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[UPDATED] Media Coverage of App Promo’s First Annual Developer Survey Results

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Our first annual developer survey launched April 4 and with the aim to capture, statistically, what we have been seeing in the industry firsthand – that too often app publishers are not planning and managing their mobile application as they would any other product or business. What we found we published in two formats: (1) an INFOGRAPHIC which went viral on May 2, 2012 and a white paper which was made publically available for free download on our website.

We were extremely pleased to see such an embrace by the media and bloggers in the technology and mobile industry to help us spread the word to the community on the importance of seeing your app as a business in order to succeed. Below is a summary of the the various tech blogs and sites that picked up the story. Thanks to all of these publications for their support.

We encourage you to continue to share these stories to help better the success with mobile apps.

[PRESS RELEASE] App Developers Get a Wake Up Call From Results of App Promo’s First Annual Developer Survey

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Survey finds that 59% of participants are not generating enough revenue to break even with development costs

Toronto, Ontario, Canada (PRWEB) May 02, 2012

App Promo, a leading app marketing and strategy firm, has published the results from their First Annual Developer Survey that took place in April 2012. The most staggering finding from the survey was that 59% of participants indicated that the revenue generated by their most successful app was not enough to break even with development costs. In addition, 80% of participants confirmed that the revenue generated with their most successful app was not enough to support a standalone business.

The survey also found that the top earners in the group are seeing success because of the time and money they spend on marketing their mobile applications. The top earners represent 12% of participants who earned $50,000 or more with their most successful app. This group spent the most effort on marketing with an average of 14% of their time dedicated to promoting their app and also had nearly $30,000 set aside as the average marketing budget. This is a stark comparison to 52% of participants who spent as little as 5% or less of their time on promotion and had a marketing budget of $0.

“After two years of working with developers on increasing downloads and money for their app, we wanted to do this survey to dispel the myth that all you have to do is build an app and watch the money roll on in.” says App Promo CEO and Founder, Gary Yentin. “Our survey echoed exactly what we have been finding in the market, developers have to spend money and time on marketing in order to succeed. “

The goal of this survey was to shed light on the truth behind mobile app success in an attempt to educate and equip the app developer community with information they can use to better their app as a business. App Promo’s CEO, Gary Yentin, will be formally presenting the survey results at CTIA 2012 May 8th at the CTIA Executive Forum – QuickHits Track.

A summary of the results are readily available now for review and republish as an Infographic entitled “Wake Up Call – If You Spend It They Will Come” which can be found on the App Promo blog and a complete white paper covering all the data can be downloaded for free from their website.

App Promo conducted their First Annual Developer Survey from April 4 through to April 23, 2012 and collected over 100 responses from qualified app developer participants. App Promo encourages blogs and media to republish the infographic to help spread word on this very important topic for app developers. A copy of the infographic can be found at http://www.app-promo.com/.

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App Promo is a leader in app marketing and strategy. Their goal is to help app publishers succeed in the business of their applications offering strategy, monetization and marketing services across platform: iOS, Android, Windows, BlackBerry and Nokia.

Source: http://www.prweb.com/releases/2012/5/prweb9465242.htm

Wake Up Call – If You Spend It, They Will Come [INFOGRAPHIC]

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The results are in from our First Annual Developer Survey we completed in April of this year and we have used the data to create our very first INFOGRAPHIC. Our goal with this survey was to shed light on the truth behind what it takes to be successful with your mobile app. We hope that this information can be used to help you better your app as a business.

We welcome re-posts to help spread the word on this very important topic to the app developer community so feel free to save and post this infographic on your own blog or site.

For a full review of survey results, download our FREE white paper “The Necessity of Mobile App Marketing”.

MobyAffiliates names App Promo as Best Mobile App Promotion Agency

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It’s always a great morning when you wake up to fantastic news! Today on Twitter we received a tweet from @mobyaffiliates letting us know that we made their list of Best Mobile App Promotion Network & Agencies. In fact, we are delighted to see that we are right at the top!

mobyaffiliate best mobile app promotion agency

Mobyaffiliates put together this list to help guide developers looking for assistance with discovery for their app to the best resources out there offering marketing and promotion services. You can check out the full list on Mobyaffiliate’s site.

 

 

TPMA Recording of App Promo Presentation “Succeeding in the Business of Apps: App Marketing & Monetization”

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We recently presented on “Succeeding in the Business of Applications: App Marketing & Monetization” at the monthly Toronto Product Managers Association (TPMA) meeting on April 24, 2012 here in Toronto.

Event Description:

“Mobile Business Apps: Marketing & Monetizing. Mobile Apps are part of just about every new product introduction these days. Whether the Mobile App is the core product, or whether it is a peripheral feature or add-on to help use your main deliverable – launching and effectively marketing it is part of the new reality.When businesses and product owners start conversations about launching a mobile application, discussions focus on user experience, functionality and code. Money and effort are spent on the design and development but strategies to help the application succeed are often forgotten or left out. This session aims to shed light on the challenges app owners and developers face in making a business of their applications and marketing it effectively. Gary Yentin and Tom Emrich use their years of experience in product marketing in the mobile space to highlight the strategies, tactics and steps needed to drive your apps’ success – despite a noisy and saturated marketplace.

You can watch a recording of this one-hour session here: http://www.screencast.com/t/lNLzik80

Big thanks to the TPMA for the recording and the opportunity. Be sure to follow them on Twitter @TPMACA or visit www.tpma.ca for more information.

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Welcome to the New & Improved App Promo

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We are proud to unveil our new look!

We’ve totally revamped ourselves for 2012 and have added some new services and offerings which better aligns App Promo to our new tagline “helping you succeed in the business of apps”.

In addition, we have created some great new touch points for you to keep in contact with us including our brand new blog and our newsletter which publishes on a regular basis.

To get you started, here is a rundown of everything you need to know about the new App Promo:

  • New look and feel – we’ve done our biggest makeover yet from head to toe, what do you think?
  • Smartphone and tablet responsive coding – we are using some new technology on our site to make sure you can experience it to the its full extent on mobile, desktop or tablet
  • Expanded mission – we are now focused on the business of applications covering all angles from strategy to monetization and app marketing
  • Additional offerings – we have formalized some offerings we have been provided to clients over the past two years including strategic consulting and monetization services
  • Increased visibliity into our work – we have a brand new clients section which highlights who work with, what they are up to and some hands on case studies
  • Larger partner network – we’ve met some great companies over the past year who share our passion for helping app developers and owners succeed with their products, check them out on our Partners page and share your support
  • Bigger voice – we’ve been active on Twitter and Facebook sharing other people’s news and today we start to create our own with our new blog and newsletter! Sign-up today!

Despite all of the changes you see, what hasn’t changed is our commitment to help you succeed with your application. It’s what we are all about here at App Promo.

Can’t wait to hear what you think! Comment below or drop me a line at tom@app-promo.com.

First Media Group: Anthony Lund, Brand Manager

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“Working with App Promo was an absolute pleasure! From first pitch through strategy development and beyond project scope, App Promo delivered! We still call on their expertise as questions pop up about developments in the app world as they pertain to our social app. We look forward to working with them again soon!”

[PRESS RELEASE] App-Promo launches First Annual App Developer Survey to Understand App Success and Highlight the Business Side of Applications

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Developers responding to the Survey will be entered to win $1,000 in App Store Optimization Services

Toronto, Ontario, Canada (PRWEB) April 10, 2012

Leading app strategy and marketing agency, App-Promo, has kicked off its first annual App Developer Survey focusing on the business side of applications. The goal of the survey is to reach out to the community and get a deeper statistical understanding on how developers are doing with their applications especially from a monetization and marketing perspective. The survey will be active from April 6 through to April 22, 2012 and can be found at: https://www.surveymonkey.com/s/devsurvey042012.

App Developers from iOS, Android, BlackBerry, Windows and Symbian are encouraged to participate. All participants will be entered to win $1,000 in App Store Optimization services. Individual survey results will be kept confidential.

“After years of working with developers and app owners helping them succeed with their applications, we wanted to put together a statistically valid report which articulates the challenges and difficulties we are seeing firsthand with our clients. We definitely see a deficiency in industry conversation around the business side of app development and thought that the best way for us to shed some light on this subject was to initiate this survey and follow-up with our findings” says Gary Yentin, CEO & Founder of App-Promo.

App-Promo intends to publish trends and statistical information in an annual report that will be available on their website in May 2012.

http://www.prweb.com/releases/2012/4/prweb9384415.htm

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