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App-Promo is pleased to be attending The Game Developers Conference in San Francisco, CA- Wednesday March 27-Friday March 29, 2013. Tweet us @Apppromo or email gary@app-promo.com to setup times to meet. App-Promo will also be speaking at the Developer Alliance evening event
Wednesday, 27th March
App-Promo is proud to be speaking at the Application Developers Alliance event on Discoverability: How to Get Noticed in Stores Overflowing with Apps. Join us on Wed March 27th at Yelp’s headquarters in San Francisco -706 Mission Street, San Francisco, CA, 94103 from 6:00 pm-8;30pm PST. Best of all the event is Free! thanks to the Application Developers Alliance and Yelp!
If an app drops in the store and no one is around to see it, does it make a profit? The answer is no, and therein lies one of the major challenges facing application developers today.
Developers can make the most innovative app of the year or perhaps the decade, but if consumers cannot find it because of marketing obstacles, all of the engineering prowess will be for naught. What good is an angry bird without gamers to fling it from a slingshot or an Instagram without amateur photographers to capture nostalgic memories and share them?
The Application Developers Alliance Emerging Technology & Research Working Group is working diligently to answer this question for developers. Join us for a presentation of the latest information on how to get your app noticed, climb app store search results, and grow your business. We’ll be presenting our findings, hearing expert insight and analysis from the industry’s leaders, and answering your questions to help you grow your business.
All attendees will be enrolled in the Application Developers Alliance. Check out DevsBuild.Itfor resources to grow and build your app business.
Join us for a presentation and discussion with:
Jarah Euston, Director of Analytics at Flurry (Moderator/Presenter)
Alex Moazed, President & CEO at Applico
Gary Yentin, CEO and Founder at App-Promo
Joel Emans, Attorney at Hughes Media Law Group
Agenda:
6:00-6:30pm – Registration, food, and welcome remarks
6:30-7:00pm – Whitepaper presentation by Jarah Euston, Director of Analytics at Flurry
7:00-8:00pm – Panel discussion and audience Q&A
8:00-8:30pm – Networking
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Customers Spent $1.22B During the 2018 Holiday and Kicked off 2019 With a New Single-Day Record on New Year’s Day
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Today’s mobile-first world is evolving like never before to serve the clients with specific services required to them. Agencies are capitalizing on every opportunity to recreate their brand image in a whole new light. Being a prominent mobile marketing agency is no cakewalk as branding comes to those who offer what clients ask for. It requires every brand to interact with the clients the way users want the assistance. And the way brands interact with the clients and the prospects impacts their images in the market. Mobile app landscape is highly competitive today but there are brands that are excelling the marked territory with their ever-advancing services.
MobileAppDaily finds immense pleasure in casting such organizations into its list. We have always remained distinguished when spreading nows around mobile app agencies through our reports. This time we descended on the field to search for the best companies owing to their abilities to offer services. We got in touch with some service providers, connected with the clients to know their specific choices and talked to them to know their feedback on agencies to rank the companies in our list. This list includes the global contenders known to provide influential services. Here are the insights from the ground report and this time we have jotted down globally ranked Top Mobile Marketing Agencies based on their services but not in any priority order.
App Promo helps the clients with the business of Apps. App Promo offers a complete suite of services including strategy and monetization services across iOS, Android, and Windows. When it comes to ad campaigns, the agency takes the specific approach to offer the services to the clients. The company holds expertise in rooting the campaign ideas and to deliver growth to the apps from such campaigns. App Promo takes a number of approaches including PR, paid media promotions to offer the services from the industry experts.
App Promo also works to improve the strategies in order to give its clients the work satisfaction. App Promo is prominent to design app promotion techniques, ASO Practices, digital app marketing services and other similar services. The CEO Gary Yentin takes the personal interest in designing and offering the services to the clients.
App Promo Services: App Strategy, App Marketing, App Monetization, App Store optimization
Tagline: Rapid solutions with lasting results
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Job: App Store optimization (ASO) specialist
The role: Similar to a search engine optimization (SEO) specialist, only confined to the Google Play Store and Apple App Store environments, ASO specialists are responsible for landing their clients as close to the top of the results page in relevant searches as possible.
A relatively new discipline within the mobile marketing industry, ASO specialists can increase an app’s search ranking by adjusting the description, icon, video and image previews as well as other elements when presented in the Apple App Store and Google Play Store.
“It’s a lot of data analysis; you’re comparing the app with its peers,” explained Gary Yentin, chief executive and founder of Toronto-based mobile marketing agency App Promo. “If you’re an application in the calendar space, you’re going to be mapping yourself against competitors in the calendar space, seeing what their keywords are, seeing how they rank, seeing what they wrote in their description, each of which is a data point you can use to evaluate your own application and hopefully increase its ranking.”
While there are some Canadian firms that specialize in ASO services, the majority of the industry operates within larger mobile or digital marketing agencies.
Salary: As a specialty within the mobile marketing industry, ASO specialists typically command a higher than average salary. “It would probably start around $50,000 [a year] and it can go up to $150,000, but it’s based on what you bring to the table,” said Mr. Yentin, explaining that an employee’s results are very easy to measure. “It’s driven by success, because you can show what you’ve achieved based on your campaigns. If they can show positive results they can [command a] higher salary.”
Education: The Apple App Store and Google Play Store are themselves hardly older than 10 years, and ASO has only really become a stand-alone profession in the past three or four, Mr. Yentin said , meaning there are few formal standards and educational programs.
Instead, the industry typically requires practitioners to have a university-level education in either computer science or marketing, and some experience in either SEO or mobile marketing more generally. “The best training in this field is hands-on training,” Mr. Yentin said.
Job prospects: While there are few companies that only offer ASO services, many larger mobile marketing firms have incorporated the service in recent years.
“There’s a lot of technology, app development, app marketing companies in Canada, but the reality is to have a successful business you need to be global. There just isn’t enough business in ASO in Canada to sustain a company of three to five people,” Mr. Yentin said.
Mr. Yentin does, however, believe that career opportunities will only increase as practitioners further establish their services as a competitive necessity within the wider mobile marketing industry.
Challenges: There are two primary challenges that ASO specialists contend with, first and foremost being the gradual nature of the work. “People want to see instant results, and like SEO, ASO takes time,” Mr. Yentin said.
Another significant challenge, according to Mr. Yentin, is the ever-evolving arena in which ASO specialists work, as Apple and Google can make changes to their search algorithms at any time.
“You’re at their beck and call,” he said. “You really have to be up to date on what they’re doing … If you’re static in this environment, you’ll fail.”
Why they do it: ASO specialists typically have a passion for digital marketing and enjoy the added challenges that come with the confined space of the App Store and Play Store. “You can make small suggestions that have big results,” Mr. Yentin said. “It’s very rewarding to see how what you recommend produces results.”
Misconceptions: Mr. Yentin says many still confuse ASO and SEO, even within the digital marketing industry. Furthermore, he suggests many in the industry fail to appreciate how the practice differs from other roles that fall under the mobile marketing umbrella.
“It’s a specialty, you can’t just generalize it as mobile marketing, you need experience to do it,” Mr. Yentin said. “Saying any mobile marketer can do it is a misnomer; you need to earn your stripes by doing it on a regular basis.”
WASHINGTON, March 28, 2018 /PRNewswire/ — New research published by Washington, DC-based ratings and reviews company Clutch, names the top-performing marketing and advertising agencies and IT and business services companies in New York. Clutch identified the 204 leaders after in-depth analysis of each company’s market presence, client reviews, and ability to deliver high-quality work.
The leading marketing and advertising agencies in New York are as follows:
App Marketing Agencies: Moburst, Appular, App Promo, Blue Label Labs, LoyaltyPlant, Prolific Interactive, Social Diva Media, Messapps.
“The marketing and IT spaces are changing, and what we see in these companies is an ability to stay updated on emerging technologies and continually please their clients,” said Business Analyst Alaina Stevenson. “These companies are exceptional at providing quality deliverables and services.”
It’s free to get listed on Clutch. However, only the leading companies in each industry are recognized as leaders.
Clutch’s research is ongoing. For a chance to be featured as a one of Clutch’s 2019 New York Leaders, apply now. Getting listed is a simple, two-step process that takes less than 20 minutes.
These results are a snapshot of Clutch’s Leaders Matrices on March 19, 2018. These rankings may change daily and currently may not reflect Clutch’s website.
Marketing & Advertising
https://clutch.co/agencies/app-marketing/new-york/leaders-matrix
About Clutch
A B2B research, ratings, and reviews firm in the heart of Washington, DC, Clutch connects small and medium businesses with the best-fit agencies, software, or consultants they need to tackle business challenges together and with confidence. Clutch’s methodology compares business service providers and software in a specific market based on verified client reviews, services offered, work quality, and market presence.
Contact
Alaina Stevenson
(202) 509-0243
192453@email4pr.com