Important Report for all business owners of mobile applications: Unity Mobile Insights 2022: Growth and Monetization. Enclosed are some of the main points that resonate with today’s app owners:-

Soft Launch

• Canada is the preferred location for a soft launch

• January is the preferred month for a soft launch

• On average, a soft launch takes six and a half weeks to complete

Spend your Budget Wisely

• Advertising in hypercasual games has 38% higher CTR than other genres

• Games that are advertised in games of the same genre generally perform better with cannibalization not being a concern

• D7 retention is much higher for games targeted at casual audiences for word, board, and puzzle games, than hardcore gamers for racing, role-playing, and simulation games

Sharpen your Ad Creatives

• Ad creatives that showed actual gameplay performed better than any other ad content

• Voice-over performs better than on-screen text for instructions

• Showing gameplay of the player losing or failing at the game is effective