Apple App Store caps record-breaking 2018 with blockbuster holiday week

Customers Spent $1.22B During the 2018 Holiday and Kicked off 2019 With a New Single-Day Record on New Year’s Day

A collage of the year’s best-selling apps.
Apple today announced that App Store customers worldwide set new spending records over the holidays, wrapping up a record-breaking year. App Store spending topped $1.22 billion between Christmas Eve and New Year’s Eve. Customers also spent over $322 million on New Year’s Day 2019 alone, setting a new single-day record.
“The App Store had a record-breaking holiday week and New Year’s Day. The holiday week was our biggest week ever with more than $1.22 billion spent on apps and games, and New Year’s Day set a new single-day record at more than $322 million,” said Phil Schiller, Apple’s senior vice president of Worldwide Marketing. “Thanks to the inspiring work of our talented developers and the support of our incredible customers around the world, the App Store finished off an outstanding 2018 and kicked off 2019 with a bang.”
Apple announced Wednesday that the App Store helped drive Services revenue to an all-time record in the holiday quarter. Apple services set new all-time records in multiple categories, including the App Store, Apple Music, Cloud Services, Apple Pay and the App Store’s search ad business.
Gaming and self-care were the most popular categories of app downloads and subscriptions during the holidays. Globally, multiplayer games including Fortnite and PUBG were among the top downloaded games over the holidays, along with Brawl Stars, Asphalt 9 and Monster Strike. Productivity, Health & Fitness and Education apps are already capturing the attention of customers in the first few days of the year with 1Password, Sweat and Luminosity charting in their respective categories.

Under Amour + HYPERBOLIC “CRUSH THE LIMITS”

Under Amour + HYPERBOLIC
“CRUSH THE LIMITS”

Crush The Limits boldly leverages all media touchpoints to feature some of the world’s best kid athletes as they represent Under Amour’s first-ever launch of a youth outerwear collection.

HYPERBOLIC, an award wining NYC creative agency, is proud to announce the launch of Crush The Limits—the rallying cry for Under Amour’s first ever fall/winter Youth Outerwear collection launching today throughout North America. Dimitri Falk, Chief Creative Officer and founder, exclaims: “The goal of Crush The Limits was to capture the swagger of the UA attitude in a way that speaks directly to kids without alienating parents. In short, we wanted something bold and authentic that would break through.” 

HYPERBOLIC was responsible for all aspects of the Crush The Limits campaign including brand and behavioral strategy, ideation, art direction, video and photo production.

Crush The Limits drops on September 20th and will be refreshed over the next six months on all Under Amour owned media platforms, traditional media, POS, events and the athletes’ social channels.

A CAMPAIGN WITH GRIT


Crush The Limits is about what it takes to be truly GREAT at any age—on and off the field. What is the heart and soul of a champion? Is achieving peak performance something you’re born with, or is it the will to grind it out harder than anyone else? The answers: It’s all about the swagger, the heart, the discipline, and the humility of what it means to truly Crush It in life!

“We were looking for a non-traditional agency that would be able to set a new bar creatively and strategically. HYPERBOLIC proved to be that partner. HB brought passion, creativity, thoughtfulness and insight every day. And most importantly, the work rings true and is beautiful and inspiring. Kids and adults will love them.” – Lucille Pagano, VP Brand Management Under Armour / Global Brands Group

THE LINE UP
VIEW IMAGES
HYPERBOLIC tapped Under Amour’s talent network and scoured the Internet to find seven world-class athletes that embody the Crush The Limits ethos. Our criteria: Exceptional talent, a significant presence on social media, and a passionate, humble spirit.

Bunchie Young 
@bunchieyoung
2017 Sportskid of the Year; World Record for 100 Meter and Football ChampionAudrey Shin
@skatersumini
Team USA figure Skating ChampionJesse “The Chosen One”
@jessethechosenone
Junior Olympic Team ConsiderationChloe Shimkin
@cshimkin10
National Soccer Champion

Troy Podmilsak
@troypodmilsak
Freestyle Ski Champion

The Hendrix Twins
@hendrixtwins81645
Top 10 Snowboard Champions

THE CREATIVE TEAM BEHIND THE CAMPAIGN

Chief Creative Director
Dimitri Falk
@wearehyperbolic
wearehyperbolic.com

Creative Director
James Raskin
@wearehyperbolic
wearehyperbolic.com

Chief Strategist
Gina Soloperto
gluenyc.com

Photographer
Steven Counts
@stevencounts
stevencounts.com

Videographer
Mack Fischer
mackfisherdp.com

IMAGES & VIDEO ACCESS

FOR FURTHER INFORMATION

Gary Yentin
gary@app-promo.com
416-464-2223

@AppPromo proud to be in the list of the #best firms providing #mobilemarketing services across the globe.

Today’s mobile-first world is evolving like never before to serve the clients with specific services required to them. Agencies are capitalizing on every opportunity to recreate their brand image in a whole new light. Being a prominent mobile marketing agency is no cakewalk as branding comes to those who offer what clients ask for. It requires every brand to interact with the clients the way users want the assistance. And the way brands interact with the clients and the prospects impacts their images in the market. Mobile app landscape is highly competitive today but there are brands that are excelling the marked territory with their ever-advancing services.

MobileAppDaily finds immense pleasure in casting such organizations into its list. We have always remained distinguished when spreading nows around mobile app agencies through our reports. This time we descended on the field to search for the best companies owing to their abilities to offer services. We got in touch with some service providers, connected with the clients to know their specific choices and talked to them to know their feedback on agencies to rank the companies in our list. This list includes the global contenders known to provide influential services. Here are the insights from the ground report and this time we have jotted down globally ranked Top Mobile Marketing Agencies based on their services but not in any priority order.

App Promo helps the clients with the business of Apps. App Promo offers a complete suite of services including strategy and monetization services across iOS, Android, and Windows. When it comes to ad campaigns, the agency takes the specific approach to offer the services to the clients. The company holds expertise in rooting the campaign ideas and to deliver growth to the apps from such campaigns. App Promo takes a number of approaches including PR, paid media promotions to offer the services from the industry experts.

App Promo also works to improve the strategies in order to give its clients the work satisfaction. App Promo is prominent to design app promotion techniques, ASO Practices, digital app marketing services and other similar services. The CEO Gary Yentin takes the personal interest in designing and offering the services to the clients.

App Promo Services: App Strategy, App Marketing, App Monetization, App Store optimization

Tagline: Rapid solutions with lasting results

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