App Owners are constantly chasing downloads, but to be honest, they are chasing the wrong metric. If a user doesn’t open your application in the first week, it is likely they won’t be opening your application every again. App Owners need to focus on engagement and retention as a metric to build their business. Users are only valuable if they use your application on a regular basis. What is a regular basis ? Well it depends on your application and its’ functionality, but in general users should open your application at minimum 3-5 times per week. This can be achieved with push notification, email reminders and mostly by creating an application that is fun and sticky. One that users depend and look forward to opening.
Wishing all a Happy New Year, with health and success. Thank you to our clients, suppliers, friends and family and supporters. Looking forward to 2018!
We are very grateful to all our customers for the continued trust and support you have shown us this year. It has been a banner year for @AppPromo generating just over 1 Million app downloads for our clients. We would like to thank you by offering a complimentary 2018 App Checkup. The Checkup will review and evaluate your app’s performance in 2017 and make recommendations on growing, retaining and monetizing your audience in 2018. Look forward to helping app owners prosper in 2018!
The leading firms by category are as follows:
Advertising agencies: Interplanetary, BrandTuitive, Fearless Media, Tronvig Group, Greater than One, milk*, The Miller Group, The O Group, The Byne Group, Piro, OpGen Media, Amp Agency, Your Majesty, Constructive, and Hungry.
Branding agencies: DMI (Digital Management, LLC.), Tenet Partners, BrandTuitive, GreyBox Creative, WANT Branding, Motto, Salt Branding, Tronvig Group, The O Group, IdeaWork Studios, Constructive, Interplanetary, Suits & Sandals, Ruckus, and Your Majesty.
Public relations firms: Bateman Group, Marketing Maven, Column Five, Right Angle PR, and The Byne Group.
Digital agencies: Blue Fountain Media, Momentum Design Lab, SEO Brand, R2integrated, Moburst, Greater Than One, York & Chapel, Blue Water, Socialfix Media, AMP Agency, HTML Pro, Digitalux, MultiVision Digital Production, Definition 6, and The Mechanism.
Social media marketing agencies: Social Diva Media, fishbat Media, App Promo, Boucher + Co, Fearless Media, Marketing Maven, Taktical, SEO Image, and The Miller Group.
SEO services firms: SEO Brand, SEO Image, Gvate, Clever Solution Inc., CommonMind, Liqui-Site, Trace Media Marketing, R2integrated, Digitalux, HTML Pro, AMP Agency, PBJ Marketing, 3Q Digital, Greater Than One, and Vector Media Group.
PPC (pay-per-click) management companies: CommonMind, R2integrated, Taktical, Vector Media Group, SEO Image, Search Marketing Group, PBJ Marketing, Clever Solution Inc., LiquiSite, Main Street ROI, SmartNet Solutions, Boucher + Co, Inovat, Trace Media Marketing, and E9 Digital.
Mobile app development companies: DMI, Dom & Tom, Five, Fueled, Majestyk, Fuzz, Tivix, Blue Label Labs, Prolific Interactive, Intrepid, Small Planet Digital, App Partner, MOBIKASA, Postlight, and InnoviMobile.
Custom software development companies: Icreon, Stride, Swiss Commerce, BrightStarr, Gramercy Tech, App Partner, Sensiple, Sunflower Lab, Small Planet Digital, Nolte, Worry Free Labs, Venture Aviator, TeliApp Corporation, RustyBrick, and thoughtbot.
“New York City is known for being a global hub for advertising, design, and innovation. For this reason, it can be incredibly difficult for agencies to stand out among their competitors,” said Jenna Seter, Business Analyst at Clutch. “All of the companies featured today have proven themselves as leaders in their industries due to their commitment to clients, passion for work, and ability to generate results.”
Clutch identified the best agencies and developers in New York based on a long-standing methodology that maps service providers’ industry expertise against their ability to deliver quality results for clients.
Companies featured on Clutch are evaluated on their market presence (services, clients, and past projects), and by their clients through interviews conducted by Clutch analysts and published as reviews on their company profiles.
Clutch’s research is ongoing, and firms interested in being featured are encouraged to apply. Upcoming press releases will highlight industry leaders in the UK and Canada.
The full research can be found at:
A B2B research firm in the heart of Washington, DC, Clutch connects you with the agencies and software solutions that help you enhance your business and meet your goals. Our methodology maps agencies and software solutions based on consumer reviews, the types of services offered, and quality of work.
Apple said its developer community earned more than $70 billion since the App Store launched in 2008, and overall downloads grew more than 70 per cent in the last 12 months.
It also revealed the availability of a subscription business model across all 25 app categories helped drive a 58 per cent annual increase in active paid App Store subscribers over the past year.
Subscribers can use the subscription option for streaming apps including Netflix and Hulu, Tastemade – a mobile-first cooking network – and photo editing apps including Over and Enlight.
Not surprisingly, gaming and entertainment are the store’s top grossing categories, while lifestyle, health and fitness apps experienced over 70 per cent growth in the past year.
The photo and video category is one of the fastest growing categories, with nearly 90 per cent growth.
Apple singled out Pokemon Go and Super Mario Run as being “breakout hits” and said “other standout launches” included CancerAid, Exercise Intensity and Ace Tennis.
“People everywhere love apps and our customers are downloading them in record numbers,” said Philip Schiller, Apple’s SVP of Worldwide Marketing, adding the amount earned by developers over the past nine years is “simply mind-blowing.”
The news comes ahead of the tech giant’s World Wide Developers’ Conference, which runs from 5 June to 9 June.
In May it was reported App Store revenue increased 40 per cent year-on-year to an all time quarterly high during Apple’s fiscal Q2 2017(calendar Q1) while the number of developers publishing on the platform increased 26 per cent year-on-year.
There are many sources and forms of data that are currently available for App Developers/Owners/Marketers to better understand their customers and their app usage patterns. Many sources (i.e. Apple AppStore Analytics, Google Analytics) are free and there are many benefits from reviewing and analyzing the data on a daily basis.
Often app owners spend time on the cost of acquisition of users but fail to look at who these new users are, where they came from and what actions they are performing within the application.
@Apppromo we make a practices of reviewing data and also encourage our customers to continue to review new and old data as long as their application is in market.
@AppPromo CEO successfully moderated a panel on “How to Create a Personalized App Experience” on April 6th in #NYC. Many thanks to the panel members and the Apppromotion Summit team for a job well done! Enjoy some of the photos from the event.
Mobile Acquisition is difficult and expensive. Getting quality users who not only download your application but also open and use your application is the holly grail in app marketing. One of the hidden secrets of acquisition is using mobile video as creative to inform, educate and convert users to customers. @Apppromo has been involved with mobile marketing and acquisition over the last seven years, and have noticed in the last year a large increase in mobile video usage as a creative means to acquire customers. Not only is mobile video more efficient at education and entertaining potential customers to download your application, it as also a great way to re-enage with users and keep them sticky and loyal to your application. Its now easier then ever to be creative and efficient in the app download business.
After 8 ground breaking conferences, the leading App Marketing Event is heading to New York City on Thursday April 6, 2017 at the Stewart Hotel. Discover from top industry practitioners how to take your mobile app marketing and growth to the next level.