Under Amour + HYPERBOLIC “CRUSH THE LIMITS”

Under Amour + HYPERBOLIC
“CRUSH THE LIMITS”

Crush The Limits boldly leverages all media touchpoints to feature some of the world’s best kid athletes as they represent Under Amour’s first-ever launch of a youth outerwear collection.

HYPERBOLIC, an award wining NYC creative agency, is proud to announce the launch of Crush The Limits—the rallying cry for Under Amour’s first ever fall/winter Youth Outerwear collection launching today throughout North America. Dimitri Falk, Chief Creative Officer and founder, exclaims: “The goal of Crush The Limits was to capture the swagger of the UA attitude in a way that speaks directly to kids without alienating parents. In short, we wanted something bold and authentic that would break through.” 

HYPERBOLIC was responsible for all aspects of the Crush The Limits campaign including brand and behavioral strategy, ideation, art direction, video and photo production.

Crush The Limits drops on September 20th and will be refreshed over the next six months on all Under Amour owned media platforms, traditional media, POS, events and the athletes’ social channels.

A CAMPAIGN WITH GRIT


Crush The Limits is about what it takes to be truly GREAT at any age—on and off the field. What is the heart and soul of a champion? Is achieving peak performance something you’re born with, or is it the will to grind it out harder than anyone else? The answers: It’s all about the swagger, the heart, the discipline, and the humility of what it means to truly Crush It in life!

“We were looking for a non-traditional agency that would be able to set a new bar creatively and strategically. HYPERBOLIC proved to be that partner. HB brought passion, creativity, thoughtfulness and insight every day. And most importantly, the work rings true and is beautiful and inspiring. Kids and adults will love them.” – Lucille Pagano, VP Brand Management Under Armour / Global Brands Group

THE LINE UP
VIEW IMAGES
HYPERBOLIC tapped Under Amour’s talent network and scoured the Internet to find seven world-class athletes that embody the Crush The Limits ethos. Our criteria: Exceptional talent, a significant presence on social media, and a passionate, humble spirit.

Bunchie Young 
@bunchieyoung
2017 Sportskid of the Year; World Record for 100 Meter and Football ChampionAudrey Shin
@skatersumini
Team USA figure Skating ChampionJesse “The Chosen One”
@jessethechosenone
Junior Olympic Team ConsiderationChloe Shimkin
@cshimkin10
National Soccer Champion

Troy Podmilsak
@troypodmilsak
Freestyle Ski Champion

The Hendrix Twins
@hendrixtwins81645
Top 10 Snowboard Champions

THE CREATIVE TEAM BEHIND THE CAMPAIGN

Chief Creative Director
Dimitri Falk
@wearehyperbolic
wearehyperbolic.com

Creative Director
James Raskin
@wearehyperbolic
wearehyperbolic.com

Chief Strategist
Gina Soloperto
gluenyc.com

Photographer
Steven Counts
@stevencounts
stevencounts.com

Videographer
Mack Fischer
mackfisherdp.com

IMAGES & VIDEO ACCESS

FOR FURTHER INFORMATION

Gary Yentin
gary@app-promo.com
416-464-2223

@AppPromo proud to be in the list of the #best firms providing #mobilemarketing services across the globe.

Today’s mobile-first world is evolving like never before to serve the clients with specific services required to them. Agencies are capitalizing on every opportunity to recreate their brand image in a whole new light. Being a prominent mobile marketing agency is no cakewalk as branding comes to those who offer what clients ask for. It requires every brand to interact with the clients the way users want the assistance. And the way brands interact with the clients and the prospects impacts their images in the market. Mobile app landscape is highly competitive today but there are brands that are excelling the marked territory with their ever-advancing services.

MobileAppDaily finds immense pleasure in casting such organizations into its list. We have always remained distinguished when spreading nows around mobile app agencies through our reports. This time we descended on the field to search for the best companies owing to their abilities to offer services. We got in touch with some service providers, connected with the clients to know their specific choices and talked to them to know their feedback on agencies to rank the companies in our list. This list includes the global contenders known to provide influential services. Here are the insights from the ground report and this time we have jotted down globally ranked Top Mobile Marketing Agencies based on their services but not in any priority order.

App Promo helps the clients with the business of Apps. App Promo offers a complete suite of services including strategy and monetization services across iOS, Android, and Windows. When it comes to ad campaigns, the agency takes the specific approach to offer the services to the clients. The company holds expertise in rooting the campaign ideas and to deliver growth to the apps from such campaigns. App Promo takes a number of approaches including PR, paid media promotions to offer the services from the industry experts.

App Promo also works to improve the strategies in order to give its clients the work satisfaction. App Promo is prominent to design app promotion techniques, ASO Practices, digital app marketing services and other similar services. The CEO Gary Yentin takes the personal interest in designing and offering the services to the clients.

App Promo Services: App Strategy, App Marketing, App Monetization, App Store optimization

Tagline: Rapid solutions with lasting results

FANDOM SPORTS APP Fast-tracked Approval to Samsung Galaxy App Store

FANDOM SPORTS Fast-tracked Approval to Samsung Galaxy App Store

Vancouver, British Columbia – June 19, 2018, FANDOM SPORTS Media Corp. (CSE: FDM) (OTC: FDMSF) (FRANKFURT: TQ42) (“FANDOM SPORTS” or the “Company”) is pleased to announce that in conjunction with a U.S. focused digital marketing campaign, the FANDOM SPORTS App has been approved to the Galaxy App Store. Acceptance into the store ensures exposure to high quality Android users for Galaxy versions 7, 8 & 9.

With Galaxy App users shown to be more engaged with their apps and sports focused content, the Samsung ecosystem will promote the FANDOM SPORTS App at main user entry points. Galaxy Apps “main pages” are the primary entry points with an emphasis on “Trending”, “Games”, “Exclusive” and “Top”, most of which fit the Company’s current app profile. With inclusion into the Samsung Galaxy realm, FANDOM SPORTS has access to promotion elements that include badges and app banners which links particular app group pages with all select apps within the category group, harnessing a stronger link to die-hard sports fans.

As part of the Theme Store offering, FANDOM SPORTS will undergo an evaluation to determine specific forms of promotional opportunities that are best suited for the brand and business model. FANDOM SPORTS App variables, such as total number of product page visits, percentage of downloads out of total detail page visits and total projected revenue for future in-app purchase will all be assessed to attribute international Samsung Galaxy user acquisition initiatives.

About FANDOM SPORTS:

“Pick A Fight. Talk Trash. Get Rewarded.”

FANDOM SPORTS Media is an entertainment company that aggregates, curates and produces unique fan-focused content.

The FANDOM SPORTS App is the Company’s core product, which is the ultimate destination for unfiltered raw sports talk. The app allows passionate sports fans to unleash their primal sports passions, pick fights and earn rewards.

Download the app and bring your crew. Talking trash is better with friends. The more you invite, the more in-app virtual currency FANCOINS you can earn.

For additional Information:
Investor Relations
Tel: (647) 241-8402

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