Dice Interview with Tom Emrich: Tips to Enhancing Your App’s Visibility in the Android Marketplace

Check out this video of our very own Tom Emrich’s interview with Dice Network at AnDevCon II. The number one issue and concern of Android app developers is how do I get my app discovered and distributed. If your app is not one of the top 50 apps in the Android Marketplace, no one knows it exists. At the Android Developers Conference, or AnDevCon, in Burlingame, California, Tom Emrich and his colleague Gary Yentin of App-Promo, a PR and marketing firm for apps, offered up some advice.

Dice Interview with Gary Yentin: How to develop a paid media strategy to increase discovery of your mobile app

Check out this video by Dice Network interviewing Gary Yentin at AnDevCon II following up from App Promo’s presentation on Android Marketing & Discovery. Gary focuses this interview on how to develop a paid media strategy to increase discovery of your mobile app.

The number one problem every app developer has is how do they get people to actually discover their app. In a very popular session at the Android Developers Conference (AnDevCon) in Burlingame, California, Gary Yentin, CEO and Founder of App-Promo talked about paid media as being the most effective way to get people to download and use your mobile app.
Yentin explained that getting paid media to work for you is a science. You need to constantly work it and measure and test and play with your creative.

The Record Article: Standing Out Is the Challenge for App Developers

The KW Record, hometown of RIM and our very own Tom Emrich, featured App Promo after meeting with us at BlackBerry DevCon Americas where we were sponsors and speakers.

A snippet:

“SAN FRANCISCO – It should come as no surprise that there is a healthy dose of Canadian content among the companies displaying their wares at Research In Motion’s huge developer conference here.

After all, RIM is based in Waterloo and does a lot of its business in Canada.

Of the dozen or so companies with display booths in the conference’s Mobility Pavilion, three are from the Toronto area – Polar Mobile, the New Toronto Group and App-Promo.

Helping mobile apps developers market their creations on the BlackBerry, iPhone and Android smartphones is the job of App-Promo.”

To read the full article, visit The Record online.

 

[PRESS RELEASE] App-Promo Releases Application to Assist Developers in App Marketing

BlackBerry® DevCon Americas Sponsor, App-Promo, equips developers with app marketing & promotion tools to solve the problem of app discovery at this year’s conference

San Francisco, California (PRWEB) October 17, 2011

Developers will walk away from this year’s BlackBerry® DevCon Americas with more than just the latest in APIs and coding to build BlackBerry® applications. App-Promo, a leading app marketing and promotions firm, announced today that their newly launched app marketing application is complimentary to all BlackBerry DevCon Americas participants this year. The content-based application, which usually retails for $9.99 USD, packages up tips, tricks and techniques App-Promo uses to bringing success to their clients including previous BlackBerry® Super Apps Challenge winners.

“With the increase in developers and applications in stores, app discovery is as important as development for application success. App owners need to look for opportunities to actively market their application in order to see success,” explains Gary Yentin, CEO and Founder of App-Promo. “We are finding that not everyone can afford a full fledged marketing campaign which is why we developed the App-Promo app making marketing tools more accessible to the developer community.”.

The app presents marketing information in various forms for the reader from daily tips parceled up like “marketing vitamins” sure to quickly boost app activity to real-life case studies of app’s that have seen success with marketing. App-Promo has also created a must-have 101 learning series that covers all 10 of the marketing principles including the how to work with media & bloggers, effective social media opportunities and the keys to effective paid media use.

The App-Promo app will be available as FREE download on BlackBerry App World™ during BlackBerry DevCon Americas, which runs from October 18 – 20.

App-Promo is an official sponsor of BlackBerry DevCon Americas 2011 and the BlackBerry Tweet-up which will be held on Wednesday, October 19 from 5:30-7PM. They will also be holding a session at BlackBerry DevCon Americas on “Solving the Challenge of App Discovery” on Tuesday October 18 at 1PM.

http://www.prweb.com/releases/2011/10/prweb8882749.htm

[PRESS RELEASE] App-Promo, a leading mobile app marketing firm, gives one lucky app owner the chance to win $5000 in app marketing services

Facebook page contest is just one of the ways App-Promo is making marketing more accessible to small business app owners

Toronto, Ontario, Canada (PRWEB) September 28, 2011

App-Promo, a full-service mobile app marketing and PR firm based in Toronto, Ontario, launched a contest on their Facebook page today to give $5000 in app marketing services to one lucky winner. Entrants need only give their name, email address, app name and URL to enter. One winner will be drawn when the contest ends October 31, 2011.

As part of the marketing package giveaway, App-Promo will work with the winner to understand the app: it’s purpose, differentiator and objectives, to create a custom campaign designed to maximize results and help the app succeed.

App-Promo will utilize marketing tactics that have proven them success in past campaigns. A marketing campaign consisting of PR & blogger outreach, product page optimization and use of third party app stores and search engines are among the strategies that will be employed for the winner to increase downloads for the app.

“This contest is especially helpful for small business developers and app owners who understand the value in marketing their application but don’t have the budget or bandwith to really push the needle,” says Gary Yentin, CEO and Founder of App-Promo. “We are excited to be able to give this opportunity to an app that could be the next Angry Birds or Talking Tom but just doesn’t have the knowledge or time to make it happen.”

The contest is just one element of a campaign aimed to make app marketing and promotions accessible to the developer and app owner community at large. App-Promo recently launched their new application, the App-Promo app, a content-based application with resources to learn how to market and promote an application. The app is available now via the Android Market, BlackBerry App World or Nokia Ovi store for a promotional price of $6.99. The iPhone version of the app is expected to launch later this Fall.

To enter the contest or review the rules and regulations, go to the App-Promo Facebook page (http://www.facebook.com/apppromo) and click on the “$5000 Contest” tab. The App-Promo application can be easily downloaded on Android, BlackBerry or Nokia devices from their platform stores or by visiting http://www.app-promo.com/mobile-app.

This promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook.

http://www.prweb.com/releases/2011/9/prweb8831896.htm

[PRESS RELEASE] Moto X Mayhem Highscore Contest Challenge Winners Announced — Official Winning Times and Prizes Now Posted for All to to View

Positive response to Moto X Mayhem Highscore Challenge brings winners from United Kingdom, Australia and India.

Toronto, ON / Vancouver, BC (PRWEB) August 08, 2011

Moto X Mayhem creator Occamy Games is pleased to announce the winners of the Highscore Challenge, which ran from June 24th-July 22nd, 2011, exclusively for Nokia smartphone users. The Challenge tested the skills of fans that downloaded the application from Nokia’s Ovi Store and played the game and registered their high scores for a chance to win a share of the $5,000 in cash prizes.

The contest winners are:

  • Viederis Gintaras from London, England – won $1,500 for The Junkyard and $1,250 for Gecko Island for total winnings of $2,750
  • Adam Lamb from Queensland, Australia – won $1,000 for Wild Island
  • James Hohepa from Annandale, Australia – won $750 for Lost Island
  • Askshay Sharma from Rajasthan, India – won $500 for Bear Island

“Occamy Games is extremely pleased by the positive response to the Highscore Challenge. With entrants from the U.K., Ireland, Australia, USA, and Canada and India, the contest provided an exciting challenge for Nokia mobile game enthusiasts” said Dejan Cecar, Tech Director of Occamy Games. “We would like to thank all the fans who participated.”

The Moto X Mayhem game allows players navigate their dirtbike and rider through five islands by leaning forward and back, throttling, and occasionally hitting the brakes. As you progress, users will face extreme drops, adrenaline-pumping jumps, vicious jungle vines, and more. Created only to make you crash and burn. Different levels and course challenges keep you playing the game 24/7. The game uses accelerometer technology to balance your dirtbike as you climb and fly over huge jumps! Utilizing the Nokia device’s sensors, you can enjoy realistic physics as your shocks recoil when you land or your rider bounces around when you crash.

Moto X Mayhem is available in Nokia’s Ovi store (http://bit.ly/je89oo) and is compatible with the Nokia N8, C7, C6-01, X7, and E7 devices.

Learn more about Moto X Mayhem and find out who the winners of the Highscore Challenge at http://www.facebook.com/motoxmayhem.

http://www.prweb.com/releases/2011/8/prweb8699802.htm

[PRESS RELEASE] PocketBooth Hot Summer Promotion – Share your digital photography memories from your Nokia Smartphone. Available in the OVI Store

PocketBooth App for NokiaNokia fans can now create, share, and enjoy their summer memories by downloading Pocketbooth – the Photobooth that fits in your pocket – now specially priced for a limited time in the Ovi Store and now available in six languages

Toronto, Ontario, St. Louis, Missouri (PRWEB) July 25, 2011

Project Box LLC, creator of Pocketbooth, is pleased to announce a special summer promotion. From July 25th to August 22nd, Pocketbooth will be specially priced at 99 cents in the Ovi Store (pricing may vary by local market). Pocketbooth perfectly replicates the intimacy, spontaneity, and hilarity of a traditional photobooth. Take it to your next party and watch as your friends strike a pose. Meticulously designed to emulate the experience of a 1950s-era Model 11 Photobooth, the Pocketbooth mobile application is as beautiful to look at as it is fun to use. The interface makes taking self-portraits a snap.

Pocketbooth allows users to choose between the front-facing or rear-facing camera on Nokia smartphones and take pictures in color, black and white, sepia, 1975, or antique filters. The application automatically saves photostrips and can export them to the camera’s photo library. Users can then share the photostrips via Facebook or Twitter, and email them to their friends around the world.

“We are excited to offer Pocketbooth to Nokia smartphone users around the globe at a special lower price during this summer promotion, and to make it available in five additional languages. Pocketbooth is the perfect showcase for the best-in-class camera technology on devices like the Nokia N8,” said Tim Garrett, CEO of Project Box.
Pocketbooth is currently available in the Ovi Store and is compatible with Nokia models C6-01, C7, C7 Astound (from T-Mobile), E6, E7, N8, and X7. The application is available globally and is now available in six languages (English, Chinese, Spanish, German, French and Italian)

Learn more about Pocketbooth at http://www.projectbox.com/pocketbooth/ovi/. enjoy the video at http://www.bitly.com/nokiapb and download the application from the Ovi Store at http://bitly.com/luzMYs

http://www.prweb.com/releases/2011/7/prweb8666013.htm

[PRESS RELEASE] Moto X Mayhem Application Challenges Nokia Mobile Gamers to Compete for Cash and Prizes!

From June 24 to July 22, Nokia fans can compete to win a share of $5,000 in cash prizes by downloading and playing Moto X Mayhem available in the Nokia Ovi Store. Moto X Mayhem, challenges players to race, jump, and crash their way through a variety of treacherous terrains to win bragging rights and cold hard cash in the Highscore Challenge.

Toronto, Canada (PRWEB) June 24, 2011

From June 24 to July 22, Nokia fans can compete to win a share of $5,000 in cash prizes by downloading and playing Moto X Mayhem available in the Nokia Ovi Store

Fans can race, jump, and crash their way through a variety of treacherous terrain to win bragging rights and cold hard cash in the Highscore Challenge.

Moto X Mayhem creator Occamy Games is pleased to announce to their fans old and new the opportunity to win a share of $5,000 in cash prizes by downloading and playing the new version of the Nokia application in the U.K., Ireland, Australia, USA and Canada. By simply downloading, playing, and registering a highscore on the online leaderboard, the new free version from the Nokia Ovi store will grant fans the opportunity to win $500 USD in prizes. The new premium version also available in the Nokia Ovi store for 99 cents offers fans access to an additional $4,500 USD in prizes. Contestants must download the new version from Ovi Store, which has the contest registration and entry built in.

Players navigate their dirtbike and rider through five islands by leaning forward and back, throttling, and occasionally hitting the brakes. As you progress, Nokia users will face extreme drops, adrenaline-pumping jumps, vicious jungle vines, and more. Created only to make you crash and burn. Different levels and course challenges keep you playing the game 24/7. The game uses accelerometer technology to balance your dirtbike as you climb and fly over huge jumps! With Nokia’s smartphone technology you can enjoy realistic physics as your shocks recoil when you land or your rider bounces around when you crash. Compete to be the fastest motocross rider with Moto X Mayhem’s online scoreboard. Players can share their times and challenge their friends.

“Occamy Games is excited to offer consumers a new free Lite version as well as an updated full version with an additional fifth island. The Highscore Challenge gives Nokia smartphone users in the U.K., Ireland, Australia, USA, and Canada even more incentive to play and post their highscores to the online leaderboard,” said Dejan Cecar, tech director of Occamy Games. “The Ovi Store has emerged as a powerful content distribution channel for consumers and gamers around the world.”

Moto X Mayhem now is available in the Nokia Ovi store and is compatible with Nokia N8, C7, C6-01, X7, and E7 devices.

Learn more about MotoX Mayhem and watch the demo video at http://www.facebook.com/motoxmayhem and download the application from Ovi Store at http://bit.ly/je89oo

http://www.prweb.com/releases/2011/6/prweb8595390.htm

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