App-Promo Fall 2014 Newsletter

App Promo

Ms. Pac-Man Breast Cancer Mobile/Social Media Awareness Campaign

@Appromo is proud to be working with Bandai Namco and The National Breast Cancer Foundation. The mission of NBCF is to help women now by providing help and inspiring hope to those affected by breast cancer through early detection. During the month of October, Ms. PAC-MAN & PAC-MAN mobile games will feature the Ms. PAC-MAN Pink Ribbon campaign to support the National Breast Cancer Foundation.
 

 

Mobile Personas 2014  US and CA

The 2014 Study combines a comprehensive analysis of mobile behavior, attitudes and trends over time to help agencies, brand marketers and manufacturers devise effective mobile strategies. Mobile Personas is a collaboration between Brandspark International (consumer and shopper insights), Tapped Mobile (mobile advertising) and AppPromo (app strategy and monetization). The study is available for US and Canada.

@Apppromo selected for 2nd yr to speak and exhibit @Advertising Week 2014 NYC

For the 2yr year in a row @Apppromo has been selected to speak and exhibit @AdvertisingWeek 2014 in NYC. If you are in the city please visit us on Mobile Monday Sept 29th in the TimeCentre Hall at Exhibit Booth C1. 
 

On a special note, Gary Yentin, CEO of App-Promo will be interviewing Damon Wayans at the Cross Screen Sumit on Mon Sept 29th at 4:30pm on the topic of how today’s consumer engages with content.                                                                                              Read More>>

Cannes Lions Festival 2012

Featured App
Socialmaps

NB

Socialmaps is a new and innovative location based app that automatically lets you know when friends are nearby, or post nearby. By using permission based real time location for our users, and information from all your social networks (Facebook, Twitter, Instagram, etc), SocialMaps can keep you up to date about what’s going on locally and what is of interest to you.
Click here to download 

Featured Client
Sobrr – life in the moment

On Sobrr, everything expires in 24 hours. We all have moments that we wish were never recorded. With Sobrr social networking app, you can meet people, make friends, and share your life freely.W hen you send SobrrChat messages to non-iPhone users, they will be received via SMS, where they will be linked to a browser. (And, yes, these will also expire in 24 hours.)
App-Promo App

@AppPromo  Fall Promotion

Interested in our App Monetization or our App Store Optimization (ASO) Packages? Enter the code “Fall 2014“ in the Promo Code field in the form below to get 14% off our Monetization or our ASO  services. (Expires 12/21/2014)
Click for more information
Copyright © 2014 App Promo All rights reserved.
For more information about App Promo or to read our Terms and Conditions and Privacy Policy visit us at www.app-promo.comOur mailing address is:
19 Tarlton Road, Toronto, ON, M5P2M6, Canada
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App-Promo Summer Newsletter 2014

Welcome the App-Promo’s Summer Newsletter 2014. In this issue we cover the business of app development with a great marketing podcast from Gary Yentin CEO of App-Promo. We also cover the launch of Legend of HeroesXIII an epic card game for iOS and Android as well as preview our upcoming video series for Amazon. Enjoy Summer 2014! and don’t forget to check out our  special Summer ASO promotion!
App Promo
Android 3 Platforms

PODCAST:
THE BUSINESS OF APP DEVELOPMENT

Less than one percent of apps have more than 50,000 users according to a report from Quantcast. Like most businesses, starting from the fundamental components like strategy and monetization are crucial to app discovery.

Gary Yentin, CEO and Founder of App Promo, discusses solutions for startups looking to leverage their current marketing strategies and drive user acquisition.

App Store Optimization

Legend of Heroes XIII
Epic card game launches @E3

App-Promo was extremely pleased to launch our client Ever App and the mobile game- Legend of Heroes XIII @E3 Expo in Los Angeles. The response has been amazing with the game advancing to No.1  in Hong Kong and in the top 10 card games in the US (iOS and Android). Much more to come including a tournament in Hong Kong at the end July where players will be flow in from around the world to battle each other and compete for prizes including a Mini Cooper!  Don’t forget to download Heroes XIII game FREE to play iOShttp://bit.ly/1kbtA1Q Android (http://bit.ly/1mVqFZO ) 
 

Amazon Developer -Video Series

App-Promo is very proud to be selected by the Amazon Developer Program to create a video series on the business of mobile applications. Our initial video will be live on June 26th on the topic of App Discovery with additional topics to be covered including ASO, Blogger Outreach, Social Media Marketing and App Retention and Monetization- Stay tuned and visit our website for more information.

Cannes Lions Festival 2012

Featured App
Basketball Wars

NB

If you are in #Canada and looking for a game of #basketball but can’t find a court. Look no further than our new client’s app and than your #iPhone. App-Promo is proud to work with Jabb Interactive on the launch of their first mobile game which has already topped the charts in Canada and soon to be launched in the United States. 
Click here to download 
TopApps_icon_ott_1024

Featured Client
Top Apps

Tired of searching for the really great Android Apps? Discover the best Android apps and games with TopApps, your free guide through the crowded jungle of the Android App Market! TopApps scans Google Play daily and regularly updates recommendations-focusing only on the 20 best apps per category.  App-Promo was actively involved in the strategy and now the launch of the application. Download it today -
App-Promo App

ASO Summer Promotion

Interested in our App Store Optimization (ASO) Packages? Enter the code “Summer 2014“ in the Promo Code field in the form below to get 14% off our Monetization or our ASO  services. (Expires 9/21/2014)
Click for more information
Copyright © 2014 App Promo All rights reserved.
For more information about App Promo or to read our Terms and Conditions and Privacy Policy visit us at www.app-promo.comOur mailing address is:
19 Tarlton Road, Toronto, ON, M5P2M6, Canada
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Apple’s iOS App Store Gets Massive Overhaul With Trending Searches, Video Previews, App Bundles And More

Apple announced a significant overhaul to the iTunes App Store on iOS this morning at WWDC in response to the challenges developers have faced as the store became increasingly crowded over the years. Today, there are 1.2 million iOS applications, meaning that the traditional means of finding “what’s hot” like the App Store’s Top Charts or Editor’s Picks, for example, are no longer enough. To address this problem, Apple is giving App Store search a serious makeover, with new features like “trending applications,” continuous scrolling, App Bundles, video previews and more.

“I do read your emails,” said Apple CEO Tim Cook with a chuckle, when detailing the App Store update.

In the iOS 8 App Store, which comes as a part of the forthcoming new version of Apple’s mobile operating system, users will have a new “Explore” tab that lets them delve deeper into the App Store’s offerings, including by category and subcategory.

Also new is a continuous scroll, which is more of a performance improvement related to moving through the App Store search results, which was not always the fastest way to navigate through a set of applications.

App Bundles, Video Previews, And More

Developers will also be able to create “App Bundles,” which help them better market and sell groupings of their applications to App Store shoppers. This would be helpful to those developers who specialize in certain types of applications, like a suite of apps for photo editing, for example.

Consumers will now have the option to buy these apps in bundles, which could potentially increase developers’ App Store sales.

A prominent children’s app developer, Toca Boca, was shown as an example of the App Store bundle with a grouping of apps called “Toca Toy Box,” which allows users to download a whole set of apps from the developer at a discount, when compared with buying the applications one-by-one.

IMG_0200

Meanwhile, a feature for video previews of apps – something that, we should point out, arrived on Android first – allows consumers to view the app in action before they make the decision to purchase. These short App Store videos are perfect for tweeting or sharing on Vine, and help to give a better idea about how an app looks and feels versus a screenshot, which can be misleading.

When played, the videos fill the screen, giving users an experience that’s as close as possible to what it’s like to use the actual application, without having to download it.

For developers who take the time to craft high-quality apps with elegant transitions and animations, videos will also help them better showcase those efforts. And for gamers, video previews will let them get a taste the gameplay before committing to a download.

Another feature involving related search suggestions that prompt you with other possible searches to try, also got a brief mention during the keynote, but this had already launched earlier this year.

And top apps that Apple likes will now get an Editor’s Choice logo to help with app recommendations.

IMG_0199

Family Sharing

A handy feature for multi-iOS device families is the new “family sharing” option, which will allow users to buy apps one time then share with others. This feature extends to other media as well, including photos, videos, calendars and reminders. Users will need to have the same payment card details on file for this to work, however, so no – you can’t “family share” with a just a bunch of friends.

The Family Share feature also lets parents approve children’s app purchases, which is a great addition that saves the grown-ups from constantly having to type in their App Store password. The feature will alert the parent via an approval notification, which is handy.

Trending Searches

The “Trending Searches” section in the App Store is very interesting, and possibly one of the more important features of the new release, as it gives developers another way to get their apps found.

You can think of this section as something like Twitter’s trends, as it will give a look at what’s currently hot on the App Store, without the reliance on App Store chart rankings, which have been repeatedly gamed by unsavory developers who know how to hack the algorithm. Apple didn’t clarify how ‘trending searches’ works, or how real-time it is, but it does appear that this, along with the other “Explore” features will replace the “Apps Near Me” section which debuted in iOS 7, and nearly really gained mainstream adoption as a way to find new apps, due to its limited use cases.

IMG_0202

TestFlight

Not entirely unexpected was the announcement that recent Apple acquisition TestFlight, an app beta testing service, would now be integrated into the the developer center, giving developers native (and public!) app beta testing. You can read more about that changehere.

Related to the App Store changes, developers are also getting a new software development kit, with 4,000 new APIs to hook into. As a part of this change, developers can now build their own widgets for the Notification Center, but not the homescreen.

Posted  by  (@sarahintampa)

http://techcrunch.com/2014/06/02/apples-ios-app-store-gets-massive-overhaul-with-trending-searches-video-previews-app-bundles-and-more/

App Annie Index – Market Q1 2014: Revenue Soars in the United States and China

AA-Index-banner_FINAL_1384x742_Market@Apppromo follows the App Annie Market Index and found the results for Q1 2014 very significant in terms of revenue in both the US and China markets. Please review and enjoy the following excerpts from the latest Market Index.

 


The information contained in this report was compiled using App Annie Intelligence, the industry-leading market data solution for identifying opportunities in the app store economy. It provides the most accurate market estimates for global app downloads and revenues – to learn more, take the tour or request a demo today.


 

Key Trends Across Stores, Countries and Categories

  • Google Play worldwide downloads now exceed iOS App Store downloads by around 45%, driven by growth in emerging markets. Russia and Brazil have been on the rise for some time now, but Mexico and Turkey also had a strong influence on Google Play downloads in Q1 2014.
  • The iOS App Store remains comfortably ahead in worldwide revenue, generating about 85% more revenue than Google Play. This gap narrowed over the last quarter though, as Google Play revenue increased markedly in the United States and United Kingdom.
  • China was the key market for iOS App Store growth, showing exceptional gains in both downloads and revenue. iOS App Store revenue in China grew around 70% quarter-over-quarter.
  • Games remained the key category driving growth in both app stores. However, there was also growth in categories outside of Games. Tools saw gains in Google Play revenue, dominated by anti-virus and security apps. On iOS, Finance grew in revenue during tax season in the United States.
  • Messaging apps remained a huge growth area, contributing to the gains for the Communication category on Google Play and Social Networking on iOS.

 

Store-Index-Header

Google Play Builds a Substantial Lead in App Downloads

 

iOS App Store vs. Google Play App Downloads & Revenue

 

image01 - Store Download Revenue Charts

 

Google Play led the iOS App Store in downloads by approximately 45% in Q1 2014, up from 35% in the previous quarter. Meanwhile, the iOS App Store maintained its comfortable advantage in revenue, leading Google Play by 85%. However, Google Play continued to narrow this revenue gap. The gains for Google Play come as Android devices extended their lead in worldwide device installed base.

Growth in Google Play downloads was driven by explosive growth in emerging markets, with Mexico and Turkey showing themselves as markets to watch. According to IDC, smartphone adoption has grown rapidly in Mexico, increasing around 75% in 2013 and expected to grow by approximately 40% in 2014. Over 65% of these devices used the Android OS, and this proportion is expected to increase in 2014. In Turkey, significant investment in IT and prominent technology projects as part of Vision 2023 and the FATIH education project are contributing to rapid device growth. According to IDC, IT spending is expected to increase around 9% in Turkey this year, driven primarily by the adoption of smartphones and tablets.

iOS App Store revenue growth was driven largely by China and the United States. However, impressive growth extended to smaller markets such as Vietnam and South Africa. Games remained the key category for revenue growth, but Finance apps also gained markedly, with worldwide category revenue growing around 45% quarter-over-quarter. This was boosted by the performance of TurboTax 2013 during tax season in the United States.

Games also topped growth in Google Play revenue, but other categories also saw notable revenue growth. In particular, Communication saw huge gains, and News & Magazines made a significant contribution. While emerging markets drove Google Play download growth, it was established markets such as the United States and United Kingdom that contributed the most to narrowing the revenue gap with the iOS App Store.

App Discovery Methods

@Apppromo recently came across this graphic on new app discovery methods that we wanted to share with our followers. It is very interesting to note that organic discovery  (Word of mouth, ASO, PR, Bloggers) are still a very important piece of the App Discovery Puzzle!App Discovery Methods

Attention iTune Account Owners – email from Apple

@Apppromo would like to share with you a recent email we received from @Apple, enclosed below:

Dear iTunes account owner,
Apple is committed to providing parents and kids with a great experience on the App Store. We
review all app content before allowing it on our store, provide a wide range of age-appropriate
content, and include parental controls in iOS to make it easy for parents to restrict or disable
access to content.
We’ve heard from some customers that it was too easy for their kids to make in-app purchases.
As a result, we’ve improved controls for parents so they can better manage their children’s
purchases, or restrict them entirely. Additionally, we are offering refunds in certain cases.
Our records show that you made some in-app purchases, and if any of these were unauthorized purchases by a minor, you might be eligible for a refund from Apple.
Please follow the steps below to submit a refund request:
Find your in-app purchase records. Check your email for iTunes receipts or use a computer tosign in to your iTunes account and view your Purchase History.
Use this link to submit your refund request to Apple.
Provide the requested information and enter “Refund for In-App Purchases made by a minor”
in the Details section.
Apple will review your request and contact you via email about your refund status. All refundrequests must be submitted no later than April 15, 2015.
If you have any questions or need further assistance with your refund request, please contact Apple.
To learn more about parental controls in iOS, please see this article.
Thank you.
App​le

Google Play Developer Program Policies-Updated

@Appromo would like to share with our clients and readers a recent update in the Google Play Developer Program.  Please find enclosed the updated policies:

play_logo

The policies listed below play an important role in maintaining a positive experience for everyone using Google Play. Defined terms used here have the same meaning as in the Developer Distribution Agreement. Be sure to check back from time to time, as these policies may change.

Content Policies

Our content policies apply to any content your app displays or links to, including any ads it shows to users and any user-generated content it hosts or links to. Further, they apply to any content from your developer account which is publicly displayed in Google Play, including your developer name and the landing page of your listed developer website. In addition to complying with these policies, the content of your app must be rated in accordance with our Content Rating Guidelines.

  • Sexually Explicit Material: Apps that contain or promote pornography are prohibited; this includes sexually explicit or erotic content, icons, titles, or descriptions. Google has a zero-tolerance policy against child sexual abuse imagery. If we become aware of content with child sexual abuse imagery, we will report it to the appropriate authorities and delete the Google Accounts of those involved with the distribution.
  • Violence and Bullying: Depictions of gratuitous violence are not allowed. Apps should not contain materials that threaten, harass or bully other users.
  • Hate Speech: We don’t allow content advocating against groups of people based on their race or ethnic origin, religion, disability, gender, age, veteran status, or sexual orientation/gender identity.
  • Impersonation or Deceptive Behavior: Don’t pretend to be someone else, and don’t represent that your app is authorized by or produced by another company or organization if that is not the case. Products or the ads they contain also must not mimic functionality or warnings from the operating system or other apps. Products must not contain false or misleading information in any content, title, icon, description, or screenshots. Developers must not divert users or provide links to any other site that mimics or passes itself off as another app or service. Apps must not have names or icons that appear confusingly similar to existing products, or to apps supplied with the device (such as Camera, Gallery or Messaging).
  • Intellectual Property: Don’t infringe on the intellectual property rights of others, (including patent, trademark, trade secret, copyright, and other proprietary rights), or encourage or induce infringement of intellectual property rights. We will respond to clear notices of alleged copyright infringement. For more information or to file a DMCA request, please visit our copyright procedures.
  • Personal and Confidential Information: We don’t allow unauthorized publishing or disclosure of people’s private and confidential information, such as credit card numbers, government identification numbers, driver’s and other license numbers, non-public contacts, or any other information that is not publicly accessible.
  • Illegal Activities: Keep it legal. Don’t engage in unlawful activities on this product, such as the sale of prescription drugs without a prescription.
  • Gambling: We don’t allow content or services that facilitate online gambling, including but not limited to, online casinos, sports betting and lotteries, or games of skill that offer prizes of cash or other value.
  • Dangerous Products: We don’t allow content that harms, interferes with the operation of, or accesses in an unauthorized manner, networks, servers, or other infrastructure.
    • Don’t transmit or link to viruses, worms, defects, Trojan horses, malware, or any other items that may introduce security vulnerabilities to or harm user devices, apps, or personal data.
    • Apps that collect information (such as the user’s location or behavior) without the user’s knowledge (spyware) are prohibited.
    • Malicious scripts and password phishing scams are also prohibited on Google Play, as are apps that cause users to unknowingly download or install apps from sources outside of Google Play.
    • An app downloaded from Google Play may not modify, replace or update its own APK binary code using any method other than Google Play’s update mechanism.
  • System Interference:
    • An app downloaded from Google Play (or its components or derivative elements) must not make changes to the user’s device outside of the app without the user’s knowledge and consent.
    • This includes behavior such as replacing or reordering the default presentation of apps, widgets, or the settings on the device. If an app makes such changes with the user’s knowledge and consent, it must be clear to the user which app has made the change and the user must be able to reverse the change easily, or by uninstalling the app altogether.
    • Apps and their ads must not modify or add browser settings or bookmarks, add homescreen shortcuts, or icons on the user’s device as a service to third parties or for advertising purposes.
    • Apps and their ads must not display advertisements through system level notifications on the user’s device, unless the notifications derive from an integral feature provided by the installed app (e.g., an airline app that notifies users of special deals, or a game that notifies users of in-game promotions).
    • Apps must not encourage, incentivize, or mislead users into removing or disabling third-party apps except as part of a security service provided by the app.

Network Usage and Terms
Apps must not create unpredictable network usage that has an adverse impact on a user’s service charges or an Authorized Carrier’s network. Apps also may not knowingly violate an Authorized Carrier’s terms of service for allowed usage or any Google terms of service.

Spam and Placement in the Store

Developers are important partners in maintaining a great user experience on Google Play.

  • Do not post repetitive content.
  • Do not use irrelevant, misleading, or excessive keywords in apps descriptions, titles, or metadata.
  • Developers must not attempt to change the placement of any Product in the Store, or manipulate any product ratings or reviews by unauthorized means such as fraudulent installs, paid or fake reviews or ratings, or by offering incentives to rate products.
  • Apps that are created by an automated tool or wizard service must not be submitted to Google Play by the operator of that service on behalf of other persons.
  • Do not post an app where the primary functionality is to:
    • Drive affiliate traffic to a website or
    • Provide a webview of a website not owned or administered by you (unless you have permission from the website owner/administrator to do so)
  • Do not send SMS, email, or other messages on behalf of the user without providing the user with the ability to confirm content and intended recipient.

App Promotion
Apps published on Google Play may not directly or indirectly engage in or benefit from the following behavior:

  • Promotion via deceptive ads on websites, apps or other properties, including simulated system, service, or app notifications or alerts.
  • Promotion or install tactics which cause redirection to Google Play or the download of the app without informed user action.
  • Unsolicited promotion via SMS services.

It is your responsibility to ensure that no ad network or affiliate uses such methods to direct users to pages that make your app available for download.

Paid and Free Apps

  • App purchases: Developers charging for apps and downloads from Google Play must do so by using Google Play’s payment system.
  • In-app purchases:
    • Developers offering virtual goods or currencies within a game downloaded from Google Play must use Google Play’s in-app billing service as the method of payment.
    • Developers offering additional content, services or functionality within another category of app downloaded from Google Play must use Google Play’s in-app billing service as the method of payment, except:
      • where payment is primarily for physical goods or services (e.g., buying movie tickets, or buying a publication where the price also includes a hard copy subscription); or
      • where payment is for digital content or goods that may be consumed outside of the app itself (e.g., buying songs that can be played on other music players).
  • Developers must not mislead users about the apps they are selling nor about any in-app services, goods, content or functionality they are selling. If your product description on Google Play refers to in-app features to which a specific or additional charge applies, your description must clearly notify users that payment is required to access those features.

Subscriptions and Cancellations
Google’s subscription cancellation policy is that a user will not receive a refund for the current billing period when canceling a subscription, but will continue to receive issues and updates of the relevant subscription content (if any) for the remainder of the billing period, regardless of the cancellation.
You (as the content or access provider) may implement a more flexible refund policy with your users directly, and it is your responsibility to notify your users of those policies and ensure that the policies comply with applicable law.

Ad Policy

The policy below covers all ads that are implemented in and bundled with apps. These rules are important in maintaining a positive experience for everyone using Android apps from Google Play. Be sure to check back from time to time, as these policies may change.

  1. Developer Terms apply to the entire user experience of your app
    Please be aware that Google’s Developer Distribution Agreement and Developer Program Policies (together, “Developer Terms”) apply to each app as well as any ads or third-party libraries bundled or made available through the app. Offer your users a consistent, policy compliant, and well communicated user experience.Ads are considered part of your app for purposes of content review and compliance with the Developer Terms. Therefore all of the policies referenced above also apply. Please take care to use advertising which does not violate the Developer Terms.Ads which are inconsistent with the app’s content rating also violate our Developer Terms.
  2. Ads Context
    Ads must not simulate or impersonate the user interface of any app, or notification and warning elements of an operating system. It must be clear to the user which app each ad is associated with or implemented in.

  3. Ad Walls and Interstitial Ads
    Interstitial ads may only be displayed inside of the app they came with. Forcing the user to click on ads or submit personal information for advertising purposes in order to fully use an app is prohibited. A prominent and accessible target must be made available to users in any interstitial ad so they may dismiss the ad without penalty or inadvertent click-through.

  4. Interfering with Apps and Third-party Ads
    Ads associated with your app must not interfere with other apps or their ads.

  5. Usage of Android advertising ID

    Google Play Services version 4.0 introduced new APIs and an ID for use by advertising and analytics providers. Terms for the use of these APIs and ID are below.

    • Usage. The Android advertising identifier must only be used for advertising and user analytics. The status of the “Opt out of Interest-based Advertising” setting must be verified on each access of the ID.
    • Association with personally-identifiable information or other identifiers. The advertising identifier must not be connected to personally-identifiable information or associated with any persistent device identifier (for example: SSAID, MAC address, IMEI, etc.,) without the explicit consent of the user.
    • Respecting users’ selections. Upon reset, a new advertising identifier must not be connected to a previous advertising identifier or data derived from a previous advertising identifier without the explicit consent of the user. Furthermore, you must abide by a user’s “opt out of interest-based advertising” setting. If a user has enabled this setting, you may not use the advertising identifier for creating user profiles for advertising purposes or for targeting users with interest-based advertising. Allowed activities include contextual advertising, frequency capping, conversion tracking, reporting and security and fraud detection.
    • Transparency to users. The collection and use of the advertising identifier and commitment to these terms must be disclosed to users in a legally adequate privacy notification.
    • Abiding by the terms of use. The advertising identifier may only be used in accordance with these terms, including by any party that you may share it with in the course of your business. Beginning August 1st 2014, all updates and new apps uploaded to the Play Store must use the advertising ID (when available on a device) in lieu of any other device identifiers for any advertising purposes.

Policy Enforcement
In the event that your app is removed from Google Play, you will receive an email notification to that effect. If you have any questions or concerns regarding a removal or a rating/comment from a user, you may contact us at http://support.google.com/googleplay/android-developer. Serious or repeated violations of the Developer Distribution Agreement or this Content Policy will result in account termination. Repeated infringement of intellectual property rights, including copyright, will also result in account termination. For more information on Google’s copyright policies, please seehere.

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Great time interviewing @DamonkWayans this week at @advertisingweek on the topic of his #digital #mobile ventures. http://t.co/fl4rTCuX4q
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Thanks @advertisingweek for another great #mobile day. Great insights great people and many lessons learnt.
@Khanoisseur hey adam thanks for the retweet are you back in NYC would love to meet and chat in person. @AppPromo
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