TIP: Switch Up Your Facebook Ads to Keep Interaction High

Facebook ads are a great way to reach your demographic but they are thought to have a quick shelf life of 3-5 days before they drop in interaction. If you plan on running ads longer than this period, consider switching up the creative and your messaging. This should help increase your chance of interaction for another cycle.

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Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.

TIP: Set-up Ads to Convert Users

When purchasing any paid media it is extremely important to have a converting landing page to send the user to. Avoid linking ads to the homepage of your marketing or company site. Send them directly to a call to action, which in this case will most likely be to download the app.

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Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.

Meet the new Canadian Family – The Mobile Hockey Mom, The Digital Dad and The Young and Wireless.

MobilePersonas

Insights on Key Mobile Consumer Segments in Canada to be discussed at launch event of research report in Toronto on July 25th, 2013 at TIFF Bell Lightbox.

Toronto, Ontario (July 8, 2013)- As mobile becomes an increasingly important part of everyday life for Canadians, there is a much greater need for advertisers, publishers and brands to gain Canadian specific insights into those who use mobile.  In response to this need, App-Promo, BrandSpark International and Tapped Mobile have partnered to conduct a detailed research study on the mobile habits of three key Canadian personas: Mobile Moms-The Hockey Mom, Digital Dudes-The Digital Dad, and Millennials-The Young and Wireless. The research looks at how these demographics use their devices and which channels are the most effective for reaching them. The study also provides key insights on how these demographics can be accurately targeted by brands and agencies.

“Through the Canadian Mobile Persona study, marketers, brands, publishers and agencies will be able to better understand how mobile is used as a media channel and how to use it as a platform to reach and engage with their target audience(s)” agreed Gary Yentin, CEO of App-Promo, Mark Baltazar, Vice President of BrandSpark International, and Jed Schneiderman, President of Tapped Mobile, the three partners behind this research report.

The complete study is available in a comprehensive report that will be available July 25th, 2013 covering insights for each key segment:

◦    How these Canadian personas use their mobile devices and why it matters to marketers

◦    The behavioral and attitudinal differences between smartphone and tablet usage

◦    The key differences between iOS and Android users that will impact your marketing plan

◦    The type of apps you should be advertising on to reach your target market

◦    The role of mobile for shopping along the path to purchase

Insights from this study will be presented at a launch in Toronto on July 25th, 2013 at TIFF Bell Lightbox from 9:30am-11:30am. The event is by invitation only and limited to the to the first 150 participants.  More information can be found at the website www. mobilepersonas.com

For Further information and all other media contacts:

Gary Yentin
gary@app-promo.com
@Apppromo

 

TIP: Target Your Audience with Paid Media

Be sure that you understand who your demographic is and use this to position your paid media spends. AdWords, Facebook ads and similar all allow you to focus in on gender, age, education and even interests. Use the analytics you have gathered to determine who your audience is and leverage this knowledge to better target your ads so that you increase their effectiveness.

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Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.

App-Promo selected by DMR Partners to participate in Advertising Week 2013-NYC

Screen Shot 2013-07-04 at 1.14.58 PM

 

@Apppromo is proud to be selected by DMR partners as an exhibitor during Advertising Week 10th Anniversary.  This is an unique opportunity to present our platform and services to the world’s premier gathering of marketing and communications leaders.

Day/Track:  Mobile Track on Monday Sept 23rd
Time: Exhibit will be up for the entire day from 8:30am to 7:00 pm
Location: The Hall at The Times Center-242 West 41st Street, New York, New York, 10036

Looking forward to meeting friends, clients old and new :) at the event.  Tweet us @Appromo to meet us !

 

TIP: Get More Bang For Your Buck With Mobile Ads

Invest in paid media on mobile devices to maximize the cost per download. Ads on mobile provide one click to download and will be more likely to click on an ad featuring a mobile app while on their smartphone.  Mobile click through rates are nearly 3 times what you can expect from online ads.

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Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.

Are you COPPA Compliant?

Are your apps targeted at kids, or do they have features that might attract a kid’s attention (such as a cartoon element?) Read the App Developers Alliance COPPA FAQ  to see if your app falls under the updated COPPA regulations, which go into effect July 1. For a quick run-through, click to watch our videobelow.

You can read the guidelines released by the FTC here.

TIP: Split Test Your Facebook Ads

Split test your ads on Facebook by making slight modifications to your original ad concept. Often times running the same ad copy and call to action with a different image can produce completely different results. Make the change and watch the reports to analyze the impact and keep those that work. Don’t settle for anything less than 0.03% CTR but also dont’ pull the ad too early. Give it at least 50 clicks before you make the call.

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Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.

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