Canada is the preferred location for a soft launch
January is the preferred month for a soft launch
On average, a soft launch takes six and a half weeks to complete
Spend your Budget Wisely
Advertising in hypercasual games has 38% higher CTR than other genres
Games that are advertised in games of the same genre generally perform better with cannibalization not being a concern
D7 retention is much higher for games targeted at casual audiences for word, board, and puzzle games, than hardcore gamers for racing, role-playing, and simulation games
Sharpen your Ad Creatives
Ad creatives that showed actual gameplay performed better than any other ad content
Voice-over performs better than on-screen text for instructions
Showing gameplay of the player losing or failing at the game is effective
Take advantage of marketing guidance, tools, promotional offers, and more to help drive discovery of your app, in-app purchases, and subscriptions. Learn about opportunities to get your app featured on the App Store and across Apple marketing channels.
App Store Marketing tools
Generate short links or embeddable code that lead to your App Store product page and display your app icon, a QR code, or an App Store badge. You can also create custom marketing assets — such as banners and images — and add preset messages in multiple languages to promote your apps in your advertising efforts.
Make it easy for users to download or open your app from your website. With Safari Smart App Banners, you can display a banner that provides a direct link to your app on the App Store or opens the app if it’s already installed.
Use Apple Search Ads to promote your app in more places on the App Store. Be seen before customers search with ads on the Search tab and engage with customers at the moment they search with ads at the top of search results. Available in 61 regions. Try it for free with a 100 USD credit.
App Clip Codes are the best way for your users to discover your App Clip and app. These codes are visually beautiful and distinct, so when someone sees one, they’ll know there’s an App Clip waiting for them. Each code encodes the URL for an App Clip into its design and can incorporate an NFC tag, allowing users to launch your App Clip by holding their iPhone near the App Clip Code or by scanning it through the camera.
Give press and influencers early access to your app or your app’s in-app purchases with promo codes configured in App Store Connect. You can give away up to 100 promo codes per version of your app, per platform — and up to 100 promo codes per in-app purchase.
Acquire, retain, and win back subscribers by letting them experience your subscription at a discount or for free for a limited time. Provide these codes digitally or offline at physical events, alongside products, and more.
Every element of your App Store product page has the power to drive downloads of your app. Help customers discover your app through thoughtfully crafted metadata, such as app previews, screenshots, promotional text, and more.
Build excitement for your new app by making it available for pre-order. Your product page will be published on the App Store and customers can order your app before it’s released for download. When you opt in, you’ll choose a download release date that’s two to 180 days in the future.
App bundles make it easy for customers to buy up to 10 of your apps or games in a single purchase. You can create app bundles for paid apps or free apps that offer an auto-renewable subscription to access all apps in the bundle. Learn how to set up app bundles and effectively market them on your product page.
Users can browse in-app purchases directly on the App Store and start a purchase even before downloading your app, helping your app’s content gain exposure. You can promote up to 20 in-app purchases, including subscriptions, on your app’s product page.
The App Store has a global marketing team whose sole purpose is to drive discovery and engagement. Campaigns and programs are created to help, inform, and inspire users while also helping you drive downloads and redownloads of your apps and games. And our worldwide team of editors tailors the App Store to the various devices used to shop for apps, so your app gets in front of the right users, in the right places, at the right times.
Call to code #WWDC2022 – Join developers worldwide from June 6 to 10 for an inspiring week of technology and community. Get a first look at Apple’s latest platforms and technologies in sessions, explore the newest tools and tips, and connect with Apple experts in labs and digital lounges
An App Clip is a small part of your app that’s discoverable at the moment it’s needed and lets people complete a quick task from your app — even before installing your full app. Whether ordering take-out from a restaurant, renting a scooter, or setting up a new connected appliance for the first time, people can launch the App Clip to easily start and finish the task. And once the task is done, you can offer the opportunity to download your full app from the App Store.
Part of an app
Because an App Clip is a small part of your app, you’ll create it in the same Xcode project as your full app using the iOS SDK. Each App Clip is lightweight and quick to open, even if it’s not already on the device. When you’re ready to submit for review, you’ll manage your App Clip as part of your full app in App Store Connect.
Download the full app
App Clips are an opportunity to quickly demonstrate the value of your app. To make downloading your full app easier, you can present an option for download at an appropriate time in your App Clip. You can even persist any information the user provided and seamlessly transition it to the full app.
Streamlined
App Clips focus on finishing one task quickly. An ideal experience allows people to open and complete a task in seconds. You can further streamline the experience in the following ways:
Works with Apple Pay
Instead of asking for credit card information, you can take payments using Apple Pay.
Works with Sign in with Apple
To help provide tailored experiences, App Clips can use Sign in with Apple to sign in to your app’s services without requiring people to fill out forms or set up new accounts.
Discoverable when they’re needed
A key part of App Clips is how they’re discovered and launched:
App Clip Codes
The best way for people to discover your App Clip. It’s visually beautiful and distinct, so when someone sees one, they’ll know there’s an App Clip waiting for them. Each App Clip Code can optionally incorporate an NFC tag, allowing people to tap it in addition to scanning it with the Camera app or the Code Scanner in Control Center.
People can tap their iPhone on NFC tags that you place at specific locations to launch your App Clip, even from the lock screen.
QR codes
Place QR codes at specific locations to let people launch your App Clip by scanning the code with the Camera app or the Code Scanner in Control Center.
Links in Messages
Configure your App Clip so that people can share it with others, enabling recipients to open the App Clip right from the Messages app.
Safari
When you add a Smart App Banner to your website, configure it so that visitors can tap to open your App Clip right away. On iOS 15 and iPadOS 15 or later, you can choose to display the full App Clip card over the webpage. And apps using SafariViewController to render web content can show the card as part of the app’s UI, allowing the App Clip to launch directly from the app.
Recently used App Clips
App Clips don’t clutter the Home Screen, but people can find and launch recently used App Clips from the Recents category of the App Library.
Place cards in Maps
When your App Clip is associated with a specific location, you can register your App Clip to appear on a place card in Maps so people can open it from there. It can also appear as a Siri suggestion and in Spotlight Search as needed.
Notifications
App Clips can send notifications for up to eight hours after each launch to relay information that’s essential to their functionality. If your App Clip needs to send notifications beyond eight hours, you can request permission to send notifications for as long as the App Clip is on the device.
Location verification
A location verification API just for App Clips lets you do a one-time check to see if an App Clip Code, NFC tag, or QR code that someone scanned is where it’s expected, helping avoid accidental payment or orders from a code associated with a different location.
Local testing
Create a local experience on your device to complete end-to-end testing using an App Clip Code, QR code, NFC tag, Safari Smart App Banner, or link in Messages. This means you can test without associating your App Clip with your website or uploading a build to TestFlight.
Multiple App Clip experiences
You can create many App Clip experiences to support situations when different tasks from your app might be helpful. Each experience includes metadata for the App Clip card, an invocation URL, and invocation methods.
Full app experience
If someone has your app installed on their device, App Clip Codes and links to your App Clip open the app instead of the App Clip. Your app should handle the link and offer the same functionality as your App Clip.
Today, the mobile app industry has become a vast market for developers to try out their hands at new development approaches. There are a staggering 4.14 million apps in the world today for the Google Play Store and iOS App Store combined. With the increasing number of apps and innovations, the competition to stay on top too has gone dramatically up in the last few years.
This, then eventually, has driven the need for mobile app marketing a lot more. There are thousands of app marketing agencies around the world that claim to offer innovative and ground-breaking campaigns for their clients. However, very few of them come out on top.
The App Store is a safe and trusted place for customers to discover apps, and a great opportunity for developers to deliver apps and services across iPhone, iPad, Mac, Apple TV,and Apple Watch in 175 regions. Find articles, guidelines, and other resources to help you design incredible apps, reach more users, and grow your business.
Create additional versions of your App Store product page, each of which highlights a feature or specific content, then share a page’s unique URL in your corresponding marketing efforts.
Overview
You can create additional versions of your App Store product page on iOS 15 and iPadOS 15 or later to showcase different features or content within your app — such as a particular sport, character, show, or gameplay feature — and share them with different audiences through unique URLs. You can also use these pages to showcase seasonal or culturally relevant content. Each custom product page can include screenshots, promotional text, and app previews that are different from those on your default product page.
Configuring in App Store Connect
When creating a custom product page in App Store Connect, you can choose to start with a copy of your default product page or a blank page. You can then customize screenshots, promotional text, and app previews for any of your page’s localizations. Any metadata you provide must be submitted for review, which you can do independent of an app update. You can have up to 35 custom product pages per app published on the App Store at a time. For a smooth review experience, make sure your screenshots and app previews follow the specifications and that all metadata follows the App Store Review Guidelines.
Once you’ve created a custom product page, you can use its unique URL to share it through your marketing efforts, such as social media advertising or promotional communications. For example, you can promote a sports team in an email campaign and link to the custom product page that highlights that team. The unique URL adds a new product page ID parameter to the default product page URL. For example: https://apps.apple.com/us/app/mountain-climber/id12345678?ppid=45812c9b-c296-43d3-c6a0-c5a02f74bf6e
Early next year, you’ll be able to use custom product pages to create ad variations with Apple Search Ads. Custom product pages will be available to select right from your Apple Search Ads account, letting you create more relevant ads for different audiences.
Custom product pages don’t appear when someone searches for your app or game on the App Store, but may appear in editorially curated selections on the Today, Games, and Apps tabs.
Measuring success
Once your custom product pages are live, you can measure their performance in App Analytics in App Store Connect. Under the Acquisition tab, you’ll see product page impressions, downloads, redownloads, and conversion rates to understand how effective each page is at encouraging app downloads. You can also view retention data and average proceeds per paying user for each custom product page. Additionally, you can compare the performance of your custom product pages against your default product page, and see whether people who downloaded your app from a custom product page stay engaged longer or spend more on in-app purchases.
It’s awesome to see more price decreases … before the government dismantles our industry.
Kudos to our app store partners for another round of price cuts! While most devs are less fixated on app store fee formulas and more on the services and tools they offer, falling fees are always a welcome surprise. Apple and Google are now taking turns sweetening their deals and fine-tuning what and how apps are treated based on evolving app monetization schemes. We’ll leave it to Google to give the details – see their blog post for more – but this is another clear sign that platforms recognize that developer success is their success too.
For years, app store competition has focused on the “supply-side”; trying to build the best tools, offer the best community experience, engage better or address store mechanics and add new features. More importantly, the underlying platforms are competing for consumers, and that means a growing demand for new features and the apps that capitalize on them. This was exactly what devs needed in a growing industry. Fees have been less of a focus – mostly because those developers most impacted are highly lucrative and successful franchises themselves. This latest round of fee cuts opens up many new monetization strategies and makes it easier for those on the cusp of success to breakthrough. Nothing but good news there!
Contact App Promo today on how we can save your money and make you more money this holiday season 🎄
App Promo is here to help with your holiday app marketing needs. It’s time to run your holiday campaigns for the next 6 weeks to enjoy the returns of a captive audience that is is ready to spend money $$$$. If you have a budget small or large now is the time to get the returns you have been waiting for. Call us for your free holiday plans today!
When planning your holiday marketing campaign it is important to note some key dates. It’s never to early to plan and create amazing creative for the holiday season. We are here to help and make your holiday campaign season a great success. #holiday #marketing #holidaymarketing
Email us today for a complimentary Holiday App Marketing Analysis !
