We #LOVE #APPS- Valentine’s Day Promotion

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@Apppromo LOVES #ASO

Share with us the applications you #LOVE and @Apppromo with offer a 15%discount on our #ASO services. Optimization of your app store product page is key to your app’s success. It is the destination for all  of your marketing efforts (ads, search, social media) and its the first thing customers see when they come across your app within the app marketplace.

Don’t miss out on this Loving promotion!

@Apppromo LOVES #AppPreviews

We are pleased with the successful launch of our App Preview services. The reviews for the service have been great. Our script-to-screen process covers it all-from the storyboard and graphics to original video (if needed) and professional voiceover. Check out our work, click on the link or picture to view a sample of the quality App Preview Videos created by @Apppromo.

Our Valentine’s Gift to you – 15% discount on all #AppPreviews for the month of February. Contact us today at info@app-promo.com for a custom quote.

 

MobileDevHacker Past Trends & Future Bets

@Apppromo CEO Gary Yentin will be speaking in NYC on Jan 27th at the Mobile DevHacker Conference on the the topic of #AppDiscovery. Looking forward to a great session!
Mobile Panel 1/27/NYC

Apple Steps Back From Its iAd Advertising Business

Justin Sullivan / Getty Images

Announcing Apple’s first foray into advertising back in 2010, company co-founder Steve Jobs promised a new vision of mobile advertising. The current one “really sucks,” Jobs said. iAds would be better, serving up slick interactive ads inside iPhone and iPad apps without users having to leave the app they were currently using. And iAds did exactly that, but their high cost and Apple’s early control-freak stewardship of their development hamstrung their broad adoption. They never really took off, leading CEO Tim Cook to concede in the fall of 2014 that iAd was a “very small” part of Apple’s business.

Now, six years after launching iAd, Apple is stepping back from it. Multiple sources familiar with the company’s plans tell BuzzFeed News that Apple is getting out of the advertising-sales business and shifting to a more automated platform.

While iAd itself isn’t going anywhere, Apple’s direct involvement in the selling and creation of iAd units is ending. “It’s just not something we’re good at,” one source told BuzzFeed News. And so Apple is leaving the creation, selling, and management of iAds to the folks who do it best: the publishers.

Apple is phasing out its iAd sales force entirely and updating the iAds platform so that publishers can sell through it directly. And publishers who do so will keep 100% of the revenue they generate. It’s not clear what this means for Rubicon Project, MediaMath, and the other ad tech companies that had been overseeing programmatic, or automated, demand-side ad buying on the platform, but it doesn’t look good. Since everything can be done directly through the updated iAd platform, it’s likely that most of it will. “The big publishing groups will just fold programmatic buys into the stuff they’re selling across all their properties,” one source explained. iAd sales team members will be offered buyouts and released into the wild. The move is coming soon, perhaps as early as this week.

eMarketer

Advertising industry sources familiar with Apple’s new self-serve plan for iAds seem intrigued by it. “I think this is going to be great for publishers,” said one. “It gives them direct dialogue with their customers as opposed to forcing them to go through an Apple middleman. Access will be more plentiful and easier to manage — theoretically.”

While early buzz around the iAd platform suggested it was destined for success and would someday be worth far more than the $275 million Apple spent on Quattro Wireless, the mobile advertising outfit on which it is based, that didn’t even come close to panning out — marketers were put off initially by Apple’s hard-charging sales tactics and strong opinions about the creative process, and later by the company’s tight control over marketing data. In 2014, one ad exec told Ad Age that Apple’s refusal to share data “makes it the best-looking girl at the party, forced to wear a bag over her head.” In 2015, iAd’s share of mobile display advertising revenue was just 5.1%, according to data compiled by EMarketer; meanwhile Facebook claimed 37.9% and Google 9.5%.

For Apple, which has struggled to establish iAd as a marquee platform for mobile advertising, the decision to dismantle the iAds salesforce and adopt a new publisher-driven platform is a tacit acknowledgement that the company grievously underestimated how tough the new business would be. “This has been a long time coming,” a source familiar with Apple’s plans for iAd explained. “Honestly, I’m surprised it didn’t happen sooner — it should have.”

 

John Paczkowski is the managing editor for BuzzFeed San Francisco. Formerly deputy managing editor for Re/code and AllThingsD, he’s been covering the intersection of technology and culture since 1997.
Contact John Paczkowski at John.Paczkowski@buzzfeed.com.

5 Mobile Success Tips for App Store Optimization


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What is App Store Optimization and why is it important for a successful mobile product launch? App Store Optimization (ASO) is the process of improving the visibility of your mobile app in the IOS or Android App Store and increasing organic downloads.

App Store Optimization is considered one of the most important steps in creating your mobile marketing campaign. With over 2 million apps featured in both the IOS & Android App Store, enhanced discoverability of your app can make the difference between the success or failure of your app.

Tip #1 Define Your Product: The first ASO tip is to define your product and your target audience. Regardless if you are building a game, utility or a communication tool, the key to your app’s success is to understand what you are building and why it will benefit your user.

Tip #2 Naming Your App: What’s in a name? EVERYTHING! Naming your app is one of the most exciting steps of application development. Often publishers have an idea of what they want to call their app even before it’s developed.

Key Success Factors

  • Title – The keyword placed in the mobile app title should be the one with the heaviest search traffic. It’s important to research the keyword that best describes your app and will drive the most traffic to your App Store page.
  • Keywords – To improve your search engine ranking, you need to research which keywords are most relevant to your App Store category and your target audience. We recommend that you monitor your competitors App Store page and chosen keywords to optimize your ASO strategy.

Tip #3 The Power of an App Icon: If a picture is worth a thousand words, then your app icon is worth more than any other asset for your mobile or tablet app. Your app icon is the most evident element of your branding; both on the home screen of the users devices and in the App Store where they make the decision to download your app.

Users typically make app choices based on icons – similar to how they often judge a book by its cover. With mobile download behavior being very impulsive, it’s extremely important that your app icon stands out and is visually creative. We recommend that you A/B test your App Store icon and screenshots first before making a final decision.

Tip #4 Sell Your App With Vivid Screenshots: Outside of your app icon, the most powerful visual elements of your product page within an App Store are your screenshots. People are more visual in nature and when a user visits your app page or any other mobile product property you have online – such as a landing page, or social network page – the user will gravitate towards your icon and screenshots before reading any copy describing your app. You must be strategic with the selection of your screenshots. Review other popular apps screenshots for tips and ideas.

Tip #5 Write an Effective Product Description: One of the most important selling tools for your mobile app is your App Store description of your product. Writing about your product can be a challenge, especially when faced with a blank page, and you’re more inclined to write code than marketing copy.

We recommend you write a short, succinct description of your app that answers these questions:

  • What is your app?
  • What does it do?
  • Why should I care?
  • Why are you different?

We call this the elevator pitch because you should be able to articulate your app description in a few sentences, two or three at the most. Readers should be able to get a clear picture of what your app is all about and most importantly, why they should download it from the App Store.

If you follow these five important App Store Optimization tips, not only will it increase your discoverability in the App Store but increase your chances of making your mobile product launch a success.

TIP: Use Software Updates to Climb the Charts

Be on top of upcoming SDK updates and plan to use new functionality as soon as it is released. This will not only allow you to stand out from the crowd but it will increase the chance of being highlighted in the app stores as many OEMs are looking to showcase the new features of included in software updates. Using new technology will also provide an additional hook for bloggers and other media to run your story making it easier to be picked up by the press.

——
Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.

The cost to market an app soared in 2015

CPI 2015

The cost to market an app soared throughout 2015 reaching all-time highs for both iOS and Android. App makers were granted a slight reprieve for both Android and iOS in November, according to the most recent indexes from Fiksu. Though the downturn was slight, it’s the first month since August in which costs dropped for both mobile platforms.

  • The advertising cost associated with getting a user to download an app was $1.54 for iOS in November 2015, down 10% from the month prior, but 40% higher than the $1.10 it cost in November 2014.
  • For Android, app install advertising costs came in at $2.27 in November, down 6% from October, but up a steep 101% from the $1.13 it cost in November 2014.
  • Android costs grew the most rapidly. The growth of app cost seen throughout 2015 for both iOS and Android was high in the second half of the year, particularly so for the cost of installing Android apps, which spiked and grew ahead of iOS around March 2015.
  • These growing costs are a byproduct of crowding app stores that make organic app discovery challenging if not impossible for many apps.
  • It’s unlikely costs will deflate to 2014 standards any time soon. Although Apple and Google have been attempting to make app discovery easier, there’s been no substantial solution to this issue.

Here’s what it costs to crack the top 25 mobile apps around the world

Here's what it costs to hit the top 25 ranks around the world in the iOS app store.

It can cost $200,000 in advertising expenses to push an app into the top 25 ranks in the U.S., according to data from mobile marketing firm Fiksu.

Fiksu analyzed what it costs to reach the top ranks in the iOS app store around the world. While the U.S. is the most expensive, it costs only $15,000 to hit the top 25 ranks in Canada.

Meanwhile, it costs $65,000 for Germany; $45,000 for the United Kingdom, $30,000 for France; $10,000 for Thailand; and $35,000 for Brazil.

Tom Cummings, director, account management at Fiksu, said in a statement, “Visibility in the iOS App Store is a great way to get more organic downloads — but climbing the ranks can be hard. Paid app promotion to generate downloads can help propel you to the top of the charts – but cracking the top 25 overall free apps in the U.S. is an expensive proposition. We’ve calculated what it takes to get to the most visible ranks in App Stores around the globe and complied the results to give you some alternatives to the pricey U.S. market. While the U.S. App Store remains the most lucrative, marketers with the option of promoting in other countries should at least consider app marketing that takes advantage of much lower costs to get top 25 visibility or better.”

@AppPromo Cyber Monday Sale is LIVE!

Toronto, Ontario (Nov 29th, 2015)- App Promo is excited to offer our loyal customers and followers our first ever Cyber Monday Sales. We have curated the best sales for app promotion, app store optimization and app research to help you achieve your holiday goals. These offers are valid until to Dec 18, 2015, so don’t wait to participate! 

App Store Optimization

Optimization of your app store product page is key to your app’s success. It is the destination for all your marketing efforts (ads, search, social media) and it is the first thing users see when they come across your app with the app app marketplace. To help ensure that you are leveraging the power of this pages, App Promo is pleased to over a 15% discount on our App Store Optimization packages packages, rapid to go services created to improve discovery, discovery, salability and success of your app.

LAUNCH ASO PACKAGE     REGULAR $3,000           NOW $2,550
LIVE ASO PACKAGE            REGULAR $2,500           NOW $2,125

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A small group of apps dominates discovery and installs

The vast majority of apps in the Google Play store are rarely installed, according to a new report by the Pew Research Center. The report analyzed over 1 million apps in Google’s Android operating system in 2014 to determine the quantity and nature of permissions that programs request from users.

Android App Downloads

The report’s data on installs illustrates just how lopsided Google’s app store has become. It also points to just how difficult it is for developers to promote new apps.

  • Nearly half (47%) of all apps available in the store during the period of the study had been installed fewer than 500 times, and more than 90% had been installed fewer than 50,000 times.
  • At the same time, a small group of highly visible apps are installed by vast numbers of users. Four apps were installed between 1 billion and 5 billion times during the period examined
    — Google Maps, Gmail, Google Play Services, and YouTube. It is important to note that these apps come preloaded on Android devices.
  • Facebook, Google Play Books, Google+, Google Search, Google Text-to-Speech, Google Street View, and WhatsApp were in the next group of apps installed in the 500 million-1 billion download range.

Will McKitterick and Laurie Beaver | November 20, 2015

@Apppromo speaking @nextMediaNow in #Toronto- Nov 10th, 2015

@NextMediaNowIf you are in #Toronto on Nov 9/10 and interested in #DigitalMedia don’t miss @nextMEDIAnow  Meet @AppPromo & learn the secrets of #Apps http://www.nextmedianow.com/2015-participants/meeting-exchange-executives/   Don’t forget to book your meeting today!  Spots are limited and the information extremely valuable!  :-)

 

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