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Join The Revolution! Irish start up @Emojitones launches iOS and Android App

EmojiDUBLINMarch 17, 2016 /PRNewswire-iReach/ — Irish start up Emojitones (http://www.emojitones.com) launches iOS and Android App. For a quarter of a century the world has text messaged in silence. Emojitones is a full-featured text messaging platform that transforms emojis using the power of sound. 

Don’t miss Emojitones live at Silicon Valley Comic Con (http://svcomiccon.com) –March 18-20th, San Jose, California, Booth 647

From Ireland to India, more than 6 billion emojis are used daily to add meaning to text messages, and the demand for culturally diverse versions have never been higher.  The Emojitones free text messaging app for iOS and Android adds new levels of fun, self-expression and personalization to the unstoppable emoji phenomenon.

Emojitones is the brainchild of Dublin-based entrepreneur Guy de Bromhead, who said:  “Even with the addition of emojis, text messaging remains relatively emotionless when compared to face to face interaction. Sound is the missing link; and what better way to deliver it than packaged with the appropriate emoji icon.  Anyone who texts know the trouble that can be caused when a message is mis-understood.  The Emojitones app removes that ambiguity, empowering users to express what they really feel in images plus sound – and have fun in the process!”

“The Emojitones product is unique in that the delivery of the emoji icons-plus-sound is instantaneous. Simlly send a text message, photo or video and add your favorite emoji as usual. When the receiver swipes open the message the cloud-hosted sounds play back inline — automatically — to create a dynamic and often hilarious new mode of messaging.”

Emojitones is a fun and zany way to send sounds in all your text messages through emojis. Emojitones combines the best of standard text messaging and sound! Finally the new generation of text messaging is here! Every emoji icon now has its own unique sound. Emojitones combines text, images, and animation and now sound to emoji icons that can be shared with friends, family and anyone else who you want to share your feelings, emotions intents with across all smart devices. Now, you can insert your own personal touch through sound with emojis adding fun and animation to all of your text messages. Best of all – the tones play automatically once a text message is opened.

Emojitones is a free app available in iOS and Android app stores.

http://bit.ly/emojitonesiOS

http://bit.ly/emojitonesAndroid
Video Trailer

http://bit.ly/emojitonesVideo

Screenshots

http://bit.ly/emojitonesIcon

http://bit.ly/emojitonesScreenshot1

http://bit.ly/emojitonesScreenshot2

http://bit.ly/emojitonesScreenshot3

http://bit.ly/emojitonesPostcard

For more info, visit:

www.emojitones.com

https://www.facebook.com/emojitones/

https://twitter.com/emojitones

https://www.instagram.com/emojitones/
For Media Contacts:

Gary Yentin

gary@app-promo.com

TEL: 1-416-464-2223

Skype: nikke.slight

Media Contact: Gary Yentin, AppPromo, 416-464-2223, gary@app-promo.com

Photo – https://mma.prnewswire.com/media/344208/emoji.jpg

News distributed by PR Newswire iReach: https://ireach.prnewswire.com

SOURCE Emojitones

The 7 Successful Habits of Mobile Startups

As the world goes mobile, mobile startups continue to sprout up. Some seek their fortune across a billion users. Others hope to offer new and innovative services to thousands of businesses.

Now for the hard part: succeeding.

Most mobile start-ups fail. The majority of app developers earn less than $500 a month. Given the odds, it takes a special person to consider launching a mobile startup. Specialness isn’t enough, however. Success takes effort. You’re in luck. By examining what others have already done, we know that the very factors which help promote success can all be learned. Here are the seven habits of highly successful mobile startups:

  1. Know your paying customer.

You great idea is not enough. Is your app or mobile service both better and cheaper than the incumbents? Who is going to pay you? Is it a one-time sale or recurring? What are the costs of acquiring new customers? The successful mobile startup knows their customers, their market, and whom they are reliant upon.

Back in 2007, at the dawn of the smartphone age, venture capitalist Marc Andreessen noted that market size was the most important factor in the success of a startup. Not the product, and not team skill. Those are secondary. When a market is big enough, it’s forgiving. Meaning, startups have time to get their product and to position exactly right. This isn’t so in a small market. As Andreessen stated, “The product doesn’t need to be great; it just has to work.”

  1. Listen to your users.

You’ve got customers! Awesome. Are you listening to them after the sale? Are you listening in on support calls? What are their complaints? What are the additional pain points you might help solve? Communicating with and listening to your customers is vital. CleverTap has tools to help you connect with your customers. You can even send personalized messages to your thousands of users.

  1. Iterate, iterate, iterate.

Uber may be the most successful mobile startup over the past five years. The idea behind Uber, linking anyone with a car to anyone who currently needs a ride, is obvious. Now. But their current success is due to continuous innovation. What started as an app linking a few designated drivers with users who knew in advance they would need a ride, quickly turned into a service where nearly anyone could become a taxi, and everyone understood they could request a ride at any time, from anywhere, with a few quick swipes. Uber has also continued to improve its payment process, rating process, its mapping and notifications functions. More than a great idea is necessary.

  1. Commit to learning.

A successful mobile startup is committed to continuous learning. In fact, don’t just commit to learning. Make sure to hire people with a proven propensity for learning new skills. With iTunes U, Khan Academy, and even Udacity, it’s now affordable for everyone to learn new skills, without excuses.

  1. Keep costs low.

Even if you are fortunate enough to receive significant backing, it’s important to stay lean. Staying lean allows you to move fast, pivot, and grow. Thanks to today’s tech, there’s simply no reason for a mobile startup not to keep costs low. Social media supports marketing and branding. App stores reach millions. Productivity applications like Google Apps, code repositories, messaging apps, Slack, and other digital tools are affordable, scalable, and often customizable. Spending money where it’s unnecessary is a waste.

  1. Be hands-on, even with remote teams.

CleverTap teams are based in Silicon Valley, Los Angeles, New York, and Mumbai. If you hire the best people, they can work from anywhere — this is part of the promise of the mobile age. But you must remain hands-on. When you start your company, commit to using collaborative tools, such as Slack, online calendaring, and Skype to ensure your team is always working together, cognizant of deadlines, knows expectations and is sharing best practices.

  1. Get inspired.

To build a business from scratch, to keep it alive and thriving, that takes smarts, hard work, timing — and also an inspiration. Stay inspired. Listen to a TED talk. Meet with your client — outside of the typical office setting. Make time for a weekend hike. It just may open you to new ideas, new inputs.

The world is going digital and mobile. You’ve got a head start. Now keep ahead of the curve.

Enjoy this article as it is brought to us my our partners –www.clevertap.com

How to market your mobile site or app without spending a fortune on ads

@App Promo was recently interviewed by Andy Favell, ClickZ columnist on mobile on the topic of App store optimization.  Enclosed is a short extract of the full article which can be found at:

https://www.clickz.com/2016/02/10/how-to-market-your-mobile-site-or-app-without-spending-a-fortune-on-ads

App store optimization (ASO)  is the equivalent of SEO for native apps. It is partly about how the app ranks when people search the store of a relevant app and partly about how compelling it appears to the user.

  • App store rankings are believed to be influenced by numerous things including title, description, keywords, popularity – downloads and continued use – reviews and frequency of updates.
  • Users are influenced by icon, title, description, including quality of screenshots and videos used, and reviews.

Done effectively, app store optimization should deliver better long-term results than paid advertising.

Gary Yentin, CEO and Founder, App-Promo, Toronto:

Currently, ASO has the best return on investment (ROI) but that is over time. For immediate impact, paid media delivers the best ROI.

However ROI of paid advertising varies. It depends both on what the life-time value (LTV) of the customer is, and when the paid media campaign is launched.

Paid media acquisition costs vary with supply and demand and tend to be higher in Q4 (during the holiday season).

ASO tends to deliver better ROI since rates and inventory are not subject to this fluctuation and it delivers longer term results.

Test, test and test again 

Digital marketing is an imprecise science because every situation is different. This makes it essential that marketing programs are constantly measured and tweaked to maximize optimal results.

Gary Yentin:

It’s important to plan early and have a sufficient budget allocated, and test, test, test. It not terrible to make a mistake. If the budget allows for testing, you can then learn and make changes towards a successful campaign.

 

We #LOVE #APPS- Valentine’s Day Promotion

Screen Shot 2015-02-03 at 2.43.37 PM

@Apppromo LOVES #ASO

Share with us the applications you #LOVE and @Apppromo with offer a 15%discount on our #ASO services. Optimization of your app store product page is key to your app’s success. It is the destination for all  of your marketing efforts (ads, search, social media) and its the first thing customers see when they come across your app within the app marketplace.

Don’t miss out on this Loving promotion!

@Apppromo LOVES #AppPreviews

We are pleased with the successful launch of our App Preview services. The reviews for the service have been great. Our script-to-screen process covers it all-from the storyboard and graphics to original video (if needed) and professional voiceover. Check out our work, click on the link or picture to view a sample of the quality App Preview Videos created by @Apppromo.

Our Valentine’s Gift to you – 15% discount on all #AppPreviews for the month of February. Contact us today at info@app-promo.com for a custom quote.

 

5 Mobile Success Tips for App Store Optimization


Screen Shot 2016-01-10 at 3.10.13 PM

What is App Store Optimization and why is it important for a successful mobile product launch? App Store Optimization (ASO) is the process of improving the visibility of your mobile app in the IOS or Android App Store and increasing organic downloads.

App Store Optimization is considered one of the most important steps in creating your mobile marketing campaign. With over 2 million apps featured in both the IOS & Android App Store, enhanced discoverability of your app can make the difference between the success or failure of your app.

Tip #1 Define Your Product: The first ASO tip is to define your product and your target audience. Regardless if you are building a game, utility or a communication tool, the key to your app’s success is to understand what you are building and why it will benefit your user.

Tip #2 Naming Your App: What’s in a name? EVERYTHING! Naming your app is one of the most exciting steps of application development. Often publishers have an idea of what they want to call their app even before it’s developed.

Key Success Factors

  • Title – The keyword placed in the mobile app title should be the one with the heaviest search traffic. It’s important to research the keyword that best describes your app and will drive the most traffic to your App Store page.
  • Keywords – To improve your search engine ranking, you need to research which keywords are most relevant to your App Store category and your target audience. We recommend that you monitor your competitors App Store page and chosen keywords to optimize your ASO strategy.

Tip #3 The Power of an App Icon: If a picture is worth a thousand words, then your app icon is worth more than any other asset for your mobile or tablet app. Your app icon is the most evident element of your branding; both on the home screen of the users devices and in the App Store where they make the decision to download your app.

Users typically make app choices based on icons – similar to how they often judge a book by its cover. With mobile download behavior being very impulsive, it’s extremely important that your app icon stands out and is visually creative. We recommend that you A/B test your App Store icon and screenshots first before making a final decision.

Tip #4 Sell Your App With Vivid Screenshots: Outside of your app icon, the most powerful visual elements of your product page within an App Store are your screenshots. People are more visual in nature and when a user visits your app page or any other mobile product property you have online – such as a landing page, or social network page – the user will gravitate towards your icon and screenshots before reading any copy describing your app. You must be strategic with the selection of your screenshots. Review other popular apps screenshots for tips and ideas.

Tip #5 Write an Effective Product Description: One of the most important selling tools for your mobile app is your App Store description of your product. Writing about your product can be a challenge, especially when faced with a blank page, and you’re more inclined to write code than marketing copy.

We recommend you write a short, succinct description of your app that answers these questions:

  • What is your app?
  • What does it do?
  • Why should I care?
  • Why are you different?

We call this the elevator pitch because you should be able to articulate your app description in a few sentences, two or three at the most. Readers should be able to get a clear picture of what your app is all about and most importantly, why they should download it from the App Store.

If you follow these five important App Store Optimization tips, not only will it increase your discoverability in the App Store but increase your chances of making your mobile product launch a success.

TIP: Use Software Updates to Climb the Charts

Be on top of upcoming SDK updates and plan to use new functionality as soon as it is released. This will not only allow you to stand out from the crowd but it will increase the chance of being highlighted in the app stores as many OEMs are looking to showcase the new features of included in software updates. Using new technology will also provide an additional hook for bloggers and other media to run your story making it easier to be picked up by the press.

——
Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.

The cost to market an app soared in 2015

CPI 2015

The cost to market an app soared throughout 2015 reaching all-time highs for both iOS and Android. App makers were granted a slight reprieve for both Android and iOS in November, according to the most recent indexes from Fiksu. Though the downturn was slight, it’s the first month since August in which costs dropped for both mobile platforms.

  • The advertising cost associated with getting a user to download an app was $1.54 for iOS in November 2015, down 10% from the month prior, but 40% higher than the $1.10 it cost in November 2014.
  • For Android, app install advertising costs came in at $2.27 in November, down 6% from October, but up a steep 101% from the $1.13 it cost in November 2014.
  • Android costs grew the most rapidly. The growth of app cost seen throughout 2015 for both iOS and Android was high in the second half of the year, particularly so for the cost of installing Android apps, which spiked and grew ahead of iOS around March 2015.
  • These growing costs are a byproduct of crowding app stores that make organic app discovery challenging if not impossible for many apps.
  • It’s unlikely costs will deflate to 2014 standards any time soon. Although Apple and Google have been attempting to make app discovery easier, there’s been no substantial solution to this issue.

Here’s what it costs to crack the top 25 mobile apps around the world

Here's what it costs to hit the top 25 ranks around the world in the iOS app store.

It can cost $200,000 in advertising expenses to push an app into the top 25 ranks in the U.S., according to data from mobile marketing firm Fiksu.

Fiksu analyzed what it costs to reach the top ranks in the iOS app store around the world. While the U.S. is the most expensive, it costs only $15,000 to hit the top 25 ranks in Canada.

Meanwhile, it costs $65,000 for Germany; $45,000 for the United Kingdom, $30,000 for France; $10,000 for Thailand; and $35,000 for Brazil.

Tom Cummings, director, account management at Fiksu, said in a statement, “Visibility in the iOS App Store is a great way to get more organic downloads — but climbing the ranks can be hard. Paid app promotion to generate downloads can help propel you to the top of the charts – but cracking the top 25 overall free apps in the U.S. is an expensive proposition. We’ve calculated what it takes to get to the most visible ranks in App Stores around the globe and complied the results to give you some alternatives to the pricey U.S. market. While the U.S. App Store remains the most lucrative, marketers with the option of promoting in other countries should at least consider app marketing that takes advantage of much lower costs to get top 25 visibility or better.”

A small group of apps dominates discovery and installs

The vast majority of apps in the Google Play store are rarely installed, according to a new report by the Pew Research Center. The report analyzed over 1 million apps in Google’s Android operating system in 2014 to determine the quantity and nature of permissions that programs request from users.

Android App Downloads

The report’s data on installs illustrates just how lopsided Google’s app store has become. It also points to just how difficult it is for developers to promote new apps.

  • Nearly half (47%) of all apps available in the store during the period of the study had been installed fewer than 500 times, and more than 90% had been installed fewer than 50,000 times.
  • At the same time, a small group of highly visible apps are installed by vast numbers of users. Four apps were installed between 1 billion and 5 billion times during the period examined
    — Google Maps, Gmail, Google Play Services, and YouTube. It is important to note that these apps come preloaded on Android devices.
  • Facebook, Google Play Books, Google+, Google Search, Google Text-to-Speech, Google Street View, and WhatsApp were in the next group of apps installed in the 500 million-1 billion download range.

Will McKitterick and Laurie Beaver | November 20, 2015

Google Gets Surprise Ally in Mobile-App Search Push: Facebook

Google Gets Surprise Ally in Mobile-App Search Push: Facebook  via 

A Facebook FB +0.09% employee displays an Android phone made by HTC on April 4, 2013.

Agence France-Presse/Getty Images

Google’s effort to keep its search engine relevant in a world of mobile apps just got a boost from a big rival.

Facebook Inc., operator of the world’s largest social network, on Friday began allowing Google to crawl and index its mobile app, a spokeswoman for Google parent AlphabetInc.GOOGL +1.40% said.

The agreement means that results from Google searches on smartphones will display some content from Facebook’s app, including public profile information. The listings will appear as “deep links” that will take users to the relevant part of the Facebook app, the spokeswoman said.

That largely mirrors how Google indexes information from public Facebook profiles on the Web. It also has access to content such as business listings called Pages, Groups and Events.

Google can’t show content shared through logged-in and private Facebook app sessions, meaning it is still locked out of most information inside the walled garden of Facebook’s social network. For those searches, users will have to use Facebook’s search service, which it recently updated.

However, Facebook’s cooperation is a sign that Google is making inroads in confronting a big challenge – searching inside apps. Google’s search engine is dominant on the Web, but its computers can’t automatically “crawl” and categorize the information inside apps, where smartphone users spend the majority of their time. So it must persuade app developers to let it peer inside.

“In mobile their position as the online starting point is at risk,” said Chris Maddern, co-founder of mobile-app discovery startup Button. “If people lose faith that they will find things they need by searching on Google, that’s bad for the company. Anything Google can do to maintain that position is good.”

Facebook’s agreement to let Google’s technology inside its app suggests the social network sees some benefit from the collaboration. That could include users who stay inside the Facebook app after following a Google search result there.

“When people search for public Facebook content on the mobile web, those who use Facebook for Android can now click through and go straight to the Facebook app,” a Facebook spokeswoman wrote in an emailed statement.

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