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@ThePlazaApp launches today in @AppStore in Canada

Screen Shot 2015-04-21 at 11.23.49 AMCalling all #charities: New @ThePlazaApp combines the features of Reddit and Google Maps to support your cause.

Features Feeds From Your City and The World

Available for iPhone and iPad on the App Store (bit.ly/plazaapp)

Share This Release: bit.ly/plazapress
Download the App: bit.ly/plazaapp

TORONTOApril 21, 2015 /CNW/ – Calling all charities and social enterprises – new social app Plaza wants you to help kick start the discussion on the topics, issues and causes that matter most. Plaza breaks down barriers globally to discuss locally. Available for free download on iPhone and iPad on the App Store (bit.ly/plazaapp) now.

Plaza is the dynamic new social network that brings your city to life!  Discover interesting local content and share yourself with friends, family and the people around you. Plaza supports text, audio, photo and video, and functions like a local forum (think Reddit meets Google Maps). You can choose to post either publicly or anonymously. Organizing a local event or protesting a cause? With Plaza, you can gather supporters by creating your own custom categories on almost any niche topic.

Plaza Special Features:

  • Feeds from your city or from anywhere around the World
  • Choose from Hundreds of Avatars that best represent you
  • Post in local city or world categories
  • Use text, audio, photo and video to express yourself
  • Easily switch between public and anonymous posting modes
  • Create niche local categories to communicate in
  • Follow other users and friends anonymously or via Facebook
  • Change cities and see what’s happening somewhere else

“Our original idea was to create a live feed for an entire city. Social networking is trending further towards local communication, but sometimes it can get boring seeing posts from the same people on Facebook,” said Spencer GrahamFounder, Plaza. “With Plaza, we created a platform that allows users to see posts from any person that shares the same city. The name Plaza is fitting since that’s the center of a city where people gather.”

Plaza is engaging charities nationally to gain exclusive access and share messages relating to their chosen cause and issue. By providing a forum for open discussion, Plaza aims to unite communities in common interests and causes, while highlighting the commendable efforts of the organizations that are on the ground everyday making a difference.

Have your say in a dynamic and relevant way by engaging those in your community. Login to see what everyone is talking about.

Note: iPhone and iPad are trademarks of Apple Inc., registered in the U.S. and other countries. App Store is a service mark of Apple Inc.

About Plaza: Plaza is the dynamic new social network that brings your city to life!  Discover interesting local content and share yourself with friends, family and the people around you. Plaza supports text, audio, photo and video, and functions like a local forum (think Reddit meets Google Maps). You may choose to post either publicly or anonymously. http://theplazaapp.com

SOURCE  @AppPromo

For further information:

Media Contacts:

Nikki Lamb Tudico, Lamb Creative Group,  nikki@lambcreativegroup.com, 416-878-2250

@AppPromo named Top App Marketing Agency

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Clutch Identifies Leading App Marketing Agencies

The top firms were selected based on over a dozen factors including company experience, client references, industry recognition, and market presence.

 WASHINGTON, April 3, 2015 /PRNewswire/ — Today Clutch published its first edition of research identifying leading app marketing agencies.  The research leverages the proprietary Leaders Matrix methodology, mapping each firm’s focus on app marketing against their ability to deliver world-class results for their clients.

The firms recognized are: Appency, Somo, Appular, Plastic Mobile, ComboApp, MEDL Mobile, App Promo, Dot Com Infoway, and Jivaldi.

“These app marketing service providers range in agency size and vary in customer and industry focus. However, these agencies and the strategic marketing teams behind them have all demonstrated a commitment to meeting their clients’ app marketing objectives,” explained Ryan Stevens, Lead App Marketing Analyst at Clutch. “One of the biggest hurdles an app marketing agency faces is implementing a mobile strategy that is also aligned with their clients’ big picture business goals.”

Profiles of each app marketing agency detailing the companies’ key focus areas and displaying full-length client reference interviews are published on Clutch.co. Clutch also published a companion directory of app marketing agencies, which provides prospective buyers with filtering tools to help identify the app marketing service providers that best meet their needs.

Clutch’s effort to identify leading app marketing agencies is ongoing, and the firm encourages established companies to apply to participate for potential inclusion in future research updates.

The full research and reviews can be found at:

https://clutch.co/agencies/app-marketing/research
https://clutch.co/agencies/app-marketing

About Clutch

Clutch is a Washington, DC-based B2B research and review firm that identifies top service and software firms in the technology and marketing industry. The Clutch methodology is an innovative research process melding the best of traditional B2B research and newer consumer review services. Clutch utilizes a proprietary framework, the Leaders Matrix, which maps firms’ focus areas and their ability to deliver on client expectations. Clutch publishes the leading research on mobile agencies in addition to research and reviews covering 500+ companies spanning 50+ vertical markets.

Contact Ryan Stevens
202-417-2194
Email

To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/clutch-identifies-leading-app-marketing-agencies-300060693.html

SOURCE Clutch

Copyright (C) 2015 PR Newswire. All rights reserved

@Apppromo CEO Gary Yentin participated in @VentureBeat Mobile Roadshow- April 1, 2015

Over 200 plus mobile developers from #Toronto participated in the @VentureBeat #vbroashow on Wed April 1st, 2015 at the Intercontinental Hotel. @AppPromo CEO Gary Yentin participated in the panel on Mobile Monetization and the #business of Mobile Apps.  The summary of the panel was the app business is  a tough but exciting and one formula for success- its all about the understanding and interpreting #data.CBig22zUkAARick.jpg-large

App Marketing: the crucial line item too many app developers miss

Mobile Phones And Abercrombie

The Roadshow’s four stops include: Seattle (March 24), Vancouver (March 25), Toronto (April 1), and Montreal (April 2). Get all the info here. 


You’re developing what you hope will be a killer utility app or mobile game, you’re past proof of concept, you’re gotten some serious investment dollars, tested, tested, and retested, and are ready to launch. The one thing you may have overlooked? How you’re going to market the damn thing.

According to Gary Yentin, CEO and Founder of App Promo in Toronto, more often than not, developers are rushing to launch without a marketing plan in place and the budget to fund it. “I’m still amazed six years later [after the App Store launched], that people don’t put a line item in for marketing,” he says. He says that even seasoned VCs overlook it and instead get too fixated on the technology.

Of course, in order to market intelligently, you need the right analytics. You need to know who your users are and what they’re doing. But according to Yentin, many developers haven’t even put the right SDKs in place for tools such as Flurry or Google analytics, or any of the other mobile measurement platforms. “You can advise them to do it but sometimes they just don’t have the time,” he says. “They’ve set a launch date and that means they would have to go back and re-submit to the store.” No app developer wants to do that.

Even for those who have planned to capture data out of the starting gate, there are issues to solve. While there are a number of valuable analytics tools that can provide vast amounts of data, Yentin says that all too often, most developers are just too busy and overwhelmed with making things look good and work right to make good use of them.

“Developers are always super-rushed and have limited resources, and to be honest, a lot of them don’t know how to understand and interpret the data,” says Yentin. “It’s kind of a catch 22; you can put the KPIs out there but then you have to understand how to use and understand those KPIs.”

He’s contrasting this to giants like EA, Disney, or King, that have specific teams of up to 50 people dedicated to analytics. For mid-size and smaller developers, this just isn’t realistic, and for Yentin, it’s essential at the start for these mid-range players to build in an internal resource to monitor and interpret analytics, or outsource if that’s not possible.

Collecting data over time is important, but the first week after install is most critical, says Yentin. A lot of players won’t return after that first week, so it’s an essential time frame in which to get the most important data: what time of day users open the app, how often they come in and out, how much time they spend, how they interact with the app and its functions. Learning why people leave is as important as why they stay.

Developers also make the mistake of failing to determine exactly who their user is. He provides the example of a gaming client who had exclusively targeted males 18 to 24. All the creative in the game and all the advertising were aimed at this audience. But when the developers started to look into the demographics, they saw that they had a 30 percent uptick of females. “That was something they never dreamed about,” says Yentin. “Here they’re creating for one group, and then find out they have a completely different sex playing the game. That’s kind of significant when you think about how you’re going to go about acquiring users.”

But before developers find themselves in a similar situation doing a quick correction by targeting a percentage of advertising spend at gossip sites and fashion publications (yes, a terrible, awful stereotype, but it makes the point), developers can feel out their audience ahead of time. Yentin says it helps to get your app on a test flight. For smaller developers that can mean something as simple as using a meet-up group in your local city which can provide invaluable information and data. “A lot of people do all this research and great planning on the product side without considering the audience in terms of what that audience will actually do,” he says.

Being in Canada, he often sees another route to early learnings. “We see a lot people do their MVP [Minimum Viable Product] launches in Canada because it’s very similar to the U.S. market,” he explains. “Once they see what resonates with the audience, and tweak it, then they hit the big time.”

Ninety percent of App Promo’s business actually comes from outside Canada, from places as diverse as China, Japan, Russia, Europe, and Mexico. “It turns out, we’re a very good testing ground!”

 

Written by , @VentureBeat

 

@VentureBeat Mobile Developer Roadshow – Toronto, Ontario

venture Beat road showVB’s Mobile Developer Roadshow is coming to Toronto!

@VentureBeat is  hosting an invite-only roadshow on April 1, 2015 in Toronto to reveal the latest trends and case studies in mobile acquisition and monetization.

The Event

This event, geared towards mobile professionals including developers, product marketers and business development professionals, will be a focused, single-track discussion tied to VB Insight’s research on mobile user acquisition and monetization.

All attendees will learn the very best mobile app acquisition and monetization strategies, network with leading industry peers and also receive complimentary copies of the VB Mobile Games Monetization Report ($499 value) and the VB Mobile User Acquisition Report ($499 value).

Details

This event is free and is invite-only to guarantee the absolute highest quality of attendees.

Business casual attire is requested.

Speakers

John Koetsier
VP, ResearchVentureBeat
Ian Atkinson
VP Business Development
AdColony
Michael Sikorsky
CEO
Robots and Pencils
Albert LaiZ
Co-Founder / CEO
Big Viking Games
CEO and Founder
App-Promo

Google app store gets more oversight

A Google logo is seen at the garage where the company was founded on Google's 15th anniversary in Menlo Park, California September 26, 2013. REUTERS/Stephen Lam

(Reuters) – Google Inc is tightening supervision of its freewheeling Play store, forming a special team to screen new apps for malware and sexually explicit material, and strengthening its age-based rating system.

The change brings Google Play, a bazaar for digital games, social media apps and entertainment software, closer to Apple Inc’s tightly controlled App Store. But Google is not adopting Apple’s practice of only approving apps that meet its stringent quality standards.

The change underscores the growing importance of apps in the success of the companies’ rival mobile gadgets. Google, whose Android software runs most of the world’s smartphones, and the iPhone and iPad maker each manage online hubs with more than one million apps ranging from calendars to video games.

Google said in its official blog on Tuesday that its expert team will screen each app submitted by developers to spot earlier anything that runs afoul of its rules. Google had only used automated technology for screening at the time of submission.

The new process will not create bottlenecks, Google said in a post, promising that approved apps will become available on Google Play within “a matter of hours” after submission.

Apple does not disclose its app review period, but the website appreviewtimes.com puts the average wait time at seven days for Apple’s App Store.

Developers must answer special questionnaires about their apps to help independent ratings organizations assign age-based ratings, Google said.

“We know that people in different countries have different ideas about what content is appropriate for kids, teens and adults, so today’s announcement will help developers better label their apps for the right audience,” Google said in the blog post.

As of May, apps submitted without the questionnaire will not be published in Google Play, and existing apps that do not seek a rating could be blocked in certain markets or for certain users, Google said. Until now, Google has let developers rate their own apps using a system created by Google.

Google, whose Android software runs most of the world’s smartphones, and Apple each manage online hubs with more than one million apps ranging from calendars to video games.

(Reporting by Alexei Oreskovic; Editing by Richard Chang)

 

Great first review for @AppPromo from @clutch_co

App Store Optimization and User Acquisition Partnership

Mobile app marketing
Project summary:

The client is Craig Weinberg, currently a vice president of mobile strategy at 3Q Digital and a former long-time mobile strategy lead with many companies. This client has partnered with App Promo for multiple engagements during the past five years. The client has utilized App Promo’s expertise to implement mobile user acquisition campaigns as well as App Store optimization strategies.

Feedback summary:

This client is very satisfied with their long-term partnership with App Promo. This client highly recommends App Promo and points to their understanding of the mobile ecosystem and reliability as reasons for recommendation.

“The App Promo team has become one of my trusted mobile strategy advisors, especially when it comes to mobile landscape and ecosystem. App Promo has helped me acquire hundreds of thousands of users for mobile apps that my teams have worked on.”— Vice President of Mobile Strategy, Digital Marketing Agency

VP of Mobile Strategy, 3Q Digital
51-200 Employees
San Mateo, CA

BACKGROUND

Please describe your organization. What is your role and responsibilities?

I’m currently the vice president of mobile strategy at 3Q Digital, an independent digital marketing agency. However, I’ve been in multiple mobile strategy lead roles where I’ve partnered with App Promo.

OPPORTUNITY/CHALLENGE

What was your goal for working with App Promo?

I’ve worked with App Promo on a number of projects of varying sizes. My first engagement with App Promo was to help me manage a mobile user acquisition campaign. In addition to user acquisition, App Promo helped to implement an App Store optimization strategy to increase our visibility across the app stores.

SOLUTION

What was your process for selecting App Promo with which to work?

Gary Yentin, the founder of App Promo, and I have had a professional relationship for the past five or six years. Gary and the App Promo team have become one of my trusted mobile strategy advisors, especially when it comes to mobile landscape and ecosystem.

RESULTS & FEEDBACK

Do you have any statistics or metrics to track improvement from the project?

App Promo has helped me acquire hundreds of thousands of users for mobile apps that my teams have worked on.

Is there anything unique or special about App Promo that really makes them stand out compared to other business partners?

The App Promo team has a great focus on customer service. They pay attention to detail and execute on the strategy they set. They are extremely knowledgeable, reliable, and dependable.

What advice would you give to future clients of theirs?

My only suggestion to potential future clients is to ensure the App Promo team fits the scale of your project. The App Promo team is a small shop. If you’re talking about a larger project, you might have questions about scale, and they might need to bring in some of their partners to make sure that they have the bandwidth to cover it.

We ask you to rate App Promo on a scale of one to five, with five being the top score. What would you give them out of five for the quality of their work?

Four.

For schedule, as in being on time and meeting deadlines?

Four.

For cost, as in value for your money and sticking with the original estimates?

Five.

For the overall score?

Four and a half.

How likely are you to recommend App Promo to a colleague?

Five. I’m in the process of writing an email recommending that we use the App Promo team for a project right now.

Client Case History : Sobrr

Sober  Life in the Moment

Sobrr Inc. sees great success in China- An @Apppromo Case History

@Appromo is pleased to share with the press our client – Sobrr ‘s recent success in China as penned by Bruce Yang, CEO of Sobrr Inc.

Our recent launch in China presented the Sobrr team with a huge challenge:  How to attract the attention of our target audience — high school and college users – in the increasingly fragmented China marketplace.

In the U.S., YouTube stars like Pewdiepie, Jenna Marbles, Bethany Mota and Michelle Phan regularly collaborate with brands.  But in China, while influencer marketing is important, it can be a perilous endeavor.  China’s Weibo (a micro-blogging platform similar to Twitter) is filled with so-called influencers with thousands of “fake” or “zombie fans,” so in order to create introduce Sobrr authentically, our team had to do their homework.

On November 7th, a single “tweet” from Weibo’s VIT named App Bacteria (App菌) evidently resonated.  Thousands of Weibo users instantly downloaded our fledgling app  – and engagement went through the roof.  The VIT in China not only checked out the app but created an amazing micro-blog ‘story’ about her experience on Sobrr, featuring a series of great images.

Since then, thousands of new users have continued to come onboard on a daily basis.

Over the last three weeks, the app has acquired close to 60,000 users in China, with daily active engagement consistently in the 10,000 range.

This momentum has catapulted Sobrr to become one of China’s most-popular apps in the social category.  This is all the more impressive when we consider the app is limited to iOS-only  (a small portion 17.3% of the China market), and was developed outside the country.   If the current growth rate continues, Sobrr will be positioned to challenge Instagram or Facebook as the favorite made-in-US social app in China next year.

We are thilled to see Chinese users respond to the freedom Sobrr offers, with no need to stress over social sharing since all posts expire every 24 hours — just long enough to make an impression that may lead to a new friendship.  The general trend is that women prefer to post “vibings”  (photos), while men prefer to comment.  It’s a good combination.

About Sobrr
Available for iOS and Android, Sobrr is the first app to introduce the concept of 24-hour friendship. In real life, people socialize, but only become friends with whom they like. Sobrr returns this control back to the user. Everything on Sobrr expires in 24 hours, including photos, messages, and, even, friends (unless you really, really like them).
Founded in 2014, Sobrr Inc. is a team of Silicon Valley veterans and UC Berkeley
students and alumni lead by Co-Founders Bruce Yang, formerly of LinkedIn and Fitbit, and former Microsoft employee Vivian Xu.Sobrr was recently awarded “Most Innovative App” by the Silicon Valley Technology Innovation and Entrepreneurs Forum.

Download the iOS version:                        http://www.bit.ly/sobrriOS
Download the Android version:                 http://www.bit.ly/sobrrAndroid

– See more at: http://app-promo.com/clients/case-history-sobrr-inc/#sthash.j3iTQrxq.dpuf

A New Way to Promote Your App on Google Play

A New Way to Promote Your App on Google Play

Posted by Michael Siliski, Product Management Director, Google Play

Google Play now reaches more than 1 billion people on Android devices in more than 190 countries, helping a growing number of developers like you build successful global businesses. In fact, in the past year, we paid more than $7 billion to developers distributing apps and games on Google Play. We remain as committed as ever to making Google Play the best place to find great apps, games and other entertainment.

App discovery plays a critical role in driving your continued success, and over the past year Google has provided bestpractices to enhance app discovery and engagement, as well as app promotion tools to get the most out of search and display advertising for developers. We are always looking for new ways to help you get your apps in front of potential new users. That’s why, in the next few weeks, we will begin piloting sponsored search results on Google Play, bringing our unique expertise in search ads to the store.

With more than 100 billion searches every month on Google.com, we’ve seen how search ads shown next to organic search results on Google.com can significantly improve content discovery for users and advertisers, both large and small. Search ads on Google Play will enable developers to drive more awareness of their apps and provide consumers new ways to discover apps that they otherwise might have missed.

In the coming weeks, a limited set of users will begin to see ads from a pilot group of advertisers who are already running Google search ads for their apps. We’ll have more to share in the coming months about the expansion of this program as we look at the results and feedback. We believe search ads will be a useful addition to Google Play for users and developers alike, and we hope this will bring even more success to our developer community.

We #Love #Apps – Valentines Day 2015 Promotion

App Promo

@Apppromo LOVES #ASO!

Share with us the applications you #LOVE and @Apppromo will offer a 15% discount on our #ASO services. Optimization of your app store product page is key to your app’s success. It is the destination for all of our marketing efforts (ads, search, social media) and it is the first thing customers see when then come across your app within the app marketplace

Don’t miss out on this Loving promotion! 

                                           @Apppromo LOVES #AppPreviews

We’re pleased with the successful launch of our App Preview service. The reviews for the service have been great. Our script-to-screen process covers it all – from storyboard and graphics to original video (if needed) and professional voiceover.  Check out our work at on the @Apppromo website  HERE   and we are pleased to offer a  15% discount on all #AppPreviews for the month of February. Contact us today at info@app-promo.com for a custom quote for your application.

App Promo will be attending and featuring their #ASO and #AppPreview packages and well as showcasing some of their clients at this year’s Mobile World Congress in Barcelona March 2-5, 2015. Contact us to schedule a meeting, or tweet us @Appromo to meet us, we would love to hear from you. Contact Us
Astrochicks is announcing the launch of their new radio podcast series, Astrochicks: Where the Stars Collide, featuring Celebrity Astrologers Jacy Nova & Patty Kamson, produced by Paul Robinson. The radio show is a spin off the popular gossip blog, Astrochicks.com that serves juicy gossip with a cosmic twist. Make sure you check out the podcast at:-     http://astrochicksradio.podbean.com/

 

A clear understanding of specific audiences — and how to reach them —  can make or break a new app.  The 2015 Mobile Personas Study is a comprehensive analysis of mobile behavior, attitudes and trends to help agencies, brand marketers and manufacturers develop effective mobile strategies. Now available for the US and Canada!
Click for more information
Copyright © 2015 App Promo All rights reserved.
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