App Store Fees Fall Again!

App Store Fees Fall Again! Check out the recent article from the Developers Appliance

https://www.developersalliance.org/news/app-store-fees-fall-again

It’s awesome to see more price decreases … before the government dismantles our industry.

Kudos to our app store partners for another round of price cuts! While most devs are less fixated on app store fee formulas and more on the services and tools they offer, falling fees are always a welcome surprise. Apple and Google are now taking turns sweetening their deals and fine-tuning what and how apps are treated based on evolving app monetization schemes. We’ll leave it to Google to give the details – see their blog post for more – but this is another clear sign that platforms recognize that developer success is their success too.

For years, app store competition has focused on the “supply-side”; trying to build the best tools, offer the best community experience, engage better or address store mechanics and add new features. More importantly, the underlying platforms are competing for consumers, and that means a growing demand for new features and the apps that capitalize on them. This was exactly what devs needed in a growing industry. Fees have been less of a focus – mostly because those developers most impacted are highly lucrative and successful franchises themselves. This latest round of fee cuts opens up many new monetization strategies and makes it easier for those on the cusp of success to breakthrough. Nothing but good news there!

Contact App Promo today on how we can save your money and make you more money this holiday season 🎄

Holiday App Marketing 2021

App Promo is here to help with your holiday app marketing needs. It’s time to run your holiday campaigns for the next 6 weeks to enjoy the returns of a captive audience that is is ready to spend money $$$$. If you have a budget small or large now is the time to get the returns you have been waiting for. Call us for your free holiday plans today!

App Marketing Holiday Timelines

When planning your holiday marketing campaign it is important to note some key dates. It’s never to early to plan and create amazing creative for the holiday season. We are here to help and make your holiday campaign season a great success. #holiday #marketing #holidaymarketing

Email us today for a complimentary Holiday App Marketing Analysis !

Apple Search Ads Holiday Season Discovery Guide

Plan your holiday strategy.

Make the most of the festive celebrations taking place around the world, and ensure your Apple Search Ads campaigns are optimized to take advantage of key times.

Be ready for seasonal opportunities.

As the year comes to an end, people around the world look forward to taking time out, celebrating with friends and family, and sharing gifts.

Across regions, there are a number of key holiday moments that drive increased interest in certain app categories. Consider optimizing your campaigns to make the most of these seasonal opportunities.

Download the PDF Guide

Holiday App Marketing 2021 Survey

Check out the latest App Promo holiday app marketing survey. Are you ready for the holidays ? AppPromo is ready to help you get the most downloads at the lowest acquisition cost. Call us today to book your holiday campaigns and see the results! Just email us; info@app-promo.com to get the campaign started!

Apple Settles With App Developers Without Making Major Concessions

Apple Inc. settled a wide-ranging class action lawsuit with U.S. app makers Thursday without agreeing to major changes to its policies, a victory for a company facing criticism that it wields too much power.

The settlement will include $100 million worth of payments to app makers ranging from $250 to $30,000 per developer, according to law firm Hagens Berman, which represented plaintiffs claiming Apple overcharged them fees for distributing their programs through the iOS App Store. A new advertising policy, meanwhile, will make it easier for developers to promote alternative pricing plans and ways to pay — without Apple taking a cut. 

ASO Tip #5 – The Importance of Reviews & Ratings

ASO Tip #5 - Ratings and Reviews

Welcome back to the last of our 5-part series of App Store Optimization (ASO) tips.

The goal of this series was to help app publishers and developers with a critical part in the app ecosystem: the app store product page. So far we have covered off improving your name; looked at how important it was to get your icon right; reviewed what to do to improve your screenshots; and, last week, revealed the secret formula to writing a successful product description.

This week we focus our last tip on the importance of reviews and ratings especially as it relates to discovery and downloads.

We all know how important customer feedback is. Comments and ratings provides invaluable information direct from the consumers of our applications. This is obvious a great source of learnings which can be taken back to influence the application’s product roadmap whether its through a bug fix or feature enhancement.

What might not be well known is how important ratings and reviews factor into discovery and download of your app.

From a Discovery perspective: ratings and reviews are considered as metadata for search and can even help to categorize your app in search results according to news which broke this week on TechCrunch on possible enhancements Apple is making from their recent acquisition of Chomp, a leading app search engine, which uses customer feedback to influence discovery. If this is true, then gaining reviews becomes key for app publishers not only to get valuable feedback but also to ensure that their page is rich with keywords which can help them be found in search results.

From a Download perspective: ratings and reviews could mean the difference of a potential user downloading your app over a direct competitors – especially in list view on the device. We covered how important it was to stand out from the crowd with a great name and especially a killer icon. Well those little stars that get lit up when you get a rating and the numbers that grow when reviews are written are another way for your app to get noticed. If there is an app in the list that is similar to yours and you have stars (any stars) and more reviews, you are much more likely to be the one that is tapped on to continue forward and downloaded. Of course, when you start to be compared to others that also have many reviews and ratings, the importance of what your star rating and how many positive reviews you have become a factor.

So what to do? How do you get reviews and ratings? Here are a couple of ideas to get you started

  • Ask for them! Have a call to action to “Rate and Review Our App” on your product description, in your marketing materials, your emails and newsletters, your social networks – wherever it makes sense
  • Use pop-up notification reminders in your app to ask for active users to give their feedback
  • Build a resident area in your app, like in your menu, which prompts users to rate and review
  • Hold contests and promotions to gather feedback leveraging your social networks and databases

We hope you have enjoyed the ASO (App Store Optimization) Series. Please feel free to reach out to us directly at info@app-promo.com if you have any questions or keep the conversation going on our Twitter account @AppPromo.

 

ASO Tip #4 – The Secret Product Description Formula

App Store Writers BlockWelcome back to the ASO (App Store Optimization) article series.

We have covered so far in this series ensuring that your name and image assets: icon and screenshots are working hard to sell your app within the app store environment. Today we tackle the product page element which usually takes the most time to complete and because of this work effort is often left untapped – the product description.

App stores provide developers and app publishers with 4000 characters to tell potential downloaders in words what their app is all about. Since often marketing copy is not there forte, we find app descriptions with a few lines, incorrectly focused on providing support and FAQ or even left blank.

Product descriptions are powerful marketing opportunities for two reasons:

  1. They spell out what your app is and why the consumer should download it (in this way they are the word counterpart to your screenshots). A great product description will convince users who have tapped onto your app for more information to download.
  2. Descriptions, if done correctly, will also be keyword rich making them a powerful tool for search engine results helping fuel additional discovery.

So why do app publishers often resort to not utilizing this area properly? Bottom line is that they are often overwhelmed and don’t know how to begin writing it. In essence they get app store writers block.

To help you move past this block and to ensure that your app description is written to maximize conversions and search discovery, we break down our secret formula.

  • Start with your Elevator pitch – what is this app and why should the user download it (USP/Benefit)
  • Move into reconfirming your price or use this area for price promotions
  • Highlight ratings/reviews/awards/press – keep this area updated as you receive these
  • List Features make sure to include all core features and avoid being too technical
  • Wrap up with a final sentence which reconfirms why the consumer should download the app
  • Provide additional contact points – links to your Facebook, YouTube, Twitter and your website
  • Remind users to rate and review your app

ASO Tip #3 – Screenshots Sell Your App

Welcome back to the App Store Optimization Series (ASO).

In this series we are focused on better positioning your app within the app store environment to increase the saleability and discovery of your app which will ultimately help you succeed. We’ve covered improvements on your app name and tips to better your app icon and in today’s post we will tackle selling with screenshots.

Like your app icon which is another illustrative asset on your product page, your screenshots go along way in telling prospective downloaders what your app is all about, even moreso than what you explain in words in your product description.

Here are 3 things you should be considering when creating your screenshots to ensure you are representing your app in the best way possible to help it gain downloads.

1. Start by showing the “meat” of your app

If your app is a game, start with a screenshot of game play. If its a recipe selector, start with a screenshot showing how a recipe is selected. Whatever your app is, your first screenshot should focus on the “meat” or the core action the app has to offer. Often times prospective downloaders scroll to the bottom of the page to review screenshots and don’t bother to scroll left and right to see more than what the few that are immediately available leaving your first screenshot with the heavy burden to depict your app in one still image enough to get the consumer interested. Don’t waste this opportunity with a settings page, a splash or title page or a shot of your app that doesn’t resonate what your app is all about.

2. Use High Quality Images

Work with your design team to use the original design assets to create screenshots using the correct aspect ratio and sizes dictated by the particular app store your are submitting to. Stretched, low quality, fuzzy screenshots will degrade the impact these selling assets have on your product page and may ultimately detract from the download.

3. Give some context to your screenshots

You don’t have to just use a screenshot still from your app. Use this opportunity to layer on some marketing copy and branding on the image before submitting. Adding short, impactful phrases which put the screenshot in context are extremely beneficial and go along way to communicating to users what your app is all about. Additional branding elements like brand colors, game characters or fonts also reinforce the style and flare of your product to the user adding a professional and polished look to your shots.

Here are some great screenshots from our client, City King, which we worked with them to apply ASO tips to maximize their effectiveness in the app store.

City King Screenshot  City King Screenshot

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