Meet the new Canadian Family – The Mobile Hockey Mom, The Digital Dad and The Young and Wireless.

MobilePersonas

Insights on Key Mobile Consumer Segments in Canada to be discussed at launch event of research report in Toronto on July 25th, 2013 at TIFF Bell Lightbox.

Toronto, Ontario (July 8, 2013)- As mobile becomes an increasingly important part of everyday life for Canadians, there is a much greater need for advertisers, publishers and brands to gain Canadian specific insights into those who use mobile.  In response to this need, App-Promo, BrandSpark International and Tapped Mobile have partnered to conduct a detailed research study on the mobile habits of three key Canadian personas: Mobile Moms-The Hockey Mom, Digital Dudes-The Digital Dad, and Millennials-The Young and Wireless. The research looks at how these demographics use their devices and which channels are the most effective for reaching them. The study also provides key insights on how these demographics can be accurately targeted by brands and agencies.

“Through the Canadian Mobile Persona study, marketers, brands, publishers and agencies will be able to better understand how mobile is used as a media channel and how to use it as a platform to reach and engage with their target audience(s)” agreed Gary Yentin, CEO of App-Promo, Mark Baltazar, Vice President of BrandSpark International, and Jed Schneiderman, President of Tapped Mobile, the three partners behind this research report.

The complete study is available in a comprehensive report that will be available July 25th, 2013 covering insights for each key segment:

◦    How these Canadian personas use their mobile devices and why it matters to marketers

◦    The behavioral and attitudinal differences between smartphone and tablet usage

◦    The key differences between iOS and Android users that will impact your marketing plan

◦    The type of apps you should be advertising on to reach your target market

◦    The role of mobile for shopping along the path to purchase

Insights from this study will be presented at a launch in Toronto on July 25th, 2013 at TIFF Bell Lightbox from 9:30am-11:30am. The event is by invitation only and limited to the to the first 150 participants.  More information can be found at the website www. mobilepersonas.com

For Further information and all other media contacts:

Gary Yentin
gary@app-promo.com
@Apppromo

 

The Little App Developer That Could [INFOGRAPHIC]

The results from this year’s Annual App Developer Survey showed the tenacity and long term success of app developers.

81% of app developers said that they would not abandon their app despite the same amount not making enough money to support a standalone business. Like last year, app developers are having a hard time breaking even with their app, but we saw that those developers that stick it out and market their app (3 years+) are seeing some great success, some earning over $500,000+.

The tenacity and long term success reminded us of the story the Little Engine that Could which inspired this year’s Infographic found below.

For a full review of results from our 2013 App Developer Survey, download our Free white paper “Slow and Steady Wins the Race”.

Travel+Escape’s New Digital Magazine Dares You To Face Your Fears

We are pleased to be working with Blue Ant Media on the launch of their new digital magazine Travel+Escape for the iPhone and iPad.

Travel+Escape’s inaugural adventure issue features five of the world’s most gripping travel destinations: Norway, Chile, California, British Columbia and the stratosphere.

Get a head-cam view and behind-the-scenes look at the world of wingsuit flying with Norway’s champion BASE jumper, Espen Fadnes. Learn about the state of space tourism and what to expect in years to come. Readers can discover luxurious retreats, chic boutique hotels, oddball accommodations (including an Arctic ship hotel) and swipe through stunning retina-quality image galleries. Watch full-screen videos, including a high definition time-lapse of a serene Yosemite National Park.

Already a top-rated travel-themed television channel and online destination, the decision to launch Travel+Escape Magazine as a digital only offering echoes the premiere issue’s key message of pushing the limits. Parent company Blue Ant Media is not new to making such a bold decision. Last year, Blue Ant Media launched a digital only magazine for their entertainment channel, AUX, which hit #1 in the App Store charts and went on to win an award for Music Magazine of the Year at the Digital Magazine Awards.

Travel+Escape Magazine is currently only available for iPad and iPhone users on the App Store with an Android version to follow. The magazine contains a free preview as well as two issues for purchase. Individual issues are priced at $1.99 and a yearly subscription is also available at $14.99. The App can be downloaded for free from the App Store today.

2nd Annual App Developer Survey – On Now till May 5, 2013

Our 2nd Annual Developer Survey will look at how developers are financially performing (including by platform) with their app and is now open and running until May 5, 2013.

Click on this link to get started: http://svy.mk/ZcQutE

Last year we found that nearly 60% of app developers are not breaking even with the money they are generating with their apps. This news was illustrated in our “Wake Up Call” infographic which was picked up by the likes of Mashable, Into Mobile, Read Write, Venture Beat and more and our white paper summarizing all of the results has been downloaded over 2,100 times since its release.

This year, we hope to uncover some new powerful stats about the app publisher and developer community as well as to follow-up with app owners to see if more are seeing success with their apps.

We will be creating an infographic and white paper to publish these results which will be made available at the end of May of this year. If you aren’t already signed up for our newsletter to receive these results, you can do so by providing your information on the last page of the survey.

The survey runs from April 15 through to May 5, 2013. Please share it with your colleagues! Results will be made public the end of May 2013. As a thank you for completing the survey we are giving away the chance to win $1,500 in App Store Optimization services by a member of our team.

Thank you for all your support!

App Promo Wake Up Call Infographic 2012

 

App-Promo to represent SendBoo #MWC13 (Mobile World Congress, Barcelona 2/25-28, 2013)

App-Promo is very much looking forward to the Mobile World Congress in Barcelona next week, Feb 25-28, 2013 in Barcelona, Spain. App-Promo will be representing our client SendBoo a realtime messaging and translation application. Please email info@app-promo.com if you would like to setup a time to meet and learn more, (Looking forward to meeting Carriers, OEMs, Brands and especially VC’s )

 

SendBoo

 

PicIT24: The Instagram Alternative Solving Privacy & Over-sharing Challenges

PicIT24Free iPhone App, PicIT24, aims to make sharing simple again with its once-a-day posting limit and unique visual diary capabilities

Instagram recently claimed the rights to sell your personal information to third parties. This has resulted in a plethora of people searching for alternative photo sharing services. Can PicIT24’s slick filtered environment fill this void?

Today’s Social Networks offer an unfiltered environment where users can post and share an unlimited amount of memories and thoughts to an infinite amount of connections. This mass creates a noise, which makes it hard to connect to those members you really care about. This often leaves us sorting through system-filtered posts to help us find those that are most meaningful. It is no wonder then, that despite social app time growing 76% from last year much of the sentiment after participating in social media was “overwhelmed”, “anxious” and “wasted time” according to the 2012 Social Report by Nielson.

PicIT24 was created to simplify sharing by increasing the quality of posted memories by limiting the number of posts members can share to only one photo and/or quote within a 24-hour period. The goal of the app is to make people think before posting by having them consider one question, “If I could only share one thing today, what would that be?”

“Essentially PiciT24 helps to solve how overloaded and disenchanted users are getting with social sharing by pushing the curation of content back to the users. Rather than having users share en masse and have the system use its algorithm to select what to share to their community, PiciT24 members are now in complete control of the one thing they want their followers to see that day,” says PicIT24 Founder, Fred Sachs.

“Too much choice leads to indecision, and so, paralyzed, we expose our followers to overwhelming amounts of poorly chosen content. In turn they struggle to keep up, understand and appreciate what we have to say. We believe a lack of content selectivity is counterproductive to your audience. To address these issues PicIT24 was created,” he adds.

On top of increasing the meaningfulness of posts, PicIT24 also allows for creation of groups to make it even easier to keep in touch with selections of followers. Allowing members to stay in touch with larger networks in shorter time frames.

In addition, the profile page allows for a unique content to time association, with every day representing an item of content. Members can also easily filter through posts by tapping on a location or filtering by calendar date.

PicIT24 is available now on the App Store for the iPhone and iPod Touch as a free download. Members can also login to the PicIT24 website to view and share memories athttp://www.picit24.com.

Download:

Press links:

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Originally published by PRNewswire: http://prnewswire.netpr.pl/en/pr/230293/tired-of-over-sharing-and-privacy-concerns-picit24-cuts-through-noise-while-forcing-you-to-think-before-you-share

App Promo’s new client Julius the Monkey from Paul Frank is featured in Macy’s Thanksgiving Day Parade

 

App Promo is extremely proud to announce that its new client Julius the Monkey, from Paul Frank is featured in Macy’s Thanksgiving Day Parade.  Come join Julius in his new mobile application Swashbuckler, now available on the AppStore-http://bit.ly/DownloadSwash

Make sure to check out his latest video http://youtu.be/L_X0GQV40Q4  and don’t forget to download the app today-its Free!  Happy Thanksgiving to all!

App-Promo’s new client ShanaTova App is now available in the AppStore! -http://bit.ly/shanatovaapp

The Shana Tova App -Now available in the AppStore

App-Promo’s new client the ShanaTova App is now live in the AppStore- http://bit.ly/shanatovaapp

The app is a great way to share with friends and family, mobile photo greetings for the Jewish New Year.
– Use any photo or image to create a personalized photo greeting card.
– Each card is automatically framed with a simple Rosh Hashanah theme.
– Download the app once and send as many photo greetings as you want, with the same photo or a different one for each card.

ShanaTovaApp also provides information on what Rosh Hashanah is all about: why we celebrate it, the blessings, what the rituals mean. You’ll be chatting up your rabbi in no time!

[PRESS RELEASE] The Future of Mobile Shopping is All About Real Time Communications; Shop With Your Friends & Family – Anytime, Anywhere! Now Available on the Apple App Store™

Shop Chat

If Pinterest married WhatsApp, their child would be ShopChat! ShopChat makes shopping fun and easy to manage. Images can be snapped and instantly added to shopping lists by using the phone’s camera, or by grabbing from online shopping sites. Users can check compatibility of items with fully customizable look sheets, which are integrated into each shopping list

(PRWEB) August 14, 2012

Capitalizing on the key trends of (SOMOLO) Social, Mobile and Local, ShopChat is pleased to announce the launch of their dynamic new mobile application-ShopChat for iOS. The application responds to the shopping dilemma of communication between users in different locations so they can shop together in real time. ShopChat empowers shoppers to instantly share photos and chat about items they’re viewing. Combining the best of Instagram – photo utility, Pinterest – tracking user interests, and WhatsApp /iMessage – real-time conversations, ShopChat ensures an interactive and fun shopping experience, while infusing users with the confidence of knowing their choices will always be validated – or vetoed –by the friend or family member whose opinion matters the most.

Designed primarily for the busy 26-45 year-old women, the new ShopChat app makes shopping fun and easy to manage. Images can be snapped and instantly added to shopping lists by using the phone’s camera, or by grabbing from online shopping sites. Users can check compatibility of items with fully customizable look sheets, which are integrated into each shopping list.
“Most women love shopping and chatting with their friends, but time is scarce. ShopChat easily connects women so tasks like acquiring all the must-have back-to-school purchases becomes social & fun, with the added bonus of being well organized!” said Lotta Lindquist-Brosjo, Co-Founder of ShopChat. “It’s also a great tool for co-ordinating family purchases, whether that means something for the home or a gift. The shared list function is an outstanding way of making sure there are no duplicated presents, that the right gifts are received.”

ShopChat relieves the burden of managing shopping lists, lending itself to a wide variety of tasks. Multiple verticals can be covered and stored with ease; examples include:

  •     Wedding Planning: Brides can create their hit list, connect with best friends and alleviate the stress of making the ‘right’ choices for that all-important day.
  •     Home Renovation: An ideal way for couples to make key decisions together and stay in sync as they cover separate shopping lists.
  •     Back-to-School: Moms can take photos, note purchase locations and compare best offline & online options.
  •     Date Night: Track the cultural offerings within your city and plan creative outings with your mate.

 

ShopChat responds to the powerful ascent of mCommerce, forecast to reach $119 billion in sales by 2015 (ABI Research). The app provides an ideal utility for shoppers, providing users with one efficient interface to digitize, organize and track their purchases. ShopChat also integrates YipIt, an additional layer of convenience for shoppers seeking the best deals through mobile.
The ShopChat App is available for free from the AppStore on iPhone and iPod touch or athttp://itunes.apple.com/us/app/shopchat/id543287037?mt=8&uo=4 in the USA and
http://itunes.apple.com/ca/app/shopchat/id543287037?mt=8&uo=4 in Canada

iPhone, and iPod touch are trademarks of Apple Inc., registered in the U.S. and other countries. App Store is a service mark of Apple Inc.

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Company information

ShopChat is a shopping focused list and chat app for iPhone and iPod Touch, available globally in Apple iTunes. With ShopChat users have all their shopping ideas, conversations and lists in one place. The founders started ShopChat with the conviction that there must be a way to make people come together around shopping, despite leading very busy lives and having friends and family spread out. Please visit us at http://www.shopchat.com on Facebook at http://www.facebook.com/shopchat or on Twitter @Shopchat

Company Contact Lotta Lindquist-Brosjo; lotta.lindquist-brosjo(at)shopchat(dot)com (+447733032903)
Press contact: Gary Yentin ; gary(at)app-promo(dot)com (416-464-2223)

 

Originally posted on PRWEb: http://www.prweb.com/releases/2012/8/prweb9797509.htm

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