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@clutch_co unveils the Leading Canada B2B Service Providers for 2019

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@AppPromo is proud to among the best of the best in Marketing and Advertising in Canada in then field of B2B Service Provides. Many thanks to our loyal customers old and new and to the team of professionals who we work with and partner to deliver excellence in services.

App Store developers have earned $120 billion since 2008

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Since the creation of the App Store, Apple has given back $120 billion in revenue to App Store developers. It means that the App Store has generated more revenue than that in total. But if you remove Apple’s cut, $120 billion have been wired to developers.

App Store revenue is still growing rapidly, as more than $30 billion of developer revenue has been generated in the last 12 months alone. Apple reported $100 billion in developer revenue at WWDC back in June 2018.

Apple only counts direct App Store revenue, such as paid downloads, in-app purchases and subscriptions. Developers also could have generated more revenue through ads and subscriptions on a website, for instance.

Apple App Store caps record-breaking 2018 with blockbuster holiday week

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Customers Spent $1.22B During the 2018 Holiday and Kicked off 2019 With a New Single-Day Record on New Year’s Day

A collage of the year’s best-selling apps.
Apple today announced that App Store customers worldwide set new spending records over the holidays, wrapping up a record-breaking year. App Store spending topped $1.22 billion between Christmas Eve and New Year’s Eve. Customers also spent over $322 million on New Year’s Day 2019 alone, setting a new single-day record.
“The App Store had a record-breaking holiday week and New Year’s Day. The holiday week was our biggest week ever with more than $1.22 billion spent on apps and games, and New Year’s Day set a new single-day record at more than $322 million,” said Phil Schiller, Apple’s senior vice president of Worldwide Marketing. “Thanks to the inspiring work of our talented developers and the support of our incredible customers around the world, the App Store finished off an outstanding 2018 and kicked off 2019 with a bang.”
Apple announced Wednesday that the App Store helped drive Services revenue to an all-time record in the holiday quarter. Apple services set new all-time records in multiple categories, including the App Store, Apple Music, Cloud Services, Apple Pay and the App Store’s search ad business.
Gaming and self-care were the most popular categories of app downloads and subscriptions during the holidays. Globally, multiplayer games including Fortnite and PUBG were among the top downloaded games over the holidays, along with Brawl Stars, Asphalt 9 and Monster Strike. Productivity, Health & Fitness and Education apps are already capturing the attention of customers in the first few days of the year with 1Password, Sweat and Luminosity charting in their respective categories.

Apple’s App Store had double Google’s million dollar publishers in 2018

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In 2018, Apple’s U.S. App Store minted 164 new millionaire publishers compared to 88 for the Google Play store according to a new store intelligence report by Sensor Tower.

Google Play in the United States took the top spot in total growth of the number of new publishers to hit $1 million year-over-year with a rise from 71 publishers in 2017 or 24 percent, while Apple had 15 percent growth with a rise from 143 publishers in 2017.

In the App Store, games was the most popular category of apps, making up 33 percent of the publishers who made their first $1 million or more in revenue in 2018. That amounts to 60 percent of the platform’s total revenue in 2018.

FoxNext Games, which publishes Marvel Strike Force and is a division of 20th Century Fox, topped the gaming category with $15 million in revenues in 2018. Released in March, Marvel Strike Force is a role-playing game that allows users to play popular characters from the Marvel Universe like Hulk, Black Panther and Spider-Man. The game itself is free to play but users pay real world money for in-game add ons called “Power Cores.”

Health & Fitness and Lifestyle were also important categories for the App Store with 12 percent and 10 percent of the total representing the publishers who created popular downloads including meditation app Breethe, initially released in 2015, and guided workout app 30 Day Fitness Challenge, which launched in 2013.

Overall, the gaming category was even more important to Google Play’s bottom line with 65 percent or 55 of 84 publishers grouped into this category. Social apps were second most popular for Google Play after games with six percent of publishers.

📈 The Secrets of App Monetization💲

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@AppPromo we specialize in app marketing, app strategy, app monetization and app store optimization (ASO). We are dedicated to helping you succeed in the business of your mobile application.Fall is one of the best times to promote your application and make money.

In celebration of Fall and making money, click on the button below and enter the word “Make Money” in the Promo Code field  to get 15% off our App Strategy, Monetization, ASO Services and App Preview Video Services. (Expires 12/1/2018).
With thousands of app publishers looking for shelf space in the app stores, it has become increasingly difficult for your app to be discovered and downloaded. App publishers need an effective approach to cut through the noise and stand out from the crowd. Simply publishing an app in platform stores is no longer an option for your app to succeed.

We specialize in working with developers, brands, agencies and advertisers to plan and execute marketing strategies that maximize the visibility of your app. We have experience in app marketing across every carrier, device, platform and category. We develop integrated marketing programs that are designed to meet your objectives. Whether you are looking to make a splash for launch, benefit from a boost of activity or wish to grow your user base on an ongoing longer term basis – we have the skills, the experience, the creativity and the necessary resources to make it happen.

Our Marketing Services include:

  • App Store Optimization (ASO)
  • PR & Blogger Outreach
  • Media Buying and Management
  • Social Media Marketing
  • Search Engine Optimization
  • Contests & Promotions
  • Direct Email Marketing
  • Marketing Collateral & Branding
  • Campaign Analytics & Insights
  • Launch, Boost or Ongoing Custom Campaigns
All too often app publishers rush into development with a solid idea in hand and a team to build it but skip some crucial planning steps which are necessary to make sure you hit the mark when you get your product out to market.

A comprehensive strategic plan prior to beginning development can help you better understand your market, competition and your user which is invaluable in making sure that your app is on the right track to properly compete.

Rooting business decisions in the market takes risk out of your product launch and increases the chance of success right out of the gate. App Promo will work with you and your teams to understand your idea and help perform the necessary analysis to create an effective app strategy to better position your app in the marketplace.

 

Under Amour + HYPERBOLIC “CRUSH THE LIMITS”

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Under Amour + HYPERBOLIC
“CRUSH THE LIMITS”
Crush The Limits boldly leverages all media touchpoints to feature some of the world’s best kid athletes as they represent Under Amour’s first-ever launch of a youth outerwear collection.

HYPERBOLIC, an award wining NYC creative agency, is proud to announce the launch of Crush The Limits—the rallying cry for Under Amour’s first ever fall/winter Youth Outerwear collection launching today throughout North America. Dimitri Falk, Chief Creative Officer and founder, exclaims: “The goal of Crush The Limits was to capture the swagger of the UA attitude in a way that speaks directly to kids without alienating parents. In short, we wanted something bold and authentic that would break through.” 

HYPERBOLIC was responsible for all aspects of the Crush The Limits campaign including brand and behavioral strategy, ideation, art direction, video and photo production.

Crush The Limits drops on September 20th and will be refreshed over the next six months on all Under Amour owned media platforms, traditional media, POS, events and the athletes’ social channels.

A CAMPAIGN WITH GRIT


Crush The Limits is about what it takes to be truly GREAT at any age—on and off the field. What is the heart and soul of a champion? Is achieving peak performance something you’re born with, or is it the will to grind it out harder than anyone else? The answers: It’s all about the swagger, the heart, the discipline, and the humility of what it means to truly Crush It in life!

“We were looking for a non-traditional agency that would be able to set a new bar creatively and strategically. HYPERBOLIC proved to be that partner. HB brought passion, creativity, thoughtfulness and insight every day. And most importantly, the work rings true and is beautiful and inspiring. Kids and adults will love them.” – Lucille Pagano, VP Brand Management Under Armour / Global Brands Group

THE LINE UP
VIEW IMAGES
HYPERBOLIC tapped Under Amour’s talent network and scoured the Internet to find seven world-class athletes that embody the Crush The Limits ethos. Our criteria: Exceptional talent, a significant presence on social media, and a passionate, humble spirit.

Bunchie Young 
@bunchieyoung
2017 Sportskid of the Year; World Record for 100 Meter and Football ChampionAudrey Shin
@skatersumini
Team USA figure Skating ChampionJesse “The Chosen One”
@jessethechosenone
Junior Olympic Team ConsiderationChloe Shimkin
@cshimkin10
National Soccer Champion

Troy Podmilsak
@troypodmilsak
Freestyle Ski Champion

The Hendrix Twins
@hendrixtwins81645
Top 10 Snowboard Champions

THE CREATIVE TEAM BEHIND THE CAMPAIGN

Chief Creative Director
Dimitri Falk
@wearehyperbolic
wearehyperbolic.com

Creative Director
James Raskin
@wearehyperbolic
wearehyperbolic.com

Chief Strategist
Gina Soloperto
gluenyc.com

Photographer
Steven Counts
@stevencounts
stevencounts.com

Videographer
Mack Fischer
mackfisherdp.com

IMAGES & VIDEO ACCESS

FOR FURTHER INFORMATION

Gary Yentin
gary@app-promo.com
416-464-2223

Offering Your Apps for Pre-Order

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Build excitement for your new app by making it available for pre-order. Your product page will be published on the App Store and customers can order your app before it’s released for download.  New apps on all Apple platforms can be made available for pre-order when you submit your app and metadata for review in App Store Connect. When you opt in, you’ll choose a download release date that’s two to 90 days in the future. Once your app is released for download, customers are notified and it will automatically download to their device within 24 hours.

@AppPromo proud to be in the list of the #best firms providing #mobilemarketing services across the globe.

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Today’s mobile-first world is evolving like never before to serve the clients with specific services required to them. Agencies are capitalizing on every opportunity to recreate their brand image in a whole new light. Being a prominent mobile marketing agency is no cakewalk as branding comes to those who offer what clients ask for. It requires every brand to interact with the clients the way users want the assistance. And the way brands interact with the clients and the prospects impacts their images in the market. Mobile app landscape is highly competitive today but there are brands that are excelling the marked territory with their ever-advancing services.

MobileAppDaily finds immense pleasure in casting such organizations into its list. We have always remained distinguished when spreading nows around mobile app agencies through our reports. This time we descended on the field to search for the best companies owing to their abilities to offer services. We got in touch with some service providers, connected with the clients to know their specific choices and talked to them to know their feedback on agencies to rank the companies in our list. This list includes the global contenders known to provide influential services. Here are the insights from the ground report and this time we have jotted down globally ranked Top Mobile Marketing Agencies based on their services but not in any priority order.

App Promo helps the clients with the business of Apps. App Promo offers a complete suite of services including strategy and monetization services across iOS, Android, and Windows. When it comes to ad campaigns, the agency takes the specific approach to offer the services to the clients. The company holds expertise in rooting the campaign ideas and to deliver growth to the apps from such campaigns. App Promo takes a number of approaches including PR, paid media promotions to offer the services from the industry experts.

App Promo also works to improve the strategies in order to give its clients the work satisfaction. App Promo is prominent to design app promotion techniques, ASO Practices, digital app marketing services and other similar services. The CEO Gary Yentin takes the personal interest in designing and offering the services to the clients.

App Promo Services: App Strategy, App Marketing, App Monetization, App Store optimization

Tagline: Rapid solutions with lasting results

Apple’s App Store revenue nearly double that of Google Play in first half of 2018

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Apple’s App Store continues to outpace Google Play on revenue. In the first half of the year, the App Store generated nearly double the revenue of Google Play on half the downloads, according to a new report from Sensor Tower out today. In terms of dollars and cents, that’s $22.6 billion in worldwide gross app revenue on the App Store versus $11.8 billion for Google Play – or, 1.9 times more spent on the App Store compared with what was spent on Google Play.

This trend is not new. Apple’s iOS store has consistently generated more revenue than its Android counterpart for years due to a number of factors – including the fact that Android users historically have spent less on apps than iOS users, as well as the fact that there are other Android app stores consumer can shop – like the Amazon Appstore or Samsung Store, for example. In addition, Google Play is not available in China, but Apple’s App Store is.

Last year, consumer spending on the App Store reached $38.5 billion, again nearly double that of Google Play’s $20.1 billion.

As the new figures for the first half of 2018 indicate, consumer spending is up this year.

Sensor Tower estimates it has increased by 26.8 percent on iOS compared with the same period in 2017, and it’s up by 29.7 percent on Google Play.

The growth in spending can be partly attributed to subscription apps like Netflix, Tencent Video, and even Tinder, as has been previously reported.

Subscription-based apps are big businesses these days, having helped to boost app revenue in 2017 by 77 percent to reach $781 million, according to an earlier study. Netflix was also 2017’s top non-game app by revenue, and recently became ranked as the top (non-game) app of all-time by worldwide consumer spend, according to App Annie’s App Store retrospective.

Many of the other all-time top apps following Netflix were also subscription-based, including Spotify (#2), Pandora (#3), Tencent Video (#4), Tinder (#5), and HBO NOW (#8), for example.

And Netflix is again the top non-game app by consumer spending in the first half of 2018, notes Sensor Tower.

Game spending, however, continues to account for a huge chunk of revenue.

Consumer spending on games grew 19.1 percent in the first half of 2018 to $26.6 billion across both stores, representing roughly 78 percent of the total spent ($16.3 billion on the App Store and $10.3 billion on Google Play). Honor of Kings from Tencent, Monster Strike from Mixi, and Fate/Grand Order from Sony Aniplex were the top grossing games across both stores.

App downloads were also up in the first half of the year, if by a smaller percentage.

Worldwide first-time app installs grew to 51 billion in 1H18, or up 11.3 percent compared with the same time last year, when downloads were then 45.8 billion across the two app stores.

Facebook led the way on this front with WhatsApp, Messenger, Facebook and Instagram as the top four apps across both the App Store and Google Play combined. The most downloaded games were PUBG Mobile from Tencent, Helix Jump from Voodoo, and Subway Surfers from Kiloo.

Google Play app downloads were up a bit more (13.1 percent vs iOS’s 10.6 percent) year-over-year due to Android’s reach in developing markets, reaching 36 billion. That’s around 2.4 times the App Store’s 15 billion.

Despite this, Apple’s platform still earned more than double the revenue with fewer than half the downloads, which is remarkable. And it can’t all be chalked up to China. (The country contributed about 31.7 percent of the App Store revenue last quarter, or $7.1 billion, to give you an idea.)

Sensor Tower tells TechCrunch that even if China was removed from the picture, the App Store would have generated $15.4 billion gross revenue for first half of 2018, which is still about 30 percent higher than Google Play’s $11.8 billion.

Image Credits: TechCrunch

Sarah Perez@sarahintampa

The AppStore turns 10!

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How Creativity, Innovation and Entrepreneurship Ignited a Worldwide App Phenomenon

When Apple introduced the App Store on July 10, 2008 with 500 apps, it ignited a cultural, social and economic phenomenon that changed how people work, play, meet, travel and so much more. Over the past decade, the App Store has created a safe place for users of all ages to get the very best apps and a vibrant app economy for developers of all sizes, from all over the world, to thrive. Today, customers in 155 countries are visiting the App Store more often, staying longer and downloading and using more apps than ever before.
While there have been many notable moments since apps first came to iPhone and later iPad, the milestones and testimonials below reflect some of the most significant over the past 10 years — defining how the App Store democratized software distribution and transformed how we live every day.

I. The App Store Opens Doors for Developers, Puts an All New Experience in the Hands of Customers

The App Store provides a groundbreaking solution for developers to distribute their software and consumers to experience apps like never before.
Phil Schiller, senior vice president, Worldwide Marketing, Apple: “In its first decade, the App Store has surpassed all of our wildest expectations — from the innovative apps that developers have dreamed up, to the way customers have made apps part of their daily lives — and this is just the beginning. We could not be more proud of what developers have created and what the next 10 years have in store.”
Marco Arment, developer of Overcast and longtime iOS developer: “Since day one, the App Store has been by far the easiest way for developers to reach the most people with our apps. It eliminated the friction and overhead of setting up our own distribution and payment systems, making development far more accessible to everyone and letting us focus on our true passion: making the best apps we can. Over its 10 years so far, the App Store has developed into the richest, most diverse, and most accessible software ecosystem the world has ever seen.”
Chad Evans, senior vice president, Product Development, Major League Baseball: ”There was an incredible sense of anticipation and excitement the day the App Store launched, and getting to see MLB At Bat listed among the first 500 apps, but we don’t think anyone realized then the immense impact these apps would have on the ways fans experience sports. We feel fortunate to be part of the historic growth of the App Store these last 10 years. It’s exciting to think what opportunities the next 10 will bring as we continue working with Apple to connect fans more closely to their favorite teams and the game of baseball.”
Before 2008, the software industry was dominated by a few large companies. The App Store opened the door for any developer, from one-person shops to large studios, to come up with a great idea, build a high quality app and seamlessly deliver it to the growing number of customers around the world that today exceeds 1 billion people.
MLB At Bat, Tap Tap Revenge, Trism, The New York Times, eBay and Travelocity represented the wide range of apps available from day one, bringing to life an entirely new way to travel, play games, read the news and experience sports right in the palm of your hand.
Protecting user privacy is paramount in the Apple ecosystem, so from the beginning, Apple has taken great care in providing clear guidelines to developers and thoughtfully curating a safe, trusted app marketplace to ensure the best experience possible for customers around the world to discover and access apps.

II. Mobile-First Businesses Thrive

Keith Shepherd and Natalia Luckyanova, founders of Imangi Studios, creators of Temple Run: “The App Store and iPhone changed our lives. Our first game, Imangi, launched the day the App Store opened. Fast forward 10 years, and we’ve created over 10 games, including Temple Run, which has been downloaded over a BILLION times. Our studio has grown from the two of us to a team of 35. None of this would have been possible without the App Store.”
The cutting-edge hardware and quickly evolving software from Apple, combined with creative ideas from developers who saw the potential of iPhone being in customers’ pockets, spawned new industries that would forever change how people live, work and play — a revolution that continues today.
Start-ups including Instagram, Calm, Uber and Instacart embraced features like the iPhone camera, Apple Pay, GPS and Location Services to deliver on-demand and personalized experiences, with many creating billion dollar businesses that started with apps in the App Store. At the same time, both traditional companies and those that started as websites, such as Twitter, Facebook, eBay, Yelp, Airbnb and Amazon, began building apps to meet changing customer behavior.
As a result, apps have become one of the most important ways that customers interact with businesses and tackle everyday tasks — whether it is to book a flight or hotel room, make a dinner reservation, shop for gifts or pay bills.

III.  Gaming Takes Off, Reaches New Fans

Shigeru Miyamoto, representative director and fellow, Nintendo: “We are very happy that we are able to deliver Super Mario Run, a new Super Mario experience that could be played with just one hand on iPhone, to hundreds of millions of consumers because of the App Store. The App Store allows us to share the joy of Nintendo games with many new audiences, and we will continue striving to provide unique and new game experiences to App Store customers.”
Riccardo Zacconi, CEO of King, creators of Candy Crush: “We launched Candy Crush Saga on the App Store over five years ago and it’s been hugely beneficial, allowing us to reach a brand new global audience. Our games have been played in all seven continents, including Antarctica! That shows just how influential and far-reaching the App Store has become.”
Daniel Wu, president of Hero Entertainment, creators of Red Tides: “The App Store offers us the opportunity to bring great eSports experiences from desktop to mobile and let the game fans and players meet online to offline and thoroughly enjoy the charm of games and even establish new ways to socialize.”
The App Store brought gaming mainstream, thanks to the easy Multi-Touch technology on iPhone and iPad and the convenience of playing on the go. Customers were drawn to early titles like Super Monkey Ball, PAC-MAN, Angry Birds, Words With Friends, Real Racing and Temple Run, leading iOS to become the most popular gaming platform in the world.
Games such as Heads Up!, Pokémon Go, HQ and Fortnite have created communal, cultural moments around the world, while new technologies have brought console quality games to mobile, including Vainglory, The Witness and Arena of Valor, delivering an unparalleled gaming experience to over 1 billion customers.

IV. In-App Purchase, Subscriptions Unlock Experiences

Horace Dediu, analyst, Asymco: “The App Store completely changed the way people access and pay for software and services. Only through the power of a software ecosystem can subscriptions emerge and grow to such a level. The App Store created a means for others to become successful — many more than could possibly be imagined in ways that could not possibly be imagined — and freed people to be creative in unforeseen dimensions.”
With the introduction of in-app purchase (IAP) in 2009, customers could download an app and then pay to unlock different levels and functionality, allowing more people to experience new apps before committing to buying them. By June 2010, $1 billion would be paid out to developers from IAP and paid apps.
In 2011, the App Store started supporting subscription apps, and by 2016, had expanded support to all 25 of its categories, including Games, Kids and Health and Fitness. Over 28,000 iOS apps now offer subscriptions, including Netflix, iQiYi, Tinder, LinkedIn, Sing! By Smule, Headspace and Dropbox, making it easy for millions of new customers to instantly discover and sign up for or unsubscribe from these services. Subscriptions are up 95 percent from last year, and as of June 2018, developers have earned over $100 billion from the App Store.

V. Streaming Entertainment Takes Off

Richard Plepler, chairman and CEO, HBO: “When we decided to introduce HBO NOW, there was never a question that our exclusive launch partner had to be Apple. Announcing the streaming service with Apple and the arrival of HBO NOW on the App Store is one of the most significant moments in HBO’s storied history.”
The App Store has been the epicenter of a mobile video consumption boom. The larger screen sizes and resolution of iPhone and iPad have made customers more comfortable watching video on the go, while services including HBO NOW, Hulu, Netflix and Sling TV and the abundance of quality shows allow customers to enjoy the entertainment they love when and where they choose.

VI. Creativity, Productivity and Education Soar Beyond Office, Classroom Walls

James Cuda, founder and CEO of Savage Interactive, creators of Procreate: “From the beginning, we wanted to sell Procreate exclusively through the App Store because it allows us to reach customers everywhere, making it easy to provide new features, respond to feedback and ensure artists are getting the best possible experience. Being a part of the App Store’s journey has been life-changing, as millions of our customers are discovering digital art creation for the first time, while many industry-leading artists find Procreate with iPad Pro and Apple Pencil to be a powerful combination. Procreate simply would not be possible without the App Store.”
Yan Lin, CEO of Dr. Panda, developer of popular kids games: “Thanks to the incredible opportunities brought by the App Store, Dr. Panda has transformed from a small Chinese startup to a global kids brand loved by both children and parents with 50 million downloads around the world in only six years.”
In 2010, iPad introduced a giant canvas with new possibilities for customers to create and learn. Professionals around the world are choosing iPad Pro to explore new levels of creativity and productivity, thanks to its portability and versatility, and learners of all levels embrace iPad as a tool for work and play. Today, customers can enjoy more than 1.3 million apps designed specifically for iPad, including Procreate, Lightroom, Microsoft Office 365 and Prêt-à-Template — which allow for creativity on the go, beyond office or studio walls, or wherever inspiration may strike.
With over 200,000 educational and reference apps like Explain Everything and The Elements from Touch Press, iPad has helped nurture rich, engaging ways to learn, express creativity and encourage collaboration. Additionally, education apps such as Froggipedia, WWF Free Rivers and Boulevard AR have quickly embraced augmented reality (AR) to make the learning experience even more immersive for students.

VII. Health, Fitness and Wellness Apps Surge in Popularity

Tobi Pearce, CEO and founder of Sweat, a fitness app and community for women, and Kayla Itsines, co-creator of BBG Guide and Sweat Trainer: “The App Store provides Sweat the ability to reach and improve the lives of millions of people around the world through health and fitness, building a bigger community and offering flexibility in when, where and how users work out. Being a part of the Apple ecosystem has brought continued growth opportunities that have fundamentally changed the trajectory of our organization.”
Francoise A. Marvel, MD, Corrie Health Team, Johns Hopkins, Cardiology: “Over the last 10 years, the App Store has contributed to the advancement of innovation in patient care by creating a platform for state-of-the-art medical apps like Corrie at Johns Hopkins. Our mobile health research relies on the App Store to deliver life-saving and life-changing apps to our patients.”
Apple Watch and HealthKit paved the way for developers to make health, fitness and wellness apps more innovative, intelligent and interactive, which in turn have inspired customers to be more active and mindful of their health. Downloads for these apps have increased 75 percent since the launch of Apple Watch, led by apps such as Zova, Nike, Lose It!, Dexcom, One Drop, Glow, 10% Happier and Yoga Glo.
More than 500 doctors and medical researchers have used Apple’s ResearchKit and CareKit software tools for clinical studies involving 3 million participants on conditions ranging from autism and Parkinson’s disease to post-surgical at-home rehabilitation and physical therapy. Thanks to these innovative tools, customers are increasingly able to use iOS and Apple Watch apps to monitor their overall health and well-being.

VIII. Accessibility Apps Empower Communities

Richard Ellenson, developer and CEO, Cerebral Palsy Foundation: “In the world of assistive technology and accessibility, it’s impossible to overstate the importance of the App Store. For individuals with disabilities, for professionals, family members, and anyone who’s ever wondered about the potential in another person who had a bit of difference — or deeply significant challenges — the App Store has been profoundly transformational. I have seen it unleash possibility and potential in literally thousands of individuals. Yet, closest to my heart, I have seen it do so for my son: a bright, independent 20 year old who has Cerebral Palsy. My son moves about in a wheelchair, but that is simply the place from which his spirit soars. His voice comes from his iPad, he does his homework on iPad, his social life is rooted in the apps on iPad, he navigates his entertainment on iPad, and he has performed a thrilling one-man-show with his iPad. I cannot imagine my son’s life without this technological magic. And I know so many others for whom this is also true. It’s not a reach to say the App Store has been the single greatest advance for accessibility — ever.”
David Niemeijer, founder and CEO, AssistiveWare, creators of accessibility apps: “The App Store has made the world much more accessible, and made it easier for AssistiveWare to realize its vision of creating a world without communication barriers. Without it, AssistiveWare would likely still be a one-man Mac developer. Now we provide iOS communication apps to over 200,000 people worldwide, many of whom would not be able to communicate effectively without them.”
Since 2009, millions of customers have benefitted from apps such as Lyft, Twitter, Starbucks and TED that incorporate the rich accessibility features built into iOS including VoiceOver, while others like Voice Dream Reader and CP Channel have provided crucial support for communities with assistive needs. With accessibility features seamlessly woven in, these apps support more customers and lead to a more inclusive and engaging user experience.

IX. Coding Inspires Future Generations

Amanda Southworth, executive director of Astra Labs, creators of anxietyhelper and Verena: “Apple undoubtedly revolutionized the way developers and users connect. To this day, the App Store continues to innovate and it’s in a class of its own. With the work that I’m doing in the non-profit sector, it’s important that the work we do can be easily found and distributed, and that’s exactly what the App Store has done. It has created opportunities that I am thankful for every day, and I’m so glad that I’m a part of the community that calls the App Store our home.”
Masako Wakamiya, developer of hinadan, based on a traditional Japanese celebration known as Doll Festival: “After turning 82, I started thinking about making games that even seniors could enjoy. Friends taught me how to program and I created an app for iPhone. People often ask me, ‘What made you want to do that?’ Because older people tend to look backwards, I think it’s better to take the leap forward, jump to new things and enrich our lives. My app supports Japanese, English and Chinese, making it possible for me to connect with people around the world through this app. Just thinking about that makes me excited. It’s truly thanks to the App Store.”
Every year, Apple hosts thousands of software developers from all over the globe to talk about the latest developments in apps at the Worldwide Developers Conference (WWDC). Starting in 2013, Apple awarded scholarships to about 150 students to attend, and by 2018, that number had grown to over 350 talented students and STEM organization members from 42 different countries. Scholarship winners receive a free ticket to the conference, along with lodging and a one-year Apple Developer Program membership. Past scholarship winners have started their own STEM non-profit organizations to encourage their peers to learn coding and created apps that are tackling issues such as mental health, safety and climate change.
Apple introduced the Everyone Can Code program in 2016 to encourage learning, writing and teaching code, and today it is available to tens of millions of students around the world who can learn code, problem solve and create apps that will transform the future. Also in 2016, Apple launched Swift Playgrounds, an innovative iPad app that brings real coding concepts to life with an interactive interface for students of all ages and beginners to explore working with Apple’s Swift coding language.

X. New App Store Features Encourage Discovery

Dan Gray, head of studio, ustwo Games, creators of Monument Valley: “We built our entire team around the App Store, and we’ve been able to have millions of people around the world play our games who never would have considered themselves gamers. The App Store refresh has shown players the creators behind the apps they enjoy everyday. Humanizing apps can only be a good thing and showcasing how they’re made will inspire the next generation of creators from every corner of the world.”
In 2017, Apple unveiled an all-new App Store, creating a daily destination with dedicated Games and Apps tabs for customers to find exactly what they are looking for or be inspired to try something new, and learn about the creators behind the apps they know and love. The App Store now sees 500 million weekly visitors who are spending more time discovering new apps than ever before, and hundreds of stories on the Today tab have been read by more than 1 million people.

XI. The AR Revolution Awaits

John Hanke, CEO, Niantic: “When we founded Niantic, we set out to develop technology that would inspire people to explore their communities, exercise and have fun with friends and family out in the real world. In addition to making Pokémon GO and Ingress easily accessible to hundreds of millions around the world, the App Store has done a fantastic job of shining a spotlight on our player communities, thoughtfully crafting stories to inform and educate our players, and making the ongoing feature rollout easy for our development team.”
Augmented reality is a transformational technology that brings virtual experiences into the real world, changing the way customers both work and play. In 2017, Apple introduced ARKit 1.0 and overnight iOS became the biggest AR platform in the world, available to hundreds of millions of iPhone and iPad users. Today, over 3,000 AR apps on the App Store, such as Kings of Pool, Alice in Wonderland AR Quest and Houzz, creating an even more engaging way for customers to shop, learn and play games. Apple delivered the third ARKit update to developers at WWDC in June 2018, making it possible for AR apps like LEGO to include shared experiences that allow multiple users to play a game or collaborate on projects, as well as persistent AR experiences that make it possible to start a puzzle on a table and come back to it later.
With Core ML, apps get smarter by quickly and intelligently understanding images, video and text to deliver new and exciting experiences. Applying stylistic filters to photos with BeCasso, adding fun effects with Snapchat, and for those with low vision, easily navigating the world around them with Seeing AI are all examples of how Core ML is put to use — all while keeping data private.

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