TIP: Don’t Be a Stranger, Build Relationships with Bloggers

Lay the groundwork with bloggers by building a relationship through comments. Subscribe to the bloggers you feel are most influential in your sector and then engage with their posts via commenting. Soon your blogger will get to know you and respect your input so when it comes time to launch your application, you won’t be a stranger in their inbox when they are sent the press release.

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Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.

TIP: Awards Are the Perfect Marketing Opportunity

Submit your application for awards. Here is a place where just to be nominated makes you a winner. Not only does this give you a chance to be featured from a credible source, it also creates a newsworthy announcement to hook marketing around, especially if you win. Make sure to update your website, social networks and even your app pages with nominations and wins to increase the credibility and continue to differentiate your app.

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Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.

TIP: Keep Things Linkable in Press Releases

Make sure that you include links to your company website, online marketing page and of course download links to your application in your press release. It’s most likely that your press release will be published as is via PR feeds and news services. These links will not only help bring traffic to the right destination but they will also help to increase your site rankings in the search engines.

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Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.

TIP: Facebook Ads are Small but Mighty

Facebook ads are small but impactful. You have 25 characters to play around with for the title and 135 for the body. Don’t use ALL caps or all small letters in your ad. Use a relevant and compelling picture and above all have a call to action. Remember you can always say more on the destination page, this ad’s focus should be to get them there.

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Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.

TIP: Use Your Network to Exchange Ad Space

If you have a network of friends and colleagues who are also app owners work with them to advertise your apps within eachother’s app. Offer them ad space or a featured area in your app (like the loading screen, About page or even an article if your app is contetn based) in return for the same.

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Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.

TIP: Switch Up Your Facebook Ads to Keep Interaction High

Facebook ads are a great way to reach your demographic but they are thought to have a quick shelf life of 3-5 days before they drop in interaction. If you plan on running ads longer than this period, consider switching up the creative and your messaging. This should help increase your chance of interaction for another cycle.

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Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.

TIP: Set-up Ads to Convert Users

When purchasing any paid media it is extremely important to have a converting landing page to send the user to. Avoid linking ads to the homepage of your marketing or company site. Send them directly to a call to action, which in this case will most likely be to download the app.

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Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.

TIP: Target Your Audience with Paid Media

Be sure that you understand who your demographic is and use this to position your paid media spends. AdWords, Facebook ads and similar all allow you to focus in on gender, age, education and even interests. Use the analytics you have gathered to determine who your audience is and leverage this knowledge to better target your ads so that you increase their effectiveness.

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Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.

TIP: Get More Bang For Your Buck With Mobile Ads

Invest in paid media on mobile devices to maximize the cost per download. Ads on mobile provide one click to download and will be more likely to click on an ad featuring a mobile app while on their smartphone.  Mobile click through rates are nearly 3 times what you can expect from online ads.

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Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.

Are you COPPA Compliant?

Are your apps targeted at kids, or do they have features that might attract a kid’s attention (such as a cartoon element?) Read the App Developers Alliance COPPA FAQ  to see if your app falls under the updated COPPA regulations, which go into effect July 1. For a quick run-through, click to watch our videobelow.

You can read the guidelines released by the FTC here.

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