TIP: Use Your App Store Product Page as a Marketing Opportunity

Your app store app page is not just a mandatory step in the submisison process…it’s a key marketing opportunity. Make sure to maximize the description and screenshot areas by using the given characters and screen options. This is your chance to sell that user on why they should tap to download, so use it.

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Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.

@App-Promo presentation #mbootcamp 5/25/13 Toronto, ON

Screen Shot 2013-05-25 at 4.33.22 PMThanks for all those who attended the #mbootcamp today in Toronto, Ontario.  As promised, please find enclosed a link to the presentation deck. As a thank you for all those who attended, if you download the deck and follow us @Apppromo, a random draw will be made and some will win a free @Apppromo ASO Package.  See it pays to listen 🙂 

TIP: Toot Your Own Horn

Did you reach number on in your category? Have you increased your user base by 200% in a short amount of time. Are you seeing more mobile usage in your app than your site? Announce all of your wins! Use them as a core part of your continued app marketing. Including a statistic or a number in your release will increase it’s effectiveness.

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Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.

TIP: Use Updates to Communicate & Market to Existing Users

Marketing to get new users to download is important but so is an active user base. Don’t forget to market to your current users as well. A great way to do this is through your Updates. When you update your app the user is notified that something is new putting your app top of mind. Using release notes is also a good time to thank users, elicit reviews and definitely sell the new features you are bringing them (or what’s to come).

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Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.

TIP: Spend Time and Effort on Your App Icon

Perhaps more important than your app name is your app icon. Like any logo, your icon is your app branding so be sure to put a lot of thought and effort into it’s creation. A good icon should high quality, attention grabbing and convey the feel of your app in seconds. Your app will be your visual cue for your mobile app and should be used in all your marketing.

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Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.

TIP: Maximize Search Results in App Stores By Using Keywords

Identify and utilize as many keywords as possible in your description. It is thought that stores, like the Android Market, crawl the description and consider it for ranking in the search results. List your features, highlight your content, describe your niche and increase your position in the search results.

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Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.

TIP: Focus on the The Big 3 – Name, Icon and Ratings

App store users, like all mobile users, scan and snack. They go through a list of apps and stop at those that grab their attention. In an app store list you only have your name, your icon and your ratings to stand out from the crowd. And only have seconds to make that impact. Users aremostly downloading directly from lists without even visiting the full app page. Maximize your chance of being one of these apps by spending special care on your app name, icon and gaining ratings to stand out from the crowd.

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Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.

Travel+Escape’s New Digital Magazine Dares You To Face Your Fears

We are pleased to be working with Blue Ant Media on the launch of their new digital magazine Travel+Escape for the iPhone and iPad.

Travel+Escape’s inaugural adventure issue features five of the world’s most gripping travel destinations: Norway, Chile, California, British Columbia and the stratosphere.

Get a head-cam view and behind-the-scenes look at the world of wingsuit flying with Norway’s champion BASE jumper, Espen Fadnes. Learn about the state of space tourism and what to expect in years to come. Readers can discover luxurious retreats, chic boutique hotels, oddball accommodations (including an Arctic ship hotel) and swipe through stunning retina-quality image galleries. Watch full-screen videos, including a high definition time-lapse of a serene Yosemite National Park.

Already a top-rated travel-themed television channel and online destination, the decision to launch Travel+Escape Magazine as a digital only offering echoes the premiere issue’s key message of pushing the limits. Parent company Blue Ant Media is not new to making such a bold decision. Last year, Blue Ant Media launched a digital only magazine for their entertainment channel, AUX, which hit #1 in the App Store charts and went on to win an award for Music Magazine of the Year at the Digital Magazine Awards.

Travel+Escape Magazine is currently only available for iPad and iPhone users on the App Store with an Android version to follow. The magazine contains a free preview as well as two issues for purchase. Individual issues are priced at $1.99 and a yearly subscription is also available at $14.99. The App can be downloaded for free from the App Store today.

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