As 2017 is quickly approaching, its time to plan for the major events for the year. Enclosed is a summary of some of the upcoming events to consider attending: –
2017 Event Descriptions
CES (Consumer Electronic Show): Las Vegas, Nevada from January 5-8
CES is the global stage where next-generation innovations are introduced to the consumer marketplace. CES has served as the “proving ground” for innovators and breakthrough technologies for more than 40 years.
Highlights: CES will feature Augmented Reality, Cyber and Personal Security, Drones, eCommerce and Enterprise Solution, Gaming and Virtual Reality iProducts, and Self-Driving Technology. CES marketplaces will include 3D Printing, Accessibility, Baby Tech, Beauty Tech, Education and Technology, Eureka Park, Family and Technology, Fitness and Technology, Global Technology, Health and Wellness, Kids and Technology, Robotics, Sleep Tech, Smart Home, Sports Tech, University Innovations and Wearables.
The Big Show: New York, New York from January 15-17
The Big Show is a three-day event sponsored by the National Retail Federation offering unparalleled education, collegial networking and an enormous EXPO Hall full of technologies and solutions. The speakers include visionary leaders with game-changing ideas to help elevate businesses ideas. Sir Richard Branson, founder of the Virgin Group, will be the keynote speaker.
Highlights: The Big Show features over 600 exhibits, including CRM, Merchandising, Mobile, Social and Digital Tech, Communications and Marketing, Retail Analytics, Store Design, Store Associates Training, Data Analytics, Merchandising, Operations and Information Technology. The Big Show is a major forum for the global retail industry and world leaders.
World Economic Forum: Davos, Switzerland from January 17-20
The World Economic Forum deals with the fast-paced and interconnected world where breakthrough technologies, demographic shifts and political transformations have far-reaching societal and economic consequences. As both Brexit and the 2016 election demonstrate, leaders need to share insights and innovations on how to best navigate the future.
Highlights: Responsive and Responsible Leadership: Global events this year remind decision-makers that the more complex a system, the greater a community’s concern about its future. The weakening of multiple systems has eroded confidence at the national, regional and global levels. In the absence of innovative and credible steps towards their renewal, the likelihood increases of a downward spiral of the global economy fueled by protectionism, populism and nativism. The forum will explore The Fourth Industrial Revolution: What it means and how to respond.
GSMA Mobile World Congress: Barcelona, Spain from February 27- March 2
Mobile World Congress is the world’s largest gathering for the mobile, Internet of Things (IoT) and telecom industries. It is the planet’s best venue for telecom industry networking, new business opportunities and deal-making. MWC 2017 is a world-class conference featuring visionary keynotes and thought-provoking panel discussions. The exhibition has more than 2,000 companies displaying the cutting-edge products and technologies that define the future of mobile and IoT. This year’s pavilions will feature the Graphene, Green Tech, Innovation City, IoT, Cloud and Wearables areas.
Highlights: Alongside Mobile World Congress, 4YFN (4 Years From Now) is the home of the tech startup community with 600 new startups exhibiting and over 700 investors and corporations searching for the next big idea at the Founders and Investors area. GSMA programs include Women4Tech and the GSMA’s Global Mobile Awards. It is the industry’s leading stage for innovation, excellence and achievement. The GSMA’s prestigious Ministerial Program draws together the world’s most influential telecommunication leaders to share ideas and debate in pursuit of connecting everyone and everything to a better future. Women in Tech are a new GSMA program being introduced at Mobile World Congress 2017.
EuroShop: Dusseldorf, Germany from March 5-9
EuroShop is the largest retail event in the world and is held every three years. The EHI Retail Institute acts as the event’s conceptual sponsor. The last EuroShop in 2014 registered 2,229 exhibitors from 56 countries with over 110,000 people attending the event.
Highlights: The seven experience dimensions of EuroShop 2017 are: POP Marketing, Expo and Event Marketing, Retail Technology, Lighting, Visual Merchandising, Shop Fitting and Store Design, and Food Tech and Energy Management. The extensive line-up of exhibitor ranges is complemented by the proven, high-caliber forums with practitioners’ lectures presented on all five exhibition days amidst trade fair activities. These include the EuroShop Forum Architecture and Design, the EuroCIS Forum, the POPAI Forum, the OmniChannel Forum, the ECOpark Forum and the new Expo and Event Forum.
South by Southwest: Austin, Texas from March 10-19
South by Southwest (SXSW) dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of the interactive, film and music industries. The event, an essential destination for global professionals, features sessions, showcases, screenings, exhibitions and a variety of networking opportunities. SXSW proves that the most unexpected discoveries happen when diverse topics and people come together. Five days of compelling presentations and panels from the brightest minds in emerging technology held in March. SXSW offers scores of exciting networking events hosted by industry leaders and an unbeatable lineup of special programs, video games and startup ideas.
Highlights: There are four main shows designed to enhance and complement conference programming. Each show encourages targeted connections and new discoveries through niche pavilions including Come and Capture, Future of Food, The Sport Spot and The MedTech Pavilion. Several stages located throughout the shows feature content aimed at promoting discovery, education and inspiration, including Next Stage, Pitch Stage and Podcast Stage
Shoptalk: Las Vegas, Nevada from March 19-22
Launched in 2016, Shoptalk is the newest retail and ecommerce event. It covers the rapid evolution of how consumers discover, shop and buy from new technologies and business models to changes in consumer preferences and expectations.
Highlights: Last year, the event attracted 3,100 attendees, including over 1,000 C-level executives, almost 400 CEOs and more than 100 investors. Shoptalk featured the latest trends, business models and technologies from CEOs and executives of early stage companies, technology providers, commerce disruptors and venture capital investors, as well as peers from established retailers and brands.
CeBIT: Hanover, Germany from March 20-24
CeBIT is the largest and most internationally represented computer expo.
The event is held in Hanover, Germany. It is considered a barometer of current trends and a measure of the state of information technology. The conferences provide a 360-degree overview of the digital industry’s four core markets: IT, Telecommunications, Digital Media and IoT.
Highlights: The event will focus on the following business areas: Big Data and Business Intelligence, Business Electronics and Equipment, Business Security, Communication and Networks, Data Center Infrastructure, ECM, Input/Output Solutions, ERP and HR Solutions, IoT, Marketing and Sales Solutions, POS and Banking Solutions, Research and Innovation, Unmanned Systems and Solutions, VR and AR.
Cannes Lions: Cannes, France from June 17-24
Cannes Lions is an eight-day program of creative inspiration, celebration, education and networking held in June. Over 15,000 delegates from around 100 countries attend the Festival, making it the only truly global meeting-place for branded communications professionals to connect, share and discover.
Highlights: The Cannes Lions Festival features Health, Entertainment and Innovation as three distinct conferences within Cannes Lions. Lions Health challenges the industry’s norms and motivates it to change the course of healthcare communications. Lions Entertainment explores the ways talent and storytelling can elevate content into the cultural mainstream. Lions Innovation is an exploration of data and tech as catalysts for creativity. Over two days it showcases new and kick-started collaborations. It brings together the start-ups with game-changing products and services, the investors who back them, the brands who work with them and the storytellers who can bring it all to life.
MWC: Shanghai, China, from June 28 – July 1
The Conference at MWC Shanghai (The Human Element) features thought-provoking presentations from some of the mobile industry’s most influential executives, who will share their visions of the mobile industry while providing essential insights on current and future trends.
Highlights: MWC Shanghai focuses on how mobile technology — from connected cars and wearable tech to IoT and smarter cities — is revolutionizing every aspect of individuals’ lives and creating a personalized experience. The three-day conference is the largest in the Asian marketplace and attracts the key players in the mobile ecosystem held in July.
Mobile World Congress Americas: San Francisco, California from September 12-14
The GSMA and CTIA created a new mobile industry event in the United States. CTIA and the GSMA are equal partners in the joint event with the GSMA leading the event’s production and management.
Highlights: MWC Americas showcases how mobile is creating the connected life, transforming how individuals, businesses and entire industries communicate, interact and innovate. Mobile World Congress Americas is set to become the leading mobile industry event in the Americas.
Dmexco: Cologne, Germany from September 14-15
Dmexco is the world’s leading exhibition and conference for the digital industry and stands for innovative and future-oriented developments and trends in the center of a new digital economy: The digiconomy. Within the two days of Dmexco, a top-notch lineup of speakers and a unique presentation of diverse themes will put crucial trends and the potential for business in the limelight.
Highlights: The program for 2017 will include more than 550 speakers from all over the world who will hold presentations on 15 different stages. The speakers will include digital stars, top executives, newcomers and trendsetters, who will hold outstanding keynote speeches, engage in exciting discussions and present visionary demonstrations.
FutureSync: San Francisco, California from October 8-13
FutureSync is an immersive and experiential learning process. It is designed to align organizations. It focuses on rapidly changing technology and consumer behaviors and the opportunities they offer your organization. Each program is customized to your business needs. Think TED meets active creative experiences.
Highlights: Identify and leverage start-ups to drive your business goals. Thought leadership that identifies blind spots. Experiential and immersive exercises are created for the week. Wrapped in locations and dining experiences that are designed to evoke thought regarding innovation. Develop strategic relationships outside of your company.
Tech Crunch: London, England from December 5-6
Highlights: Tech Crunch Disrupt is the world’s leading authority in debuting revolutionary startups, introducing game-changing technologies and discussing what is on the minds of the tech industry’s key innovators. Disrupt gathers the best and the brightest entrepreneurs, investors and hackers for on-stage interviews, the Startup Battlefield competition, a 24-hour Hackathon, Startup Alley, Hardware Alley and, of course, awesome after parties.
@Apple is always changing the rules and recommendatiosn for the App Store Product Page. Its always good to follow @Apple for @Appstore product page changes and suggestions. https://developer.apple.com/app-store/product-page/
WASHINGTON, Oct. 20, 2016 /PRNewswire/— Clutch has published a report announcing the leading digital marketing agencies, full-service digital agencies, web designers, and mobile app developers in New York City. Though each category has unique requirements, all of the companies were evaluated on their experience, market presence, and ability to deliver.
Digital Marketing Agencies: Taktical, Social Diva Media, App Promo, Digitalux, CommonMind, WEBITMD, SEO Image, Column Five, Greater Than One, Main Street ROI, Trace Media Marketing, R2integrated, Moburst, AMP Agency, and LSEO.com.
Full-Service Digital Agencies: R2integrated, Blue Fountain Media, Momentum Design Lab, Greater Than One, Blue Water, Moburst, Avex Designs, The Mechanism, AMP Agency, KOUNTERATTACK, Bowen Media, PBJ Marketing, SmartNet Solutions, The Wonderfactory, and The Byne Group.
Web Designers: Lounge Lizard, Big Drop, Blue Fountain Media, MOBIKASA, IdeaWork Studios, Ruckus, MAXBURST, Bowen Media, Your Majesty, Dotlogics, R2integrated, DOOR3, The Mechanism, DotcomWeavers, and Benjamin Marc.
Mobile App Developers: DMI, Dom and Tom, ArcTouch, Fueled, Fuzz, Five, Worry Free Labs, Prolific Interactive, Small Planet Digital, MOBIKASA, Majestyk, Intrepid, 3 SIDED CUBE, Blue Label Labs, and SFCD.
“Every business in 2016 will require one or more of these services in order to differentiate themselves, establish a brand, or grow their audience,” said Alexa Rosenstein, business analyst at Clutch. “New York City has set an extremely high bar for quality and expertise, and these agencies are standouts in their field.”
These companies were selected based on qualitative and quantitative factors. Clutch analysts interviewed the companies’ past clients to learn how the firms approach challenges, develop strategies, and execute campaigns.
Clutch’s research on agencies in New York City is ongoing, and we encourage interested companies to apply to be included in future coverage.
Full listings can be found below:
Digital Marketing: https://clutch.co/agencies/digital-marketing/new-york
Full-Service Digital: https://clutch.co/agencies/digital/nyc
Web Designers: https://clutch.co/web-designers/new-york
Mobile App Developers: https://clutch.co/app-developers/nyc
A B2B research firm in the heart of Washington, DC, Clutch connects you with the agencies and software solutions that can help you enhance your business and meet your goals. Our methodology maps agencies and software solutions based on consumer reviews, the type of services offered, and quality of work.
A must attend #Toronto Nov 9/10 @nextMEDIAnow. Register today for a private meeting with @AppPromo CEO Gary Yentin
@AppPromo would like to they thank you to our old customers and look forward to meeting our new customers. For the months of September , October and November 2016 enter the code Autumn 2016 in the Promo Code on our contact page, or email us firstname.lastname@example.org with the headline Autumn Promotion and you will automatically receive 16% off our App Strategy, Monetization and ASO Services. (Expires 11/30/2016).
A lot of our clients have been asking us about how to use Facebook App Center for app discovery, especially since Facebook officially rolled it out to all countries last week. We are big proponents of ensuring your app is everywhere it possibly can be in order to increase visibility and ultimately downloads and usage so adding Facebook’s App Center to the mix is definitely part of a winning strategy.
With every new store, however, comes new submission guidelines and review processes so we thought we would try to make it easier for you by answering the five most common questions about Facebook’s new app distribution center.
1. What is the Facebook App Center?
Facebook has rolled out a discovery area within their environment to promote web and mobile applications that utilize Facebook APIs. This is another great distribution center ala Amazon App Store for Android, GetJar etc. for developers to use to make sure they get their app noticed and downloaded. App Center is available for Facebook users both online and on mobile.
2. Why Should I Publish my App here?
Facebook is the world’s leading social network. They have integrated social sharing into the App Center which means that not only can people search and find your app in the Facebook environment but once a person finds you, your app will benefit from the social reach of their network and their network’s network similar to having a Facebook Page or running a Facebook ad. In essence, Facebook App Center gives you the tools you need to help your app go viral.
In addition, Facebook has integrated Send to Mobile technology which makes conversion to download extremely easy for the user which should help with converting users.
3. Can Any App be Added to the Facebook App Center Catalogue?
No. Your app must be using the Facebook Single Sign-on API for iOS or Android to be published.
4. What Do I Need to Submit my App?
Like the Apple or Android process, you will need some assets and an app that is ready to go (with Facebook APIs) to get started. Most of these items you are going to be able to leverage from your original submission to the App Store or Google Play making this process easier, but there are a few new assets you should make sure you have ready to partake in the benefits of being in the App Center such as the Cover Image and Banners.
Here is a quick list of the items you will need for submission:
- Display Name – exact name of your app (no additional keywords)
- Tagline – promo copy could include keywords
- Short & Detailed Description – pitch your app and set expectations
- Category & Subcategory – see all categories here
- Icon – upload 128×128 icon
- Cover Image – upload 800×150 cover image keep in mind placement of icon over this banner
- Small & Large Banners – these will be used to drive traffic if your app is chosen to be highlighted by Facebook
- Screenshots – demonstrate how your app is social (big emphasis on this in the guidelines)
- Link to your live app on the App Store or Google Play
5. Is there a review process for Facebook App Center
Yes. Your app will be submitted and then reviewed by the Facebook team. This process seems similar to Apple App Store process and unlike the immediate publishing process of Google Play. There is a great review of common submission mistakes that every developer should review prior to pressing the submit button in the Facebook Guidelines: https://developers.facebook.com/docs/appcenter/guidelines/.
Click here to get started in creating your page and Good Luck!
Have your app in Facebook App Center? Let us know your experiences in the comments below!
You’ve spent time and money developing your app, testing your app and promoting your app with the hopes that the market accepts it as a viable product to sustain a business but are continuing to come up against challenges which are causing you to spin your wheels and have second thoughts about getting into this space in the first place. The amount of time and effort that is being spent on this product is beginning to work against you but you are unwilling to give up the fight to succeed.
This scenario is common place for a lot of app publishers and often time never ends. But knowing when to stop the cycle and kill your app is an important part of the application lifecycle which will free you up not only from spending time and money which is not bringing in return but more importantly to allow you to focus on other ideas and projects which very well may be the winning ticket.
With any product comes a lifecycle – a beginning a middle and an end. Specifically for apps there are 4 common parts to the lifecycle:
- Pre-Launch: including concept, design, development, testing and marketing efforts that lead up to launch
- Launch: the introduction of your app to market
- Post-Launch or Maintenance: updates, continual marketing, support, revenue generation
- Decommission: decision to take down or no longer support the application
Decommissioning a product is not an easy decision and of course should not be made lightly. It is extremely important that you, as the business owner or app publisher, feel that you have done everything you could to set your app up for success. Often this means making small but significant investments in marketing and promotion to test the impact of increasing app discovery. It also often involves testing and tweaking your product features, quality and marketing strategy to see what is working and what is not. However, when you have reached the point when your efforts are not bringing in any return you need to start looking for the these tell-tale signs to start to consider moving on to the next big thing.
These are 3 key signs that after exhausting efforts, it may be time to move on to new opportunities.
1. Little, no or bad ratings and reviews
If your app has received less than 5 reviews, no reviews or an extremely low star rating in the app store this will have an impact on getting downloads. Today’s consumer is a social shopper and will look to download apps that have significant amount of reviews first and foremost. The more reviews you have the better. The second thing they will look at is the star rating attached the app. You want to make sure your app stays at a 3 star or better.
2. Revenue versus Cost to Support
If the amount of money you are making from your app continues to be insufficient for the support and marketing of the application whether this be through bug fixes, necessary platform upgrades or in the continual marketing any app requires to be successful, this is a definite warning sign that something is not working. An app is a business and a business needs to be at the very least profit neutral (if you have another job to support yourself that is) in order to continue.
3. Revenue versus Time to Support
Don’t forget to factor in your time. If your app is taking you away from revenue opportunities from your full-time gig or if this is your full-time gig then you need to ensure you are factoring in the time to manage and support your app. If the revenue your app has been generating is not covering all the operational costs including your time then you should take the time to re-evaulate your next steps.
From our own experience working with apps in app marketing and app strategy across platform and categories, the secret to a successful business is a great product, passion and persistence. We encourage you to do whatever it takes to find success with your product. We also encourage you to be realistic and pragmatic when it comes to the business of your app which is why we also feel the secret to success in the app business is knowing when to walk away.
WASHINGTON, Aug. 11, 2016 /PRNewswire/ — Today Clutch published a report highlighting leading mobile and app marketing agencies—those that help clients market their mobile apps and mobile versions of websites
The report places each agency into a ‘Leaders Matrix’ using Clutch’s proprietary methodology. To be placed on this map an agency has to perform well in both their focus of mobile and app marketing services and their ability to deliver on client expectations.
“In 2016, a company’s ability to both provide mobile optimized websites and apps and also market them in a compelling way is crucial to their success,” said Jeff Westling, Analyst at Clutch. “The agencies in our Leaders Matrix are experts at providing marketing support for both mobile platforms and apps.”
The leading agencies have been evaluated on their market presence, previous experience, and most importantly through the verified reviews conducted by Clutch analysts. Company profiles and full-length client interviews are published on Clutch.co.