@Apppromo is #proud to be on the @appindexhq for Top App Store Optimization Agencies 2016 – It always great to be recognized by your peers and @Apppromo continues to strive to deliver excellence to our clients!
DUBLIN, March 17, 2016 /PRNewswire-iReach/ — Irish start up Emojitones (http://www.emojitones.com) launches iOS and Android App. For a quarter of a century the world has text messaged in silence. Emojitones is a full-featured text messaging platform that transforms emojis using the power of sound.
Don’t miss Emojitones live at Silicon Valley Comic Con (http://svcomiccon.com) –March 18-20th, San Jose, California, Booth 647
From Ireland to India, more than 6 billion emojis are used daily to add meaning to text messages, and the demand for culturally diverse versions have never been higher. The Emojitones free text messaging app for iOS and Android adds new levels of fun, self-expression and personalization to the unstoppable emoji phenomenon.
Emojitones is the brainchild of Dublin-based entrepreneur Guy de Bromhead, who said: “Even with the addition of emojis, text messaging remains relatively emotionless when compared to face to face interaction. Sound is the missing link; and what better way to deliver it than packaged with the appropriate emoji icon. Anyone who texts know the trouble that can be caused when a message is mis-understood. The Emojitones app removes that ambiguity, empowering users to express what they really feel in images plus sound – and have fun in the process!”
“The Emojitones product is unique in that the delivery of the emoji icons-plus-sound is instantaneous. Simlly send a text message, photo or video and add your favorite emoji as usual. When the receiver swipes open the message the cloud-hosted sounds play back inline — automatically — to create a dynamic and often hilarious new mode of messaging.”
Emojitones is a fun and zany way to send sounds in all your text messages through emojis. Emojitones combines the best of standard text messaging and sound! Finally the new generation of text messaging is here! Every emoji icon now has its own unique sound. Emojitones combines text, images, and animation and now sound to emoji icons that can be shared with friends, family and anyone else who you want to share your feelings, emotions intents with across all smart devices. Now, you can insert your own personal touch through sound with emojis adding fun and animation to all of your text messages. Best of all – the tones play automatically once a text message is opened.
Emojitones is a free app available in iOS and Android app stores.
For more info, visit:
For Media Contacts:
Media Contact: Gary Yentin, AppPromo, 416-464-2223, firstname.lastname@example.org
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As the world goes mobile, mobile startups continue to sprout up. Some seek their fortune across a billion users. Others hope to offer new and innovative services to thousands of businesses.
Now for the hard part: succeeding.
Most mobile start-ups fail. The majority of app developers earn less than $500 a month. Given the odds, it takes a special person to consider launching a mobile startup. Specialness isn’t enough, however. Success takes effort. You’re in luck. By examining what others have already done, we know that the very factors which help promote success can all be learned. Here are the seven habits of highly successful mobile startups:
You great idea is not enough. Is your app or mobile service both better and cheaper than the incumbents? Who is going to pay you? Is it a one-time sale or recurring? What are the costs of acquiring new customers? The successful mobile startup knows their customers, their market, and whom they are reliant upon.
Back in 2007, at the dawn of the smartphone age, venture capitalist Marc Andreessen noted that market size was the most important factor in the success of a startup. Not the product, and not team skill. Those are secondary. When a market is big enough, it’s forgiving. Meaning, startups have time to get their product and to position exactly right. This isn’t so in a small market. As Andreessen stated, “The product doesn’t need to be great; it just has to work.”
You’ve got customers! Awesome. Are you listening to them after the sale? Are you listening in on support calls? What are their complaints? What are the additional pain points you might help solve? Communicating with and listening to your customers is vital. CleverTap has tools to help you connect with your customers. You can even send personalized messages to your thousands of users.
Uber may be the most successful mobile startup over the past five years. The idea behind Uber, linking anyone with a car to anyone who currently needs a ride, is obvious. Now. But their current success is due to continuous innovation. What started as an app linking a few designated drivers with users who knew in advance they would need a ride, quickly turned into a service where nearly anyone could become a taxi, and everyone understood they could request a ride at any time, from anywhere, with a few quick swipes. Uber has also continued to improve its payment process, rating process, its mapping and notifications functions. More than a great idea is necessary.
A successful mobile startup is committed to continuous learning. In fact, don’t just commit to learning. Make sure to hire people with a proven propensity for learning new skills. With iTunes U, Khan Academy, and even Udacity, it’s now affordable for everyone to learn new skills, without excuses.
Even if you are fortunate enough to receive significant backing, it’s important to stay lean. Staying lean allows you to move fast, pivot, and grow. Thanks to today’s tech, there’s simply no reason for a mobile startup not to keep costs low. Social media supports marketing and branding. App stores reach millions. Productivity applications like Google Apps, code repositories, messaging apps, Slack, and other digital tools are affordable, scalable, and often customizable. Spending money where it’s unnecessary is a waste.
CleverTap teams are based in Silicon Valley, Los Angeles, New York, and Mumbai. If you hire the best people, they can work from anywhere — this is part of the promise of the mobile age. But you must remain hands-on. When you start your company, commit to using collaborative tools, such as Slack, online calendaring, and Skype to ensure your team is always working together, cognizant of deadlines, knows expectations and is sharing best practices.
To build a business from scratch, to keep it alive and thriving, that takes smarts, hard work, timing — and also an inspiration. Stay inspired. Listen to a TED talk. Meet with your client — outside of the typical office setting. Make time for a weekend hike. It just may open you to new ideas, new inputs.
The world is going digital and mobile. You’ve got a head start. Now keep ahead of the curve.
Enjoy this article as it is brought to us my our partners –www.clevertap.com
@App Promo was recently interviewed by Andy Favell, ClickZ columnist on mobile on the topic of App store optimization. Enclosed is a short extract of the full article which can be found at:
App store optimization (ASO) is the equivalent of SEO for native apps. It is partly about how the app ranks when people search the store of a relevant app and partly about how compelling it appears to the user.
Done effectively, app store optimization should deliver better long-term results than paid advertising.
Gary Yentin, CEO and Founder, App-Promo, Toronto:
Currently, ASO has the best return on investment (ROI) but that is over time. For immediate impact, paid media delivers the best ROI.
However ROI of paid advertising varies. It depends both on what the life-time value (LTV) of the customer is, and when the paid media campaign is launched.
Paid media acquisition costs vary with supply and demand and tend to be higher in Q4 (during the holiday season).
ASO tends to deliver better ROI since rates and inventory are not subject to this fluctuation and it delivers longer term results.
Test, test and test again
Digital marketing is an imprecise science because every situation is different. This makes it essential that marketing programs are constantly measured and tweaked to maximize optimal results.
It’s important to plan early and have a sufficient budget allocated, and test, test, test. It not terrible to make a mistake. If the budget allows for testing, you can then learn and make changes towards a successful campaign.
Announcing Apple’s first foray into advertising back in 2010, company co-founder Steve Jobs promised a new vision of mobile advertising. The current one “really sucks,” Jobs said. iAds would be better, serving up slick interactive ads inside iPhone and iPad apps without users having to leave the app they were currently using. And iAds did exactly that, but their high cost and Apple’s early control-freak stewardship of their development hamstrung their broad adoption. They never really took off, leading CEO Tim Cook to concede in the fall of 2014 that iAd was a “very small” part of Apple’s business.
Now, six years after launching iAd, Apple is stepping back from it. Multiple sources familiar with the company’s plans tell BuzzFeed News that Apple is getting out of the advertising-sales business and shifting to a more automated platform.
While iAd itself isn’t going anywhere, Apple’s direct involvement in the selling and creation of iAd units is ending. “It’s just not something we’re good at,” one source told BuzzFeed News. And so Apple is leaving the creation, selling, and management of iAds to the folks who do it best: the publishers.
Apple is phasing out its iAd sales force entirely and updating the iAds platform so that publishers can sell through it directly. And publishers who do so will keep 100% of the revenue they generate. It’s not clear what this means for Rubicon Project, MediaMath, and the other ad tech companies that had been overseeing programmatic, or automated, demand-side ad buying on the platform, but it doesn’t look good. Since everything can be done directly through the updated iAd platform, it’s likely that most of it will. “The big publishing groups will just fold programmatic buys into the stuff they’re selling across all their properties,” one source explained. iAd sales team members will be offered buyouts and released into the wild. The move is coming soon, perhaps as early as this week.
Advertising industry sources familiar with Apple’s new self-serve plan for iAds seem intrigued by it. “I think this is going to be great for publishers,” said one. “It gives them direct dialogue with their customers as opposed to forcing them to go through an Apple middleman. Access will be more plentiful and easier to manage — theoretically.”
While early buzz around the iAd platform suggested it was destined for success and would someday be worth far more than the $275 million Apple spent on Quattro Wireless, the mobile advertising outfit on which it is based, that didn’t even come close to panning out — marketers were put off initially by Apple’s hard-charging sales tactics and strong opinions about the creative process, and later by the company’s tight control over marketing data. In 2014, one ad exec told Ad Age that Apple’s refusal to share data “makes it the best-looking girl at the party, forced to wear a bag over her head.” In 2015, iAd’s share of mobile display advertising revenue was just 5.1%, according to data compiled by EMarketer; meanwhile Facebook claimed 37.9% and Google 9.5%.
For Apple, which has struggled to establish iAd as a marquee platform for mobile advertising, the decision to dismantle the iAds salesforce and adopt a new publisher-driven platform is a tacit acknowledgement that the company grievously underestimated how tough the new business would be. “This has been a long time coming,” a source familiar with Apple’s plans for iAd explained. “Honestly, I’m surprised it didn’t happen sooner — it should have.”