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@Apppromo speaking @nextMediaNow in #Toronto- Nov 10th, 2015

@NextMediaNowIf you are in #Toronto on Nov 9/10 and interested in #DigitalMedia don’t miss @nextMEDIAnow  Meet @AppPromo & learn the secrets of #Apps   Don’t forget to book your meeting today!  Spots are limited and the information extremely valuable!  🙂


Content owners set to benefit from App Store shift

Apple’s App Store will reach nearly $30 billion in annual revenue by 2021, a Strategy Analytics report predicts (click image to enlarge), with content players benefiting from a growth in subscription services.

app store apple

By the end of the forecast period, the iOS  company will have paid out more than $140 billion to app developers.


Currently, 80 per cent of revenue is made by virtual goods and in-app purchases, with game companies dominating.

In the future, content owners such as Netflix, Hulu and Spotify will see “exponential revenue growth” fueled by in-app subscription sign-ups.

In many emerging markets, users will have access to such services for the first time through their Apple devices, the report noted, adding that when Netflix recently allowed in-app sign-up for its service, it climbed the ranks of the highest grossing entertainment apps in more than 20 countries.

Joshua Martin, chief evangelist of apps research for Strategy Analytics, explained that “the ascent of Netflix to the top within days is a testament to the power of apps and iOS. Simply by enabling a feature Netflix found a new universe of users”.

“The stickiness of subscription services such as Netflix will see content owners sit atop the highest grossing entertainment apps and, in the long term, amongst the highest grossing apps overall globally,” he added.

Martin also said that “in-app purchase will still drive billions in revenue each year, but the growth of subscription and consolidation among key players is a key trend that will drive future growth for the App Store, Apple, and content owners”.

New devices such as Apple TV and the Apple Watch will account for a small percentage of downloads but will extend app capabilities.

Apple to debut new shopping vertical in the app store

Ahead of the holiday shopping season, Apple breaks out e-commerce apps into its own category on the App Store.

Ahead of the holiday shopping season, Apple is adding a new category in its App Store that will allow people to find e-commerce apps more easily.

Apple iPhone and iPad users will now see a dedicated Shopping app in the list of categories of apps in the App Store. Previously, shopping apps were a segment of the lifestyle section of the store. With the shopping category, Apple  AAPL -0.24%  will now have 25 different categories of apps.

The channel will officially debut Nov. 5, in time for the holiday shopping season and China’s version of Black Friday—Singles Day, which takes place on Nov. 11.

Apple said that breaking out the channel made sense as the sector is popular among its users, especially as mobile shopping becomes more ubiquitous. The majority of global e-commerce traffic is increasingly coming from smartphones and tablets instead of from personal computers.

According to Yahoo-owned app analytics service Flurry, the use of mobile shopping apps grew at over 174% in 2014, which was faster than any other app category that year. And 54% of holiday shoppers said they plan to shop on their smartphones this season, reported a recent Google survey.

The apps that will be included in the new category will include e-commerce apps like Amazon  AMZN 0.73% and Walmart, auction and marketplace apps like eBay, coupon apps like Groupon, price comparison apps, and product review apps.

The new shopping category will also include apps that include the ability to pay for items using Apple’s mobile payments technology, Apple Pay. Launched in 2014, Apple Pay lets users upload credit and debit card information to a “mobile wallet.” They can then use their iPhone or Apple Watch to pay for goods at retail stores in the U.S. and U.K. that have point-of-sale registers equipped with near field communication technology, known as NFC. Users can also use their accounts to pay for items within apps, if an app developer has Apple Pay integrated. Apps that include that ability to pay with Apple Pay include Target, Airbnb, Uber, and Amazon.

In the past year, Apple hasn’t revealed much in terms of how many people are using its payments service, but the company teased a few usage stats with Monday’s news. Jennifer Bailey, vice president of Apple Pay, says that thousands of apps have integrated the company’s mobile payments technology. (She also revealed that usage of Apple Pay by iOS users is growing month over month at double digit rates but declined to give exact numbers.) She adds that Apple saw additional usage growth after the release of new devices in September, including the iPhone 6S, that include the mobile wallet technology.

Bailey cited the success of food chain Panera Bread, which started accepting Apple Pay in stores and within its mobile app in 2014. Bailey said that 20% of all of Panera’s transactions from customers are now coming from Apple Pay.

For many app developers, integrating Apple Pay has encouraged users to spend more on mobile and online storefronts because it saves the time and effort for entering credit card and shipping information, says Bailey.

Alan Tisch, the CEO of mobile shopping app Spring, says that Apple Pay is helping more customers complete their checkout within the app. He explains that using Apple Pay to pay for items on Spring cuts first time checkout by over 50%. Also, he says that customers who use Apple Pay are more likely to checkout than those who are not. Spring also has integrated Google’s  GOOG -0.81%  similar technology, Android Pay, in its Android app but Tisch says it’s too early to share conversion rates.

App developers are also excited that Apple is finally showcasing shopping apps in a standalone section. Ryan McIntyre, a marketing head for JackThreads, a shopping app for menswear, says that many consumers find the app through searching the App Store. He expects the new category and promotion of shopping apps to help more customers discover JackThreads, especially as more people are looking to shop on their mobile phones during the holiday season.

Written by, Fortune @leenarao

Bell Canada pays $1.25M penalty to settle app rating case

Bell Canada has agreed to pay a $1.25-million penalty after the Competition Bureau learned that employees were downloading the company's free apps and providing them with stellar ratings

Bell Canada has agreed to pay a $1.25-million penalty after the Competition Bureau learned that employees were downloading the company’s free apps and providing them with stellar ratings

Bell Canada has agreed to pay a $1.25-million penalty after the Competition Bureau learned that employees of the telecommunications giant had been downloading the company’s free apps and providing them with stellar reviews without disclosing their relationship to the company.

In addition to paying the “administrative monetary penalty” or AMP, Bell Canada has agreed to “enhance and maintain its corporate compliance program, with a specific focus on prohibiting the rating, ranking or reviewing of apps in app stores by employees and contractors.”

Bell Canada will also sponsor a workshop that will examined “Canadians’ trust in the digital economy, including the integrity of online reviews,” according to the consent agreement registered with the Competition Tribunal released Wednesday.

“I am pleased that Bell Canada demonstrated leadership to fully resolve the Competition Bureau’s concerns in this matter,” said John Pecman, Commissioner of Competition. “I commend the shared compliance approach taken by Bell to resolve this matter, which will benefit both consumers and the digital marketplace.”

According to the Competition Bureau, in November 2014, Bell employees were encouraged to download two free apps, MyBell Mobile and Virgin My Account, from the Apple iTunes App Store and the Google Play Store. The apps allow Bell customers to control their accounts directly from their mobile devices. The employees were then encouraged to post positive reviews and ratings of the apps without disclosing that they work for Bell.

The Bureau said Bell had the reviews and ratings removed as soon as it became aware of the situation in December 2014. “Nevertheless, the Bureau determined that these reviews and ratings created the general impression that they were made by independent and impartial consumers and temporarily affected the overall star rating for the apps.”

Affleck Greene McMurtry LLP, a Toronto law firm that does a lot of work in Competition Law, reviewed the consent agreement — and gave it no stars.  “A 10-month investigation and a $1.25-million fine seems disproportionate to Bell’s conduct, which involved its employees posting reviews of account management applications that are given away for free, and are only useful to existing Bell customers. No one was duped into paying money for a product that didn’t perform as advertised. We rate this one zero stars.”

Sean Kilpatrick/The Canadian PressBell

Bell Canada in hot water over app reviews


Operator Bell Canada will not “direct, encourage or incentivise” employees or contractors to rate, rank or review its mobile apps, after a probe by the country’s Competition Bureau.

The watchdog said that in November 2014, “certain Bell employees” were encouraged to post positive reviews and ratings for the MyBell Mobile and Virgin My Account apps on the App Store and Google Play, without revealing they worked for the company.

Acknowledging that Bell acted quickly when made aware of the issue, the Competition Bureau said that “these reviews and ratings created the general impression that they were made by independent and impartial consumers and temporarily affected the overall star ratings for the apps”.

In addition to focusing on its corporate compliance programme and an “administrative monetary penalty” of CAD1.25 million, Bell will also sponsor and host a workshop to “promote, discuss and enhance Canadians’ trust in the digital economy, including the integrity of online reviews”.

Apple Approves An App That Blocks Ads In Native Apps, Including Apple News

It’s unclear if Apple is setting a precedent, or has only accidentally allowed the approval of a new app, known as Been Choice, into the iTunes App Store. The app claims to block advertisements not only in mobile applications, but also in native mobile apps, including Facebook and even Apple’s own News application. To make this work, Been Choice offers a combination of a content blocker for Safari and a VPN service, the latter which allows it to filter out ad traffic using deep packet inspection.

Obviously, blocking ads in native applications could be disruptive to the primary way a number of mobile application developers make money today. So while Apple may be catering to consumers’ growing disgust with invasive and disruptive online advertisements by supporting ad-blocking technology in its newly released mobile operating system, iOS 9, it seems that allowing an app like Been Choice to actually block ads in native apps – and in particular, Apple’s own News app – goes against Apple’s own best interests.

In other words, time will tell whether Apple meant to allow such a thing or whether Been Choice getting the boot from the Apple App Store is only moments away. (Apple has not yet commented.)

The app is also concerning because it hides a paid surveys operation under the hood of an app promoting data privacy, which seems like a bad fit.

The oddly named Been Choice application was created by co-founders Dave Yoon and Sang Shin, who met at McKinsey & Co. and have worked together for more than eight years. Yoon was involved with marketing and marketing insights at McKinsey, while Shin has worked in technology for two decades, mostly in finance.

Yoon explains that the motivation behind Been Choice has to do with offering users a choice between ad blocking and sharing data in order to earn rewards. That is, users are compensated when they agree to share their behavioral data with advertisers, publishers and app developers. Those rewards come in the form of cash (via PayPal) for now, but the app promises that Amazon gift cards and the option to donate earnings are planned.


On the technical side, Been Choice offers two different settings related to ad blocking. One is the typical Safari Content blocker – like Crystal, 1Blocker, Purify, etc. (Users can enable ad blockers to eliminate ads from Safari during web browsing sessions — a new feature in iOS 9.)

The more extensive ad blocking is enabled by way of Been Choice’s VPN service. When it’s enabled for the first time, users will be prompted to install a profile on their device. If you’ve ever had to set up an iPhone to connect to your company’s network, you may be familiar with this process. When the VPN is enabled, traffic is then routed through Been Choice’s servers where it performs deep packet inspection on the content. It can then remove specific content – like ads – through pattern matching.


“While we inspect headers and the body, no user content is stored, and our filtering is done on the fly. This approach may be more familiar in its corporate form. For example, companies use deep packet inspection on their managed devices to ensure that sensitive information never leaves internal corporate networks,” explains Yoon.

This ability, the company claims, makes Been Choice the first to block ads in Facebook’s native iOS app. In addition, the app blocks ads in Pinterest, Pandora, Yahoo and the New York Times apps, among others. It also blocks sponsored posts, native ads, and pre-roll videos like those in news apps from CNN or CNBC, for example.

Surprisingly, Been Choice is also capable of blocking ads in Apple’s News app, as well:


Twitter, however, is not blocked because of its use of end-to-end encryption that makes it impossible to block ad traffic without blocking non-ad traffic.


The team believes that users should take more control over their data-sharing behavior, in order to understand the value of that data rather than blindly offering it up in exchange for creepily targeted ads. That’s fair, but typically mainstream technology adopters are more passive when it comes to things like this.

Installing, then enabling, a Safari ad blocker is one thing, but using a VPN service to wipe out ads across apps and then toggling between “block” and “earn” modes from time to time may be asking for too much user participation. (That’s if Been Choice even gets to stick around in the App Store after Apple sees what it’s up to!)

Even for those who feel comfortable with the technology aspects to Been Choice, the app itself needs better mechanisms to turn off or on the VPN. (Currently, you have to go to Settings –> General –> VPN then click the “i” next to the Been profile and disable “Connect on Demand.”)

Meanwhile, earning rewards takes time. You need 30,000 “points” to earn $20 via PayPal. Earning is time-based, not based on ads avoided, so you can earn 1,000 points per day by leaving the VPN enabled.

“Earning” Means Giving Up Your Personal Data…Even More Than With Traditional Ads

Finally, the Earn mode also offers other ways to gain rewards that make Been Choice seem more like a paid surveys operation, or competitor to something like SwagBucks. These types of companies are focused on users exchanging information with marketers in return for rewards.

It’s also not clear how well users will understand what data Earn mode is collecting and reselling, as users tend not to read privacy policies. And according to the Been Choice Privacy Policy, the company is tapping into the data traffic to pull device info, carrier and network info, device IDs, information about apps and data usage, “content of your communications and transactions” excluding financial and e-commerce applications (!!!), and the vague “information about you.”

The company, however, says it takes “reasonable steps to remove all personally identifiable information.” HMMM.

Still, when asked if users are actually sharing more data through Earn mode than when viewing ads, Yoon admitted that’s indeed the case.

“It’s absolutely more data. And that’s what we set out to build,” he explains.

“We think if you have consent from the user, and share economics with the user, you can gather better data. But the key question is consent,” Yoon continues.

“Today, it’s muddled and compromised. It’s an implicit agreement, and neither side benefits and both sides are left wanting more. More privacy and control on one side. More data and better data on the other. By providing a simple switch we are creating choice,” he says.

The Earn option creates a confusing paradigm for Been Choice. On the one hand, the app means to cater to those who don’t want ads anywhere – even in their native apps. Then, on the flip side, it’s hoping to reach those who are more than willing to sell their souls data for cash.

These two demographics are wildly different, and it’s not likely the ad-blocking users will ever be willing to convert to “earners.” In fact, they’re probably going to be distrustful of any app that talks about user privacy, but then encourages you to give it up for some spare change.

[Update: Some readers are pointing out that VPN services have enabled this sort of ad blocking previously. That’s worth noting, but the difference is that these existed prior to iOS 9 and the release of Apple’s own iAd-infused News application. That the company would now allow an ad-blocking app/VPN service to actually cut into its own revenue stream is surprising.]



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SnapNtalk – Photos that Speak for Themselves – App Launching at TechCrunch Disrupt SF, 9/21/15

SnapNtalk is a fun and easy mobile application that enables users to add voice and text to their photos for iOS and Android devices.

SnapNtalk Graphic2

SnapNtalk has so many fun and practical usages that you won’t ever be able to take a silent photo again!

SnapNtalk is a fun and easy way to add voice and text to photos. SnapNTalk makes every photo memorable and unique. Simply take a photo, record a voice or a sound and the image will come alive with the sound now connected to the photo. It is also easy to discover prerecorded sounds by browsing through the Soundboard categories, or you can find specific sounds by using the search function. parental locks Keep any voice recording or convert it to text; either way, the photo will speak for itself!

“SnapNtalk has so many fun and practical usages that it will be hard just to snap a silent photo,” said Brian Dolling, creator of SnapNtalk.

SnapNtalk will be available on iOS and Android devices and is a perfect addition to App Store libraries for the upcoming holiday season.

Examples for usage:

  • Share that special image with friends and family and now include a personal voice message (great for birthdays and holidays)
  • Never forget the day/time and reason for that special photo by having the image now tagged with voice or text
  • Extremely useful and practical for those home renovation projects. Simply take an image of a renovation, add either voice and text and send to family members or any contractor working on the job.
  • An excellent tool for sending images for insurance claims or any occasion when a photo requires an explanation.

For further information and the opportunity to share SnapNtalk images on Facebook, Instagram, and Twitter, please review the following links:


Visit website

The wrong battleground

Apple Store Screen Shot
Apple is expected in coming days to release a mobile operating system that supports ad blocking in its web browser, and adland is having a meltdown about it. Executive after executive has told reporters about their concern for mobile advertising once Apple flips the switch. Ad blocking has gotten so much media attention that even Howard Stern recently talked about it on his show — declaring how “beautiful” it sounds.

Even if Apple’s new operating system did introduce much more powerful ad blocking to iPhones, the attention on its mobile web browser is largely misplaced. “The vast majority of activity is occurring in apps,” said Mr. Brian Wieser, an analyst at Pivotal Research Group. About 90% of mobile content consumption happens in apps, Mr. satellite map Wieser said in a report this summer.

Apps account for about seven out of every eight minutes of media consumption on mobile devices, according to ComScore’s U.S. Mobile App Report.

The App Store Landscape: Major Players and the Discovery Challenge

Apps are a major part of everyday life for a large portion of the population. There are billions available across multiple app stores. How do you get yours to stand out? First, let’s start with an understanding of the current App Store landscape.

Discovery Challenge


The biggest challenge to any app developer is visibility in the incredibly competitive space. There were 70 billion app downloads between 2008 and 2013, but over 50% of those downloads went to 0.1 percent of the available apps. The problem makes sense (show of hands: how many readers have Facebook, Yelp, and Twitter installed on their iPhones?), but that doesn’t mean it’s easy to overcome.


App marketers have five main options for discovery:

1. Paid campaigns that enable e-commerce and push their products via organic and paid social media, AdWords, etc.

2. Distribution platforms that push apps with certain themes or mega portals (Android) to bypass app stores

3. Recommendation algorithms that tie app marketing to the information that consumers and their friends reveal online

4. Search engines (e.g. Google, Bing, YouTube) that scour the app store by topic and keywords

5. Search within App Stores

In this post, and in a follow-up post on App Store Optimization, we’ll focus on App Store search since 53 percent of app shoppers find apps by searching directly in the App Store for their device. You can increase the likelihood of yours being seen (and downloaded) using a process that’s very similar to SEO.

Note: it’s important to make the distinction between app store search and search engines; while you can absolutely benefit from organic discovery in search engines like Google and YouTube (pro tip: YouTube is hugely important, so make sure to create a video that enhances awareness and discovery), it’s a relatively small piece of the discovery pie.



Just like other search engines, search functionality is different for each of the stores, and we’ve scored the different app stores based on how comprehensive their search is.

Google is the best at search (surprised?), and search is vitally important. The Google Play Store rankings are based on downloads and search criteria, implying that you can’t just rely on download volume to attain and keep top status.

Yet the search functionality in all app stores, including Google, leaves much to be desired. Furthermore, making changes to any of the ASO parameters (keywords, conversion optimization) is fairly difficult in the app stores, particularly with Apple’s. It’s best to try to nail it as well as you can the first time.


In a nutshell: the landscape of the different App Stores is… not great. You can definitely get by with effective App Store Optimization, but none of the stores are really built for you to have success right out of the box. Look for our next post, which will cover the basics of App Store Optimization!

ASO is the new SEO – App Store Optimization Webinar – Sept 17th – 2pm

ASO Sep 17thApp Promo and 3Q Digital are pleased to present a one hour webinar on Thursday September 17th from 2-3pm on the topic of #ASO is the new SEO -Tips and Tricks on Getting your Apps Discovered. Mark your calendars for this date and listen to Gary Yentin, CEO of App Promo and Craig Weinberg. Vice-President Mobile Strategy of 3Q Digital discuss the timely topic of #ASO.



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