TIP: Empower Your Website with the “Title Tag”

Make sure that your title tag (first line of text in your web listing on the search engine results page) is strategically planned. It should be no more than 65 characters and should include keywords that are relevant to the page without duplication. This is the title that users will see in their browser bar when they are on the page so it’s important for it to make sense and be search engine friendly at the same time.

——
Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.

TIP: Use Unique Metadata on Each Page of Your Site

Use unique metadata on each and every page of your website. Page titles, descriptions and keywords should all be different. With different data on each page, you increase the chance of search engines understanding the structure of your site and improving your rankings. Improving SEO is an important tactic in app marketing to help improve discovery of your app via search engines both online and mobile.

——
Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.

TIP: SEO As Part of a Long Term Marketing Solution

Search Engine Optimization or SEO is extremely important when it comes to discoverability of your application. Optimizing keywords on your website and in your app store description is the first step but remember that SEO takes time. A successful SEO strategy could take up to 3 months to really come into effect but is well worth the wait.

——
Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.

TIP: Build a Mobile Version of Your Web Marketing Page

Consider creating a mobile optimized marketing page for your application which isn’t simply a stripped down version of your web page. Search engines are now ranking pages differently for mobile search versus web search which include factors like overall site performance, screen rendering, download speed  and useability. A site which is built for mobile will rank higher in search results than a website that was reformatted to fit on a smaller screen.

——
Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.

TIP: Pricing Changes Will Get Picked Up by App Sale Sites

Apps are apps and apps go on sale. If you have a premium application consider sales and promotions as a great way to increase downloads and usage. Also there are many app price watching sites (and even apps) that will pick up a change in your pricing and feature this to the public.

——
Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.

TIP: Include the Press Release in Body of Email

When sending out your press release via email, make sure that you include the press release in the email body as well as attaching it to the email. Unwanted email attachments are rarely opened so you often have one shot to convince the user to read more in the body of the email. Your goal should be to ensure that the recipient of the email has a greater chance of reading the content that you are distributing which will therefore increase the chance of pick-up, especially if your release is properly written.

——
Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.

TIP: Things to Remember When Writing a Press Release

Keep your press release effective but brief. 400-500 words is typically the length of a press release. You will want the headline and the first paragraph to be as descriptive as possible and give us much information as you needed for the user to understand what the release is all about. Don’t feel like you need to go into a laundry list of app features for your release. Focus on the features that are most effecively going to tell the story that are writing.

——
Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.

TIP: Personalise Emails to Maximize Media Reaction

Send your most coveted journalists or bloggers a personal email with the press release and include a short paragraph on why you feel this story is for them. Make sure that your subject line is also catchy so that your email will be opened. You could try to include the publication name and the author name to really hit home that this is not a mass email. Leveraging your story as a developer or an app publisher will go along way to helping the blogger or media rep construct a story which they will want to publish.

——
Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.

TIP: Post Your Press Releases on Your Site

To maximize your SEO you will want to pasteyour entire press release on your website. Visual text is one of the big three when it comes to giving weight to your site for search engines so make sure you don’t just attach or link to the press release. Be sure to update this page with sharing features which will help increase distribution of the release via social networks or email.

——
Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.

TIP: Grow a List of Media & Bloggers

Build a list. Press is not a one time thing. You will want to let the bloggers and the media know of major releases, success stories, customer feedback etc. Keep a list of those that you have contacted in the past and mark those that have been receptive. In between marketing periods, continue to add to this list so that when the time comes to send out the next press release you also have new members to your distribution list.

——
Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.

Events

  • No events yet
New App Store Optimization Packages