@AppPromo special Autumn Promotion to all customers new and old!

autumn-promotion-graphic-larger-news-list-01-658x308

 

 

@AppPromo would like to they thank you to our old customers and look forward to meeting our new customers. For the months of September , October and November 2016 enter the code Autumn 2016  in the Promo Code on our contact page, or email us info@app-promo.com with the headline Autumn Promotion and you will automatically receive  16% off our App Strategy, Monetization and ASO Services. (Expires 11/30/2016).

Facebook App Center: 5 Common Questions Answered

A lot of our clients have been asking us about how to use Facebook App Center for app discovery, especially since Facebook officially rolled it out to all countries last week. We are big proponents of ensuring your app is everywhere it possibly can be in order to increase visibility and ultimately downloads and usage so adding Facebook’s App Center to the mix is definitely part of a winning strategy.

With every new store, however, comes new submission guidelines and review processes so we thought we would try to make it easier for you by answering the five most common questions about Facebook’s new app distribution center.

1. What is the Facebook App Center?

Facebook has rolled out a discovery area within their environment to promote web and mobile applications that utilize Facebook APIs. This is another great distribution center ala Amazon App Store for Android, GetJar etc. for developers to use to make sure they get their app noticed and downloaded. App Center is available for Facebook users both online and on mobile.

2. Why Should I Publish my App here?

Facebook is the world’s leading social network. They have integrated social sharing into the App Center which means that not only can people search and find your app in the Facebook environment but once a person finds you, your app will benefit from the social reach of their network and their network’s network similar to having a Facebook Page or running a Facebook ad. In essence, Facebook App Center gives you the tools you need to help your app go viral.

In addition, Facebook has integrated Send to Mobile technology which makes conversion to download extremely easy for the user which should help with converting users.

3. Can Any App be Added to the Facebook App Center Catalogue?

No. Your app must be using the Facebook Single Sign-on API for iOS or Android to be published.

4. What Do I Need to Submit my App?

Like the Apple or Android process, you will need some assets and an app that is ready to go (with Facebook APIs) to get started. Most of these items you are going to be able to leverage from your original submission to the App Store or Google Play making this process easier, but there are a few new assets you should make sure you have ready to partake in the benefits of being in the App Center such as the Cover Image and Banners.

Here is a quick list of the items you will need for submission:

  • Display Name – exact name of your app (no additional keywords)
  • Tagline – promo copy could include keywords
  • Short & Detailed Description – pitch your app and set expectations
  • Category & Subcategory – see all categories here
  • Icon – upload 128×128 icon
  • Cover Image – upload 800×150 cover image keep in mind placement of icon over this banner
  • Small & Large Banners – these will be used to drive traffic if your app is chosen to be highlighted by Facebook
  • Screenshots – demonstrate how your app is social (big emphasis on this in the guidelines)
  • Link to your live app on the App Store or Google Play

5. Is there a review process for Facebook App Center

Yes. Your app will be submitted and then reviewed by the Facebook team. This process seems similar to Apple App Store process and unlike the immediate publishing process of Google Play. There is a great review of common submission mistakes that every developer should review prior to pressing the submit button in the Facebook Guidelines: https://developers.facebook.com/docs/appcenter/guidelines/.

Click here to get started in creating your page and Good Luck!

Have your app in Facebook App Center? Let us know your experiences in the comments below!

Knowing When to Kill Your App

You’ve spent time and money developing your app, testing your app and promoting your app with the hopes that the market accepts it as a viable product to sustain a business but are continuing to come up against challenges which are causing you to spin your wheels and have second thoughts about getting into this space in the first place. The amount of time and effort that is being spent on this product is beginning to work against you but you are unwilling to give up the fight to succeed.

This scenario is common place for a lot of app publishers and often time never ends. But knowing when to stop the cycle and kill your app is an important part of the application lifecycle which will free you up not only from spending time and money which is not bringing in return but more importantly to allow you to focus on other ideas and projects which very well may be the winning ticket.

With any product comes a lifecycle – a beginning a middle and an end. Specifically for apps there are 4 common parts to the lifecycle:

  1. Pre-Launch: including concept, design, development, testing and marketing efforts that lead up to launch
  2. Launch: the introduction of your app to market
  3. Post-Launch or Maintenance: updates, continual marketing, support, revenue generation
  4. Decommission: decision to take down or no longer support the application

Decommissioning a product is not an easy decision and of course should not be made lightly. It is extremely important that you, as the business owner or app publisher, feel that you have done everything you could to set your app up for success. Often this means making small but significant investments in marketing and promotion to test the impact of increasing app discovery. It also often involves testing and tweaking your product features, quality and marketing strategy to see what is working and what is not. However, when you have reached the point when your efforts are not bringing in any return you need to start looking for the these tell-tale signs to start to consider moving on to the next big thing.

These are 3 key signs that after exhausting efforts, it may be time to move on to new opportunities.

1. Little, no or bad ratings and reviews

If your app has received less than 5 reviews, no reviews or an extremely low star rating in the app store this will have an impact on getting downloads. Today’s consumer is a social shopper and will look to download apps that have significant amount of reviews first and foremost. The more reviews you have the better. The second thing they will look at is the star rating attached the app. You want to make sure your app stays at a 3 star or better.

2. Revenue versus Cost to Support

If the amount of money you are making from your app continues to be insufficient for the support and marketing of the application whether this be through bug fixes, necessary platform upgrades or in the continual marketing any app requires to be successful, this is a definite warning sign that something is not working. An app is a business and a business needs to be at the very least profit neutral (if you have another job to support yourself that is) in order to continue.

3. Revenue versus Time to Support

Don’t forget to factor in your time. If your app is taking you away from revenue opportunities from your full-time gig or if this is your full-time gig then you need to ensure you are factoring in the time to manage and support your app. If the revenue your app has been generating is not covering all the operational costs including your time then you should take the time to re-evaulate your next steps.

From our own experience working with apps in app marketing and app strategy across platform and categories, the secret to a successful business is a great product, passion and persistence. We encourage you to do whatever it takes to find success with your product. We also encourage you to be realistic and pragmatic when it comes to the business of your app which is why we also feel the secret to success in the app business is knowing when to walk away.

 

@AppPromo proud to be recognized as Top Marketing Agency 2016 for second year in a row!

WASHINGTON, Aug. 11, 2016 /PRNewswire/ — Today Clutch published a report highlighting leading mobile and app marketing agencies—those that help clients market their mobile apps and mobile versions of websites

The report places each agency into a ‘Leaders Matrix’ using Clutch’s proprietary methodology. To be placed on this map an agency has to perform well in both their focus of mobile and app marketing services and their ability to deliver on client expectations.

mobile_app_marketing_agencies_2016@AppPromo is listed in the leading companies.

“In 2016, a company’s ability to both provide mobile optimized websites and apps and also market them in a compelling way is crucial to their success,” said Jeff Westling, Analyst at Clutch. “The agencies in our Leaders Matrix are experts at providing marketing support for both mobile platforms and apps.”

The leading agencies have been evaluated on their market presence, previous experience, and most importantly through the verified reviews conducted by Clutch analysts. Company profiles and full-length client interviews are published on Clutch.co.

CleverTap & App Promo Invite App Developers, Agencies & Brands to Mobile Strategy Super-Session At Bell Lightbox, Toronto, July 18th

 


App Promo

July 05, 2016 07:00 ET

Mastering the New Mobile Success Equation: Retention + Engagement = Monetization

TORONTO, ONTARIO–(Marketwired – July 5, 2016) – Leading mobile engagement and analytics platform @CleverTap and Toronto app marketing expert @Apppromo are hosting Canada’s mobile thought-leaders in an interactive presentation and Q&A session July 18th, to share the newest growth marketing strategies.

Join @Apppromo and @CleverTap for a jam packed morning filled with the secrets of mobile app discovery, distribution, marketing and live customer segmentation.

https://www.eventbrite.com/e/app-retentionengagement-canadian-focus-eh-tickets-26086229615

You spent the winter creating your app and the spring was all about getting users to download it. Now it’s the summer and CleverTap and App Promo want to help you leverage your mobile investment over the summer, the best time for retaining and engaging users to yield the monetization you have been looking for.

Whether you are a retail app (looking to bring users into your store or purchase more good) a travel app (looking for more bookings) a social application (all about increasing your shares and views) or a gaming application (maximizing in app purchases), come to CleverTap and App Promo’s breakfast brainstorming session and learn the secrets and the answer to the equation Retention+Engagement=Monetization

Seminar Limit 50 people, and best of all its Free!

Schedule

8:00-9:00 Breakfast and Networking

9:00-9:30 Introduction to CleverTap and the secrets of Mobile Retention, Actionable Analytics and Engagement -Sunil Thomas, Co-Founder & CEO, CleverTap

9:30-10:00 Panel Discussion: Canadian case histories of App that are doing it right. -Jed Schneiderman-CEO Tapped Mobile, Marina Mann, EatSleepRide

10:00-10:30 How important planning and adding the right data and analytic tools are in building and maintaining your application – Kundan Joshi, TheAppLabb

10:30-10:45 Coffee Break

10:45-11:15 Why certain apps keep their top rankings in the App Store and GooglePlay Arkady Fridman Moderator CleverTap, Panelist include Gary Yentin App Promo

11:15-11:30 Question. Answers and Good byes 🙂

WHEN

Monday, July 18, 2016 from 8:00 AM to 11:00 AM (EDT) – Add to Calendar

WHERE

TIFF -Bell Lightbox – 350 King Street West, Toronto, ON M5V 3X5

About CleverTap 

CleverTap is the next generation mobile engagement platform. It enables marketers to identify, engage and retain users and provides developers with unprecedented code-level access to build dynamic app experiences for user groups. CleverTap includes out-of-the-box prescriptive campaigns, omni-channel messaging, uninstall data and the industry’s largest free messaging tier. To learn more about CleverTap visit clevertap.com or follow on Facebook and Twitter.

About App Promo 

Our mission is to educate, equip and assist app publishers (developers, brands, advertisers and agencies) in succeeding in the business of applications. Since our launch in 2010, we have helped hundreds of developers, brands, advertisers and content providers take their app to the next level. We understand that each app is unique and create custom solutions to help make sure that we are meeting our clients objectives. Contact us to get started on discussing how we can help you succeed with your application and feel free to continue the conversation with us @Apppromo

CONTACT INFORMATION

App Retention+Engagement=$$$ (Canadian focus :) eh!

EVENTBRITE GRAPHICCleverTap and App Promo invite you for a breakfast and brainstorming session-  App Retention, Analytics +Engagement =Monetization in a Mobile First World (Canadian focus 🙂

Seminar Limit 50 people, and best of all its Free! A jam packed morning filled with the  secrets of mobile discovery, distribution, marketing and how to increase user engagement with your apps.

You spent the winter creating your app and the spring was all about getting users to download it. Now it’s the summer and CleverTap and AppPromo want to help you leverage your mobile investment over the summer, the best time for retaining and engaging users to yield the monetization you have been looking for.

Whether you are a retail app (looking to bring users into your store or purchase more good) a travel app (looking for more bookings) a social application (all about increasing your shares and views) or a gaming application (maximizing in app purchases), come to CleverTap and App Promo’s breakfast brainstorming session and learn the secrets and the answer to the equation Retention+Engagement=Monetization

The session will be held on Monday July 18th, 2016 at TIFF Bell Lightbox in downtown Toronto. The event will start at 8;00 with breakfast, coffee, tea and networking.

Schedule

8:00-9:00  Breakfast and Networking9:00-9;30  Introduction to CleverTap and the secrets of Mobile Retention, Actionable Analytics and Engagement  -Sunil Thomas-CleverTap

9:30-10:00 Panel Discussion:  Canadian case histories of App thats are doing it right. -Jed Schneiderman-CEO Tapped Mobile

10:00-10:30 How important planning and adding the right data and analytic tools are in building and maintaining your application –

10:30-10:45  Coffee Break

10:45-11:15 Why certain apps keep their top rankings in the App Store and GooglePlay Arkady Fridman Moderator CleverTap, Panelist include Gary Yentin App Promo

11:15-11:30 Question. Answers and Good byes 🙂

WHEN
WHERE
TIFF -Bell Lightbox – 350 King Street West, Toronto, ON M5V 3X5 – View Map

CleverTap/App Promo

Organizer of App Retention+Engagement=$$$ (Canadian focus 🙂 eh!

@CleverTap is the next generation mobile engagement platform. It enables marketers to identify, engage and retain users and provides developers with unprecedented code-level access to build dynamic app experiences for user groups.

@AppPromo is an award winning international agency Helping clients succeed in the Business of Mobile Applications: App Strategy, Marketing & Monetization App Store Optimization and App Video Previews services across all mobile platforms.

@Apple Introduces Search Ads, coming this Fall

SearchAdds AppleIntroducing Search Ads.

Search Ads is an efficient and easy way for you to promote your app within the U.S. App Store search results, helping people discover or reengage with your app at the very moment they are searching for apps like yours. Designed to give users a safe search experience, Search Ads sets a new standard for delivering relevant ads while respecting user privacy.

Why Search AdsEffective, efficient, and private.

Search Ads gives every developer the opportunity to promote their app at the top of relevant search results and lets customers download with a single tap. And because Search Ads adheres to Apple’s privacy standards, user information remains private.

Discoverability by design.

Over 65of downloads come directly from searches on the App Store.

Various targeting features will enable deeper discovery of apps, including lesser known or niche apps. By default a user won’t see ads for apps they already have downloaded, and demographic and device location based targeting will give you a new way to target those specific user groups that matter to you.

An ad will only be shown if it is relevant to the search query. If an ad is not relevant to what the user is looking for, it will not be shown in the ad spot regardless of how much you are willing to pay.

Most efficient use of an advertising budget.

You pay only when a user taps on your ad, and our auction system ensures you will always pay a fair market price.

  • Invest as much or as little as your budget allows.
  • Start or stop ads at any time.
  • No minimum spend.
  • No long term commitment.

The easiest way to promote your app.

You don’t need to be a marketing expert. Tell us which app you want to promote and we’ll automatically create your ad and match it to relevant user searches in the U.S. App Store.

If you want more control, Search Ads offers specific keyword selection, audience targeting, and APIs for campaign creation, management, and reporting.

A private and safe user experience.

Search Ads adheres to Apple’s privacy standards by respecting user privacy and ensuring only relevant and appropriate ads are shown.

User Safe Content.

Only the same content approved to be in the App Store can be promoted in Search Ads.

Relevant Ads.

At most, one ad per query is shown to users, and any ads presented are based on relevance to the search query. We take a user’s response to specific ads into consideration for future ad selection.

Ad transparency.

Search Ads will have an “Ad” mark and light blue background so users can identify them as a paid placements.

No user tracking.

Search Ads does not profile users based on their search queries, and no data from other Apple Apps – including Health, Apple Pay and HomeKit – is used to deliver ads.

No data sharing.

No individual user data is exposed to advertisers, only aggregate campaign delivery information is made available.

Minors protected.

No ads will be shown to users whose Apple ID is registered to a minor age 13 or under, or whose account is registered as a Managed Apple ID.

How it Works  Setup is simple.

We’ve designed several ad formats optimized for App Store user experience, which we automatically create for you using the title, description and imagery you provided to the App Store. Your app description will be used for ad copy, so make sure it is descriptive and representative of your app.

Our default Search Match feature, will automatically match your ad to relevant searches in the App Store, no need to choose keywords.

Advanced tools as you need them.

If you want more control, you have several optional targeting features. You can choose your own keywords from lists of relevant keywords that we suggest to you based on your app and its genre or, if you have some specific keywords in mind, you can add those too.

You can focus your ads on acquiring new customers, or target your app’s existing users, or even customers of your other apps. Additional targeting options include gender, age, device type and device location, so if you have an app that serves only certain cities or demographics, Search Ads gives you a new way to target those specific user groups that matter to you. You can also choose to show ads at specific times of the day or days of the week.

Control your investment.

There’s no minimum spend to advertise on the Search Ads platform so you can invest as much or as little as your budget allows. You can even set a daily maximum spend cap, so that you control how your budget is spent over time.

Pricing is an auction based Cost Per Tap model, where you bid the maximum amount you are willing to pay for a customer to tap on your ad. The actual amount you will be charged is based on the amount your nearest competitor is willing to pay for a tap on their ad, up to your maximum bid. This means you‘ll never pay more than you need to for your ad to show.

It’s important to understand the value of your customers and how much you can spend to acquire new ones. Knowing how much a new customer is worth to you, and estimating a conversion rate off your ad, will help inform your starting maximum Cost Per Tap bid. For example, if you can afford to pay $2 for each new customer, and you estimate an average of 1 in 4 taps on your ad will result in a download of your app, then your starting Max Cost Per Tap bid could be $0.50.

You can also opt to set a target Cost Per Acquisition (CPA) goal that we’ll use as guidance to maximize your app downloads. Should you choose to specify a CPA goal, make sure it’s reflective of what a customer is worth to you, or your campaign may not meet your expectations of acquiring new users.

Robust yet private insights.

Search Ads offers a robust Attribution API that not only attributes downloads driven by Search Ads campaigns, but also attributes to the specific bidded keyword and date of the download.

Once your app is installed, the device can be queried to identify whether Search Ads for your app was shown on the device. It’s a turnkey solution that complies with Apple’s privacy policy, making it simple for you to create and understand meaningful clusters of users, and their value over time. It’s easy to implement, requiring just a few lines of code be added to your app.

This industry leading approach is respectful of user privacy:

  • the information lookup occurs entirely on device
  • a developer can only perform a lookup for a current customer of their own app
  • this information is exposed only to apps installed as a result of a search ad
  • users can prevent lookup by turning limit-ad-tracking on their device to “on”.
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RT @tappedmobile: @GooglePlay buying promoted tweets on IOS. -by design? CC @AppPromo https://t.co/JyZyFzwXqs
Bitmoji, Kimoji, Dogmoji: Joanna Stern’s guide to digital stickers https://t.co/v4MS7PE2rg via @WSJ
App Store Search Ads begin rolling out to developers, Apple offering $100 promo credit https://t.co/PGWp9QuVwa
Tech giants dominate the app charts, and Snapchat is a rare exception https://t.co/pVyhiRfDSs https://t.co/yLkfM9IRw6
T-Mobile's plan to charge users for higher quality video seems to be working https://t.co/gZZrJcPW96 via @sai https://t.co/sfa3Q7HmtE
Houseparty, the new app from the Meerkat team, is going through some growing pains https://t.co/S6ESO5uxtV via @Recode
Google (finally) launches cross-device retargeting https://t.co/Vcl8vsDj6A via @marketingland