One of the most popular services we provide at App Promo is ASO or App Store Optimization. Our App Store Optimization service includes a thorough review of how your app is positioned or will be positioned within the app store and recommendations on potential changes that would better serve your app within this environment to increase discovery and sales.
We have created a series of articles that break out 5 tips we have found to be most useful when it comes to optimizing your app within a storefront. This is the first post of the five. In this post, we will take a look at one of the critical marketing elements of your product in the app store – your App Name.
Your app name is at the core of your product brand. This along with your icon act like the cover of a book for your app. It is essential that your app name be creative, thoughtful, enticing and indicative of what your app does but often times app publishers forget that it is also critical that the name itself contains keywords which are core to your app.
The name of your app is one of the strongest areas search engines both within the store and outside the store online will use for search discovery. For this reason, it is important to think about what your user will search for when they are looking for your app and consider using some of these keywords in your name. If your app is an Apple Puzzle game that be sure to use Apple or Puzzle in your app name somewhere, for example.
In addition, as mobile app store users make most of their download decisions within the list of apps they scroll through on their device, it is essential to grab their attention with your name. Using keywords which accurately and succinctly describe what your app is all about will help users understand in the a small amount of time what your app is all about and will help increase downloads but more importantly qualified downloads of your app.
Here are some TIPS when selecting a name which is optimized to market your app using keywords:
- Select a name that has something to do with the core offerings of your app – don’t be afraid to state the obvious here
- Be creative but don’t sacrifice clarity for cleverness (again a spade can be a spade)
- Identify keywords for your app by thinking like a user and figuring out what they would search for and include some of these keywords in your name
- Look to your direct competitors to understand the format and keywords used in their app titles to learn from those around you
- Utilize a two part name separated by a dash or a colon to free up room to use keywords e.g. Monkey Madness – Kids Puzzle Fun
Look for the next post in this App Store Optimization article series next week at www.app-promo.com.
It was definitely a sign that the app space has matured as the focus of this year’s Mobile Web and Apps World 2012, of which we participated this year at CTIA, had more to do about the business of applications than APIs, tools and technology. And even the APIs that were discussed at the session were mainly focusing on making money as was the case with Mastercard’s overview of their OpenAPI payment platform for use by the developer community.
With an agenda full of presentations and panels on monetization, marketing & advertising strategies it was a chock full day of what to do to succeed with an app both in terms of discover and revenue.
Discussions kicked off with a SuperSession on Marketing & Monetization of Apps led by Josh Rochlin of Xtify with panel members Ted Verani from Trilibis, Dan Lowden from Digby, Derek Ting from Enflick and our very own Gary Yentin from App Promo. The panel discussed costs, discovery, revenue challenges and ended discussing the recurring argument of HTML5 web apps and mobile web and which is better or will win the “war”.
Fisku, a mobile marketing firm focusing mainly on media buying for apps, reviewed the top 5 Mobile App Marketing Super Practices including the importance of working with multiple traffic sources and the need for real-time tracking. Mobile leaders, Poynt and AirPush ads, talked about mobile ad strategies that they see being effective in the marketplace. And Urban Airship, Bottle Rocket Apps and MTV formed an afternoon panel led by consultant, Chetan Sharma to discuss media consumption strategies on mobile stressing mostly the importance of a strategy to keep users engaged and using apps including the use of push notifications.
Of course, we here at App Promo, are truly excited to see such a flurry of conversation and focus on the business of applications and we expect that forums like this will continue to grow as more and more app publishers are looking to make a true business out of the products they have in market. Congrats and a big thank you to Larry Lockhart at NextVision Media for putting this session together to add the conversation at this years CTIA.
Check out coverage of MWA 2012 at CTIA in Wireless Week: http://www.wirelessweek.com/News/2012/05/CTIA-making-money-mobile-web-apps/
The results are in from our First Annual Developer Survey we completed in April of this year and we have used the data to create our very first INFOGRAPHIC. Our goal with this survey was to shed light on the truth behind what it takes to be successful with your mobile app. We hope that this information can be used to help you better your app as a business.
We welcome re-posts to help spread the word on this very important topic to the app developer community so feel free to save and post this infographic on your own blog or site.
For a full review of survey results, download our FREE white paper “The Necessity of Mobile App Marketing”.
We recently presented on “Succeeding in the Business of Applications: App Marketing & Monetization” at the monthly Toronto Product Managers Association (TPMA) meeting on April 24, 2012 here in Toronto.
“Mobile Business Apps: Marketing & Monetizing. Mobile Apps are part of just about every new product introduction these days. Whether the Mobile App is the core product, or whether it is a peripheral feature or add-on to help use your main deliverable – launching and effectively marketing it is part of the new reality.When businesses and product owners start conversations about launching a mobile application, discussions focus on user experience, functionality and code. Money and effort are spent on the design and development but strategies to help the application succeed are often forgotten or left out. This session aims to shed light on the challenges app owners and developers face in making a business of their applications and marketing it effectively. Gary Yentin and Tom Emrich use their years of experience in product marketing in the mobile space to highlight the strategies, tactics and steps needed to drive your apps’ success – despite a noisy and saturated marketplace.
You can watch a recording of this one-hour session here: http://www.screencast.com/t/lNLzik80
Big thanks to the TPMA for the recording and the opportunity. Be sure to follow them on Twitter @TPMACA or visit www.tpma.ca for more information.
We are proud to unveil our new look!
We’ve totally revamped ourselves for 2012 and have added some new services and offerings which better aligns App Promo to our new tagline “helping you succeed in the business of apps”.
In addition, we have created some great new touch points for you to keep in contact with us including our brand new blog and our newsletter which publishes on a regular basis.
To get you started, here is a rundown of everything you need to know about the new App Promo:
- New look and feel – we’ve done our biggest makeover yet from head to toe, what do you think?
- Smartphone and tablet responsive coding – we are using some new technology on our site to make sure you can experience it to the its full extent on mobile, desktop or tablet
- Expanded mission – we are now focused on the business of applications covering all angles from strategy to monetization and app marketing
- Additional offerings – we have formalized some offerings we have been provided to clients over the past two years including strategic consulting and monetization services
- Increased visibliity into our work – we have a brand new clients section which highlights who work with, what they are up to and some hands on case studies
- Larger partner network – we’ve met some great companies over the past year who share our passion for helping app developers and owners succeed with their products, check them out on our Partners page and share your support
- Bigger voice – we’ve been active on Twitter and Facebook sharing other people’s news and today we start to create our own with our new blog and newsletter! Sign-up today!
Despite all of the changes you see, what hasn’t changed is our commitment to help you succeed with your application. It’s what we are all about here at App Promo.
Can’t wait to hear what you think! Comment below or drop me a line at firstname.lastname@example.org.