Don’t be influenced by Influencer Marketing

Influencer Marketing can be a great benefit to your app marketing plan but can also be a bigger liability. Before jumping, it is important to understand the value of influencer marketing and going big does not mean you will get better results.  The costs associated of getting a influencer with a large following (i.e. Kim Kardashian) does not mean you will be great results if your application is not authentic with the influencer and their following.  Micro Influencers (with smaller followings) can be a more effective strategy if their audiences are more closely aligned to your application and your brand.

TIP: Use Software Updates to Climb the Charts

Be on top of upcoming SDK updates and plan to use new functionality as soon as it is released. This will not only allow you to stand out from the crowd but it will increase the chance of being highlighted in the app stores as many OEMs are looking to showcase the new features of included in software updates. Using new technology will also provide an additional hook for bloggers and other media to run your story making it easier to be picked up by the press.

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Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.

TIP: Get Rated to Move Up the Charts

Downloads are the first step but its usage that the app stores are starting to look at to build their charts and features. Increase your ratings and reviews by building in areas in your app to request this from your users. Update your “About” or “Info” area with a call to action to “Rate us” or be more aggressive by creating a pop-up which asks users to give feedback.

@MobilePersonas2014- Exclusive peek at mobile behaviour of the new Canadian Family

@Appromo was proud to participate with @Tappedmobile and @Brandspark to create the 2014 edition of @MobilePersonas, mobile behaviour of the new Canadian Family.  For those who were not able to attend @DX3Canada please find enclosed a summary of the presentation that was delivered March 6, 2014.  Fresh research from Canada for all to #enjoy!Mobile Personas 2014

TIP: Social Networks Need Marketing Too!

Social networks like Facebook are powerful marketing tools which can provide you with great insight into who your audience is and help market your app through social reach. But just like your app it isn’t a “build it and they will come” situation. You need to let people know! Your marketing efforts should include a strategy to increase your following. Highlight your social networks in your marketing collateral, your website, on your app app page and even in your app.

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Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.

TIP: Set-up URL Tracking When Posting

When posting links on your website, Facebook, Twittter or other channels like press releases and app marketing announcements, make sure you use a URL tracking system to provide you with visibility into the number of clicks you are getting. This will not only tell you what sources are most active but will also help you compare and determine what posts were most successful to your audience.

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Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.

TIP: Retweetability is Key When Creating Tweets

When constructing a tweet make sure you consider two things: maximum readability and maximum tweetability. Twitter users are bombarded with a stream of tweets so make sure your tweet is clear and can be understood in seconds. Keep your character count even less than the 140 max so that you leave enough room to allow for retweeting without destroying your original message.

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Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.

TIP: Maximize Your Social Reach by Connecting to Your Followers

Communicating to your followers on Facebook is extremely important. Make sure that you are actually connecting with them and not hard selling them. Engage your users in conversation. Ask them questions. Get them talking. Interaction will not only strengthen your relationship with your followers it will also increase the number of times your page will appear in their feed which will maximize your social reach.

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Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.

TIP: Master the Art of Headlines for Effective Tweeting

Before you tweet ask yourself if your message is meaningful. It should add value to the community that you are building. Master the art of headlines. As Tweets are only 140 characters, you need to tease your readers with enough information to be interested and then provide them with a link to find out more.  Check your links though before you use them – the worst thing you can do is send your users to a 404 page.

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Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.

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