thing you can do is send your users to a 404 page.

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Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.

Use the “Events” feature on your Facebook page to create anticipation for an upcoming release or app marketing campaign. This is a great way to gain some momentum. As your followers RSVP to your event, their response will also be shown on their wall which will give additional exposure to both your app and your event.

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Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.

The most important thing to remember when creating and cultivating a social network is to be yourself and not a corporation. Your audience wants to be part of a community and connect to a real person. Be sure to let your personality through your posts and responses. And don’t be afraid to let your audience know who they are speaking to.

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Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.