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Apple App Store caps record-breaking 2018 with blockbuster holiday week
Customers Spent $1.22B During the 2018 Holiday and Kicked off 2019 With a New Single-Day Record on New Year’s Day
Apple today announced that App Store customers worldwide set new spending records over the holidays, wrapping up a record-breaking year. App Store spending topped $1.22 billion between Christmas Eve and New Year’s Eve. Customers also spent over $322 million on New Year’s Day 2019 alone, setting a new single-day record.
“The App Store had a record-breaking holiday week and New Year’s Day. The holiday week was our biggest week ever with more than $1.22 billion spent on apps and games, and New Year’s Day set a new single-day record at more than $322 million,” said Phil Schiller, Apple’s senior vice president of Worldwide Marketing. “Thanks to the inspiring work of our talented developers and the support of our incredible customers around the world, the App Store finished off an outstanding 2018 and kicked off 2019 with a bang.”
Apple announced Wednesday that the App Store helped drive Services revenue to an all-time record in the holiday quarter. Apple services set new all-time records in multiple categories, including the App Store, Apple Music, Cloud Services, Apple Pay and the App Store’s search ad business.
Gaming and self-care were the most popular categories of app downloads and subscriptions during the holidays. Globally, multiplayer games including Fortnite and PUBG were among the top downloaded games over the holidays, along with Brawl Stars, Asphalt 9 and Monster Strike. Productivity, Health & Fitness and Education apps are already capturing the attention of customers in the first few days of the year with 1Password, Sweat and Luminosity charting in their respective categories.
Under Amour + HYPERBOLIC “CRUSH THE LIMITS”
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@AppPromo proud to be in the list of the #best firms providing #mobilemarketing services across the globe.
Today’s mobile-first world is evolving like never before to serve the clients with specific services required to them. Agencies are capitalizing on every opportunity to recreate their brand image in a whole new light. Being a prominent mobile marketing agency is no cakewalk as branding comes to those who offer what clients ask for. It requires every brand to interact with the clients the way users want the assistance. And the way brands interact with the clients and the prospects impacts their images in the market. Mobile app landscape is highly competitive today but there are brands that are excelling the marked territory with their ever-advancing services.
MobileAppDaily finds immense pleasure in casting such organizations into its list. We have always remained distinguished when spreading nows around mobile app agencies through our reports. This time we descended on the field to search for the best companies owing to their abilities to offer services. We got in touch with some service providers, connected with the clients to know their specific choices and talked to them to know their feedback on agencies to rank the companies in our list. This list includes the global contenders known to provide influential services. Here are the insights from the ground report and this time we have jotted down globally ranked Top Mobile Marketing Agencies based on their services but not in any priority order.
App Promo helps the clients with the business of Apps. App Promo offers a complete suite of services including strategy and monetization services across iOS, Android, and Windows. When it comes to ad campaigns, the agency takes the specific approach to offer the services to the clients. The company holds expertise in rooting the campaign ideas and to deliver growth to the apps from such campaigns. App Promo takes a number of approaches including PR, paid media promotions to offer the services from the industry experts.
App Promo also works to improve the strategies in order to give its clients the work satisfaction. App Promo is prominent to design app promotion techniques, ASO Practices, digital app marketing services and other similar services. The CEO Gary Yentin takes the personal interest in designing and offering the services to the clients.
App Promo Services: App Strategy, App Marketing, App Monetization, App Store optimization
Tagline: Rapid solutions with lasting results
Clutch Announces Top UK and Canada Marketing and Advertising Agencies
WASHINGTON, D.C., January 30, 2017 – B2B ratings and reviews firm Clutch named the top Canada and UK-based marketing and advertising agencies as leaders in the industry.
After speaking with 600 companies’ clients, evaluating each company’s market presence, and assessing the quality of work delivered, these advertising and marketing agencies listed below stand out as leaders. Clutch’s annual report on leading UK and Canada companies recognizes 374 top B2B service providers across four business segments .
The leading marketing and advertising agencies are:
Canada Social Media Marketing: AppPromo
Consumer spending across app stores worldwide to top $110 billion in 2018
Consumer spending on all mobile app stores will surpass $110 billion in 2018, according to a new report from App Annie, out today, which forecasts the state of the app ecosystem for next year. The $110 billion figure represents a 30 percent increase from the year prior, the firm also said, adding that the majority of the overall spend will come from games, as before.
However, the introduction of in-app subscriptions – a newer monetization model for apps – is starting to have an impact on non-games’ share of consumer spend. Though games still dominate in terms of overall dollars spent, the share for non-game apps will increase in 2018 as its growth is now outpacing that for games, App Annie said.
Don’t be influenced by Influencer Marketing
Influencer Marketing can be a great benefit to your app marketing plan but can also be a bigger liability. Before jumping, it is important to understand the value of influencer marketing and going big does not mean you will get better results. The costs associated of getting a influencer with a large following (i.e. Kim Kardashian) does not mean you will be great results if your application is not authentic with the influencer and their following. Micro Influencers (with smaller followings) can be a more effective strategy if their audiences are more closely aligned to your application and your brand.