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App Discovery a Key Focus at Mobile Web & Apps World – CTIA 2012

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It was definitely a sign that the app space has matured as the focus of this year’s Mobile Web and Apps World 2012, of which we participated this year at CTIA, had more to do about the business of applications than APIs, tools and technology. And even the APIs that were discussed at the session were mainly focusing on making money as was the case with Mastercard’s overview of their OpenAPI payment platform for use by the developer community.

With an agenda full of presentations and panels on monetization, marketing &  advertising strategies it was a chock full day of what to do to succeed with an app both in terms of discover and revenue.

Discussions kicked off with a SuperSession on Marketing & Monetization of Apps led by Josh Rochlin of Xtify with panel members Ted Verani from Trilibis, Dan Lowden from Digby, Derek Ting from Enflick and our very own Gary Yentin from App Promo. The panel discussed costs, discovery, revenue challenges and ended discussing the recurring  argument of HTML5 web apps and mobile web and which is better or will win the “war”.

Fisku, a mobile marketing firm focusing mainly on media buying for apps, reviewed the top 5 Mobile App Marketing Super Practices including the importance of working with multiple traffic sources and the need for real-time tracking.  Mobile leaders, Poynt and AirPush ads, talked about mobile ad strategies that they see being effective in the marketplace. And Urban Airship, Bottle Rocket Apps and MTV formed an afternoon panel led by consultant, Chetan Sharma to discuss media consumption strategies on mobile stressing mostly the importance of a strategy to keep users engaged and using apps including the use of push notifications.

Of course, we here at App Promo, are truly excited to see such a flurry of conversation and focus on the business of applications and we expect that forums like this will continue to grow as more and more app publishers are looking to make a true business out of the products they have in market. Congrats and a big thank you to Larry Lockhart at NextVision Media for putting this session together to add the conversation at this years CTIA.

Check out coverage of MWA 2012 at CTIA in Wireless Week: http://www.wirelessweek.com/News/2012/05/CTIA-making-money-mobile-web-apps/

 

City King iPhone App Receives 5 Stars from The iPhone App Review

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Congrats to our client Funton Games, developer of the check in social gaming iPhone app, City King, for receiving a perfect 5 star rating rarely given from The iPhone App Review yesterday.

The iPhone Review summed the app up by saying “The overall value of City King is excellent. Even though it was temporarily being offered free for its initial launch, even for the general amount to be paid for it would be worth it. It is a great game that will entertain any age player and is a great way to pass time by”.

City King was also featured on the Home page of www.theiphoneappreview.com and was shared to over 20,000 Facebook Fans and 10,000 Twitter followers adding to the overall excitement of the launch campaign which is currently underway.

Check out the full review at The iPhone App Review.

 

 

[PRESS RELEASE] Why Be the Mayor of Your City When You Can Be King: Funton Games Challenges iPhone Users With Their New Check In Social Gaming App City King

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City King role playing game transforms neighborhood hot spots into manga-like battlefields by creating game maps out of the city around you using your iPhone’s GPS

Los Angeles, CA (PRWEB) May 14, 2012

iPhone users are used to checking into places, TV shows, books and movies with applications like Foursquare, Facebook and GetGlue with the chance to earn stickers, badges or becoming a mayor – but none let users duel to the death to become King like social gaming iPhone app City King.

City King transforms your local hot spots into battlegrounds by creating a game map based on your actual geographic location. Players check in to nearby locations using their iPhone’s location-based services to do battle with in-game monsters and compete against other local players for the highest score to earn the title of King. Users can also enlist the help of their friends by adding up to two friends as Sidekicks in a multi-player mode in battle using Facebook Connect. They can also purchase virtual goods to equip their avatar with weapons, potions and tools to aid their quest in ruling their land.

Los Angeles based mobile app creator, Funton Games, developed this game as part of their mission to transform everyday real life into a digital playground that can connect people around the globe through play.

“We wanted to create a game that would use the players actual surroundings to create an engaging fantasy world where they could compete with friends, neighbors and locals in an engaging and fun format and so City King was born”, says Stella Ju, VP of Marketing for Funton Games.

Funton enlisted the help of an award winning designer from Italy to create the fun and colorful world of City King including the major manga inspired characters Blade Master and Demon Huntress. In addition, they worked with Gravity Music, best known for their work with top mobile games Battle Heart and OMG! Pirates, on the games soundtrack.

To celebrate their recent launch, Funton Games is offering City King for free for a limited time only. The app can be downloaded from the App Store. For more information, please visit http://www.funtongames.com or follow them on Twitter @FuntonGames.

Based in Los Angeles,Funton Games is a group of extremely passionate mobile game developers who believe that mobile gaming can elevate everyday real life into something adventurous and exciting. They transform the real world into a digital playground that connects people around the globe through play.

Source: www.prweb.com/releases/2012/5/prweb9502320.htm

[UPDATED] Media Coverage of App Promo’s First Annual Developer Survey Results

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Our first annual developer survey launched April 4 and with the aim to capture, statistically, what we have been seeing in the industry firsthand – that too often app publishers are not planning and managing their mobile application as they would any other product or business. What we found we published in two formats: (1) an INFOGRAPHIC which went viral on May 2, 2012 and a white paper which was made publically available for free download on our website.

We were extremely pleased to see such an embrace by the media and bloggers in the technology and mobile industry to help us spread the word to the community on the importance of seeing your app as a business in order to succeed. Below is a summary of the the various tech blogs and sites that picked up the story. Thanks to all of these publications for their support.

We encourage you to continue to share these stories to help better the success with mobile apps.

Wake Up Call – If You Spend It, They Will Come [INFOGRAPHIC]

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The results are in from our First Annual Developer Survey we completed in April of this year and we have used the data to create our very first INFOGRAPHIC. Our goal with this survey was to shed light on the truth behind what it takes to be successful with your mobile app. We hope that this information can be used to help you better your app as a business.

We welcome re-posts to help spread the word on this very important topic to the app developer community so feel free to save and post this infographic on your own blog or site.

For a full review of survey results, download our FREE white paper “The Necessity of Mobile App Marketing”.

MobyAffiliates names App Promo as Best Mobile App Promotion Agency

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It’s always a great morning when you wake up to fantastic news! Today on Twitter we received a tweet from @mobyaffiliates letting us know that we made their list of Best Mobile App Promotion Network & Agencies. In fact, we are delighted to see that we are right at the top!

mobyaffiliate best mobile app promotion agency

Mobyaffiliates put together this list to help guide developers looking for assistance with discovery for their app to the best resources out there offering marketing and promotion services. You can check out the full list on Mobyaffiliate’s site.

 

 

TPMA Recording of App Promo Presentation “Succeeding in the Business of Apps: App Marketing & Monetization”

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We recently presented on “Succeeding in the Business of Applications: App Marketing & Monetization” at the monthly Toronto Product Managers Association (TPMA) meeting on April 24, 2012 here in Toronto.

Event Description:

“Mobile Business Apps: Marketing & Monetizing. Mobile Apps are part of just about every new product introduction these days. Whether the Mobile App is the core product, or whether it is a peripheral feature or add-on to help use your main deliverable – launching and effectively marketing it is part of the new reality.When businesses and product owners start conversations about launching a mobile application, discussions focus on user experience, functionality and code. Money and effort are spent on the design and development but strategies to help the application succeed are often forgotten or left out. This session aims to shed light on the challenges app owners and developers face in making a business of their applications and marketing it effectively. Gary Yentin and Tom Emrich use their years of experience in product marketing in the mobile space to highlight the strategies, tactics and steps needed to drive your apps’ success – despite a noisy and saturated marketplace.

You can watch a recording of this one-hour session here: http://www.screencast.com/t/lNLzik80

Big thanks to the TPMA for the recording and the opportunity. Be sure to follow them on Twitter @TPMACA or visit www.tpma.ca for more information.

Welcome to the New & Improved App Promo

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We are proud to unveil our new look!

We’ve totally revamped ourselves for 2012 and have added some new services and offerings which better aligns App Promo to our new tagline “helping you succeed in the business of apps”.

In addition, we have created some great new touch points for you to keep in contact with us including our brand new blog and our newsletter which publishes on a regular basis.

To get you started, here is a rundown of everything you need to know about the new App Promo:

  • New look and feel – we’ve done our biggest makeover yet from head to toe, what do you think?
  • Smartphone and tablet responsive coding – we are using some new technology on our site to make sure you can experience it to the its full extent on mobile, desktop or tablet
  • Expanded mission – we are now focused on the business of applications covering all angles from strategy to monetization and app marketing
  • Additional offerings – we have formalized some offerings we have been provided to clients over the past two years including strategic consulting and monetization services
  • Increased visibliity into our work – we have a brand new clients section which highlights who work with, what they are up to and some hands on case studies
  • Larger partner network – we’ve met some great companies over the past year who share our passion for helping app developers and owners succeed with their products, check them out on our Partners page and share your support
  • Bigger voice – we’ve been active on Twitter and Facebook sharing other people’s news and today we start to create our own with our new blog and newsletter! Sign-up today!

Despite all of the changes you see, what hasn’t changed is our commitment to help you succeed with your application. It’s what we are all about here at App Promo.

Can’t wait to hear what you think! Comment below or drop me a line at tom@app-promo.com.

WIP Connector Interview with Gary Yentin: How to Get Your App Noticed

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The Wireless Industry Partnership (WIP) is an international company building mobile developer communities.

Sam Chan from WIP connected with our CEO, Gary Yentin at WIPJam in early March to talk about assisting developers in succeeding with their applications. Questions covered App-Promo services, common developer issues, advice on marketing resources, and the rise of blockbuster apps.

Check out the full interview on the WIP Connector blog.

Tech Vibes Article “App Developer? Toronto’s App-Promo Wants to Ask You Questions”

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TechVibes, the leading go-to spots on the web for Canadians on social, mobile and start-ups picked up our press release on our first annual developer survey and wrote an article about it.

Here’s just a snippet:

“Toronto-based app strategy and marketing agency App-Promo has kicked off its first annual App Developer Survey, a questionnaire that focuses on the business side of applications. The goal of the survey, App-Promo says, is to reach out to the community to get a “deeper statistical understanding” on how developers are doing with their applications, “especially from a monetization and marketing perspective.””

To check out the full post, click here.

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