Check out photos from Application Developers Alliance event in SF 3/28/13 on Discoverability: How to get noticed in a marketplace overflowing with Apps

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App-Promo was pleased to participate at the Application Developers Alliance recent event held in San Francisco on March 28, 2013 at Yelp’s corporate offices. The event was held during the Games Developer Conference and the room was packed with developers from around the world. The lively panel answered many of the developers questions and based on the response from the audience there will definitely be more sessions planned in the future.  Thanks to all for a great event!

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App-Promo speaking in San Francisco at (GDC) Game Developer Conference – March 27-29th, 2013

Screen Shot 2013-03-13 at 5.29.21 PMApp-Promo is pleased to be attending The Game Developers Conference in San Francisco, CA- Wednesday March 27-Friday March 29, 2013.  Tweet us @Apppromo or email to setup times to meet. App-Promo will also be speaking at the Developer Alliance evening event

Screen Shot 2013-03-19 at 3.12.34 PMWednesday, 27th March
App-Promo is proud to be speaking at the Application Developers Alliance event on Discoverability: How to Get Noticed in Stores Overflowing with Apps. Join us on Wed March 27th at Yelp’s headquarters in San Francisco -706 Mission Street, San Francisco, CA, 94103 from 6:00 pm-8;30pm PST. Best of all the event is Free! thanks to the Application Developers Alliance and Yelp!

If an app drops in the store and no one is around to see it, does it make a profit? The answer is no, and therein lies one of the major challenges facing application developers today.

Developers can make the most innovative app of the year or perhaps the decade, but if consumers cannot find it because of marketing obstacles, all of the engineering prowess will be for naught. What good is an angry bird without gamers to fling it from a slingshot or an Instagram without amateur photographers to capture nostalgic memories and share them?

The Application Developers Alliance Emerging Technology & Research Working Group is working diligently to answer this question for developers. Join us for a presentation of the latest information on how to get your app noticed, climb app store search results, and grow your business. We’ll be presenting our findings, hearing expert insight and analysis from the industry’s leaders, and answering your questions to help you grow your business.

All attendees will be enrolled in the Application Developers Alliance. Check out DevsBuild.Itfor resources to grow and build your app business.

Join us for a presentation and discussion with:

Jarah Euston, Director of Analytics at Flurry (Moderator/Presenter)

Alex Moazed, President & CEO at Applico

Gary Yentin, CEO and Founder at App-Promo

Joel Emans, Attorney at Hughes Media Law Group


6:00-6:30pm – Registration, food, and welcome remarks

6:30-7:00pm – Whitepaper presentation by Jarah Euston, Director of Analytics at Flurry

7:00-8:00pm – Panel discussion and audience Q&A

8:00-8:30pm – Networking

App Promo Thank-you to everyone who dropped by our booth at MacWorld 2013

App Promo would like to thank everyone who dropped by our booth last week in San Francisco at MacWorld 2013. It was a great show and the perfect opportunity to meet with consumers and friends who actually download mobile applications. It is important to connect with your user base and learn what really motivates someone to download an application and what also makes them go back and use that application again and again.  Our clients PicIT24 and Geo Challenge were featured and based on the fact that we ran out of  flyers early in the show, we know they were a great hit with the audience.

App-Promo would like to thank all those who attended the show and extend our offer for ASO (App Store Optimization). It you tweet us your application before Friday Feb 8th, we would be happy to do a complimentary ASO evaluation.

Looking forward to seeing everyone next year!


App Marketing 101 Series Syndication on BNotions & Application Developers Alliance

BnotionsWe are extremely pleased to announce that the App Promo App Marketing 101 series will be syndicated on the BNotions Blog and the Application Developers Alliance Resource center. The App Marketing series was created as the essential how-to market your app tutorial for app publishers and developers. The 10-part article series walks the reader through all 10 core pillars of app marketing from app store optimization through to paid and social media and beyond.

The series just recently completed its syndication on the Sony Developer World with extremely positive response from the Sony developer community.

BNOTIONS is an Innovation Company that works with forward-thinking global brands and disruptive entrepreneurs. Their team focuses on strategy, design, and development of mobile, web and social products.

Application Developers Alliance is a non-profit industry group founded to serve developers, the people who power and expand the world through software. They  work to ensure that developers have the tools, network, and policy environment they need to innovate.

Both of these partners are leaders in empowering publishers and developers in thinking about their app as a business, a mission core to App Promo.

The first part of the article series has already been posted by BNotions. Application Developers Alliance expects to launch this series in the New Year. You can read the complete 10-part series now on the App Promo Blog.

Gary Yentin Added as Panelist to Speak on Distribution Models for eBooks & Apps at Media App Summit 2012

Media App Summit 2012

Gary Yentin has just been added to the agenda for the upcoming Media App Summit which will be held at the infamous New Yorker Hotel in New York City December 3, 2012.

Gary will be speaking on a panel on the topic of “New Distribution Models for eBooks and Apps”. This panel discusses some of the tools and strategies available to market and publicize apps while also drawing attention to some of the websites and services out there that can be helpful. Gary will be joined by other leaders in the mobile app and eBook space including Atavist, Tiggzi and Arcade Sunshine Media.

The Media App Summit unites book and magazine publishers, developers, digital content strategists, editors, authors, and entrepreneurs for an extensive look into the cutting-edge world of media app design, demographics, and distribution.

For more information on this panel visit:

For a full list of speakers visit:

Vote for App Promo: iMedia Connection Mobile Start-up Competition

Help Us Advance to the Finals!

App Promo is now a candidate to be officially selected as iMedia Connection Breakthrough Next Wave Mobile Start-up 2012 in the category of Mobile Campaign Management and Analysis.

iMedia Communications is a trade publication and event producer serving the interactive and marketing industries since 2001. Their mission is to advance the business of interactive media and marketing by serving as the primary conduit between buyers and sellers. And, to inspire marketers of all types to explore and embrace interactive marketing strategies.

iMedia Connection has asked mobile start-up companies to nominate themselves and let the digital community vote for those companies they would like to see at this year’s October Breakthrough Summit in Austin, Texas. The top finalists will be asked to present to the live audience where a panel of judges and the audience will select the winners.

Categories in the Next Wave competition include:

  • Mobile Campaign Management & Analysis
  • Mobile Entertainment
  • Mobile Shopping and Commerce

Help us advance to the October finals by voting for App Promo here. Voting closes August 31, 2012.

App Promo Infographic Featured in First Issue of App Marketer iPad Magazine

App Marketer iPad Magazine

Newly launched tablet publication, App Marketer, now available on the iPad Newsstand has featured our App Marketing Infographic “Wake Up Call” which was originally picked up by the likes of Mashable, Into Mobile and TUAW back in May of this year.

App Marketer is a new iPad magazine published by a group of developers who use their own experiences as well as learnings they have gained from marketing data and other “Appreneurs” to communicate trends and inside information to anyone interested in succeeding in the business of applications.

In their first issue released for August 2012, App Marketer tackles issues such as “How to Find a Great Developer”, “How to Pick Winning App Ideas”, “12 Steps to an Amazing App Launch” and of course our very own cautionary infographic “Wake Up Call: If You Spend It, They Will Come” which sheds light on the truth behind success with mobile apps backed by data we gained from a survey completed earlier this year.

The infographic highlights that nearly 60% of developers surveyed don’t generate enough revenue to break even with development and identified a group of 12% which were the Top Earners who used marketing to see success.

As App Marketer is a tablet publication, readers will benefit from not just static information via text and images but also videos the publishers have included to enrich their editorial.

App Marketer can be downloaded as a FREE app from the App Store Newsstand and the August 2012 issue is currently also a free download to read and enjoy.

App Promo Featured in MobyAffiliates “Mobile App Marketing Guide”

mobyaffiliates mobile app marketing guide

Our friends at MobyAffiliates, a UK based mobile media buying firm, have featured us in their recently published “Mobile App Marketing Guide“. You may recall that this same firm also named us one of the Best Mobile App Promotion Networks and Agencies back in April of this year.

The guide reviews the entire mobile marketing sector covering a range of issues such as:

  • Appstore optimization and alternatives to the Apple Appstore and Google Play
  • Cost per install (CPI), cost per download (CPD) networks
  • Incentivised and Non-Incentivised installs
  • Mobile Advertising and App Promotion
  • Insider Tips and Techniques

We are found on page 11 listed amongst ComboApp, ProAppMarketing and Apps Marketing Mobi as the only full service marketing agency in the App Promotion Agency section of the guide.

You can download the guide below from Scribd or Slideshare for your Kindle, Tablet/Apple iPad, or to print out or to read at your desktop or Laptop computer.

Thanks to MobyAffiliates for recognizing us in their guide and for their continued support.


App Promo Facebook Fans Eclipse 3,000

We would like to thank all of our Facebook fans for helping us eclipse our 3,000 milestone today. As at this post we have reached 3,109 as a total fan following of app publishers and developers around the world.

We look forward to our continual growth on this social network and especially in continuing the conversation we have started with our fans on app marketing and helping them keep in the know on the major news stories in the app discovery side of our industry.

If you are aren’t already a fan, you can join in the fun here:

App Promo Facebook Page - 3,000+ Fans

[UPDATED] Media Coverage of App Promo’s First Annual Developer Survey Results

Our first annual developer survey launched April 4 and with the aim to capture, statistically, what we have been seeing in the industry firsthand – that too often app publishers are not planning and managing their mobile application as they would any other product or business. What we found we published in two formats: (1) an INFOGRAPHIC which went viral on May 2, 2012 and a white paper which was made publically available for free download on our website.

We were extremely pleased to see such an embrace by the media and bloggers in the technology and mobile industry to help us spread the word to the community on the importance of seeing your app as a business in order to succeed. Below is a summary of the the various tech blogs and sites that picked up the story. Thanks to all of these publications for their support.

We encourage you to continue to share these stories to help better the success with mobile apps.



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