The Most Downloaded Mobile Apps in March 2021

Facebook and Google are indeed on top. So much so that the top 10 across the App Store, Google Play, and combined, are nearly identical. In another return to normalcy, TikTok’s unstoppable is back on display. With demand for chat service Telegram down in March, TikTok is back to being the king of downloads.

Zoom, Snapchat, and Spotify were the only other apps to make it into the top 10. The first two aren’t strangers to the list, but Spotify is making a debut. It’s been close for quite a while now, but before March hasn’t cracked it yet. More on that, below.

Together, the most downloaded apps in the world across the App Store and Google Play were downloaded roughly 352 million times, about 6% higher than February’s batch.

45% of apps used were games in Q1 2021

Some 218 billion apps were downloaded in 2020, representing a 7% growth over the previous year. That’s according to new data from AdColony.

Overall, users spent 4.2 hours per day using their mobile devices which was 20% higher than in 2019.

These changes were driven by COVID-related lockdowns.

Among the top mobile game downloads, 78% were casual games.

Some 45% of apps used during Q1 2021 were games and 36% of gamers said they played more games compared to before the pandemic.

Mobile games were cited as a top way to relieve stress and tension during unprecedented times.

The top ten casual games accounted for some 80 million installs during the first two weeks of 2021 alone.

But it’s not just gaming that saw app usage spike. A fifth of users also discovered new products using their smartphones.

Digging deeper into shifting consumer behaviour, AdColony found that people spent 8% more time in games than watching TV and 18% paid for apps while 14% of gamers made in-app purchases.

Meanwhile, reaching consumers through mobile games is still an effective way to engage with target audiences.

Consumers are expected to spend $120 billion on mobile games this year.

The reasons for game play vary from wanting to pass some time (48%) to relaxing (44%) and keeping the mind active (33%).

Google slashes Play Store services fees by 50% on first $1 million revenue

In an effort to help app developers create a more sustainable business, Google said it will be slashing its commission on the Play Store for in-app digital products.

The move follows a similar announcement by rival Apple.

As of July 1st, 2021, Google will be reducing its service fee from 30% to 15% for the first $1 million in revenues.

A 30% cut applies to each dollar earned above the first $1 million.

The changes are a boon to smaller developers who don’t earn as much in revenue as larger app makers.

It will apply to some 99% of developers selling services through their app on the Play Store.

In a blog post, the company said:

“These are funds that can help developers scale up at a critical phase of their growth by hiring more engineers, adding to their marketing staff, increasing server capacity, and more.”

Google also added that scaling an app didn’t stop at the $1 million mark.

“We’ve heard from our partners making $2M, $5M and even $10M a year that their services are still on a path to self-sustaining orbit. This is why we are making this reduced fee on the first $1M of total revenue earned each year available to every Play developer, regardless of size.”

The changes follow a backlash in India where many tech and app start-ups said they were struggling with the 30% fees.

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App Promo Named Among Canada’s Top Advertising & Marketing Agencies for 2021 for the 4th year in a row

At App Promo, we know how important mobile marketing can be for your business. Mobile has become a staple of our daily lives and consistent use of smartphones brings forward an idea for the development of this kind. This technology is going to innovate your business and give you access to more exposure to the market trends and help your business grow accordingly.

App Promo has been providing mobile marketing services since 2010 and we’ve helped hundreds of developers, brands, and content creators take their app to the next level. We understand that each app is unique and create custom solutions to make sure that we are meeting our clients’ objectives. Our team has years of experience in marketing and increasing revenue for clients with their digital products.

We are innovators in app strategy, marketing, and monetization. Our goal is to help developers and app owners successfully achieve their goals.

As a statement of our success, for the fourth year in a row, we’ve been featured on Clutch as one of the top advertising & marketing agencies in Canada.

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Clutch is the leading ratings and reviews platform for IT, marketing, and business service providers. They help firms across the globe connect with the right service providers to partner with.

We’ve received awards before but getting recognized once more is such a great feeling and it pushes us more to deliver top-tier service to our clients.

We couldn’t have won this award without our wonderful clients. We truly appreciate the confidence and trust that you accorded us, commented Gary Yentin, CEO of AppPromo: “We are excited to be recognized by Clutch as a leader in B2B marketing for the 4th year in a row.”

Contact us to get started on discussing how we can help you succeed with your application and feel free to continue the conversation with us.

 

 

The Secrets of App Marketing

#AppMarketing can be complicated. App Promo has been creating successful campaigns since 2010. It has been over 11 years since the @AppStore launched. The one thing we know for sure, is an App is a business and if you have a business you need a #plan. To make dollars you need sense! Try us you will like us😊

How do Canadian Apps Monetize ?

16% of apps by Canadian publishers are paid. That is a higher value of paid apps compared to the overall apps, where 3% are paid. 24% of apps by Canadian publishers include ads.

Data from 42 Matters

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