@AppPromo proud to be recognized as Top Marketing Agency 2016 for second year in a row!

WASHINGTON, Aug. 11, 2016 /PRNewswire/ — Today Clutch published a report highlighting leading mobile and app marketing agencies—those that help clients market their mobile apps and mobile versions of websites

The report places each agency into a ‘Leaders Matrix’ using Clutch’s proprietary methodology. To be placed on this map an agency has to perform well in both their focus of mobile and app marketing services and their ability to deliver on client expectations.

mobile_app_marketing_agencies_2016@AppPromo is listed in the leading companies.

“In 2016, a company’s ability to both provide mobile optimized websites and apps and also market them in a compelling way is crucial to their success,” said Jeff Westling, Analyst at Clutch. “The agencies in our Leaders Matrix are experts at providing marketing support for both mobile platforms and apps.”

The leading agencies have been evaluated on their market presence, previous experience, and most importantly through the verified reviews conducted by Clutch analysts. Company profiles and full-length client interviews are published on Clutch.co.

CleverTap & App Promo Invite App Developers, Agencies & Brands to Mobile Strategy Super-Session At Bell Lightbox, Toronto, July 18th

 


App Promo

July 05, 2016 07:00 ET

Mastering the New Mobile Success Equation: Retention + Engagement = Monetization

TORONTO, ONTARIO–(Marketwired – July 5, 2016) – Leading mobile engagement and analytics platform @CleverTap and Toronto app marketing expert @Apppromo are hosting Canada’s mobile thought-leaders in an interactive presentation and Q&A session July 18th, to share the newest growth marketing strategies.

Join @Apppromo and @CleverTap for a jam packed morning filled with the secrets of mobile app discovery, distribution, marketing and live customer segmentation.

https://www.eventbrite.com/e/app-retentionengagement-canadian-focus-eh-tickets-26086229615

You spent the winter creating your app and the spring was all about getting users to download it. Now it’s the summer and CleverTap and App Promo want to help you leverage your mobile investment over the summer, the best time for retaining and engaging users to yield the monetization you have been looking for.

Whether you are a retail app (looking to bring users into your store or purchase more good) a travel app (looking for more bookings) a social application (all about increasing your shares and views) or a gaming application (maximizing in app purchases), come to CleverTap and App Promo’s breakfast brainstorming session and learn the secrets and the answer to the equation Retention+Engagement=Monetization

Seminar Limit 50 people, and best of all its Free!

Schedule

8:00-9:00 Breakfast and Networking

9:00-9:30 Introduction to CleverTap and the secrets of Mobile Retention, Actionable Analytics and Engagement -Sunil Thomas, Co-Founder & CEO, CleverTap

9:30-10:00 Panel Discussion: Canadian case histories of App that are doing it right. -Jed Schneiderman-CEO Tapped Mobile, Marina Mann, EatSleepRide

10:00-10:30 How important planning and adding the right data and analytic tools are in building and maintaining your application – Kundan Joshi, TheAppLabb

10:30-10:45 Coffee Break

10:45-11:15 Why certain apps keep their top rankings in the App Store and GooglePlay Arkady Fridman Moderator CleverTap, Panelist include Gary Yentin App Promo

11:15-11:30 Question. Answers and Good byes 🙂

WHEN

Monday, July 18, 2016 from 8:00 AM to 11:00 AM (EDT) – Add to Calendar

WHERE

TIFF -Bell Lightbox – 350 King Street West, Toronto, ON M5V 3X5

About CleverTap 

CleverTap is the next generation mobile engagement platform. It enables marketers to identify, engage and retain users and provides developers with unprecedented code-level access to build dynamic app experiences for user groups. CleverTap includes out-of-the-box prescriptive campaigns, omni-channel messaging, uninstall data and the industry’s largest free messaging tier. To learn more about CleverTap visit clevertap.com or follow on Facebook and Twitter.

About App Promo 

Our mission is to educate, equip and assist app publishers (developers, brands, advertisers and agencies) in succeeding in the business of applications. Since our launch in 2010, we have helped hundreds of developers, brands, advertisers and content providers take their app to the next level. We understand that each app is unique and create custom solutions to help make sure that we are meeting our clients objectives. Contact us to get started on discussing how we can help you succeed with your application and feel free to continue the conversation with us @Apppromo

CONTACT INFORMATION

The 20 Best #AppMarketing #Blogs You Should Be Reading In 2016

We @Apppromo are very humbled to be recognized as one of the top 20 Best #AppMarketing #Blogs you should be reading in 2016.  Since 2010, @Apppromo has been here to help developers in the #business of their #applications and it is very nice to know that the information we provide is being well received. Cheers to all!
Best App Marketing Blog

 

AppPromo CleverTap Mobile Growth-Webinar Slides

@Apppromo and @CleverTap’s highly successful webinar of May 12, 2106 is now available for users to download. If you want to find the secrets of #MobileGrowth, #AppEngagement and #UserRetention, you are welcome to download the webinar today!
Mobile Engagement Webiner

CleverTap and App Promo announce global app marketing partnership

thMay 3, 2016

[prMac.com] San Francisco, California – CleverTap, a next generation mobile engagement platform, with more than 1500 customers globally, today announced a global partnership with App Promo an award wining app marketing and promotional agency that help developers succeed in the discovery, downloads and monetization of mobile applications. The partnership will give access to all of App Promo clients CleverTap’s mobile engagement platform. Developers will now have immediate access to CleverTap’s world-class analytics to create more personalized mobile experiences and increase user engagement.

“With developers creating apps from all around the world, it was key to find an app marketing agency that is able to help market their applications not just in the US AppStore but from a global perspective,” said Sunil Thomas, co-founder and chief executive officer at CleverTap. “For us, partnering with App Promo is a great way to help developers with a full 360 approach to app marketing from discovery to download to engagement.”

For App Promo, the partnership significantly enhances App Promo’s post app launch marketing, guiding clients to focus on engagement and retention. “Offering our clients the CleverTap’s SDK now allows them up to 1 Million monthly events at No Charge, with unlimited messaging and MAUs,” said Gary Yentin, CEO of App Promo. “Now we can help developers not only with the launch of the application but also follow up with post launch engagement, retention and monetization strategies – focusing on the business of the application.”

About CleverTap:
CleverTap is the next generation mobile engagement platform. It enables marketers to identify, engage and retain users and provides developers with unprecedented code-level access to build dynamic app experiences for user groups. CleverTap includes out-of-the-box prescriptive campaigns, omni-channel messaging, uninstall data and the industry’s largest free messaging tier. To learn more, visit CleverTap online or follow on Facebook and Twitter.

Since our launch in 2010, App Promo has helped hundreds of app developers, brands, advertisers and content providers in the business of mobile applications, taking their apps to the next level. We understand that each app is unique and each application is a business. App Promo creates custom marketing and advertising solutions to ensure that apps are discovered, downloaded, engaged with and monetized. All Material and Software (C) Copyright 2016 App Promo. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries. Other trademarks and registered trademarks may be the property of their respective owners.

###

Gary Yentin
CEO
Canada
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Join The Revolution! Irish start up @Emojitones launches iOS and Android App

EmojiDUBLINMarch 17, 2016 /PRNewswire-iReach/ — Irish start up Emojitones (http://www.emojitones.com) launches iOS and Android App. For a quarter of a century the world has text messaged in silence. Emojitones is a full-featured text messaging platform that transforms emojis using the power of sound. 

Don’t miss Emojitones live at Silicon Valley Comic Con (http://svcomiccon.com) –March 18-20th, San Jose, California, Booth 647

From Ireland to India, more than 6 billion emojis are used daily to add meaning to text messages, and the demand for culturally diverse versions have never been higher.  The Emojitones free text messaging app for iOS and Android adds new levels of fun, self-expression and personalization to the unstoppable emoji phenomenon.

Emojitones is the brainchild of Dublin-based entrepreneur Guy de Bromhead, who said:  “Even with the addition of emojis, text messaging remains relatively emotionless when compared to face to face interaction. Sound is the missing link; and what better way to deliver it than packaged with the appropriate emoji icon.  Anyone who texts know the trouble that can be caused when a message is mis-understood.  The Emojitones app removes that ambiguity, empowering users to express what they really feel in images plus sound – and have fun in the process!”

“The Emojitones product is unique in that the delivery of the emoji icons-plus-sound is instantaneous. Simlly send a text message, photo or video and add your favorite emoji as usual. When the receiver swipes open the message the cloud-hosted sounds play back inline — automatically — to create a dynamic and often hilarious new mode of messaging.”

Emojitones is a fun and zany way to send sounds in all your text messages through emojis. Emojitones combines the best of standard text messaging and sound! Finally the new generation of text messaging is here! Every emoji icon now has its own unique sound. Emojitones combines text, images, and animation and now sound to emoji icons that can be shared with friends, family and anyone else who you want to share your feelings, emotions intents with across all smart devices. Now, you can insert your own personal touch through sound with emojis adding fun and animation to all of your text messages. Best of all – the tones play automatically once a text message is opened.

Emojitones is a free app available in iOS and Android app stores.

http://bit.ly/emojitonesiOS

http://bit.ly/emojitonesAndroid
Video Trailer

http://bit.ly/emojitonesVideo

Screenshots

http://bit.ly/emojitonesIcon

http://bit.ly/emojitonesScreenshot1

http://bit.ly/emojitonesScreenshot2

http://bit.ly/emojitonesScreenshot3

http://bit.ly/emojitonesPostcard

For more info, visit:

www.emojitones.com

https://www.facebook.com/emojitones/

https://twitter.com/emojitones

https://www.instagram.com/emojitones/
For Media Contacts:

Gary Yentin

gary@app-promo.com

TEL: 1-416-464-2223

Skype: nikke.slight

Media Contact: Gary Yentin, AppPromo, 416-464-2223, gary@app-promo.com

Photo – https://mma.prnewswire.com/media/344208/emoji.jpg

News distributed by PR Newswire iReach: https://ireach.prnewswire.com

SOURCE Emojitones

The 7 Successful Habits of Mobile Startups

As the world goes mobile, mobile startups continue to sprout up. Some seek their fortune across a billion users. Others hope to offer new and innovative services to thousands of businesses.

Now for the hard part: succeeding.

Most mobile start-ups fail. The majority of app developers earn less than $500 a month. Given the odds, it takes a special person to consider launching a mobile startup. Specialness isn’t enough, however. Success takes effort. You’re in luck. By examining what others have already done, we know that the very factors which help promote success can all be learned. Here are the seven habits of highly successful mobile startups:

  1. Know your paying customer.

You great idea is not enough. Is your app or mobile service both better and cheaper than the incumbents? Who is going to pay you? Is it a one-time sale or recurring? What are the costs of acquiring new customers? The successful mobile startup knows their customers, their market, and whom they are reliant upon.

Back in 2007, at the dawn of the smartphone age, venture capitalist Marc Andreessen noted that market size was the most important factor in the success of a startup. Not the product, and not team skill. Those are secondary. When a market is big enough, it’s forgiving. Meaning, startups have time to get their product and to position exactly right. This isn’t so in a small market. As Andreessen stated, “The product doesn’t need to be great; it just has to work.”

  1. Listen to your users.

You’ve got customers! Awesome. Are you listening to them after the sale? Are you listening in on support calls? What are their complaints? What are the additional pain points you might help solve? Communicating with and listening to your customers is vital. CleverTap has tools to help you connect with your customers. You can even send personalized messages to your thousands of users.

  1. Iterate, iterate, iterate.

Uber may be the most successful mobile startup over the past five years. The idea behind Uber, linking anyone with a car to anyone who currently needs a ride, is obvious. Now. But their current success is due to continuous innovation. What started as an app linking a few designated drivers with users who knew in advance they would need a ride, quickly turned into a service where nearly anyone could become a taxi, and everyone understood they could request a ride at any time, from anywhere, with a few quick swipes. Uber has also continued to improve its payment process, rating process, its mapping and notifications functions. More than a great idea is necessary.

  1. Commit to learning.

A successful mobile startup is committed to continuous learning. In fact, don’t just commit to learning. Make sure to hire people with a proven propensity for learning new skills. With iTunes U, Khan Academy, and even Udacity, it’s now affordable for everyone to learn new skills, without excuses.

  1. Keep costs low.

Even if you are fortunate enough to receive significant backing, it’s important to stay lean. Staying lean allows you to move fast, pivot, and grow. Thanks to today’s tech, there’s simply no reason for a mobile startup not to keep costs low. Social media supports marketing and branding. App stores reach millions. Productivity applications like Google Apps, code repositories, messaging apps, Slack, and other digital tools are affordable, scalable, and often customizable. Spending money where it’s unnecessary is a waste.

  1. Be hands-on, even with remote teams.

CleverTap teams are based in Silicon Valley, Los Angeles, New York, and Mumbai. If you hire the best people, they can work from anywhere — this is part of the promise of the mobile age. But you must remain hands-on. When you start your company, commit to using collaborative tools, such as Slack, online calendaring, and Skype to ensure your team is always working together, cognizant of deadlines, knows expectations and is sharing best practices.

  1. Get inspired.

To build a business from scratch, to keep it alive and thriving, that takes smarts, hard work, timing — and also an inspiration. Stay inspired. Listen to a TED talk. Meet with your client — outside of the typical office setting. Make time for a weekend hike. It just may open you to new ideas, new inputs.

The world is going digital and mobile. You’ve got a head start. Now keep ahead of the curve.

Enjoy this article as it is brought to us my our partners –www.clevertap.com

5 Mobile Success Tips for App Store Optimization


Screen Shot 2016-01-10 at 3.10.13 PM

What is App Store Optimization and why is it important for a successful mobile product launch? App Store Optimization (ASO) is the process of improving the visibility of your mobile app in the IOS or Android App Store and increasing organic downloads.

App Store Optimization is considered one of the most important steps in creating your mobile marketing campaign. With over 2 million apps featured in both the IOS & Android App Store, enhanced discoverability of your app can make the difference between the success or failure of your app.

Tip #1 Define Your Product: The first ASO tip is to define your product and your target audience. Regardless if you are building a game, utility or a communication tool, the key to your app’s success is to understand what you are building and why it will benefit your user.

Tip #2 Naming Your App: What’s in a name? EVERYTHING! Naming your app is one of the most exciting steps of application development. Often publishers have an idea of what they want to call their app even before it’s developed.

Key Success Factors

  • Title – The keyword placed in the mobile app title should be the one with the heaviest search traffic. It’s important to research the keyword that best describes your app and will drive the most traffic to your App Store page.
  • Keywords – To improve your search engine ranking, you need to research which keywords are most relevant to your App Store category and your target audience. We recommend that you monitor your competitors App Store page and chosen keywords to optimize your ASO strategy.

Tip #3 The Power of an App Icon: If a picture is worth a thousand words, then your app icon is worth more than any other asset for your mobile or tablet app. Your app icon is the most evident element of your branding; both on the home screen of the users devices and in the App Store where they make the decision to download your app.

Users typically make app choices based on icons – similar to how they often judge a book by its cover. With mobile download behavior being very impulsive, it’s extremely important that your app icon stands out and is visually creative. We recommend that you A/B test your App Store icon and screenshots first before making a final decision.

Tip #4 Sell Your App With Vivid Screenshots: Outside of your app icon, the most powerful visual elements of your product page within an App Store are your screenshots. People are more visual in nature and when a user visits your app page or any other mobile product property you have online – such as a landing page, or social network page – the user will gravitate towards your icon and screenshots before reading any copy describing your app. You must be strategic with the selection of your screenshots. Review other popular apps screenshots for tips and ideas.

Tip #5 Write an Effective Product Description: One of the most important selling tools for your mobile app is your App Store description of your product. Writing about your product can be a challenge, especially when faced with a blank page, and you’re more inclined to write code than marketing copy.

We recommend you write a short, succinct description of your app that answers these questions:

  • What is your app?
  • What does it do?
  • Why should I care?
  • Why are you different?

We call this the elevator pitch because you should be able to articulate your app description in a few sentences, two or three at the most. Readers should be able to get a clear picture of what your app is all about and most importantly, why they should download it from the App Store.

If you follow these five important App Store Optimization tips, not only will it increase your discoverability in the App Store but increase your chances of making your mobile product launch a success.

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