@AppPromo, we offer app strategy, marketing, app store optimization and monetization to help our clients succeed in the Business of Apps. Since our launch in 2010, we have helped hundreds of developers, brands, and advertisers take their app to new heights.
Why choose App Promo as your app partner? We are dedicated to maximizing your app’s presence and improving its discovery to boost conversations. Founder, Gary Yentin, and our team have years of experience managing strategy, marketing and sales for clients ranging from the entertainment, new media, and technology sectors.
Some of our clients have shared their experience working with App Promo on Clutch. Clutch is a B2B ratings and reviews site based in Washington, D.C. More than 100,000 buyers use Clutch every month to find business services, software, or consultants. Analysts at Clutch evaluate leading technology and marketing companies on several qualitative and quantitative factors as well as direct input from customers.
One of our clients, the VP of Content Marketing of a Mobile App Startup stated in his review, “The staff at App Promo is very diverse, has great relationships all over the world, and is a pleasure to work with.”
Another one of our clients, the VP of Mobile Strategy at 3Q Digital, told a Clutch analyst, “They pay attention to detail and execute on the strategy they set.”
App downloads and revenue hit record levels in the third quarter of 2017, according to a new report from App Annie. Downloads across the two major app stores, Apple’s App Store and Google Play, reached nearly 26 billion worldwide – up 8 percent over the same time last year. That figure doesn’t include reinstalls or app updates, only new downloads. In other words, it paints a picture of the app economy’s true growth, rather than including downloads from people who were just grabbing a new version of an existing app, or re-downloading an app they had previously installed.
In addition, app revenue reached a record of nearly $17 billion, App Annie said.
Much of the download growth is coming from emerging markets where smartphone penetration is still relatively low. That means we’ll likely see continued increases in worldwide downloads for some time.
In particular, App Annie found that the download growth on Google Play was heavily fueled by emerging markets, with the biggest contributor being India. In that country, downloads nearly doubled from Q3 2016 to Q3 2017.
Other Southeast Asian nations, and particularly Vietnam and Indonesia, contributed to Google Play growth, too. Both countries saw double-digit growth rates year-over-year, with Indonesia in 4th place, and Vietnam moving into 7th.
Overall, Google Play led iOS in worldwide downloads, having grown downloads by 10 percent since last year.
Meanwhile, iOS download growth was up 8 percent from last quarter – its highest quarter over quarter growth rate since Q1 2016. This is largely attributable to China, which saw the highest quarter over quarter market share growth, followed by the U.S. and Saudi Arabia.
Alongside the increase in downloads, consumer spend is also still growing. In the third quarter, revenue from iOS apps and those on Google Play combined reached nearly $17 billion, up 28 percent over the year prior.
In this case, it’s iOS that’s leading the app revenue growth. In Q3 2017, consumer spend on iOS was almost double that of Google Play. But both stores reached record levels of consumer spend, thanks to year over year growth rates over 25 percent.
China, again, is a major factor. It was the largest market overall for consumer spend and saw the highest year over year growth in absolute spend. South Korea – now at its highest ranking ever as 4th overall in consumer spend – saw the second highest market share growth.
App Annie attributed a lot of South Korea’s performance across iOS and Android to NCSOFT’s game, Lineage M, which became the highest grossing app on both platforms in the quarter.
Entertainment apps, and particularly video streaming apps, also had a strong showing in Q3, with worldwide consumer spend in the category up by 30 percent quarter over quarter on iOS, and up 45 percent on Google Play.
On iOS. Tencent Video grew the most, followed by Youku and Starz. And on Google Play, HBO NOW had the highest share change, followed by Netflix and Starz.
Apps are also continuing to capture more of consumers’ time and attention, with the total time spent using apps grew 40 percent year over year to reach almost 325 billion hours in the quarter, App Annie found. (This figure comes from measurements on Android phones only and excludes China, meaning it’s not fully representative. But it does give you an idea of the growth trend.)
App Annie’s current forecast estimates that worldwide downloads will reach nearly 240 billion and consumer spend will top $100 billion by 2021.
The holiday season is here (only 70 days till Christmas!) Now is a great time to make review, update and make final plans for your holiday app promotions. The holiday time is one of the busiest and most expensive time for app acquisition. It also can be one of the best times with consumers having purchased and received new devices and are looking for apps and content for these new devices. With proper planning, social media can be one of your best acquisition tools during this period. Consumers love to show off their new toys and also make recommendations on how they are using them. Don’t underestimate the power of earned media which can get you great results a reasonable prices.
Influencer Marketing can be a great benefit to your app marketing plan but can also be a bigger liability. Before jumping, it is important to understand the value of influencer marketing and going big does not mean you will get better results. The costs associated of getting a influencer with a large following (i.e. Kim Kardashian) does not mean you will be great results if your application is not authentic with the influencer and their following. Micro Influencers (with smaller followings) can be a more effective strategy if their audiences are more closely aligned to your application and your brand.
Clutch Announces Top New York City Agencies & Developers of 2017
Ongoing research on leading B2B firms in New York identifies the top providers in the advertising, branding, public relations, social media management, SEO, pay-per-click, digital, mobile app development, and custom software development industries.
WASHINGTON, July 18, 2017 /PRNewswire/ — Today, Clutch announced the leading agencies and development firms of New York City in 2017. A B2B ratings and research firm, Clutch covers agencies and developers spanning multiple cities and countries, with a significant portion of companies hailing from New York. Clutch’s ongoing research features nine industries and identifies the leading organizations in each.
The leading firms by category are as follows:
Advertising agencies: Interplanetary, BrandTuitive, Fearless Media, Tronvig Group, Greater than One, milk*, The Miller Group, The O Group, The Byne Group, Piro, OpGen Media, Amp Agency, Your Majesty, Constructive, and Hungry.
Branding agencies: DMI (Digital Management, LLC.), Tenet Partners, BrandTuitive, GreyBox Creative, WANT Branding, Motto, Salt Branding, Tronvig Group, The O Group, IdeaWork Studios, Constructive, Interplanetary, Suits & Sandals, Ruckus, and Your Majesty.
Public relations firms: Bateman Group, Marketing Maven, Column Five, Right Angle PR, and The Byne Group.
Digital agencies: Blue Fountain Media, Momentum Design Lab, SEO Brand, R2integrated, Moburst, Greater Than One, York & Chapel, Blue Water, Socialfix Media, AMP Agency, HTML Pro, Digitalux, MultiVision Digital Production, Definition 6, and The Mechanism.
Social media marketing agencies: Social Diva Media, fishbat Media, App Promo, Boucher + Co, Fearless Media, Marketing Maven, Taktical, SEO Image, and The Miller Group.
SEO services firms: SEO Brand, SEO Image, Gvate, Clever Solution Inc., CommonMind, Liqui-Site, Trace Media Marketing, R2integrated, Digitalux, HTML Pro, AMP Agency, PBJ Marketing, 3Q Digital, Greater Than One, and Vector Media Group.
PPC (pay-per-click) management companies: CommonMind, R2integrated, Taktical, Vector Media Group, SEO Image, Search Marketing Group, PBJ Marketing, Clever Solution Inc., LiquiSite, Main Street ROI, SmartNet Solutions, Boucher + Co, Inovat, Trace Media Marketing, and E9 Digital.
Mobile app development companies: DMI, Dom & Tom, Five, Fueled, Majestyk, Fuzz, Tivix, Blue Label Labs, Prolific Interactive, Intrepid, Small Planet Digital, App Partner, MOBIKASA, Postlight, and InnoviMobile.
Custom software development companies: Icreon, Stride, Swiss Commerce, BrightStarr, Gramercy Tech, App Partner, Sensiple, Sunflower Lab, Small Planet Digital, Nolte, Worry Free Labs, Venture Aviator, TeliApp Corporation, RustyBrick, and thoughtbot.
“New York City is known for being a global hub for advertising, design, and innovation. For this reason, it can be incredibly difficult for agencies to stand out among their competitors,” said Jenna Seter, Business Analyst at Clutch. “All of the companies featured today have proven themselves as leaders in their industries due to their commitment to clients, passion for work, and ability to generate results.”
Clutch identified the best agencies and developers in New York based on a long-standing methodology that maps service providers’ industry expertise against their ability to deliver quality results for clients.
Companies featured on Clutch are evaluated on their market presence (services, clients, and past projects), and by their clients through interviews conducted by Clutch analysts and published as reviews on their company profiles.
Clutch’s research is ongoing, and firms interested in being featured are encouraged to apply. Upcoming press releases will highlight industry leaders in the UK and Canada.
A B2B research firm in the heart of Washington, DC, Clutch connects you with the agencies and software solutions that help you enhance your business and meet your goals. Our methodology maps agencies and software solutions based on consumer reviews, the types of services offered, and quality of work.
You can add an app subtitle of up to 30 characters to accompany your app name that briefly summarizes your app. This will be shown under your app name on the new App Store for customers with devices running iOS 11 or later. You can add a subtitle on your next version update, or immediately if your app has an editable app status. Similar to your app name, the app subtitle can be localized into the languages supported on the App Store.
With the launch of iOS 11, all new app names for iOS, tvOS, and macOS will need to be 30 characters or less.
Promotional Text and Description Updates
You can add promotional text to share information with potential users, such as announcements for new content, features, and limited-time promotions. This will be shown above the app description on your product page on the new App Store for for customers with devices running iOS 11 or later, and can be up to 170 characters. You don’t have to wait until your next version update to add promotional text, and you can update and localize this field at any time.
In the future, you will only be able to update your app’s description when submitting a new version of your app. The description character limit of 4000 will remain the same.
Now you can have up to three app previews for each language the App Store supports. If you have three app previews for a given language, customers with devices running iOS 11 or later will always see all of your app previews on your App Store product page before your screenshots. Learn more about uploading app previews.
Apple has unveiled one of the biggest overhauls to the App Store since its launch in 2008, designed to make discovering apps and games “easier than ever before”. The design makeover was announced at the Worldwide Developer Conference (WWDC)
Among the new features of the redesigned App Store is a new “Today” tab, billed as a daily destination all about games, apps and app culture. It will showcase original stories and in-depth features and interviews, as well as exclusive premiers, new releases and a fresh look at all-time favourites, and will be updated on a daily basis.
Apple has also created a dedicated tab for Games, which it says is the most popular category on the App Store. The new section will feature recommendations of new releases and updates, videos, top charts just for games and hand-picked collections, making it easier for users to navigate the 500,000 games available.
Apps will also have its own tab which, like the new Games section, will also feature recommendations, videos and hand-picked collections across 24 categories, as well as its own app charts.
Furthermore, the Updates tab will allow users to quickly see what has changed in their apps and games with the latest updates, while the Search function has been enhanced to include the editorial content found in the Today, Games and Apps tabs.
Apple has also redesigned the app product pages to allow developers to spotlight their apps with more engaging content and put the most important information front and centre. Developers can submit up to three video app previews and five screenshots, which can now be localised so a customer in any country can have a customised version of the video.
Finally, Apple is also making in-app purchases more discoverable on the App Store. In-app purchases will show up on an app product page and in search results, with users now being able to start their purchases on the App Store and be taken directly into a developer’s app or game to complete the transaction.
The new App Store will be included with iOS 11. The developer preview of the new operating system is already available to iOS Developer Program members, and a public beta programme will be available to iOS users later this month. The new software will be available this fall as a free update for iPhone 5s and later, all iPad Air and iPad Pro models, iPad 5th generation, iPad mini 2 and later and iPod touch 6th generation.
Apple said its developer community earned more than $70 billion since the App Store launched in 2008, and overall downloads grew more than 70 per cent in the last 12 months.
It also revealed the availability of a subscription business model across all 25 app categories helped drive a 58 per cent annual increase in active paid App Store subscribers over the past year.
Subscribers can use the subscription option for streaming apps including Netflix and Hulu, Tastemade – a mobile-first cooking network – and photo editing apps including Over and Enlight.
Not surprisingly, gaming and entertainment are the store’s top grossing categories, while lifestyle, health and fitness apps experienced over 70 per cent growth in the past year.
The photo and video category is one of the fastest growing categories, with nearly 90 per cent growth.
Apple singled out Pokemon Go and Super Mario Run as being “breakout hits” and said “other standout launches” included CancerAid, Exercise Intensity and Ace Tennis.
“People everywhere love apps and our customers are downloading them in record numbers,” said Philip Schiller, Apple’s SVP of Worldwide Marketing, adding the amount earned by developers over the past nine years is “simply mind-blowing.”
The news comes ahead of the tech giant’s World Wide Developers’ Conference, which runs from 5 June to 9 June.
There are many sources and forms of data that are currently available for App Developers/Owners/Marketers to better understand their customers and their app usage patterns. Many sources (i.e. Apple AppStore Analytics, Google Analytics) are free and there are many benefits from reviewing and analyzing the data on a daily basis.
Often app owners spend time on the cost of acquisition of users but fail to look at who these new users are, where they came from and what actions they are performing within the application.
@Apppromo we make a practices of reviewing data and also encourage our customers to continue to review new and old data as long as their application is in market.
@AppPromo CEO successfully moderated a panel on “How to Create a Personalized App Experience” on April 6th in #NYC. Many thanks to the panel members and the Apppromotion Summit team for a job well done! Enjoy some of the photos from the event.